Chapter 264 Creation Allowance

After learning about the actions of Juyou.com, the   Tubing party quickly held a meeting to discuss the countermeasures.

  Little dog stalled his hands and smiled bitterly: “If you only go for the prize money, Juyou.com has a higher winning rate in the competition. This is an indisputable fact. After all, their user base is small and there are fewer video bloggers participating in the competition.”

  Alex nodded, "This is also an important reason why they encourage netizens to jump up and down in various media reports."

  Kristina shook her head, “The popular blogger of YouTube has received not only one million dollars in bonuses, but also huge online popularity and popularity.

  We are the largest video website with more users.

  Fame in YouTube and becoming famous in Juyou.com video are completely different. "

  Alex said lightly: “More than 600 video bloggers who have been promoted, even if they don’t see what you said, they will still insist on completing the game unless they are eliminated.

  Once they are eliminated, they will no longer have a psychological burden, and they can take part in Juyou.com competitions as a matter of course. "

  "When will their preliminary rounds start?"

  Xia Jingxing tapped his finger on the desktop, looked at Alex and asked.

  Alex sighed, "Just the day after our rematch ended.

  Obviously, they came prepared. We will eliminate half of the people who have advanced in the preliminary rounds, that is, more than 300 video bloggers.

  I believe that once these people are eliminated, most of them will go to Juyou.com.

  Because these people have proven their strengths and go to Juyou.com to compete, they have a high chance of winning, and they will not miss such a good opportunity.

  If these people fail to get promoted and turn to Juyou.com, some ordinary users may be taken away.

  Assuming that Juyou.com will give them some benefits, maybe they will stay there.

  Of course, this is the worst scenario I envisioned, provided that Juyou.com is willing to spend such a sum of money. "

  Xia Jingxing did not speak, but was thinking quietly.

  In previous lives, in order to grab the top bloggers, major video platforms have produced various high-priced contracts one after another.

  Alex’s worry is not unreasonable.

  Assuming that these hundreds of bloggers who have been promoted from the preliminary rounds are poached by Juyou.com, then they have really become helping competitors to select talents.

   "No, these people can't let go. Although they only have a little reputation at the moment, there is no guarantee that they will not be popular in the future."

  Xia Jingxing continued: “These people can stand out from more than six million people. They are all skilled. Each person’s video content has its own characteristics.

  Even if most people cannot become top video bloggers, they will definitely become the backbone of the platform. "

  The foreign girl asked: "Then how do we bind them? It is impossible for us to give them money right now?"

  This is exactly what Xia Jingxing has headaches. The advertising access platform has just been put on the agenda, and there is no way to launch it as a special benefit of the platform at the moment.

  Little Dog suggested: “Should we sign an exclusive agreement for these video bloggers, and the content can only be posted on our platform?

  As a benefit of signing the agreement, in the contract, we promise to give a certain amount of traffic exposure? "

  Xia Jingxing shook his head, “Don’t do it now, I’m afraid some users will be offended.

  We are still just a startup company, and the market is not stable.

  User reputation and goodwill are extremely important to us. "

  The idea of ​​a little dog is very good, and it was done in previous life tubing.

  But Xia Jingxing knew very well that he couldn't do this right now, he would do something bad.

   "This is not good, that is not good, then how can we prevent the loss of video bloggers?"

  The foreign girl said with a serious face, “If it is just the loss of ordinary users, I believe that they will not see particularly wonderful and rich videos on Juyou.com, and they will return to the tubing soon.

  And video bloggers are not the same, especially video bloggers with a certain popularity.

  If they go to Juyou.com, it is likely to help Juyou.com establish a content ecosystem. "

   "How about postponing the semi-finals for two days? Avoid the preliminary rounds of Juyou.com?"

  Little Dog said with a serious face: "In this case, the six hundred bloggers on our platform will not be able to keep up with the preliminary contest on Juyou.com.

  There is no extra choice, so they can only continue to choose to stay in the tubing. "

   "What if, Juyou.com will also postpone the game?"

  Alex frowned, "This is not impossible. I believe Chris will be able to see the attractiveness of popular video bloggers to users."

   "Or just ignore it."

   Yang Niu elaborated on her point of view: “Juyou.com’s secondary financing only raised 10 million US dollars. It is necessary to maintain the consumption of Juyou.com’s social networking sites and support the development of Juyou.com’s video.

  They are now giving out a million dollars in bonuses. It should be very difficult.

  If they want to spend money to grab video bloggers from us, we will add money.

  Although we are not rich in funds, we are much better than them. If necessary, we can also open a round of financing. "

  "This is also a way, but there are many uncontrollable factors in it."

  Xia Jingxing said, “For example, Juyou.com is ahead of us and has signed contracts with some video bloggers.”

  The foreign girl resolutely said: "Then we will sign now, with more than 600 bloggers, each of whom will send 10,000 US dollars, and sign a one-year agreement, requiring everyone to post four videos a month.

  The number of videos is not many. As long as you are an active blogger, you can basically do it.

  Money, we don’t issue it all at once, but it will be distributed in 12 months to reduce certain cash flow consumption.

  At the same time, it also restricts bloggers, and each month's video indicators must meet the standard.

  Because of the interests, I believe that most people will still be tied to our platform.

  If Juyou wants to dig people, it will have to spend more than six million dollars.

  With a year as a buffer, our advertising platform should be able to be built.

  In the future, there will be no more "creation subsidies" for these video bloggers. This time is the early stage of entrepreneurship, and we will deal with potential competition threats. "

  The foreign girl paused, and added: "It just so happens that, with the signing of this matter, we will postpone the time of the rematch for two days."

  The little dog nodded, "This is a good idea. Apart from the high cost, it can hardly pick out any shortcomings.

  And spend money, it should be spent.

  Aren’t we always advocating to support the full-time creation of bloggers? People have to taste a little bit of sweetness first.

  Although this ten thousand dollars is not much, it is not enough to support one person's full-time creation, but it can be regarded as some comfort!

  At the same time, it can also make these people more capable of creating.

  More than $800 a month, posting a video is equivalent to earning $200. "

  Xia Jingxing lowered his head and thought. The suggestion that Yang Niu put forward is also a method used by many platforms in the previous life, and the name is traffic-based monetization.

   is only the rules for the distribution of income, but also according to the number of fans and video playback, and a set of calculation rules is introduced.

  However, this creation allowance can also be seen as a prototype.

After   , after the official launch of the advertising platform, improvements will be made on this basis.

  Thinking about it, you can only use money to suppress people.

  Xia Jingxing did not hesitate anymore, nodded and said, "Well, then, follow Christina's plan to implement it!"

  The little dog asked again: "Would you like to ask these people to sign an exclusive agreement? Will it cause disgust?"

   "Naturally get a sign!"

  The foreign girl said in a non-negotiable tone: “Before we used traffic exposure as a contract condition. That thing is not money, and it is not intuitive.

  Now that we have come up with real money, we naturally have to ask for it. "

  Xia Jingxing nodded, "Yes, if you spend money, you must be insured.

  If someone refuses to sign the agreement, don’t force it, they can also continue to participate. As long as most people are willing to sign the agreement. "

  The foreign girl nodded.

  The startup company made a quick decision and ended the meeting quickly. Yang Niu began to arrange for people in the operation department to contact more than 600 video bloggers to discuss the signing of the platform one by one.

  (End of this chapter)