Chapter 281 Final

  At the end of December, the video blogger contest has come to an end.

More than 6 million bloggers who participated in the competition went through layers of selection, from more than 600 people who were promoted in the preliminary round, to 300 people who were promoted in the first round of the semi-finals, and then to 128 people who were promoted in the second round of the semi-finals. Then there are sixty-four, thirty-two, sixteen...

  Now there are only the last two left in the finals, the show-off celebrities Nevia and the street artist Ryan.

  The rest of the bloggers who were eliminated, most of them got a $10,000 contract from the tubing.

  The top 128 bloggers also received a special gift from YouTube, a certificate, which reads the 2004 YouTube Top 100 Video Bloggers.

  The foreign girl originally suggested giving a gift, but Xia Jingxing rejected it and did not adopt this suggestion.

  Tubing has given these people a $10,000 contract. Except for some video bloggers who don’t like to be restrained, Tubing paid a price of 5 million U.S. dollars for this.

  Send gifts to video bloggers again. It’s too expensive, too distressed, and too cheap.

   So Xia Jingxing decided to simply issue certificates to these people, symbolizing an honor, representing that they are the best among the more than 20 million oil pipe users.

  Don’t say, the effect is very good. Many award-winning bloggers also took photos of their honor certificates and posted them on Facebook, and received countless praises.

  This greatly satisfies a person’s vanity and is better than any gift.

  At the same time, in the course of the game, the YouTube aspect launched a subscription function, which is actually a follow function, and users can follow their favorite bloggers.

  Once the bloggers are followed, as long as the user logs on to the YouTube website, the website will give priority to displaying the videos uploaded by the followed bloggers.

  For users, there is a subscription function, click to follow not to get lost, it is too convenient, not to miss the video updates of their favorite bloggers.

  In this way, some video bloggers who did not advance to the finals missed the million-dollar prize, but they accumulated a lot of fans.

  Looking at the tens of thousands, hundreds of thousands, or even millions of subscribers displayed on the account, video bloggers still feel a sense of accomplishment.

  And there are various comments below each video, most of which are praise and encouragement to the video blogger.

  All this gives the video blogger a feeling of becoming a public figure, as if he has become an Internet star, and a large number of people pay attention to and like themselves.

  This feeling is so wonderful!

  Most people are ordinary people in their lives. From school to work, they have been inconspicuous.

  This suddenly became the focus of thousands of people's eyes. Even those who are calm, they can't help but feel a sense of pride.

  This kind of subtle emotional change, reflected on the platform, is that the boutique videos are getting more and more refined, and the number is increasing.

  Although they are now eliminated, many video bloggers are still very enthusiastic and attentive to update their videos. They mainly want to please fans, or want to gain more subscribers and a greater reputation.

  The frequency with which they update the video far exceeds the four per month stipulated in the oil pipeline contract, reaching the frequency of posting one or even several per day.

  Post more videos, they can't make more than a cent.

  But many bloggers still enjoy it, interacting with fans very pleasantly in the comment area of ​​each video.

  Seeing this scene, Xia Jingxing believes that even if the tubing does not give a $10,000 contract, many video bloggers are willing to generate electricity for love.

  Why are so many people on UGC platforms willing to generate electricity for love?

  Xia Jingxing also doesn’t know the reason, but guesses that it should be some psychological pleasure gained through this incident, so that these content creators feel worthy and meaningful.

  This is the same as the famous online novel website in the past life.

  Even if you can't make money, you can't stop the street writers from going forward.

  However, it is impossible to generate electricity for love for a long time, and it is not sustainable.

  After all, it is necessary to have a meal and a life. When the interest is over, the creator will gradually calm down and the creative passion will quickly cool down.

This is also something that YouTube has been thinking about and planning. It allows video bloggers to unload the burden of supporting their families, take full-time video bloggers as a career, keep passion, and create more exciting videos to help the platform attract new users and retain them. Old users.

  In addition, the videos related to the competition are all carefully produced by each blogger. Among them, many high-quality videos have been born, which greatly enriches the high-quality video library of YouTube.

  Relying on these high-quality videos, YouTube has continuously attracted new users to register in the past few months, reaching an amazing growth rate of two million new users every month.

  After the conversion of Facebook users, the user growth rate of YouTube slowed down for a period of time a few months ago.

  But the launch of the video blogger contest has re-injected new growth momentum into the tubing.

  At present, the video content ecology of the platform is constantly enriched. Various data show that YouTube has not been as speculated by the outside world. Once Google Video is launched, the user growth rate of YouTube will slow down and even begin to lose users.

  Xia Jingxing put down the briefing in his hand. He had just read the various data of the tubing in recent months.

  He is very satisfied with this. As long as the pace of development is maintained, Youtube will not be ashamed of Google Video.

  At this moment, Alex knocked on the door and walked into his office.

   "Darren, the current video blogger contest has entered the finals!

  Do you have any instructions on the result of the game? "

  Xia Jingxing gave Alex a glance. This man is probably also addicted to cheating.

  Yes, Nevia and Ryan were considered to be sent to the finals by them step by step.

  This is because the topic is so big that the two people collide and generate some social discussions, and tubing can get the most benefit from it.

  This is what they planned early in the morning, and it is also being implemented according to this plan.

   "Don't care about the result of the game, let it develop."

  Xia Jingxing quickly made a decision in his heart, and gently shook his head and said.

"why?"

  Alex frowned and asked somewhat incomprehensibly.

  Xia Jingxing waved her hand and said with a smile: "The two of them, no matter who loses or who wins, are topical."

  "But how do I feel that Ryan wins is the most topical? The poor boy has a counterattack in his life and suddenly became a millionaire. How did he do it? It was through a tubing video."

  Alex spreads out, "This will definitely arouse widespread heated discussion in the whole society, and many people will be curious. This will bring new traffic growth to our website.

  And Nevia, born in a billionaire family, received the best education since childhood, went to a prestigious school, and went to the upper class.

  She won, in the eyes of everyone, it is a matter of course and cannot be copied. "

  Xia Jingxing smiled faintly: “She is also very topical. Billionaire daughters have come to be YouTube video bloggers. This shows that YouTube is very influential.”

  Alex insisted on his opinion and said: “But most of the people facing our platform are still ordinary people.

  Ordinary people, do extraordinary things, this is in line with the expectations of the public, and it is also the truest embodiment of the American dream. "

  Xia Jingxing frowned, and said directly: "This is already the finals, and the attention is very high. There are countless pairs of eyes staring at it.

  You do your hands and feet, if it is discovered, the effect is too bad.

  Let the result of the game take its course, which is the safest for us.

  You prepare two follow-up marketing plans, and decide which plan to adopt based on the final result. "

  Alex Nunu mouth, wanting to fight again, but looking at Xia Jingxing's fierce eyes, he finally nodded, "Okay! That's it!"

  It's not that Xia Jingxing can't see the benefits of the black box operation, but now that most of the benefits have been obtained, there is no need to take risks anymore, because the gains outweigh the losses.

  It is impossible to succeed in every adventure without being discovered.

  If there is a scandal, it will have a greater impact on the tubing, and maybe it will give other opponents a chance to surpass.

  Everything is too late, he still understands very well in his heart.

  Next, Xia Jingxing discussed with Alex about the warm-up of the game.

  Alex said, “We intend to extend the warm-up time for the game to one week, and allow enough time for the event to fully ferment, so that more people will be more likely to pay attention to this event.”

  Xia Jingxing did not object to Alex again this time, nodded and agreed.

  "Television stations, have you been in contact with them? Is there anyone who is willing to co-organize a live TV broadcast with us?"

  Alex shook his head and sighed, "We have all touched, but they seem to look down on us."

  Xia Jingxing nodded slightly, did not ask any more, the traditional media is just such an arrogant.

  In some time, see if they can be as arrogant as they are today.

  (End of this chapter)