Chapter 327 Four Skills Surprised

The episode of   Good Luck Restaurant is just a microcosm of the major impact on American society, the news media, the advertising industry, and the Internet industry after the launch of the Facebook advertising system and corporate accounts.

  In fact, the external media and Silicon Valley have long been arguing.

  A well-known Internet analyst, behind the listing of Internet companies such as Netscape and Google, Internet Queen Mary Mikel highly praised Facebook and made bold predictions in an interview with the media.

  " Facebook’s placement of advertisements in the message column of the information flow for push is a bold attempt and an innovation in the Internet advertising industry.

  At the beginning of the newspaper was born, smart businessmen sniffed the business opportunity and began to post advertisements in the newspaper, so that more potential customers and partners could see the information...

   Facebook has now launched corporate accounts. As far as I know, a large number of SME owners have tried to register corporate accounts in an attempt to bring greater business opportunities and gain more exposure to their companies.

  Corporate account registration is free, but if you want to use value-added services, you have to pay.

   Facebook, like Google, provides an advertising management tool called FacebookAdsManager.

  In the above, advertisers can combine their own products to select the target audience based on multiple information dimensions such as age, gender, and educational background.

  In addition, advertising formats are also extremely rich, including image ads, video ads, carousel ads, canvas ads and so on.

  At the same time in the advertising manager tool, advertisers can clearly see the results of their advertisements, reach rate, spend, clicks, views, post popularity, user engagement and other indicators to evaluate the effect of advertising.

  In short, Facebook’s advertising manager is perfect, showing the strength of this technology and innovation-driven emerging company...

  I boldly predict that Facebook’s revenue will usher in a big increase.

  With the rapid increase of Facebook users, this revenue growth momentum will not slow down.

  In the future, Facebook is almost destined to become a new giant in the Internet advertising industry! "

  Mary Mikel has a high evaluation of Facebook, and even suggested that the outside world should not look at Facebook with the eyes of a startup company, because the company has begun to mature step by step.

  Some people favor it, and naturally others will step on it.

  Many Internet critics expressed views that are quite different from those of Mary Mikel.

  "...The accuracy and effectiveness of advertising on social networks need to be further verified.

  Search engine advertising is still the mainstream of Internet advertising.

  Google has developed to this day, reaching billions of dollars in revenue a year, and it took more than seven years.

   Facebook has only been established for more than two years, and there is still a huge gap between the number of users, technical strength, etc., and Google.

  It’s too early to talk about success now. I hope everyone will look at it wisely. "

  The two factions were in a quarrel, and later even the advertising and media industries were involved.

  People in the advertising industry believe that the advertisements posted on Facebook are not like an advertisement, but more like a content in the information stream. Users can also interact with advertisers, such as likes, comments, and fills out questionnaires.

  In terms of advertising form, this kind of advertising has very good results.

  News and media professionals have seen the terrifying speed and influence of information dissemination on Facebook.

  Foresighted people believe that Facebook is only eroding the advertising industry at present, and it may erode the news dissemination industry in the future and replace some of the functions of the media.

  For the simplest example, advertisements can be pushed to tens of millions of users on the platform through information streams, which shows that news can also be like this, reaching countless people in an instant.

  And with the increasing number of Facebook users, it seems that a new media empire was born.

  …………

  …………

  The outside world has heatedly discussed it. Some media reporters came to the door and hoped that Facebook would respond, but without exception, all of them were turned down.

  Just as the media was speculating about what Facebook was doing, Facebook made another big news.

  Starbucks registered a corporate account on Facebook, and with the assistance of Facebook operations staff, launched an online drinking event.

  The event plan, including text, pictures and videos, was pushed to all users on the platform by Facebook.

  Soon, Starbucks’ corporate account received millions of consumer suggestions!

  This kind of commentary advertisement breaks the unilateral image that advertisements have always instilled in consumers.

  While promoting the image of their products, companies can also receive feedback from consumers on the products in a timely manner.

  This also verifies the prediction of a previous advertiser that Facebook is breaking the old image of traditional advertising and even Internet advertising.

  The successful advertising case of Starbucks was immediately reported by the media.

  At the same time, this adds to the Facebook advertising system!

  A large number of companies have poured into Facebook, wanting to try Facebook ads.

   Facebook’s advertising department was miserable!

  Even if Xia Jingxing started to set up the advertising department half a year in advance, and continued to add staff, he was still a little too busy.

  On the one hand, advertisers have just come into contact with Facebook’s advertising system, and some of them are unable to play and can’t put ads on their own. They need the guidance of Facebook staff.

  On the other hand, Facebook’s advertising review task is also very onerous. The laws of each state in the United States are different, and even the things that need to be reviewed for advertising are also different.

  These complicated tasks make Facebook messy.

  It is often late at night, and Facebook’s office in Silicon Valley is still brightly lit, and all staff are working overtime.

  Xia Jingxing also went into battle in person, incarnate as a key account manager, and signed large advertising orders with big brands such as Nike, Procter & Gamble, Amazon, KFC, and McDonald's.

  Before, Xia Jingxing came to find these big brands in person.

  Now it’s the other way around. The advertising executives of these big brands have come to Facebook’s Silicon Valley office respectfully.

  Furthermore, you have to line up to talk about business.

  In order to grab a good advertising space, these big brands have hardly bargained prices. After a few words, they signed up happily.

  In fact, Facebook’s advertising pricing is slightly lower than that of Google and Yahoo.

  Anyway, there is no need to worry about fluctuations in stock prices caused by financial income fluctuations. The **** in Xia Jingxing's hand wields quickly.

The purpose of    is very simple, it is to grab the business of Yahoo and Google!

  Wait for advertisers to stabilize in the future. Sooner or later, this money will have to be earned back.

  As the media posted large sheets of advertisements under the face bookmarks, the outside world was dizzy.

   Facebook’s image is much better than the original Google.

  Google, Yahoo, and other companies that make a living on Internet advertising, their eyes are red. Are these all their customers?

  So I switched to Facebook, or started to cut budgets on Yahoo and Google.

  Uncomfortable and angry are certain, but they have no good way.

  Unless the price is reduced!

   But once the advertising price was lowered, it caused a series of financial income avalanches.

  But my social networking site is not up to date!

  The Internet advertising market cake is as big as that, and now a new Facebook player has been added, which means that there will be one less food in the bowl of oneself and others.

  The most annoying thing is that Facebook poached a lot of employees from the advertising departments of the two companies, as well as customer resources.

  The media is not too big to watch the excitement, and they have added their enthusiasm and reported that this is a warning from Facebook to the two companies. If you enter the social field, I will grab your advertisers.

  In addition, some media have come up with a set of data, indicating that Facebook and YouTube are constantly introducing new features and new gameplay, the number of registered users is growing rapidly, and indicators such as user online time and activity are also greatly improved.

  In contrast, the data of several social networking sites such as Okut, F agency, Flicker, etc., are all steadily declining.

  Even the best-performing Google Video, the number of active users has not exceeded 10 million, which is several times worse than the tubing.

  It's like pulling apart the fig leafs of the two companies.

  Yahoo and Google have spoken out, saying that they will socialize allin and fight against Facebook.

  (End of this chapter)