Chapter 341 Double the precedent

  In the next few days, Xia Jingxing did not go to the Facebook company, and went to Lilith's studio every day.

  For this, Gao Lili and Shen Xinyi vacated a work place for him.

  Every day, he doesn’t do anything else. He talks to Lilith’s employees and asks some questions about the problems encountered during the shooting of the video, as well as the number of views, positive comments, negative comments and so on after the video is uploaded.

  One leaf knows autumn, he can use the problems Lilith encountered to speculate about the problems that other professional content producers may encounter, and think about related solutions.

  As an original content production platform, the most important thing is to have a good creator ecology.

  To maintain this ecology, you have to give creators what they want, money or name, or spiritual gain?

  As long as there is a chance, Goryeo will not let go of the wool from Xia Jingxing.

  She saw Xia Jingxing chatting with the employees and couldn't help but interject: "Mr. Xia, you have talked so much with your friends, and you also understand our difficulties. Give some guidance!"

  Xia Jingxing smiled, naturally understanding the other's careful thoughts.

  As a major shareholder holding 51% of Lilith’s shares, he is also expected to give advice to the company.

  Before, it was too heavy to take care of Lilith, a small and micro enterprise.

  Now that I have time, and I have learned some things, it’s okay to talk about it.

  Xia Jingxing coughed twice, "Well, then you can listen well, I want to teach a unique skill worth 100 million US dollars."

   "Wait, I'll take a notebook and write it down!"

  Xia Jingxing was halfway talking, but Gao Lili stopped.

  Ko Lili found the notebook and called Shen Xinyi again. After leaving the office area, the three of them went to the corner sofa to have a discussion meeting.

  It is mainly Xia Jingxing who is talking, and the two of them are listening.

  "Do you feel any ceiling? For example, when the growth rate of subscribers slows down, the number of subscribers will never increase?"

  Korea’s little chicken nodded like a rice peck, “Yes, we reached 500,000 fans some time ago, and then we couldn’t increase it anymore.

  It can’t be said that it will not increase at all, but the increase is very slow. The previous video increased tens of thousands of fans, hundreds of thousands of fans, but now it can only increase by a few thousand, or even a few hundred. "

  Xia Jingxing explained: “This has something to do with the channel. There are so many people who like interview videos like you.

  Unless there is a surge in tubing traffic, you will be able to usher in the second round of fan growth. "

  Korryeo frowned, "Wait until the year of the monkey?"

  Shen Xinyi suddenly said: "Can we run another account? For example, doing outdoor activities, or shooting some funny videos or dancing videos?"

  Xia Jingxing did not answer this question directly, and asked: "Why don't you want to add content to the current account?"

  Shen Xinyi replied: "This is definitely not possible, the audience is different."

  Xia Jingxing nodded, "Yes, this understanding is very correct.

  If you want to diversify content, naturally you have to operate different accounts and correspond to different channels.

  In this way, the audience of your account is clear, and the advertisements are also convenient. "

   "Well, we will try to operate another account."

  Goryeo still wants to make some achievements, and has been thinking about ways all day.

  At this time, I heard Xia Jingxing allowed them to operate another account, and their faces were full of joy.

  "Don’t rush to be happy, just listen to me."

  Hearing this, the two turned their eyes to Xia Jingxing.

  Xia Jingxing sorted out the language and said: "Your interview account is popular because you interviewed many entrepreneurs, visited their companies, and interacted with entrepreneurs humorously...

  You can operate other accounts. You don’t have any foundation and you need to start from scratch. "

  Goryeo smiled and said, “I just know that it’s difficult, so I need your advice.”

  "The best way is not to operate your account from scratch!"

   Xia Jingxing glanced at the two women, “Instead, I went to collect some accounts that have become popular, or have the potential to become popular.”

  "How to collect it? Buy their account? Or let them join our company?"

  Korryeo spread her hands, "It needs a lot of money, so if you recruit so many people in, you must eat."

   "Yes, it must cost money."

  Xia Jingxing continued: "But it is impossible to spend money forever, there are also some opportunities to make money.

  You are equivalent to the brokers of video bloggers, responsible for helping them to operate the YouTube account, and provide one-stop service from planning, scripting, copywriting, shooting, editing, post-production...

  Through professional services, you continue to bring traffic growth to video bloggers, and then use these traffic to find business cooperation for realizing, and finally share with video bloggers to achieve a win-win situation.

  Of course, before the advertisement is divided, 50% of the oil pipeline tax will be paid. "

  "Isn't these the Hollywood agencies? What dramas, brands, and TV shows will be arranged by the agency..."

  Goryeo's brain reacted very quickly, and she immediately thought of traditional brokerage companies.

  "Yes, you can understand that this is an emerging brokerage company that specializes in creating Internet celebrities and helping them make money.

   A more appropriate name, it should be called Multi-Channel Network (multi-channel network), or MCN for short. "

  The earliest MCN in the world was actually born in tubing, and even the word MCN is very characteristic of tubing.

  Many years later, this model has crossed the oceans and entered the country of rabbits.

  Xia Jingxing took out the MCN at this time, more forced by helplessness.

  Tubing now intends to promote advertising monetization, but the platform’s review and operation mechanisms are not yet complete, and the copyright protection mechanism has not yet taken shape.

  In the current situation where the content of the waist and tail is uneven and highly scattered, a lot of manpower is invested in management input, and the output ratio is not high.

  Supporting MCN is actually to dump some of the dirty work with low added value to them.

  Let MCN act as an intermediary, and it can also avoid certain legal risks, such as copyright infringement.

  And more energy of tubing can be put on doing things with low marginal cost and strengthening control.

  For example, research and development of advertising monetization system, copyright protection system, design of accounting mechanism and game rules.

  Goryeo was immediately attracted by Xia Jingxing’s new model, and began to ask questions.

  Xia Jingxing is also not good to tell the other party directly, this is actually a ToVC gameplay, the leek of cutting capital.

  Instead, Xia Jingxing had to cheer on the opponent.

  "If you want to do it, as the first Futukang of the TUbing platform, oh no, it’s MCN. Youtube will definitely support you.

  In addition to some of the top video bloggers, other video bloggers who want to join the affiliate program, you can invite them and let them join your banner. "

  Xia Jingxing continues to fool around. At present, the tubing does need to support a "MCN role model", and then a large number of Futukang can settle in the tubing to help the tubing work.

  The oil pipeline tax remains the same at 50%, and the remaining 50% of the advertising share is up to MCN and the video blogger to discuss how to divide it.

  The simple understanding is that the oil pipeline currently cannot afford too much content review and customer service. This is a labor-intensive industry, and this business is subcontracted to MCN.

  Currently, it is difficult to completely use technology to replace the human labor of MCN.

  Wait until the content of the tubing is ecological and all the technologies are adjusted, the MCN will have to cool down.

  But before the cool, how many capital leeks can be cut depends on their ability to tell stories.

  Gao Lili did not know that she had been arranged clearly, and kept asking Xia Jingxing about the various modes of MCN operation.

  …………

  …………

  Lilith uploaded the latest interview video to the tubing.

  Xia Jingxing, Gao Lili, Shen Xinyi, and a group of Lilith employees watched the video played on the computer.

  Sure enough, there was a 30-second advertisement in front of the video selling electric shavers.

   "Why is this advertisement?" Gao Lili didn't understand.

  "It means that most of the people who follow your account are men, and they are men with long beards."

  After the advertisement was played, Xia Jingxing crossed the video, developed the latest version and provided it to the video bloggers who participated in the affiliate program.

There is a data report in   , which clearly shows the number of viewing time, number of views, estimated revenue and so on.

  Currently, there are two payment models for YouTube advertising, CPM is charged per thousand views, and CPC is charged per thousand clicks.

  If someone skips the ad, or turns off the video without seeing half of the ad, it is invalid views, advertisers are not billed, and video bloggers cannot receive the corresponding ad share.

  In addition, according to the economic consumption capacity of the region where the audience is located, advertising fees are divided into multiple levels.

  Users in developed countries, the advertising fee can reach more than ten dollars per thousand views.

  Users in developing countries only cost a few dollars per thousand views, or even one dollar.

  Soft advertising, that is, brand promotion, requires the integration of advertising into the video content, which can not disgust users and achieve a certain display effect.

  This cannot be replaced by an advertising system, it can only be manually connected.

  Xia Jingxing refreshed the background while introducing the rules of tubing to everyone.

  The estimated income column has been shown as $50, and the number of views is more than 10,000.

  Xia Jingxing roughly figured it out, the CPM is about $10 per thousand views.

   "If this video can reach 400,000 views, it may have a revenue of $2,000. Of course, this is the number after the tubing is drawn."

  Xia Jingxing looked behind her, and the group of people looked stupid.

   "Can you really make money?"

  In the crowd, a young employee asked.

  Xia Jingxing smiled and said nothing, he didn't want to explain anymore.

  Internet advertising can make money. This is a model that has long been proved. Now the company distributes a portion of the money to content creators. Is this logic so difficult to understand?

  However, he can still understand the shock of the other party.

  After all, before the oil pipe, there was no precedent for making money by making videos on the Internet.

  Oil pipes, another precedent has been set!

  Goryeo's head was very close, and she wished that she was lying on the computer screen, her eyes stopped turning, and a big "$" sign was reflected on it.

  (End of this chapter)