Chapter 389 I will follow you in this life (more than four thousand words ask for monthly pass)

   "Oh, by the way, Jingxing, besides your Facebook, we also registered an account on the website called H...E...L...P."

  Qiu Zhiyi remembered one thing. He used to think it was not good to trouble Xia Jingxing. Now that I met, I quickly asked.

  Listening to the other party’s word-by-word website name, Xia Jingxing was confused.

   "Help? What kind of website is this? I haven't heard of it either!"

  Qiu Zhiyi was surprised at this time. In his eyes, Xia Jingxing was the trendy player of the Internet, and his name could almost be equated with the Internet.

  Even Xia Jingxing has never heard of this website. Isn’t that good?

  He decided to make it clearer.

  "After our restaurant registers an account on this website, we will get a displayed webpage just like the Facebook public homepage.

  Who was the manager of their website at that time? It seems to be called the community manager. He also came to our shop to take pictures and built a webpage for us.

  I’ve seen it, it’s pretty good, it’s similar to your Facebook public homepage, it will show the location information and phone number of our restaurant.

  Oh, yes, they have one more function than you.

  Customers who have eaten with us can go to the web to rate us.

  I basically ask employees to read these comments every day.

  Although some people say it’s not delicious, for example, it’s too greasy, not sweet enough, too spicy...

  Whether it is good or bad, let's listen carefully.

  The good ones are regarded as encouragement, the bad ones are regarded as spurs and suggestions, and we can make corrections. "

   "Brother Qiu, this is your mentality!"

  Xia Jingxing gave a thumbs-up, and she got a thumbs-up for her attitude toward learning.

  "Can you show me that website? Isn't it called Help, but Yelp?"

  Xia Jingxing has almost guessed this website, but it is not very sure yet and needs further verification.

   "Hey, my English is still very poor. I can only speak, not write, and can't speak complicated."

  Qiu Zhiyi saw that Xia Jingxing was very interested in this website, but he didn't understand it, so he said: "You are like this, I call Dong Aizhi up, and you young people have a chat.

  At the time, she also recommended this website to me. She said that after registering, she can attract some customers. "

   "Okay, let her come!"

  Xia Jingxing nodded, he was really interested in this website.

  Qiu Zhiyi opened the door of the office and went out.

  After a while, he took Dong Aizhi upstairs.

  Dong Aizhi followed Qiu Zhiyi, holding a laptop in his hand.

  "Xiao Dong, just sit down. These are my friends. They want to learn about the website. You can turn on the computer and show them."

  Qiu Zhiyi is not a public person. Seeing that the staff did not know Xia Jingxing, he deliberately refused to introduce him and called him a friend.

  Dong Aizhi nodded, without a word, sat down next to him, turned on the computer, connected to the Internet, and visited the website.

  Looking at the red and black, familiar Logo, Xia Jingxing was sure that this is Yelp, not Help at all.

  "This is a review of our restaurant, Mr. Jing Xing, you can take a look."

  Dong Aizhi finally spoke, and he called "Mr. Jingxing" directly, just to verify one or two.

   Ask directly if it’s the CEO of Facebook? Is it called Xia Jingxing?

   looks impolite, she won't be so stupid.

  Xia Jingxing looked at this little girl at the front desk who looked like a girl next door, and her reaction was a little surprised: "Do you know me?"

   "I just heard Brother Qiu talk about Facebook and mentioned your name again, so I recognized you."

  Xia Jingxing nodded, stopped talking, and focused on the comments.

  There are dozens of restaurant reviews, each with hundreds of words, from the restaurant environment to the taste of the dishes, all have reviews.

  Some people even commented on the little girl at the front desk, who felt that the service was warm and satisfying.

  Xia Jingxing returned to the homepage and went to check other shops on the Yelp website.

  I am mainly looking at the various functions of this website, as well as the UI interface.

  As for user data, the number of shops, and the number of reviews, these data have to be asked in person to understand them clearly.

  Finally, he also looked for it specially, and found the cooperative email and phone number he wanted to find in the lower column of the webpage.

  Only then satisfactorily closed the web page and handed over the computer to Dong Aizhi.

   Knowing that the boss and friends still have something to discuss, Dong Aizhi said goodbye and left.

After waiting for the little girl at the front desk to leave, Qiu Zhiyi asked, "Jingxing, what do you think of this website?

  Their community manager said that it can help our restaurant gain more exposure and help us advertise. There are many kinds of package services, ranging from three hundred dollars a month to several thousand or tens of thousands of dollars. "

  Xia Jingxing frowned, is this time to try commercialization? too fast?

  If he remembers correctly, Yelp was either established this year or last year.

  When he worked at Gaopeng.com in his previous life, he often dealt with this website.

  He is also black under the lights, this company was established right under the nose, and I didn’t notice it.

  Mainly he is busy working all day, and he rarely pays attention to eating, drinking and having fun like an ordinary young man.

  International students like Dong Aizhi know this website, but he doesn’t.

  At the same time, it also exposed a problem with Vision Capital, the ability to explore commercial projects is too weak.

  Maybe the young people in the company know this website, but no one is optimistic about it, and no one reports it.

  Xia Jingxing has made up his mind. When you go back, you must ask carefully, and look back to see which link went wrong.

  Now he didn't want to think about it anymore, and began to answer Qiu Zhiyi's questions.

  "Do you still want to advertise on Yelp? Isn't it because there are not enough staff and can't get busy?"

  Qiu Zhiyi smiled, "What are you busy? It's important to make money."

  And we also plan to open two more branches, one in San Jose and the other in Oakland. "

  Xia Jingxing understands now, this old man should have tasted the sweetness of Internet advertising, and wants to expand quickly, even to build a Chinese food brand.

   "Opening two stores at once, the investment is not small, the risk is not small, you have to think clearly."

  As a friend, Xia Jingxing still reminded him kindly.

  "I know this, so in addition to some of the funds from the main store, relatives in our hometown are also willing to help in those two stores."

  Xia Jingxing nodded, "Well, as long as you think clearly."

   "By the way, you want to build a Chinese food brand, do you have a good customer positioning? Right now, it can only be regarded as low-end fast food, right?"

  Qiu Zhiyi nodded, "You reminded me of this before, I have already figured it out clearly, just make fast food, like McDonald’s and KFC.

  Don’t look at the United States as a developed country. The poor, the unemployed, the recipients of benefits, and those who consume in advance...

  There are so many!

  If you do high-end Chinese food, you probably won’t be able to open a few restaurants.

  And American culture is different from ours.

  For their high-end gatherings, they will definitely not choose Chinese food.

  Chinese food will only be regarded as a curiosity by them, and cannot be a regular gathering place.

  In fact, after opening the store for so long, I found that the people at the bottom still prefer Chinese food.

  The most important thing is to make it into KFC and McDonald's, which is convenient for copying and rapid expansion!

  Panda Fast Food has given us a way out, so we just need to follow suit. "

  Panda fast food in Qiu Zhiyi's mouth is the largest Chinese fast food chain in the United States, the kind of Chinese fast food that meets the taste of Americans.

The founder of    also said publicly: never open a store to China.

  This is also the founder’s understanding that his own Chinese fast food is actually covered with a Chinese food skin and covered with the name of a panda. Everything else is no longer in touch with China, so coming to China will definitely hit the streets.

  Xia Jingxing remembers that Panda Fast Food has a very good development momentum and has been on an upward slope. By 2020, it seems to have reached more than 2,000 branches, 2 billion U.S. dollars in revenue, and more than 20,000 employees. This is a very successful business case.

  "Panda Fast Food was established in 1983. If it goes back to the generation of founder Cheng Zhengchang’s father, his father seems to have served as Chang Kaishen’s personal chef, and he is good at Jiangsu and Zhejiang cuisine.

  They now have hundreds of stores. If you copy them, it’s difficult to make a large scale.

  Unless you find another way! "

  Xia Jingxing said lightly: "Have you considered the PFChang\'s (Huaguan) model?

  This store opened its first store in 1993 and was listed on the Nasdaq in 1998. Now it has nearly a hundred stores.

   Their positioning is a small restaurant that is more refined than fast food and more relaxed than dinner, or a casual restaurant, which can be positioned as a mid-end catering.

The secret of success is to combine the advantages of comfortable environment, high management and service quality of western restaurants with the advantages of delicious food and low prices in Chinese restaurants, so that diners can enjoy delicious food in the relaxed western restaurant atmosphere and familiar western service. Delicious and affordable Chinese food.

  In the decoration, I think it has been a lot of work.

  The front door is marked by terracotta warriors and horses. The decoration in the store is exquisite and elegant. There are ancient Chinese lady murals and sophisticated Chinese calligraphy on the walls. They have made great efforts to create a Chinese cultural environment.

  Foreigners like this tune, it can be considered a combination of Chinese and Western! "

  To be honest, Xia Jingxing thinks it is very difficult to make a Chinese restaurant into a brand and make it bigger, or in the United States.

  In particular, there are Panda Fast Food and Huaguan in front of them, each of which occupies a road.

  As a latecomer, Good Luck Restaurant either overtakes on a curve;

  Or just avoid competition and start a new model, where everyone does not compete on the same dimension.

  "The Huaguan you mentioned, I have studied it carefully. Its model is not suitable for us. In addition to not having that much capital to invest, they are also blocking the road. It is difficult to imitate or even surpass.

  As a latecomer, I think there should be some opportunities to develop like Panda Fast Food.

  Look, the United States still has KFC, McDonald’s, Burger King and so many fast-food competitions, and China also has a Dico.

  The birth of the second large-scale Chinese fast food chain in the United States is not impossible.

  I will spend more time thinking about the dishes, and strive to make something different from Panda Fast Food. "

  Xia Jingxing felt that this old man was still exploring from zero to one. Even if he opened a few more branches, he still could not find a path that suits him.

  If this is the only situation, it will soon encounter an expansion bottleneck, and the influence will stay in one area, and it will no longer be able to go up.

   "By the way, I am going back to China in a while, so I will tell you in advance."

  Not to mention business matters, Xia Jingxing stated the main purpose of this trip.

   "Ah, have you developed in China in the future?"

  Qiu Zhiyi was surprised and also felt very suddenly.

   "Let's run between the two places, but for a long time, they should stay in China."

  Qiu Zhiyi said "Oh". He thought that Xia Jingxing would not come back when he returned to China, so it would be difficult for everyone to see each other again.

  He immediately thought, and thought that his idea was a little funny, how could he leave them all alone because the other party has so many industries in the United States.

   "Okay, sit there for a while, I'll cook two dishes, let's drink two cups, it is for you to practice."

  After finishing speaking, Qiu Zhiyi ignored Xia Jingxing’s resignation and ran downstairs to cook vegetables.

  Xia Jingxing shook his head and laughed. This old man was still very upright and genuine.

   Turned his head and glanced at Zhang Chenguang who was aside, smiled and said, "I am going back to China. Do you want to stay in the United States? Or come back with me?"

   "Wherever you go, I will go wherever you go. I will follow you in this life."

  Zhang Chenguang winked his eyebrows, with a passionate look.

  I have been in contact for a long time, and Xia Jingxing also knows that his bodyguard eldest brother is also a real showman.

  About half an hour later, Qiu Zhiyi and a few waiters went upstairs with vegetables.

  Qiu Zhiyi took out the Moutai, which he had treasured for a long time, and had a drink with Xia Jingxing.

  Zhang Chenguang wanted to drive and also had to take on security tasks, and declined Qiu Zhiyi's kindness.

  Eating peanuts, Qiu Zhiyi talked about his vision for the future, to build his own Chinese food chain brand and become a generation of catering tycoon.

   "I can't help you much with this, you have to walk your own way out.

  If you find the right model, I can invest a sum of money for you to open a chain store. "

  Qiu Zhiyi was about to say no, but Xia Jingxing waved his hand to stop him.

   "No need to refuse, I'm here to make money. I don't just want to help someone, so you don't have any psychological burden!"

  Xia Jingxing drank a few glasses of wine, her face was a little ruddy, and she smiled and said, “If your Chinese restaurant finds the right model, it starts explosive growth.

  At that time, there may be as many people who want to invest in you like Guo Jiangzhiqing.

  When the time comes, we will have to pull the relationship, let you save face, and let us invest. "

  Qiu Zhiyi obviously didn't believe Xia Jingxing's remarks, but after drinking some wine, he was a little bit on his head, and his blood surged: "Brother, don't worry, just look for investors. I will look for you if I don't look for anyone.

  Others, it’s useless for anyone to come, no matter how good the conditions are, they won’t be allowed to vote. "

  Xia Jingxing smiled "haha", these are all scenes, which should not be true.

  If you really need to rely on the relationship to take advantage, then the relationship will fade away no matter how good it is.

  However, the other party’s Chinese restaurant is currently worthy of investment, and it is still a few minutes away from South Beauty.

   is purely a drunk joke, he didn't take it seriously.

   "Oh, the girl who went to the kitchen to call you at the front desk is not bad. Isn't she a college student? Don't you deduct other people's wages."

  Qiu Zhiyi stopped doing it immediately, blushing at the equator: "Jingxing, you think of me as someone, how could I do that kind of thing."

  Xia Jingxing waved his hand, “I didn’t mean that. After going abroad, the Chinese bosses had too many problems with the overseas students who worked as part-time workers, and it made the reputation of overseas Chinese all bad.

  If you expand your store in the future, I hope you can hire more Chinese students and treat these students with fairness and equal pay as white employees. "

  This is also what Xia Jingxing said in his heart. During his previous life studying abroad, he saw too many cases of Chinese descent and Chinese bosses cheating overseas students.

   Hiring students for illegal workers, often deducting students’ wages, and even beating people if they are too much.

  Of course, there are scums among foreign students, but everything falls into the same category.

   Qiu Zhiyi banged his chest, "I can assure you that I will never do those bad things that deprive my conscience and harm my compatriots."

  Zhang Chenguang was by the side, smiling at all this, and also glanced at the table. How many dishes? Drink like this?

  There is only one restaurant? This all takes into account things ten years later.

  Xia Jingxing is also a little bit drunk, and has been chatting with Qiu Zhiyi about these things.

  At the end of the drink, Xia Jingxing was not so clear anymore, and everyone was helped back by Zhang Chenguang.

  Zhang Chenguang put the boss in the car, and listened to the boss's muttering: "Jianxiang-type technology, sooner or later, it will break three trillion!"

  Zhang Chenguang is a little confused, what's all this talking about?

  I didn't think so much, and drove Xia Jingxing back home.

  There is no one at home, and he stayed until Kristina came back from get off work before leaving.

  　 4,500 words, one chapter owes a change, and one change is still missing. Tomorrow the New Year, it is estimated that it will not be finished, please make it up after the new year!

  　　 is here, let’s give everyone an early year in advance!

  　　

  　

  (End of this chapter)