Chapter 402 Appealing and not selling out (seeking monthly ticket)

  The hot scene of Tesla's booth attracted the attention of other exhibitors and auto reporters in addition to ordinary audiences, who also gathered around to see the surprise.

  Because the staff of the exhibitors were wearing work uniforms and everyone was in the same class, they were not embarrassed to come to the booth, but stood outside the crowd, watching from a distance, discussing with each other, and commenting on Tesla Motors.

  The car journalists have less concerns, and have shown their press cards and cameras.

  Then the green light all the way, was directly released by Tesla staff.

  After the car reporters went to the booth, unlike in the past, it was rare that they did not aim the camera at various choppy, cool-clothed car models this time.

  Instead, I did some personnel work, and pointed the camera at the Tesla sports car, or squatted or stood, and photographed the car from various angles.

  Tesla needed brand exposure and increased visibility, so it treated reporters so courteously and didn’t let them line up to see the car.

  Xia Jingxing felt that both he, Eberhard and Tarpening, all underestimated the magic of Tesla.

  The audience who came to participate in the auto show were so enthusiastic and successfully attracted the attention of so many auto reporters. There is no need to ask for a part-time job as an atmosphere group.

  In addition, because Tesla did not accurately predict how popular Tesla will be at the exhibition, the manpower sent to participate in the exhibition today is somewhat insufficient. He, the major shareholder and chairman, also needs to go on sale in person to explain cars to customers.

  Xia Jingxing, Eberhard, Tarpening, and Lanes stood on stage for forty minutes and introduced four rounds, each of which was only introduced for ten minutes.

  As soon as the time is up, please come to the side to discuss in detail if you have the intention to place an order.

  No intention, sorry, please step down and change a group of people to watch the car.

  They received four batches of customers, a batch of 16 people, a total of 64 people.

  All are for nothing, none of them test drives, and none of them place orders.

  It’s not that no one has asked for a test drive.

  On the contrary, there are a lot of people who propose to test drive.

   But considering that there are too many prostitutes, and there are too few manpower, it is impossible to take care of them.

  So, Tesla added a test drive condition and paid a deposit of $10,000.

  This one directly repelled most people.

  Although Tesla promised that after the test drive, there is no damage to the car, it will refund the $10,000 deposit intact.

  But no one is willing to test drive, because many people really can’t pay such a large sum of money right now, and they don’t support credit cards.

  No one was willing to test drive, which gave Xia Jingxing and the other three people a bad premonition. Don’t be applauded for not selling out, right?

  Xia Jingxing sent away the fourth batch of white prostitution customers and welcomed the fifth batch of customers who came to watch cars on stage.

  He was about to introduce the car. A white man in his thirties with slightly bald hair waved his hand, "No introduction, I just heard it in the audience.

  This car is allowed to test drive if you pay 10,000 US dollars, right? Let me experience it and place an order if it suits me. "

  Xia Jingxing looked at this bald man wearing a plaid shirt and a backpack. He didn't expect that he was still a dragon and phoenix. He came up and asked for a test drive.

  This kind of customer, it is clear that they are not bad money, how can they let go?

  Xia Jingxing immediately greeted the girls in the venue, "Take this gentleman to the rest area for a cup of coffee!"

After finishing speaking, Xia Jingxing said to the bald man again: "The test drive is already on the road, please wait a moment."

  The man nodded. He is really interested in this car, otherwise he won’t be patiently queueing for more than half an hour.

  A female Tesla employee with a good face and a good figure walked quickly, made a "please" gesture, and led the bald man to the rest area.

  Xia Jingxing looked at the remaining three customers, and some wondered whether there would be another high-profile customer.

  He asked the three customers to wait a while, ran to Eberhard, and told the latter to quickly send all the remaining four cars in the warehouse and put them on the road outside the exhibition area for a test drive.

  Eberhard finally heard that there was a test drive customer and he had the intention to make a deal. He didn't collect the four baby bumps anymore, so he called back to the company and asked the employees to send all the cars quickly.

  Xia Jingxing returned to his previous station and continued to explain the car to three customers.

  When he finished the explanation patiently and asked the three of them if they had any intention to test drive, all three of them said they would consider it, and then rushed into the crowd and disappeared.

  Xia Jingxing has never done a sales job, but she also knows that she needs to be patient in everything she does, and she will continue to receive batches of customers with care.

   Soon, the time came to noon.

  When it was time for dinner, the audience in the exhibition area was suddenly reduced a lot, and they all went out for dinner.

  The long dragon under the Tesla booth has shrunk a lot.

  The first group of spectators who lined up have basically seen the car, and those who lined up now are basically later ones.

  Those people still insist on queuing regardless of their hunger, and they feel like they will not give up if they don’t see the car.

  Among the dozen or twenty batches of customers received in the morning, in addition to Xia Jingxing who has accumulated a few prospective customers, the other three also encountered several test drives.

  The replacement employees sent by Tesla’s Silicon Valley office arrived long ago. A group of people took customers for test drives on the road outside the exhibition area. A group of people took over from Xia Jingxing and the other four, and continued to introduce cars to customers in line.

  Xia Jingxing has also been replaced.

  The person who succeeded him was Straubel. After paying the part-time staff, he changed his vest, put on work clothes, and started selling again.

  Xia Jingxing sat in the rest area, eating burgers, drinking Coke, and looking at the still busy booth.

  Tapening, who was sitting next to him, took a bite of a burger and muttered: “Dylan, I took a total of 25 customers to test the car in the morning, and ten people signed the check.

  In other words, in the morning, we sold ten cars and added a million dollars to the account. "

  Xia Jingxing doesn’t think this number is too big. Many of the dealers who arrived today sold more than that.

   Renjia is one of hundreds or thousands of dealers in a car company, but they are a whole car company.

  In contrast, Tesla can't get this sales performance at all.

  It’s just a journey of a thousand miles, starting with a single step, and you have to eat one bite at a time.

  He smiled and encouraged: "Not bad results. This exhibition will be held for two days. According to this rhythm, forty cars should be sold."

  It’s okay not to speak, my throat hurts when I speak.

  Xia Jingxing talked non-stop for three hours this morning, and her voice was full of smoke.

  Although he only sold a few cars on this side, he still mastered a lot of information through talking with customers, including various concerns and doubts from customers about electric vehicles, and reasons for not buying Tesla.

  Among them, the most important and the one that appears the most is that the price is too expensive and the price/performance ratio is not high.

  In fact, he calculated based on the conversation with customers in the morning, if the price is reduced to 50,000 US dollars, sales may be several times higher.

  However, the cost of building a car is too high. In the short term, it is impossible to reduce the price. You have to buy sales and amortize marginal costs. In terms of technology, more breakthroughs are needed.

  Because he has a lot of insights after contacting customers, he just told the employees that after the exhibition is over, everyone must submit a report to summarize some customers' opinions and doubts about Tesla.

  Collecting these things is good for them to improve their products and R&D strategies.

  "I suggest that you can participate in this kind of exhibition more in the future, selling dozens of vehicles a day, hundreds of vehicles a month, and thousands of vehicles a year...

  As a result, Tesla will eventually become a mature car company, with annual sales of millions of vehicles. "

   Ten cars were sold this morning. Eberhard was optimistic, thinking about selling millions of cars every year.

  "Just a sales channel for the auto show is not enough. We do not engage in the dealership model. All of them are direct sales. The network sales channel must also be established.

  For example, Tesla’s official website, in addition to displaying various pictures, videos, and performance parameters of the car, it also adds an online consultation and ordering function;

   Another example is Amazon, we can try to settle in, open an online shop on it, and sell cars through e-commerce;

  There are also official accounts on Facebook and YouTube, so I have to open them as soon as possible, and I’ll do branding when I’m fine..."

  Eberhard and Tarpening listened attentively, and nodded their heads from time to time.

  After eating the burgers, the three of them continued to work.

  Xia Jingxing noticed a familiar figure wandering under the booth.

   Musk raised his head and met Xia Jingxing’s sight.

  His eyes on Xia Jingxing are a bit complicated. He heard what employees said about Tesla’s hot sales scene today.

  Nicholas’ booth, there was also a large crowd of spectators in the morning.

  But then Tesla shipped a test drive, which immediately overwhelmed Nikola's limelight.

  It's not that he has never thought about finding the venue and retaining the audience, but there is no way. They didn't have a test drive, only a few cars on the booth.

  And these cars can’t get on the road...

  To be precise, it is impossible to move.

  　Thanks to the book friends, I came to see the author to give a reward!

  　　

  　

  (End of this chapter)