Chapter 541 Hotpot Queen (seeking monthly ticket)

  "This is Mr. Xia, he is indeed a talented person, and he deserves to be our Sichuan province boy."

  The middle-aged woman who walked into the box behind Yin Xitian with a smile on her face, and walked up quickly with a mouthful of salt and pepper Mandarin, which is "Trump."

  The woman is perming an old aunt’s favorite short curly hair, which is the same hairstyle of the charter wife. She is wearing a customized embroidered lady's suit, pearl necklace and earrings, and she is full of jewels.

  He has a round face, a lovely smile, and is very cordial. He also wears a conspicuous green jade ring on the round finger in the air.

  Just looking at this dress, Xia Jingxing knows that she must be a rich woman, who struggles less...at least ten years to start.

  Behind the woman, there was also a middle-aged man who was his same age, almost in his fifties.

  Men dressed in suits and leather shoes are also smiling, but compared to women, they obviously have to hold on a lot, one step behind, and they didn’t come up to shake hands.

  Xia Jingxing smiled and got up, and shook hands with the woman who offered her hand.

   Yin Mingshan also stepped forward to introduce at this time: "This is our "Hotpot Queen" from Yuzhou and Ms. He Yonghui, President of Little Swan Investment Group."

Looking at Xia Jingxing, Yin Mingshan emphasized, “In addition, President He is also the red flag bearer of the National March 8th Women’s Congress, the representative of the National Women’s Congress and the chairman of the Yuzhou Hot Pot Association. She advocates the orderly development of the hot pot industry and promotes Yuzhou hot pot. Bringing to the whole country, taking the world stage, and setting up an immortal performance for us Yuzhou to be awarded the "Hot Pot Capital of China", she is a very remarkable female entrepreneur."

  Faced with the praise, He Yonghui waved her hands again and again, behaving very modestly, "Mr. Yin, you are overwhelmed, I am a hot pot restaurant.

  You and Mr. Xia are both in the technology industry, and you are truly admirable. "

  Xia Jingxing smiled, Yuzhou is not far from Rongcheng, and he has heard of this female entrepreneur.

  The business is not as big as Haidilao, but the Little Swan he founded is also a well-known hot pot brand in the early years.

  Hot pot buffet, Yuanyang pot, Zimu pot...Many hot pot eating methods and hot pot patents were invented and created by the fat aunt in front of him, and he deserves the title of hot pot queen.

  Hongyadong, a well-known Internet celebrity check-in place in Yuzhou, was also created by this fat aunt. One person contributed two city cards to Yuzhou.

  Next, Yin Mingshan introduced to Xia Jingxing the middle-aged man standing behind He Yonghui, “This is Mr. He’s husband, Mr. Liao Changguang, and the founder and chairman of Little Swan.

  In 1982, the couple rented a 16-square-meter street shop in Jiefangbei and opened a Little Swan hot pot restaurant with only three tables and three pots.

  To this day, Little Swan has opened a hot pot restaurant to the United States. It has branches in Los Angeles, Seattle, Olympia and other American cities. It's amazing!

   Husband and wife started their own businesses, and they have been together for more than 20 years. It is also a good story in our Yuzhou business community! "

  Following Yin Mingshan’s introduction, Xia Jingxing nodded and smiled at Liao Changguang, walked forward to shake hands with the other party, and exchanged greetings.

  In the Sichuan-Chongqing region, if there are no industrial and technological rich, they love to produce some catering rich.

  Because here, eating is more than everything.

  Compared to his wife He Yonghui’s long-sleeved good dance, Liao Changguang didn’t talk much. After shaking hands with Xia Jingxing, he stood aside after saying a few words and gave the stage to his wife.

  Xia Jingxing understands this very well. This is also a local characteristic. They are all "rake ears", and it is the wife who is in charge of the house.

  Longhu, Dangdang... both are like this!

  After everyone took their seats, Yin Mingshan smiled and looked at He Yonghui with a smile, "He, I just told Mr. Xia that their Vision Capital is also very interested in the hot pot industry.

  If Little Swan has any future development ideas, just talk to Mr. Xia directly. "

  He Yonghui nodded, looked at Xia Jingxing, smiled and asked, “Mr. Xia, I would like to ask, do you think our hot pot restaurant has become dozens or hundreds of chain stores, is there any way to go public?”

  Xia Jingxing waved his hand and said with a faint smile: "If you don't dare to ask for advice, let's have the right to communicate with each other.

  I am not familiar with the hot pot industry, but I still have a little experience in capital operation. "

   "Mr. Xia, you are humble."

  The fat aunty smiles all over her face, while her husband smiles and doesn't speak.

  Xia Jingxing continued, “There is no catering company listed in China, but there are in the United States. Do you know why?”

  This time, not only the fat aunt and the couple, but Yin Mingshan and his son are also interested, and they look at Xia Jingxing together.

  "If a chain restaurant brand wants to go public, financial data must first reach the listing threshold."

  Xia Jingxing gave a lesson to several people, “If you want financial data to meet the standard, you must increase the number of stores.

  The expansion of stores will create a series of problems involving standardized services and tastes.

  McDonald’s and KFC are both listed companies. Why they can go public is because they have solved these problems. "

  He Yonghui nodded, "Mr. Xia, what do you mean is that if Little Swan wants to go public, first of all, it has to unify the service and taste, right?

  In fact, we have been working on this.

  Since 1990, we have opened the first directly-operated branch in Chengdu. In 1994, we opened the first franchise store in Tianjin...

  Up to now, we have our own hot pot bottom material processing plant and logistics distribution company, and also established two planting bases of 8000 mu of pepper and 5000 mu of pepper in Yubei District...

  After 24 years of development, we have been thinking of ways to expand upstream and downstream of the industrial chain, integrate the resources in our hands, and make the company's operations more efficient. "

  Xia Jingxing smiles, Little Swan Hotpot is different from the completely directly operated Haidilao. Among its more than 200 stores, most of them are franchisees, and only a small part are directly operated.

  The planting bases, hot pot bottom material factories, and logistics distribution companies are all serving these direct and franchised stores.

  Haidilao’s exaggerated service is one of its winning magic weapons from the hot pot industry, but there are also many magic weapons, such as management and talent incentive mechanisms, supply chain systems, and so on.

  Compared with Little Swan, many things have only surface shelves, but do not possess the inner essence. In other words, they are rough and not refined enough.

   "To be honest, Little Swan does not open a shop very fast."

  Xia Jingxing smiled and said to He Yonghui, “Especially, most of the stores are franchised stores. Although they have a unified signature, it is difficult to achieve a unified taste and service.

  Don’t underestimate this problem, it’s the key to healthy and long-term development. "

  Xia Jingxing still has something to say, wantonly authorize the brand, the overdraft is also the vitality of the brand.

  Little Swan has been a chain store since 1990. Sixteen years have passed. There are only a few dozen directly-operated branches and only a hundred franchise stores.

  Although there is a certain degree of brand awareness and money is also very stable, but there is still some way to go before going public.

  SF and Four Links and One Link, in fact, also represent the two roads of direct sales and franchising. The choices are different, and the results are different.

  He Yonghui smiled and said: "Mr. Xia, you are right! Of course I know that directly-operated stores are better, but capital and management are all practical issues that have to be faced.

  This is also an important reason why we want to introduce venture capital. In addition to hope that capital will provide assistance, we also want to introduce a more mature and professional management model. Let's work together to make the Little Swan chain brand a good one. "

  Xia Jingxing tapped his finger on the tabletop. This little swan hot pot has a good foundation, but there are big problems with the model and business philosophy.

  And venture capital is not really just investing money. Post-investment management and empowerment is a deep knowledge and one of the core competitiveness of various venture capital institutions.

  (End of this chapter)