Chapter 553 The carp jumps over the dragon gate (seeking monthly ticket)

  The next day.

morning.

  In the suites of Little Swan Hotel.

  Xia Jingxing buried her head, concentrating on the hearty breakfast on the table-a large bowl of Yuzhou noodles.

  Use chopsticks to pick up a large folder of fragrant and red noodles, and **** it all into your mouth.

  The noodles are chewed very vigorously, and the pungency stimulates the taste buds and nerves, making Xia Jingxing’s nose and forehead a layer of sweat.

  He hasn't eaten authentic Yuzhou noodles for many years. This morning, he specially asked the chef of the hotel to make a big bowl. At this time, it tastes different.

   On the sofa, Fu Jixun smiled and watched the boss’s eating like a windstorm. The noodles made a lot of movement, comparable to Chen Peisi’s sketches.

  If you are an ordinary person, this is called the reincarnation of a starving ghost; and if you are a rich man like Xia Jingxing, it is grounded and casual.

  Xia Jingxing glanced at Fu Jixun, who had just arrived from Beijing on the earliest flight.

   "Lao Fu, have you had breakfast? Would you like a bowl? It tastes very good."

  Looking at the red noodles, Fu Jixun waved his hands again and again, and declined Xia Jingxing's kindness. He is a Singaporean and doesn't eat too much spicy food.

  Noting that there were several stacks of newspapers on the coffee table, Fu Jixun grabbed it and looked at it. The headline was very conspicuous.

  "China Lifan and Tesla of the United States have set a ten million bet agreement, who is the king of the New North Circuit? 》、

  "Fuel vehicles VS electric vehicles, national industry VS American technology, the battle will be announced a week later",

  "70-year-old Yin Mingshan should be strong and vigorous, vowing to compete with 20-year-old Xia Jingxing."

  ……

  The newspapers on the table were all bought by Zhang Chenguang from the nearby newsstand in the morning.

  The big news at the launch of Lifan 520 yesterday was finally published today.

  The Internet is even more noisy, and countless netizens have expressed that they are looking forward to this game very much.

  "Electric Supercar", "Domestic Car", "Yin Mingshan", "Xia Jingxing", "Han Han", "Ten Thousands of Gamblers"...

  There are many topics, and the game is also very interesting.

  However, except for a very small number of people who plan to fly to Germany to watch the game, most netizens do not have the financial conditions. They can only watch TV live broadcasts in China, or go to the video platform to watch the edited video of the game.

  In short, Yin Mingshan and Xia Jingxing's purpose of binding each other to speculate has basically been achieved.

  Both of them want to pass such a game to make a name for their immature car brands.

  Whether it wins or loses, Lifan is already invincible. Countless netizens expressed their admiration for Yin Mingshan, an entrepreneur who transformed from motorcycle to car, and dared to be the first to send a domestic car to an international race track.

  Some netizens even shouted the exit number, calling Lifan a "national enterprise" and Lifan 520 as a "domestic sacred car".

  It’s just that this name has not yet formed a large-scale trend, and it is all about the rhythm of the arranged navy.

  Lifan wants to consolidate the "God" and gain consumer recognition. Lifan still needs to create some good results in the competition.

  As for Tesla, the company is far away in the United States and has never seen a real car on the road. Most netizens don’t feel much about it. The price of $100,000 is too far away from them.

  However, after the game video came out, Xia Jingxing believed that with Tesla’s cool appearance and terrifying acceleration ability, it would definitely be able to leave a deep impression on domestic netizens.

  After eating the noodles, Xia Jingxing wiped his mouth and looked at Fu Jixun, who was still reading the newspaper, and asked: "Little Swan Investment Group, how is the investigation?"

  Fu Jixun put down the newspaper and reported to Xia Jingxing.

  Little Swan Investment Group's business is more diversified than Xia Jingxing imagined.

  Food service, hotel, tourism, real estate development, property management, logistics and distribution, clothing production, food processing, cultural education...

  As long as it is profitable, it is all involved.

After finishing the report, Fu Jixun shook his head, "Mr. Xia, to be honest, I am not very optimistic about the development of this company. The business is too complicated and the main business is not focused enough.

  Many private enterprises in China will have this problem at a certain stage, blindly diversifying.

  Maybe a certain amount of money can be made in the short term, but the golden development opportunity has been lost, and there will never be a chance to become bigger and stronger in a certain field. "

  Xia Jingxing nodded, Fu Jixun's words still make sense.

  Take Little Swan as an example. The founder was estimated to be worth hundreds of millions in the 1990s, and now he ranks more than 200 on the rich list.

  After waiting for more than ten years, he completely disappeared from the rich list.

  Although he is still a well-known rich man in the region, his wealth is far from that of many rich men who developed in the same period.

  "Little Swan Investment Group will not talk about it for the time being, we will discuss its catering business today."

  Xia Jingxing smiled and said: “Food is the most important thing for the people. Now China’s economic development is getting better and better. I think restaurant chains will definitely be able to create several large listed companies.”

  Fu Jixun agrees with Xia Jingxing's views, but does not think that a company that can successfully go public must be called Little Swan.

  He said: “Mr. Xia, to be honest, the two founders of Little Swan are too old, in their 50s, and many development ideas cannot keep up with the times.

   And looking at their industrial layout, the style is conservative, and it is clear that they want to be a rich man with peace of mind. "

  Xia Jingxing nodded, “Yes, after bringing the company to this scale, if you continue to do it, they may be a little bit powerless, and they can’t find the right methods and ideas.”

  Looking at Fu Jixun, he smiled and said, "So they have found us now, and want us to help them complete this crucial step, "The carp jumps over the dragon gate."

  …………

  …………

   "The carp jumps over the dragon gate?"

  In a meeting room of Little Swan Hotel, He Yonghui chewed the word repeatedly.

   "Yes, Sister He, Little Swan now has more than two hundred stores. It is not too much to say, and it is not too little to say less."

  Xia Jingxing sat at the side of the conference table and smiled and looked at He Yonghui, “Compared with a catering brand with only a few stores, or even a hot pot restaurant with only one store, Little Swan is undoubtedly a "big swan".

   But compared with real catering giants, such as McDonald's and KFC, Little Swan is really just a "Little Swan".

  If you want to successfully go public, Little Swan needs at least this number..."

  Xia Jingxing compared to five fingers, “500 stores basically cover all of China’s large and medium-sized cities.”

  The two couples glanced at each other. This time, the rare husband Liao Changguang asked: “Mr. Xia, 500 stores are not a simple number. We now count franchise stores, and there are only more than 200 stores in total."

"Do not!"

  Xia Jingxing waved a big hand, "As a franchise store, I suggest immediately stop the authorization and develop all directly-operated stores in the future.

  Also, those franchised stores that have been authorized will be subsequently acquired through subsequent acquisitions, or the authorization will be terminated at the expiration date, and all the unified brands will be recycled.

  In other words, the 500 stores that Little Swan wants to build in the future are all directly-operated stores. "

  Liao Changguang is in a hurry. The franchise store is a good way to make money, so it is completely broken?

  He quickly looked at his wife.

  He Yonghui also has doubts in her heart, but she is much calmer than her husband.

   She reminded in a deep voice: “Mr. Xia, if all five hundred stores are directly operated, it’s not a small amount of money! Based on the cost of opening a store of five million, this requires 2.5 billion!”

  Xia Jingxing smiled, he is not a foolish man, how could he get 2.5 billion in at once.

  According to Haidilao’s model, when opening a new store, the cost of opening a store will be recovered in about 10 months.

  In the second year, the new store became an old store and began to generate profit. This money supported the headquarters to complete a new round of store opening plans.

  Why did Haidilao never raise funds before it went public?

  Because they find the correct operation and management model, they are not short of money at all. They only need to use the money earned from the operation to support the new round of expansion, just like playing a business simulation game.

  Of course, in actual operation, it is certainly not that simple. The principle is like this.

  Fu Jixun, who has been listening on the sidelines, jumped out and inserted: "Let me explain, this expansion is not a one-time, but a gradual process."

  "Mr. Xia, do you mean to abolish more than 100 other franchise stores and only keep the existing 40 or 50 stores of Little Swan?"

  Xia Jingxing looked at He Yonghui and nodded lightly.

   "It can be understood that the abolished part has a good location and well-run business. Little Swan can buy it and turn it into a direct store."

  He Yonghui chuckled, "Mr. Xia, let me interrupt, you may not understand our catering business.

  Take the franchise store as an example. People run well, why should they sell it to you?

  How much do we spend to acquire a hot pot restaurant with an annual profit of 1 million yuan? 3000000? 5000000?

  What's more, the license agreement has not yet expired, and we breached the contract, but we have to compensate for liquidated damages. "

  Speaking of this, He Yonghui paused, his face gradually becoming serious.

   "When we come out to do business, we must pay attention to the word "letter". When Little Swan does this, who will dare to believe us in the future? Isn't this smashing our own sign?"

  Liao Changguang nodded, “Yes, the direct-sale store is not as well managed as Mr. Xia you imagined. The risk is very high, and it is easy to lose money if you are not careful.

  Franchise stores guarantee income from droughts and floods, how good it is! "

  Hearing this, Fu Jixun gave Xia Jingxing a smile, how about? I got it right? Outdated thinking, conservative management.

Xia Jingxing ignored Fu Jixun, frowned and fell silent.

  (End of this chapter)