Chapter 558 A layman with money

  Early the next morning, Xia Jingxing got up and packed his luggage. After breakfast, he boarded an MPV provided by the hotel and was about to leave Yuzhou at the airport.

  The car was driving halfway, and he suddenly received a call.

   "Manager Xia, it's not convenient for Fang? I want to talk to you."

  The female voice on the other end of the phone is a bit low and hoarse, and she seems to be in a bad state of mind.

   "Now? I'm almost at the airport."

   "Ah, what time is your plane?"

  Hearing this, the woman on the other end of the phone was a little anxious, and her voice rose a little bit.

   "Nine twenty."

   "Oh, including the remaining driving distance, security check, etc., you should have more than half an hour of free time. I'll go to the airport and talk to you for half an hour, do you think it's okay?"

  The other party is so persevering, Xia Jingxing is not good at dispelling the other's enthusiasm, holding the phone, smiling and replied: "Well, come on!"

  ……

   After chatting briefly, Xia Jingxing hung up.

  Fu Jixun, who was in the back row, narrowed his eyes and smiled gloomily at the boss, and asked, "Who?"

   "Business delivered to your door!"

  …………

  …………

  In the airport KFC store.

  Xia Jingxing was holding a glass of Coke in his hand, leaning against the chair casually, and looking at the panting woman on the opposite seat, with a few strands of hair stuck to her forehead by sweat.

   "Mr. Li, would you like to have a drink?"

Li Hong also noticed her own embarrassment, and quickly tucked her hair, smiled at Xia Jingxing, "Thank you, Mr. Xia, no need! I made you laugh today, the main time is too tight, otherwise I must find a more formal occasion. Meet with you."

  Xia Jingxing glanced at the KFC surrounded by several tables of customers in twos and threes, as if remembering something.

   "Oh, blame me for this, I almost forgot, KFC is still your competitor."

Li Hong waved his hand again and again, "Mr. Xia, you are misunderstood, I didn't mean that. Our size is far from KFC, and we are a characteristic Chinese fast food in Sichuan and Chongqing, which is different from foreign fast food like KFC. It’s a differentiated competition route."

  Xia Jingxing smiled, this woman is very smart, and her words are not leaking.

  The reason why he chose to meet at KFC is naturally meaningful.

  And the woman probably guessed his intentions, and immediately explained that her country base and KFC are competing with each other.

  This not only resolves the embarrassment, but also implies that he is not afraid of competing with foreign fast food such as KFC.

  No wonder it's a personal thing to list the company as a female chef of junior high school culture.

  A very smart person, why choose to take the initiative to send business to the door? Mostly pressing.

  Xia Jingxing smiled and asked, “Mr. Li, time is precious, so let’s get straight to the point. You just said on the phone that you want to talk to me about the Series A financing of Rural Fund?”

  Li Hong nodded, "Yes, I heard from a friend that Mr. Xia seems to be interested in investing in Little Swan? Our Country Foundation actually has financing ideas. I wonder if Envision Capital is interested in participating?"

  Xia Jingxing thought that the news could be passed quickly enough, and smiled and asked, “If I remember correctly, the country base seems to have only nine chain stores. How much do you plan to raise funds, and what plans do you have next?”

  Infrared Li said his appearance was not good, but his eloquence was very good, and he explained the company's relevant situation clearly in a few words.

  "...After so many years of laying the foundation, I think that I have a deeper understanding of the operation and management of Chinese fast food chain brands, and the country base also has the foundation to become bigger and stronger.

  We plan to raise US$20 million. In the next three years, we will increase the number of stores to more than one hundred, increase revenue tenfold, and then go public in the United States. "

  Xia Jingxing smiled and looked at Li Hong, who was talking eloquently. The chain restaurant owners these days are all thinking about listing, and one is vying for one, for fear that they won’t be hot enough to go late.

  "Do you think that the rural foundation can overtake KFC and become bigger in the Chinese market? What is the basis?"

Xia Jingxing paused and smiled and said, "I heard that you were a Sichuan restaurant when it was established in 1996. Because KFC opened next door to you and robbed the business, you simply "learned" from KFC and started selling. French fries burger fried chicken."

  Li Hong did not expect Xia Jingxing to be so aware of the old bottom of his company, or called black history.

  Yes, they started by copying KFC.

  In addition to imitating not only the food, but also the decoration style, the shop is all made into simple and neat red chairs and white tables.

  In her opinion, in addition to improving the style, it also facilitates cleaning and improves the floor efficiency.

  In order to learn the essence of KFC's operation, she also applied for a pseudonym to join KFC in the early years, and staged a splendid commercial spy battle.

  Even their earliest name is "Country Chicken". In order to better touch porcelain KFC, they changed the village base.

  The so-called lice don’t bite people, and debts don’t worry people. She doesn’t care about the "accusations" of the outside world against Xiangji, because success is the last word.

  Li Hong said frankly: “This has to be admitted. In the early years, the village base had many traces of imitating KFC.

  But we didn’t understand at that time. We felt that everything in foreign countries was fresh and advanced.

  Now we understand that we still have to stick to the "Chinese-style fast food development route" to make it work.

  For example, the per capita consumption of KFC is more than 20 yuan, and we stabilize the customer unit price to 5-13 yuan.

  In addition, we have also developed signature dishes such as Kung Pao Chicken and Pickled Chili Chicken to attract customers.

  These are all advantages that KFC does not have, because we are based on the local area and understand the eating habits and consumption levels of the Chinese people. "

  Xia Jingxing looked at Li Hong’s face with light clouds and breeze, without any pressure on her face, knowing that this kind of person is the most typical pragmatist.

   So stopped going in circles with the other party, and asked directly: "How much do you value the village base?"

   Li Hong immediately compared three fingers and said, "At a valuation of 30 million U.S. dollars, I accept an injection of 20 million U.S. dollars."

   "Nine stores are valued at more than 200 million yuan, and your annual revenue should be only tens of millions of yuan, right?"

  Faced with Xia Jingxing’s doubts, Li Hong acted very calmly and smiled and said, “Mr. Xia, what we are most valuable is not the shop itself, but our model and me.”

  Xia Jingxing smiled awkwardly and politely, and said nothing.

  "What we currently lack most is a sum of funds for expanding operations. As long as there is sufficient funds to come in, I can triple the number of stores and triple the revenue next year."

  Li Hong smiled and said, “I’m not talking nonsense. Mr. Xia, you can send someone to check the financial statements of our shop, or you can send someone to stay at the shop and take a look at our business.

  After understanding this, you will know what I said is true. "

  Xia Jingxing did not answer this topic at all, and asked: "Isn't Xu Xin contacting you? Capital gave up investment today?"

  Li Hong acted very calmly, “We just verbally talked a few words, she is very interested in investment, but the valuation does not satisfy me.”

  Xia Jingxing looked at Li Hong's expression carefully, the other party smiled, showing no flaws.

  But he guessed that 80% of them didn't have a good talk with Xu Xin, so he put his idea to Vision Capital again.

  Li Hong smiled and looked at Xia Jingxing. She was indeed in contact with Xu Xin these past two days.

  But that woman is too difficult to be entangled with, Qizhu must compare.

  And Envision Capital’s generous shots have been spread throughout the venture capital industry, and it is also known as the "plus money layman".

  She asked her friend to inquire, so she decided to try Xia Jingxing.

  At this time, Fu Jixun and Zhang Chenguang, holding boarding passes, walked into KFC. The former came to Xia Jingxing and reminded him: "Dalun, it's almost time, it's time to get on the plane."

  Xia Jingxing nodded to Fu Jixun, then looked at Li Hong, and said with a smile: “I’m not sure if I just talked about this stuff for more than ten minutes.

  I will be on the plane right away, so I can’t give you an accurate figure right away. In this way, we will continue to keep in touch. "

  After finishing speaking, Xia Jingxing put down the Coke in her hand, got up to arrange her clothes, and prepared to leave.

  Li Hong was a little anxious in her heart, and the rich man just left, didn't the plan fail.

  So Li Hong stopped pretending, and shouted at Xia Jingxing who was about to leave.

   "Mr. Xia, wait for you!"

  Xia Jingxing stopped, twisted her body, and deliberately pretended to be confused: "Mr. Li, is there anything else?"

   "Today Capital valued us 20 million U.S. dollars, and they said they could invest 10 million U.S. dollars."

  Xia Jingxing naturally understood the other party’s suggestion, and smiled and said, "Okay, let's add one million dollars!"

  Li Hong frowned, only to add this point, not very satisfied.

  She just wanted to speak, Xia Jingxing raised her hand to interrupt, and said lightly: "This is our final offer!"

  Looking at Xia Jingxing’s calm eyes, Li Hong hesitated for a moment, then sighed, "Okay, deal!"

  (End of this chapter)