Chapter 619 Building a platform

The commercial performances performed by Brother Chung and other supergirls at four exemplary universities in Beijing, Shanghai, Pengyang, and Yangtze cities were recorded and edited into a promotional video. After being posted on the homepage of Tudou.com, it caused a great response on the Internet.

  Many students were originally Tudou users. After seeing this video, they were envious and expressed their expectation that Supergirl would come to her school for business performance.

  For this, there are students who dial the official customer service number of the school intranet or leave a message on the public homepage of the school intranet.

  However, the school intranet has long been arranged, and it is impossible to change the fixed plan based on the opinions of these students.

  There is only more than a month left before the summer vacation. If you run one business show a day, you can only hold 30 or 40 business shows.

  In fact, the school intranet planned thirty-two concerts.

  In order to maximize the benefits, the venues for business performances are located in 32 first-tier cities, provincial capitals and second-tier cities, and are the places where universities are most concentrated, usually XX University City.

  In this case, if a university is selected for business performance, students from nearby schools will rush over, maximizing the promotion purpose.

In the commercial performance scene, every super girl, like Chun Ge, did various kinds of hard work for the school intranet. Everyone came to the school intranet to exchange music and to meet more friends in the school... This kind of advertising slogans, ears are all It sounds like a cocoon.

  This commercial performance was made into a column and placed on the main page of Tudou.com.

  Some of the universities that did not go to the business show, the students came to register for Tudou after learning about it. They can’t watch live concerts, and it’s good to watch them online.

  Even some non-student members of the society came to Tudou for sightseeing after hearing about this incident.

  In this way, the Super Girl National Campus Commercial Show has become a high-quality content on Tudou. It has attracted countless new titles.

  School intranet, not to mention, just a few days after the opening of the campus singer contest, it was still in the audition stage, and it attracted countless students to register.

  School Intranet also specially made a list of promotion of various colleges and universities on the homepage.

  Through the hyperlinks in the list, users can quickly follow the promoted student, or jump directly to Tudou to watch the student’s audition singing video.

  Wait for the race to start after the audition is over, Kugou Music will also give the contestants a playlist.

  Users can jump to Kugou with one click through the school intranet, and they can see the songs of their favorite players at a glance, and play them as they want. There is no need to deliberately search for resources. The school intranet has all been considered for them.

  Super female business performance and campus singer contest, on the surface it looks like a gold game, but in fact it is not. School intranet has combined with several cooperative websites to carry out many innovations in order to increase user stickiness.

  There are many innovations, which are not used on Facebook. Xia Jingxing took the lead in experimenting on the school network.

  Super female business performers are ahead, and the National Campus Singer Competition is behind.

  The purpose of this arrangement is to take advantage of the super girl’s fame and take the lead in creating the atmosphere.

  The result is a bit unexpected!

  The super female business performer has taken the lead, overshadowing the brilliance of the campus singer contest.

  However, this is only the early stage.

  One week later, the registration for the Campus Singer Contest was closed, and the prelude to the audition was kicked off across the country.

  Beauty with long hair fluttering, dressed in Hanfu, playing guzheng, singing classical music;

  Brother Chun has the same hairstyle, and cement can give you a hip-hop tomboy who can take you to the sky;

  Soul singer whose pentatonic tone is not complete, and there is no tune in the whole song;

  The handsome man who has been more handsome than Fahrenheit, and has passed the dance competition of Luo Zhixiang;

  ……

  I have to say that among the 20 million college students at school, they are really hidden dragons and crouching tigers.

  In the sea selection, a variety of featured players appeared on the stage.

   was originally just a singing competition, but the judges have other ways of thinking. After the singing, they have to show some other talents.

  It's not to make things difficult for these players, but to increase the game viewing.

  This makes some contestants, because of various talent displays, become popular on the Internet, and they have a great posture to become Internet celebrities.

  Tudou’s video comment area, which is frequently discussed, gives players various interesting nicknames.

  In addition to Tudou.com, there is also a public homepage for groups on the school intranet and star contestants.

  In the past, these hot Internet news and discussion positions often belonged to major portals, communities, and forums.

  It's all changed now!

  There are topics and traffic about the Supergirl business tour and the campus singer contest, all of which are sucked into the school intranet and Tudou.com.

  This is because before the official launch of the event, Xia Jingxing explained to several CEOs.

  To organize such an event, it is natural to scrape the campus market three feet away, and no student can let it go.

  In addition to the Super Girl Business Tour and the Campus Singer Contest, other campus podcast contests, college students’ market event month, college students’ car homes, college students’ dining reviews, college students’ travel destinations...

  A variety of activities and competitions have also entered the campus.

  It’s been a long time since the university was so lively, and all kinds of competitions and rewards were overwhelmed.

  Under the strong money offensive of the eight websites, it is natural to become famous on the campus.

  Among them, the school intranet will benefit the most. Participating in activities and competitions requires a real-name account on the school intranet; rewards need to be verified and distributed through the real-name identity information of the school intranet;

  There are discussions about activities and competition content, competition arrangements, and results announcements, all on the school intranet.

  In short, the school network is gradually deviating from the most basic social functions, and is infiltrating and developing in the direction of the platform.

  …………

  …………

  Time comes to June.

  In the conference room on the 36th floor of the China Merchants Building, Xia Jingxing is standing on the stage and is giving lectures to the students of Yuanjing College.

  Although the domestic Internet circle has been under fire in the past few months, the teaching of the Vision Academy has not been affected at all.

  Every month, Xia Jingxing will set aside two days to teach the students.

  He is not the only teacher attending the class, but also professors, scholars, and executives of well-known enterprises.

  However, what the students like most is Xia Jingxing’s class.

  "Everyone understands now, right?"

Xia Jingxing smiled and looked at the more than 20 students sitting in the audience. His lecture was about corporate venture capital. The outline of the content was how to deepen its moat through investment and bet on the future when a company has reached a certain stage of development. Technology to improve core competitiveness.

  The students in the audience showed contemplation and had mixed reactions.

  To be honest, Xia Jingxing’s class is a bit too high. There are more than 20 people attending the class, and no one’s company has such financial resources.

  Aridu is still almost, she is in the stage of having a full meal just a few days ago.

   Seeing Hixih’s founder Qiu Wensen raise his hand, Xia Jingxing nodded towards him, Qiu Wensen stood up and asked: "Teacher Xia, I have a question. When doing venture capital, can the investment funds be raised from outside?"

"sure!"

Xia Jingxing explained: “However, external financing and self-owned funds have their own advantages and disadvantages. The former needs to be responsible to LP and has the pressure to withdraw. However, you can wait patiently for your own money. However, the disadvantage is that it consumes too much capital. Do business for a dollar."

  Qiu Wensen smiled and nodded, "I see, can I find Vision Capital for foreign fundraising?"

  Hearing this, all the students in the audience cheered up and stared at the figure on the stage intently.

  Xia Jingxing smiled, he just said, Qiu Wensen would not be so low-level to ask questions, it turned out to be a routine teacher.

   "Yes, Envision Capital has a fund of funds."

  Xia Jingxing glanced at all the students in the audience, “As long as I can convince me to help you raise an industry M&A fund, it’s no problem.”

  Ma Yun pinched his chin, his small eyes wandering around.

  (End of this chapter)