Chapter 621

   "Fuck, brothers, lucky draw to send a car!"

"real or fake?"

  "Fake a hammer, the mouse in the next class swayed back from the car, and he didn't look good."

   "Really? I thought it was a fool!"

  "Go to the school website for yourself. The dense list of winners can be sent to the winner's school account through that list. You can click on their album and there are winning photos in it."

   "I said, is this car home so big?"

   "Just kidding, that's a business invested by the richest man, Xia Jingxing, and I'm short of you."

   "The car is a bit short, but Lifan 520. If only there is a Mercedes-Benz."

  "Fat, you are a poor student. It's good to have four wheels."

  ...

  Li Xiang plays multiple roles in one person, with an exaggerated tone for a while, and a questioning tone for a while, which vividly interprets the image of several young college boys.

  The surrounding students all laughed and felt very real and very grounded.

  Li Xiang smiled and said, “At that time, I was holding a car show near Jiangcheng University Town. In order to understand the situation, I went to the nearby university and heard a few students discuss it.

  You can analyze a few of the strategies we use to engage in activities from these discussions. "

Dai Zhikang got up and replied: "Let me answer a few. First of all, use a big toy like a car to hook up college boys. Although Lifan 520 is a very cheap car, it is enough for students, and it doesn’t cost much. , The draw is free.

  Secondly, you have used a little trick. You can post the winning list online in the school and the winning videos online in Tudou.

  Especially, after winning the prize, you directly distribute the car to the students and allow them to drive back to school. This is the best publicity effect.

  Through this kind of atmosphere creation, you sent 5 cars in Jiangcheng, but you made 50 cars and 500 cars.

at last…"

  Dai Zhikang glanced at Xia Jingxing, "I also caught a wave of Teacher Xia’s enthusiasm for the richest man."

  Li Xiang smiled and nodded, "That's it. The methods seem to be very low-level, but when used, there is no disadvantage."

  Xia Jingxing smiled. After the hype of the match with Tesla, Lifan 520's reputation in China has greatly increased.

  They ordered 100 Lifan cars. Old man Yin accepted his favor, and at the same time, in order to promote Lifan, he sponsored 100 of them free of charge.

  Sent 200 cars across the country, and the car home has completely established a reputation among college students.

  Although I can’t afford a car at the moment, this does not prevent going to the car home to see the car and see other people’s daughter-in-law...

  The column of "Daughter-in-law Becoming a Car Model", the car home is very well organized. With the arrival of summer, the car jackets are less and less traversing, and the car lights are shining...

  Since knowing that Autohome can watch movies online, there is one more website that many college students must visit every day.

  There is no need to talk about these. This is the core competitiveness of Autohome—all for the user experience.

After Li Xiang sat down, Wang Wei got up again and introduced the whole campus podcasting contest.

  "We were engaged in this competition and learned a lot of experience from the tubing.

  First of all, the domestic economic situation is still not comparable to that of foreign countries. Very few students have DV equipment.

  So we focus on guiding students to take short videos and share them on the school intranet as background videos for their personal homepages.

  Just like the scene that happened in the oil pipe, students without DV equipment, to rent or borrow, must decorate their school intranet account.

  Penguin has done a good job in this aspect. It has launched members and various diamonds, which are deeply loved by students.

  With so many original videos, we have started the competition and greatly enriched the video library of Tudou.com.

  In addition, we also found dozens of good small teams, all of them are students from professional colleges, and they form a team to shoot video for awards.

  We talked to them. After the game, Tudou will sign them and start trying to shoot some short films..."

  Xia Jingxing listened quietly. In addition to helping the school’s intranet drainage, Tudou also circled a wave of college users. Enriching the short video library and digging for talents are also the second purpose of hosting this competition.

   Both point to one direction—content.

  The domestic and foreign environments are different.

  Wang Wei wants to learn tubing, and cultivate the general content production UGC on the platform into professional production content PGC and professional production content OGC.

  Xia Jingxing prevented Wang Wei from being stupid, because China does not currently have the environment to raise station B, so he can only do it in the direction of Netflix.

  However, the original content has not been abandoned either. They are trying to train several teams that specialize in producing short films like Wanhe Tianyi and Wang Nima.

  But this can only be used as an aid, and will not become the focus of Tudou's future development.

After   Wang Wei introduced, a group of students commented and discussed the campus podcast contest.

  Then it was Zhang Tao’s turn to introduce the “College Students’ Dining Review” activity.

  "The students signed up very enthusiastically. Many people registered as users of Dianping in order to win prizes, and they added many restaurant reviews to us.

  First- and second-tier cities, Dianping actually has almost occupied it.

  This event is mainly aimed at those third- and fourth-tier cities.

  Hundreds of cities in the country may have millions of restaurants, and the occupation of each one was too slow in the past.

  So, we can only take the mass route and use cheap labor to help us expand the market and improve the restaurant data on the platform. "

  Zhang Tao smiled, “The cheap labor here is definitely not a derogatory term.

  Students actually need a part-time job. We provide many part-time jobs for commentators and testers, and some of them are paid.

  Even if they don’t work part-time, ordinary users can get vouchers for larger-scale local restaurants every time they help Dianping add a new restaurant.

This reward does not seem worth mentioning. It is indeed unattractive to the public, but the students are different. They have spare time or money, can save a little, or eat a free meal, in their eyes, it is still very Not bad.

  With the help of students, Dianping added more than 100,000 restaurants and hundreds of thousands of reviews last month.

  In the future, we should continue to do the activities until it covers all restaurants in China. "

  Xia Jingxing nodded slightly. Dianping has a high coverage in first- and second-tier cities, and they have begun to try to sell vouchers for restaurants.

  But in third- and fourth-tier cities, it is necessary to sow seeds first, and the coverage rate is up before they can be realized.

  College students are the main force of shop search and shop exploration that Dianping fancy.

   "Let me talk about college students going to the fair month!"

  As soon as Zhang Tao sat down, Yang Haoyong couldn't wait to stand up.

  "There are basically flea markets in universities, but the general coverage is our school, which is great as a university town.

  Ganji.com entered and expanded its coverage directly to the whole country.

  For example, a student from Beijing University graduated and wants to sell his book. Students from Magic City University and Yangcheng University can contact this classmate.

  In this way, the choice is greater and it is easier to sell at a good price.

  In addition, Ganji.com also connects people outside the school. Students can also buy idle second-hand items that the public hangs on Ganji.

  Of course, the main purpose is to circle users in advance. When students are nearing graduation, there will be demands for renting and selling houses, recruiting and seeking jobs.

  We recently plan to launch a campus part-time section to help college students find part-time jobs and increase user stickiness.

  In this way, when college students graduate, they can still think of us. "

  After Yang Haoyong’s introduction, Xie Zhenyu talked about the activities of Kugou. Kugou mainly cooperated with the school intranet to carry out the campus singer contest. The school intranet is the main and they are the auxiliary.

  Benefiting from the enthusiastic campus singer contest, Kugou has launched a lot of songlists of participating singers, and has also drawn a big cake from the campus market.

  He Xiaopeng and Zhuang Chenchao did not participate in the first phase of the Yuanjing Academy student class, so they were not in class.

  However, Xia Jingxing knows the situation of UC browser and Qunar, and they have got a share of the campus market.

   "Teacher Xia, after listening to this, I finally know how the school intranet has achieved a monthly increase of tens of millions of users."

   Zhou Hongyi, who has not spoken all the time, tilted her head and looked at Xia Jingxing, with an expression that I had fully understood.

   "Then tell me, how did it happen?" Xia Jingxing asked with a smile.

  "You first use the campus singer contest to plow the campus market. The main audience is the college girls who like to chase stars.

  The car delivery activity organized by the car home is mainly aimed at boys.

   Qunar.com organizes the gift tour route activity, and the audience is students who like to travel.

  Campus Podcast Contest is for students who like to watch movies, Dianping is for eating, Ganji is for second-hand goods, UC browser is for mobile Internet access, and Kugou Music is for listening to songs...

  This set has been developed, and all the food, drink and fun are covered. Almost no college students can escape the envelope of this net.

  As long as you are interested in the above activities and have an intersection, you must register on the school intranet. "

   Zhou Hongyi said and nodded, “Teacher Xia, you are a high recruit. You plough the university campus market over and over again. I am afraid that Chen Yizhou will not have time to cry now.”

  Xia Jingxing took a look at Zhou Hongyi with admiration, and he could teach him.

  However, Zhou Hongyi has another important point that he has not mentioned, and it is not convenient for him to add it.

  Everyone can’t see the best, so it’s okay to keep a low profile.

  (End of this chapter)