Chapter 799 Real Estate Development Division

   "Jingxing, I brought you a big deal..."

  Not long after Deng Feng left, another pimp, Chen Hong, called to promote the business.

   "Oh, this business is not bad, you arrange a place, call that one, and everyone has a meal tonight."

  Xia Jingxing was very interested in the project recommended by Chen Hong, and rushed to the Americas Club after work.

  After arriving at the place, he was taken into a box by a welcoming lady with a nice face and a slender figure.

  As soon as he entered the house, Xia Jingxing saw Chen Hong and another man in his forties in a suit who was wearing glasses.

  The two were talking enthusiastically, when they saw Xia Jingxing coming, they got up to greet them.

   "Mr. Sun, hello!"

  Xia Jingxing looked at the vicissitudes of face, Sun Hongbing with a few silver threads in her black hair, smiled and handed it out.

  Sun Hongbing was very excited, handed out his hands to hold Xia Jingxing's hand tightly, and shook it for a long time.

   After a few words of greeting, the three of them took their seats next to each other.

   "Hey, all walks of life are not doing well these years. No, real estate has begun a new round of regulation.

  Sun CEO Sunco happened to have a little trouble and needed to find a strategic investor. "

  Chen Hong looked at Xia Jingxing with a smile, "If any landlord has surplus food, you are the only landlord."

  Xia Jingxing gave Chen Hong a glance. You didn’t say that on the phone. It seemed that Sunco was almost dead.

  However, he also understands Chen Hong’s approach. After all, FA still has to remain “neutral” on the surface. It is impossible to reveal Sunco's old bottom when it comes up: Hey, Sunco is not working, you can just give some money to buy it!

  Xia Jingxing looked at Sun Hongbing, who was smiling.

  At this point, Sun Hongbing is also very helpless, but he can only break his wrist, otherwise there will be no chance of a comeback.

  Xia Jingxing feels that today's encounter is really wonderful. The two people I met are related to Mu Zhixin, one is Mu Zhixin's mortal enemy, and the other is Mu Zhixin's disciple.

   said he was a disciple, but Sun Hongbing was sent in by Mu Zhixin himself.

  Sun Hongbing's dominance in the conscience company is indeed excessive, but Mu Zhixin used administrative power to send people in, and also spilled dirty water to embezzle public funds, which is enough to see that this person's methods are vicious.

  Later, Sun Hongbing came out and pretended to borrow 500,000 yuan to start a business.

  That's it, it has actually become a good story in the history of Chinese business.

  Xia Jingxing guessed that Sun Hongbing’s emigration was mostly related to this, and I was scared.

   "Mr. Sun, Sunco has a very grand layout in recent years! Even if I am not in the real estate industry, I have heard of your big hands."

  Xia Jingxing looked at Sun Hongbing with a smile, and Chen Hong had something inconvenient to talk about, so he had to find out.

  Sun Hongbing naturally understood the hint, his face changed a little, and then he smiled and said, “Mr. Xia, the Internet can make more money than real estate. An IPO is worth billions of dollars.

  Don’t look at the glamorous real estate. You have to pretend to be grandsons in the land acquisition and loans.

  With your wealth and status, Mr. Xia, isn’t it just overkill for real estate.

  If Mr. Xia, you are willing to invest a sum of Sunco, and Jie Sunco is in the midst of the fire, I am willing to take out 40% of the equity.

  In the future, President Xia will just sit and wait for the dividend, and let me do all the dirty work. "

  Xia Jingxing smiled. This Sun Hongbing is really a good abacus. If it is a venture capital, why don't I invest in other real estate companies with good development momentum? I will invest in Sunco, who is arrogantly struggling.

  "In December 2003, the No. 1 site of Weixing City, Huangcun, Daxing District, Beijing, known as the "first auction of the century," was bid by Sunco at a high price of RMB 905 million, more than double the starting price of RMB 430 million.

Then, Sunco obtained more than ten pieces of land from Shicheng, Modu, Xuzhou, Jinling, Jiangcheng, Shangdu, Xidu and other cities. Every time, they entered strongly without hesitating high prices. The transaction price was higher than the starting bid price. Double the situation.

  Buy these land, Sunco spent a total of 4 billion yuan, but to build a house on these land, it will need 20 billion yuan. "

  Xia Jingxing looked at the real estate madman sitting next to him and smiled faintly, “Mr. Sun, you are taking land at any cost, is it right to judge that the land price and house price will rise sharply? The part of the future increase will be enough to cover these land premium costs.

  At the same time, through the title of "King of the Land", Sunco's reputation in the country has been thoroughly established.

  This high-debt expansion model can also enable Sunco to quickly become the first echelon of the industry from a small developer, and even surpass Vanke, right? "

  Sun Hongbing remained silent. It was obvious that he had done his homework and checked Sunco.

   even knows that he called Wang Shi and his colleagues in a forum: Sunco's sales this year will exceed 4 billion. The medium and long-term strategy is to be the first in the country, that is, to surpass everyone here, including Mr. Wang.

  Wang Shi retorted on the spot: You can’t surpass Vanke so quickly. Should you pay attention to controlling risks?

  Sun Hongbing took Wang Shi’s warning completely as a breeze, and rushed all the way. Now, with real estate regulation and monetary tightening, Sunco has already broken its capital chain and is hovering on the verge of bankruptcy.

  All the fig leafs were torn apart at once, making Sun Hongbing very embarrassed.

   Chen Hong saw this and immediately came out to complete the battle: "Hey, soldiers are impermanent, and water is impermanent. No one expected that the real estate situation in the past few years was still very good, and a round of regulation suddenly appeared.

  On courage, I still admire Mr. Sun very much. If there were no accidents, your expansion strategy would become a new business myth. "

  Sun Hongbing found the step and gave a wry smile: "Hey, you lose, you lose. You have made a wrong decision and you have to admit it."

  "I think Mr. Sun, you have a very good mentality. You can adjust your strategy in time. Not everyone can do it. As the saying goes: Staying in the green hills is not afraid of not having firewood."

  Sun Hongbing understood Chen Hong’s suggestion, which was persuading him to take a step back and broaden the sky.

  Sun Hongbing has always been a courageous person, and doesn't like twitching.

  He looked at Xia Jingxing and said straightforwardly: "Mr. Xia, let's get straight to the point. Tell me about your conditions. I can accept them as long as they are reasonable."

   "Sell me all Sunco."

  Xia Jingxing is also very direct, making no secret of his desire to swallow the company.

  "How much are you willing to pay?" Sun Hongbing's expression did not show much fluctuation, and he asked very calmly.

   "2 billion, paid in one lump sum."

  Sun Hongbing shook his head, “It’s too low. In the past 12 years of development, Sunco has expanded its business to 16 cities, has 42 projects and 9.3 million square meters of land capital.

  In addition, Sunco's brand and team are also an intangible asset. "

  "Mr. Sun, you have to figure out that I am paying in full, not in batches.

  Without Sunco, you still have two major assets, Sunac and Sunco Real Estate Network.

  Such a large sum of money is enough to make you come back unscathed.

  After such a crisis, I believe Mr. Sun understands the importance of cash flow better than anyone. "

  Xia Jingxing's words seemed to have a kind of magic, which made Sun Hongbing have to bow his head and think.

  Actually, after looking for such a large circle of investors, Xia Jinghang offered the highest price, and the other highest bidders were no more than one billion yuan, and they were still paying in batches. To verify the quality of Sunco.

  The conditions of Xia Jingxing are extremely tempting to Sun Hongbing, who is currently in short supply of funds.

  Sun Hongbing hesitated for a moment, and replied: "Mr. Xia, you are like this, let me think about it. Within three days, I will definitely give you a definite answer."

"no problem."

  Xia Jingxing shrugged and looked extremely free and easy. This was because Chen Hong had told him everything. He believed that his own conditions could impress Sun Hongbing.

   And when he bought Sunco, he did not intend to invest heavily in real estate. He just planned to allocate a construction department to the Fuxing Industrial Group.

What is    doing?

  Where the company expands, it will take the land to build a house, and then use it as benefits and rewards to rent, sell or give to employees at low prices.

  Renaissance Industry Group currently has four listed home appliance companies and tens of thousands of employees.

  In the future, with the advancement of semiconductors and the incorporation of industrial assets such as mobile phones and automobiles, it will be a giant comparable to Futukang.

  Ms. Dong said that she wanted to allocate houses to the employees. Can my dignified Fuxing Industry Group be worse than Gree?

  In addition, Xia Jingxing also intends to formulate a long-term plan to allocate a portion of the company’s profits each year to purchase land and build houses, similar to some companies taking a certain percentage of revenue and profits as the next year’s R&D expenditure.

  This is actually taking "purchasing land and building houses" as a part of the company's long-term development strategy.

  Of course, Fuxing Industrial Group will also do research and development, but it will also regard retaining and attracting talents as equally important things.

  It may take several years to get the land to build the house, and then to the distribution. As the land price rises, it will bring some profits to the real estate subsidiary.

  But Xia Jingxing does not intend to make this money. All the profits will remain in the real estate subsidiary and continue to take the land to build the next batch of houses.

  In the planning of Xia Jinghang, the ideal state of the real estate subsidiary is to be self-financing and sustainable development, while ensuring that employees enjoy far lower rent and purchase costs than outsiders.

  The best talents, after signing a long-term contract, the house will be given directly.

  Many large factories will rent houses and provide transportation subsidies to their employees. Xia Jingxing hopes that Fuxing Industrial Group can be slightly stronger than them.

  Only in this way can we attract the best talents.

  After all, there is a good saying: Top technology research and development needs to rely on countless millions of top engineers with annual salary, instead of pinning their hopes on the selfless dedication of old experts who take thousands of dollars to commute by bicycle.

  The times have changed, and it is impossible for the maker of the atomic bomb to make money but sell the tea eggs.

  A market-oriented economy, housing, medical care, education, and the life of a family all need money. Top talents can no longer be like a few decades ago, eating wowotou and playing two bombs and one star with pickles.

  (End of this chapter)