My Age of Investment

Chapter 812: Brand exposure

   Chapter 812 Brand Exposure

After Xia Jingxing, Wang Tao and Li Zexiang reached an agreement on the general direction, they stopped related topics and did not discuss the details of the cooperation, because today's time and occasion are not so suitable. There is still a lot of work waiting for him in the revival of mobile phones. To deal with.

  Wang and Li also knew that Xia Jingxing had just finished the press conference, and the follow-up work would be very busy. After sitting for a few minutes, they took the initiative to leave.

   sent away the two people, Xia Jingxing did not rush to hold a celebration banquet immediately, but after a brief lunch with the team in San Francisco, he hurried back to the Silicon Valley office of Fuxing Mobile.

  As soon as they arrived at the company, as soon as they walked through the door, they saw a group of people rushing in from all directions. The posture was as if Honam was surrounded by people in Causeway Bay.

  Even Xia Jingxing was taken aback. He felt like he was in an ambush.

   Then he took a closer look and found that there were a few familiar faces inside, and many of them were still wearing Fuxing mobile phone work clothes.

  These people surrounded Xia Jingxing and his party, and then thunderous applause rang out, with a brilliant smile on everyone's face.

  After a long time, it turns out that these people are left-behind employees, not young and Dangerous.

  They are stuck at the door of the company, and they are not trying to kill people. They just want to organize a simple and meaningful triumphant ceremony for the boss and colleagues.

  "Redefine the phone~"

  Many employees of the North American branch of Fuxing Mobile are white and have a more unrestrained nature. At this time, they are waving big fists and shouting slogans, and the expressions on their faces are more excited.

  The eyes that looked at Xia Jingxing were full of respect and admiration.

The complete video of the   Fuxing mobile phone product launch conference was uploaded to the Internet immediately after the meeting, and the left-behind employees were organized together and watched the shocking conference together through a projector.

  Seeing the 3000 spectators at the press conference exclaimed again and again, they looked like they had never seen the world, and every Fuxing mobile phone employee felt proud.

  Looking at these excited and excited faces, and the high morale of the team, Xia Jingxing smiled, it's all right now, it won't work if you don't say a few words.

He walked a few steps forward, looked at the employees who surrounded him on the inner and outer layers, smiled and said: "This conference was very successful, but I want to emphasize that the glory belongs not only to me. It belongs to all Fuxing mobile employees.

  More than 1,000 employees have been fighting for one year and three months continuously, overcoming many difficulties, and this is how the revival of mobile phones shines in the world today.

  But all this effort is worth it!

  Today we have issued a declaration of war to the mobile phone giants all over the world: pay attention, the revival of mobile phones is about to kick your ass.

  The future is destined to be the era of smart phones! "

  The employees looked excited, clapping and applauding.

  After the scene calmed down, Xia Jingxing continued to smile and said, “In addition, the company has decided to reward each employee with a revival phone when the phone is officially released next year.”

  There are not many rewards, hundreds of thousands of dollars, but at this moment, it maximizes the emotions of employees.

"awesome!"

  "Praise the boss, you are such a generous gentleman!"

   "I can say with certainty that this is the most precious reward I have received in my life."

  ……

  Some employees boldly expressed their ideas, and then quickly received countless applause and kind laughter.

  Xia Jingxing felt that it was almost time, and was about to stop speaking.

The crowd next to    suddenly gave way. Lin Bing and a few employees pushed a dining cart with a cake with the company’s logo on it.

   Taking the opportunity of handing plastic knives, Lin Bing whispered to Xia Jingxing: “Mr. Xia, now is a very time, everything is simple, but I think it is necessary to celebrate a little bit, you see how happy everyone is.”

   "You have a heart! You are thinking very well."

  Xia Jingxing has been playing hide-and-seek with Jobs these days. Now that the press conference is over, he is still thinking about the reaction of the outside world and the reaction of Apple, and has no time to take care of some trivial matters.

  As the president of the North American branch, Lin Bing has considered these small details very thoughtfully. It is a triumphant ceremony and a celebration ceremony. It will not delay much time, but it will help improve the morale of internal employees.

  After a while, Xia Jingxing cut all the cakes, and each cake was handed to the employees personally, which seemed very friendly and approachable.

  This is actually learned from Ma Huateng. Penguin accepts holidays and reworked every Spring Festival. Xiao Ma will take the executives to stand at the door of the company and personally distribute the start-up profits to the employees.

  After a brief celebration, Xia Jingxing and several company executives entered the meeting room.

   "President Xia, we took the lead this time, and Jobs is estimated to be mad to death." Zhou Guangping said triumphantly as soon as he entered the room.

"Probably!"

  Xia Jingxing smiled, and then said: “But don’t underestimate Apple, they also have brand-new smartphones. Although they haven’t officially unveiled it yet, they don’t expect it to be worse than us.

  From a short-term and long-term perspective, Apple is our rival. "

  Zhou Guangping was a bit disapproving. In his mind, his mobile phone is the best.

  Lin Bing said sternly: “Yes, although we held the press conference first, Apple, as a veteran hardware manufacturer that has come from the PC era, has a stronger brand awareness than us.

  And the most important thing is that they have established a very complete sales channel through hardware products such as Mac and iPod over the past 30 years.

  The telecom operators in the United States still refuse to sign contracts with us. "

  Xia Jingxing thought for a moment, and said: “In the beginning, they thought we were not well-known, could not sell, and could not bring them new users.

  I believe that today’s press conference can clear their minds and make the right decision. "

  Lin Bing nodded. This is not a boast. I believe that everyone who has seen the innovative features of smartphones will feel that this is the right direction for future mobile phones.

  …………

  …………

  Just a few hours before the end of the press conference, relevant news reports have spread in the United States on a large scale.

"I have to admit that Darren is an extremely talented young man. He participated in the founding of Facebook with 500 million users and created the electric sports car Tesla in Silicon Valley that clamored to kill Ferrari and Porsche. Now he has launched This smart phone claims to redefine the phone..."

  "Today at the Fangcaoyuan Art Center in San Francisco, in front of three thousand people, Darren performed a magic that shocked the world...

  I saw his fingers flap and flew, and the fruits were chopped into pieces.

  Well, this is not magic, this is capacitive screen and multi-touch..."

  "Renaissance mobile phone abandoned the traditional buttons and boldly adopted a full touch screen.

  For now, this bold design brings an extraordinary experience to watching movies and games..."

  Many media have given positive comments on the various innovations of the revival of mobile phones.

  Of course, some media have come out to sing the opposite, and the most popular among them are the media under News Corporation.

  "A Chinese company that has only been founded for more than a year has launched a mobile phone priced as high as US$499-599. Would you buy it?

  In the author's opinion, this is a flashy mobile phone, with stunts better than actual meaning.

   And made in China has always been synonymous with low-end manufacturing, who would spend five or six hundred dollars on a Chinese mobile phone? "

  "Renaissance mobile phone released 10 million shipments in 2008. When converted into sales, it is between US$5 billion and US$6 billion. At present, no Chinese technology company has achieved such an achievement in the international market.

  For example, Conscience, the most successful consumer electronics manufacturer in China, is just now gaining a foothold in the international market.

  Renaissance mobile phone, which has been established only more than a year ago, can outperform a conscience company that has been established for more than 20 years?

  Anyone who speaks big words, I suggest that the revival of mobile phones should be pragmatic and set the goal smaller, such as selling 10,000 or 20,000..."

  ……

  The traces of manipulation of media evaluation are too obvious, and the evaluation of Fuxing mobile phones on the Internet is more pertinent. Many people have expressed their willingness to spend money on a Fuxing mobile phone, even if it is a mobile phone made in China.

  Of course, there are some people who say sour words, saying that they will not buy products made in China, and the quality is worrying.

  The hottest on the Internet is the post Xia Jingxing posted to Facebook at the press conference. It was seen by tens of millions of followers, and all the comments were asking about Fuxing mobile phones.

   Soon, a user said in the comment area that he saw the complete video of the press conference in YouTube.

  So the mighty tens of millions of followers killed off the tubing again.

  Huge click-through rate and play times, directly sending the conference video directly to the YouTube homepage.

  Fuxing Mobile also launched a voting campaign through a voting tool on the Facebook open platform: Will you order Fuxing Mobile?

  Only counting on the two major online platforms of Facebook and YouTube, Fuxing Mobile has received hundreds of millions of brand exposures.

After all,    is a mobile phone brand founded by the founders of Facebook and YouTube. Renaissance mobile phone is not well-known, but Darren Xia has it.

  At the same time, domestic platforms such as Hainei.com and Tudou.com simultaneously uploaded the video of the press conference of the Fuxing mobile phone at the first time. Some positive news reports on the Fuxing mobile phone in the United States were translated and displayed by several major domestic portal websites.

  Renaissance, the mobile phone brand, is spreading in China and the United States at an amazing speed.

    I can’t hold it anymore, I should have a fever, my head is dizzy, and I’m terribly uncomfortable. It’s a chapter today.

     The weather is too hot, everyone pay attention to heatstroke prevention.

    

   

  (End of this chapter)