Chapter 819

   "Our plan is very simple."

  Xia Jingxing said positively: “First, Friesen wants to subsidize the revival of mobile phone users. The subsidy methods include, but are not limited to, subsidies for purchase price differences, package discounts, and mobile phone data gifts.”

"no problem."

  Seidenberg smiled, and he promised very refreshingly.

   Then he stared at Xia Jingxing with a very sharp gaze, and said, “But we have to sign a supplementary clause. The amount of subsidy depends on the sales of mobile phones.”

  "The magnitude of the subsidy also determines the sales of mobile phones." Xia Jingxing stared at the old man without showing any weakness.

  The two looked at each other for a few seconds, and Seidenberg smiled, "Well, young man, you win, we can directly come up with the largest subsidy.

  But if the sales are not satisfactory, you have to refund the money! "

  "What about the specific sales?" Xia Jingxing asked.

  Sidenberg smiled and said, "Only your sales of 5 million units will prevail."

   "Our goal for 2008 is only 10 million units."

  "Young people must be confident."

  Seidenberg paused, and said with a smile: "I believe that Fuxing Mobile has this strength. We at Friesen are willing to invest so many resources on you, and we have high hopes for you."

  Xia Jingxing felt that the old man in front of him was very slippery, and quite difficult.

   "In 2007 and 2008, the two-year sales in the United States could be set at 5 million units."

  Although the slogan is very loud, Xia Jingxing knows his family's affairs, and Fuxing Mobile is not facing a smooth journey. There are still many variables ahead.

  The old man flattered him casually, just wanting him to sign and draw stupidly, that is impossible.

  Sedenberg didn't get too entangled, and nodded: "Two years is two years. For new partners, Friesen has always been generous."

  Xia Jingxing smiled, and said: "Secondly, we have to decide on the details of reviving the mobile phone sales."

   Hearing this, Seidenberg's face instantly sank, "We have never agreed to this request from a mobile phone company. This is really outrageous. All mobile phone sales strategies have always been determined by Friesen himself."

  Xia Jingxing smiled and said: "Everything has a first time. In my opinion, Friesen has always been a company that has the courage to innovate and try."

  "This is not innovation and experimentation, but an unequal treaty."

  Sedenberg looked at Xia Jingxing with a serious face, "Apple also made the same request as you, and then they can only go to ATT to cooperate in a desperate way."

  Xia Jingxing kept smiling. The old man did not lie. Apple wanted to cooperate with Flyson at first, but Jobs was too domineering. The old man in front of him did not agree to some cooperation agreements that seemed unequal to him.

  Finally, Apple ran to cooperate with the biggest ATT.

  Why did Apple plan to cooperate with Fleison in the first place? And the old man is so emboldened to reject Apple?

  This is because Fleison’s network service quality is the best in the United States. Although it is the second largest telecommunications company, its development momentum is not weaker than ATT, or even better.

  Later, the old man saw that Apple’s sales were good, which drove the increase of ATT’s users, and he went to cooperate with Apple again with a shy face.

  To put it bluntly, I just missed it and planned to make up for it.

   "ATT accepted Apple's terms." Xia Jingxing said lightly.

   "That's ATT has no spine, I just drove that arrogant fellow Jobs out of my office."

  Sedenberg's appearance was quite true, which made Xia Jingxing unable to distinguish between the true and false of this sentence.

  But Jobs is famous for his arrogance, and things are at least half-truth.

  "Why did ATT make such a big concession, Mr. Seidenberg, have you thought about this problem?"

  The old man squinted slightly, tilted his head to look at Xia Jingxing, "You mean, ATT has taken a fancy to Apple's potential?"

  Xia Jingxing said solemnly with an expression: "To be more precise, it is the potential of smart phones and the birth of smart phones, which has brought a shuffling opportunity to the telecommunications industry."

  The old man smiled with a hint of ridicule, "So, Fryson should sign a contract with Fuxing Mobile at all costs to fight the alliance formed by Apple and ATT?"

  Xia Jingxing has almost made it clear that the old man’s real perception of reviving mobile phones, or smart phones, is similar to that of Motorola and Palm executives. I don’t think smart phones are a disruptive force for the mobile phone industry.

  Because of this recognition, the old man rejected Apple and began to bargain with himself.

   Thinking of this, Xia Jingxing suddenly a little envious of Apple, ATT can be said to be fully betting on the iPhone.

  The support of this heavyweight channel is enough to greatly help Apple's sales.

  For Fuxing Mobile, it is difficult to find such a one-hearted teammate. The old man in front of him treats Fuxing Mobile with the same attitude as other mobile phone companies, and he does not intend to give too much preferential treatment.

  If he does nothing and waits until Apple’s sales take off completely, ATT will also take off. The old man’s attitude in front of him should be a 360-degree turn.

  Can you really do that? That is tantamount to giving up the golden age of development to Apple.

  "When the sales of mobile phones reach 5 million units, the sales strategy will be negotiated by both of us."

  Xia Jingxing can only use roundabout tactics, the old man is most concerned about sales.

  As long as there is sales, it can bring benefits to Friesen, then everything is easy to talk about.

  After thinking for a while, Seidenberg nodded. If the revival phone can prove his strength, then he is not the kind of person who can't change his life. As long as the benefits are in place, he can talk about it.

   "Third, Fuxing mobile phones must enjoy the right to share the call fee." Xia Jingxing went on to mention the conditions.

   Hearing this sentence, Seidenberg became a little angry, and said coldly: "Do you really treat the Fuxing mobile phone as an Apple company with a market value of tens of billions of dollars, and Friesen as a weak and incompetent ATT?"

  The old man suddenly changed his face, shocking the executives on both sides who hadn't interrupted.

  It’s a good talk, how come it suddenly became popular.

  Lin Bing, who was sitting next to Xia Jingxing, sweated to himself.

  From a realistic point of view, he very much hopes that the company and Friesen will reach a cooperation, because only in this way can the gap with Apple in sales channels be narrowed.

  Xia Jingxing was not frightened by the old man, because intimidation is also a common method in shopping malls.

  "Apple's market value is no longer tens of billions of dollars. Recently, it has fallen to only more than 10 billion dollars.

  Freison is indeed not ATT. Although ATT's business growth has slowed down, it has always maintained an enterprising spirit.

  To know that ATT is still the industry leader and occupy the first place, but they still want to go further. "

  Xia Jingxing's face was unwavering, he glanced at the expressionless old man, and continued: "Take out some of the benefits to Apple, ATT is indeed making less money.

  But once Apple turns on sales, ATT won't make that star and a half.

  This is the same as fish farming. You are unwilling to spread feed in the fish pond. Does the bait grow fast? "

  "If you feed too much bait, it is easy to kill the fish."

  Seidenberg can be regarded as a veteran who has been in the industry for nearly forty years, how could he be deceived by Xia Jingxing.

  Although many netizens believe that Fuxing mobile phones are better than Apple, in the eyes of people who really know how to do it, Apple is far better than Fuxing mobile phones.

  Because the background is different!

  Furthermore, Apple still has a market value of more than 10 billion US dollars. What does Fuxing Mobile have, a billion US dollars valuation? Or two billion?

  Even Apple didn't move him, but the momentum is temporarily ahead of Apple's revival mobile phone, let alone.

  Cooperation is ok, but there is no way to divide money!

   "If we reach 5 million sales..."

  Sedenberg waved his hand and stopped, not letting Xia Jingxing go down, because he knew what the next line was.

  The old man resolutely said: “Not to mention the sales of 5 million units, it is 50 million units, and we will not divide the phone bill out, because this is the inherent income of the operator.

   I thought that Jobs was the only one who was whimsical, but I didn’t expect that one of your Chinese companies would also follow him in imposing conditions.

  This is our bottom line and will never waver.

  Selling mobile phones is your main profit, and telephone charges are one of the main profits of operators. "

  Xia Jingxing didn’t know how Jobs negotiated with ATT to share the phone bill, it was simply not strong, ATT did trust Apple, and even agreed to this condition.

Seeing the old man's resistance to this matter, Xia Jingxing had no choice but to temporarily abandon this idea.

  Compared to Apple phones, they still have a long way to go, and they cannot fully enjoy the same treatment as Apple.

  Apple has representative products Mac and iPod, which are the basis for cooperative companies to trust Apple.

  The Fuxing mobile phone only has PPT for the time being, and it has not proven itself in the market.

  This is a very realistic scenario.

  If you want to take the initiative in cooperation, you have to further demonstrate your own value.

   "That's all for the big cooperation framework. Now let's talk about the details."

  Xia Jingxing looked at the old man and said, "I hope Fryson will subsidize 200 US dollars for each mobile phone."

  Sedenberg was stunned, and then sneered, "Young man, you dare to think about it, 5 million mobile phones, we need to subsidize 1 billion US dollars, this is a very large number."

  This number sounds terrible, but with the cooperation of ATT and Apple, the price of the iPhone3G contract machine is as low as US$199 and US$299, and the subsidy for a single mobile phone is as high as US$325.

  However, that is the second mobile phone, and the subsidy for the original iPhone is still not that big.

  "The greater the subsidy, the cheaper the price of the contract machine. Accordingly, the bundled two-year network access agreement package and tariff can be appropriately increased.

  If the monthly fee is 30 US dollars, 24 months can generate 720 US dollars in income for Fleison.

  But I believe that with the convenience of reviving the large screen of mobile phones to access the Internet, the data consumption will certainly not be small, and the actual tariff consumption will be higher than predicted. "

  Xia Jingxing is very clear about the profit points of operators. Directly earning personal phone bills is only part of the profit points. There are also a series of derivative services such as family packages, fixed-line packages, and broadband services that can be developed.

  As long as the user enters this network, he can try to scrape more oil and water.

  Sidenberg gently shook his head, “We need to upgrade and maintain hardware facilities such as signal towers and base stations every year. At the same time, we also have more than 100,000 employees. Your plan is not attractive to us.

  Even if the tariff is increased, the profit we can obtain is very limited. "

Xia Jingxing pursed his mouth and said nothing. The trend of high subsidies for contract machines was also brought by Apple. After the outbreak of smartphones, a mobile phone was subsidized at every two or three hundred dollars, and subsidies between telecommunications companies became a sea of ​​blood. The annual subsidy amount is in units of tens of billions of dollars.

  Of course, the money will be earned back through the “high-priced package”, which is actually a kind of consumer loan in disguise, enjoy first and pay later, but the repayment tool has become a phone bill.

   "Then how much is Fryson willing to subsidize each mobile phone?" Xia Jingxing asked.

  The old man thought for a while and replied: "100 dollars."

  Xia Jingxing frowned, the difference between the subsidy of $100 and no subsidy is not big. At least the price of a mobile phone priced at $500 or $600 will be reduced by half to attract more people to buy it.

   Five or six hundred dollars is only a week’s salary for many Americans, but Americans have no habit of saving money. Paying too much at one time will reduce their desire to buy.

   "How about this, the functions of Fuxing mobile phones and Apple mobile phones are very similar. If the sales of Apple mobile phones are hot, then Fuxing mobile phones will not be bad.

  For which grade of contract machine ATT launches, Friesen will launch the same grade of contract machine.

  In this case, Friesen will not miss a potential good opportunity, nor is it too risky. "

  Seidenberg pondered. The default risk of the contract machine is actually controllable because it is tied to the personal credit investigation.

  The reason why he is unwilling to introduce too high subsidies has something to do with the flow of funds. It is good for Fuxing Mobile to take the purchase money at one time, and it will take two years for them to make money back in Friesen.

   However, it is not impossible to consider that it can stimulate certain sales and bring them more telecommunications users.

  Because Fleison has nearly 100 billion U.S. dollars in revenue a year, and hundreds of millions or billions of cash flows, they are not so indispensable in their eyes.

   "Can you really sell 5 million mobile phones?"

  Suddenly, Seidenberg looked at Xia Jingxing with a torch.

   Hearing the words, Xia Jingxing almost patted his forehead. After talking with him for a long time, the old man was still skeptical, or that it was only now.

   "Without certainty, I will not report the target number indiscriminately. After all, sales are also related to our interests."

  Xia Jingxing replied with confidence, he knew that now is the critical moment, he must be more confident.

Seidenberg finally thought about it seriously. Selling 5 million mobile phones does not mean that it will bring them 5 million new users, because there may be some old Friesen users, but from the current market share, at least it can be Brings half of the new users, which is 2.5 million.

  This is no longer a small number, and Friesen’s total number of users now is only 60 million.

  The old man looked at Xia Jingxing while thinking. He had to admit that he was really moved by the plan of the young man in front of him.

   But I am worried that the Fuxing mobile phone will not be able to complete the sales task of 5 million units.

   Then he thought, it doesn’t matter if it's not done, just refund the money.

   "We cannot complete the sales task of 5 million units in two years, and we have to pay half of the price difference that we subsidize."

  In fact, the so-called "price difference" can be earned back through bundled packages.

  But since the initiative of cooperation is in the hands of Friesen, the old man’s request is reasonable, but it is a bit bullying.

  But who makes the revival mobile phone just a newcomer in the industry, or a foreign company. To open the US market, it must choose one or more operators to cooperate, otherwise the mobile phone cannot be sold.

  The old man grasped this point and wanted to win a drought and flood guarantee agreement for his company.

  However, Xia Jingxing would not let the old man hold it.

  He replied neither overbearing nor overbearing: "We need to think about it."

  The old man looked at Xia Jingxing with a smile, and simply pointed and said: "Are you trying to get in touch with TMobile and Sprint for another round, right?"

  It’s okay, you can talk to them.

  But I can guarantee that they will never be as bold as Frieson.

  Fuxing Mobile is just a new company. It takes strength and courage to play a big game with you. "

  Xia Jingxing smiled but did not say anything. Now the situation of smartphones is not particularly clear, so the attitude of telecommunications companies is still relatively stable.

  Wait until the tide of smart phones is set off, the cooperation initiative will be exchanged.

   And let the old man be arrogant for another year or a half.

  In addition, even if half of the subsidy is really refunded, Fuxing Mobile will not lose money because the profit margin is really high.

  At present, the revival of mobile phones is anchored to Apple, so the price is very high. The purpose is to seize the high-end market during this precious window period when the wave of smartphones is just emerging.

  Currently, there are only two smartphones on the market, Fuxing mobile phone and Apple, and the performance of Fuxing mobile phone is not worse than that of Apple.

   But if Apple develops along the trajectory of past lives, the pressure on the revival of mobile phones will increase.

  In order to continue to compete with Apple, the European and American markets with stronger consumption power must be opened up, mobile phone shipments must be increased, and revenue, volume, research and development, etc. must all be bigger and stronger.

  For this long-term strategy, the mobile phone business temporarily does not make money, or even loses money, which is acceptable to Xia Jingxing.

  In addition, it is worth mentioning that after the sweater war, Friesen and ATT stopped selling Chrysanthemum Factory's mobile phones, which directly caused the avalanche of Chrysanthemum Factory's sales in the United States.

  The only way to counteract this is to give a tooth for a tooth and an eye for an eye.

  But there are many things that can’t be broken open. I can only say that Juchang has been wronged.

  (End of this chapter)