Chapter 825 Delivery Ceremony

  In front of a hotel in Silicon Valley.

  In front of the sign-in wall with the Tesla Logo, the crowd formed a long line.

  Show the invitation letter according to the order. After signing, people can receive a Tesla gift bag, which contains some gadgets, such as a Tesla car toy model.

  Wearing a peaked cap, sticking a fake beard, and wearing sunglasses, Musk took the gift bag and walked toward the hotel in a swagger.

  As a business tycoon, he disguised himself to spy on his opponent’s military situation. It was actually a very dangerous thing. Subordinates admonished him one after another, and others proposed a plan to go deep into the tiger's den on behalf of the boss.

   Musk did not listen to his subordinates, he just wanted to come to the scene to see with his own eyes.

  Tesla has actually begun mass production and delivery, and their prototype cars are still full of problems, and they have not even begun to sell.

  In terms of development, Tesla is at least one to two years ahead of Nikola.

   Musk gradually recognized the reality, no longer underestimated Tesla, underestimated Xia Jingxing.

  Now that people are the leaders, they are the chasers.

  If it wasn't for being too embarrassed to be caught, he would want to go over the wall in the middle of the night and enter the Tesla Park to take a look.

  Actually, they had sent someone to Tesla before and took pictures secretly, but after being caught once, they didn't dare to send anyone anymore.

  Because of Tesla's loss, not only did the entire Silicon Valley know about the incident, but also posted related videos on the Internet, making Nikola Motors famous.

  Electric cars are not easy to do. This is also the lesson of blood and tears that Musk has learned in three years.

  Nicholas burned as much money as Tesla, but he also swallowed tens of millions of dollars in Musk. Until now, mass production and profitability are still far away.

  In addition, the external financing environment facing Nikolai is also very harsh.

  When he thinks of this, Musk doesn’t get angry.

  Tesla has exposed financial crisis several times, and investors in Silicon Valley are afraid to watch the electric car case anymore. It’s a disaster and it hurts peers.

  No way, no investors are optimistic about Nicholas, so he had to learn from Xia Jingxing and support a company alone.

   What's even more irritating is that he does not have the money of Xia Jingxing, and he has to support another giant gold swallowing beast, SpaceX.

  SpaceX is not doing well now. Although it won a nearly $400 million NASA contract, the first launch of the Falcon 1 failed more than half a year ago and an expensive firework was set off.

  Currently, SpaceX is still licking his wounds and can’t take care of another difficult brother Nicholas car.

   Musk dispelled the distracting thoughts and strode into the conference hall.

  He found an inconspicuous corner and sat down, ready to keep his eyes open, take a good look at the handover ceremony Tesla organized today, and see if he can learn something from it.

  As time goes by, the seats in the conference hall gradually fill up.

  Suddenly, the lights in the audience dimmed.

  Straubel took the microphone and walked quickly onto the stage.

"Today is the last day of 2006. As the New Year approaches, Tesla has finally completed the customer's entrustment. Before 2007, the first batch of Roadster cars will be built. Today, the first batch of 200 cars will be built. The car is handed over to the customer to accompany everyone through a happy Christmas holiday..."

   There was thunderous applause under the stage, and the whistle was endless.

  Some of the customers who came to the scene laughed happily, because they were the first lucky ones to get a car.

  They are true fans of the Roadster car, otherwise they would not spend $100,000 to buy this car, and they will have to wait a year and a half or even two years before they can get the car.

  Straubel looked at the applauded audience, with a bitter smile, and some did not dare to go on.

  He gritted his teeth and bit his scalp and said: "But here, I must apologize to the customer who ordered the Roadster."

  The audience in the audience was stunned and a little confused.

   "We could have sent an apology email to our customers, or made an apologetic call, but we did not choose to do that because we wanted to do our best to show our sincerity."

  Some people in the audience thought that Tesla delayed the delivery time, so they wanted to apologize to everyone, or the CEO personally apologized on the spot.

  There are not many companies that value and respect customers! Must be tolerant!

   "It's okay! This is the best Christmas gift we have ever received."

  "Isn’t the delivery delayed! We forgive you!"

   "Tesla, Weareallin (go all out)."

  ……

   There was a lot of laughter in the audience, and some people shouted Tesla's corporate slogan.

  Straubel scratched his forehead, it was even harder to speak.

   "Your new CEO is so young!"

  Seat in the first row, Bezos turned to look at Xia Jingxing sitting beside him.

   "You are young, it means innovation, and it is suitable for an innovative company like Tesla." Xia Jingxing replied with a smile.

   Gates sitting on the other side of Xia Jingxing suddenly asked: "Dalun, why don't you serve as the CEO?"

  Xia Jingxing shook his head, "There are so many things on hand, there is no time to take care of him."

   These two business leaders came to the scene today to join in, which actually surprised Xia Jingxing.

  Bezos Venture Capital and Waterfall Investment only invested a small amount of money, and did not pay much attention to Tesla.

  However, both of them ordered a Roadster of the "Founder" model.

  Today, the founder's version of the Roadster, which is limited to 100 units, will also be delivered to all business leaders.

  After all, those who have added money, 200,000 US dollars per unit, should be given priority.

  In these 100 cars, Tesla not only did not lose money, but made a small profit, but not much, a few million dollars.

  This little money can't make up for the loss caused by the high cost of the ordinary version of the sports car.

  On the stage, Straubel gritted his teeth and told the truth: "In addition to the delay in delivery, I need to apologize to everyone for the accident. The manufacturing cost of the Roadster car is also a bit unexpected..."

  Under the stunned audience, Straubel quickly explained the reason for the high cost-the multi-stage gearbox was changed to a single-speed gearbox, and the original thyristor was replaced with a more advanced IGBT to control the power.

   There was a boo in the audience, and then there was an uproar.

   has been sold for 100,000 US dollars, listening to this tone, is there a price increase?

  No price increase early, no price increase late, but the price increase when it is delivered? What is this, threatening customers?

  This can’t be blamed on customers for thinking too much, it’s really that Tesla can toss too much, even if the price is high, because everyone loves to choose forbearance, delivery is delayed again and again, and everyone continues to forbear...

  But now you have to increase the price, how can I bear it?

  However, most people are still very sensible, ready to listen to Straubel's next words, and then make plans.

   Musk smiled gloomily, now there is a good show.

  He felt that this trip was not in vain. In the future, Nikola should pay attention to the pricing. This is called crossing the river by touching Tesla.

  In another corner of the audience, Wang Tao and his mentor Li Zexiang were also having a conversation, discussing Tesla's pricing.

  Straubel heard the noisy voices in the audience, and he simply threw himself out, shaking his brain.

  "Roadster was forced to increase its cost to US$120,000 in pursuit of the ultimate performance, but we do not plan to increase the price by US$20,000 on top of the US$100,000 price.

  This is Tesla’s mistake, and Tesla will bear all the losses. "

  Suddenly, some people in the audience breathed a sigh of relief.

  But the next words of Straubel raised their hearts again.

  "However, Tesla is a start-up. In order to build Roadster, we burned out more than 100 million U.S. dollars and allocated it to the 2,450 cars that have been sold. Each car still has R&D costs of 50,000 U.S. dollars.

  This part of the cost is something that a new Tesla company should bear and will not be passed on to customers.

  However, the manufacturing cost is higher than the selling price of 20,000 US dollars. This is a loophole of nearly 50 million US dollars. Tesla’s cash flow is really overwhelming.

  So we decided to increase the price of the Roadster to $110,000.

  This price increase of 10,000 US dollars is considered to be something Tesla owes everyone.

  You can open the gift bag you received. There is a 10,000 USD car purchase voucher in it. This is our compensation for each Roadster user who subscribes to it. "

  It was said that everyone in the audience, including Musk, opened the gift bag, and there was really a beautifully crafted voucher inside.

  Someone saw this voucher before, but didn’t know why it was used.

  "This voucher is valid forever, can be used by yourself, and can be given to others, even if it is lost, it doesn’t matter. We have entered the car purchase information of all customers.

No matter when and where, as long as the user brings this voucher or takes the purchase procedures of the early Roadster to Tesla to buy a car, whether it is ordering a new Roadster or ordering a follow-up model launched by Tesla, there is no threshold for deduction. A deduction of ten thousand dollars for the purchase of the car.

  Tesla, debts must be paid!

  We will publish this information on the official website and the media, and we urge everyone to supervise the debt repayment.

  We are willing to bet on all of Tesla’s business reputation and hope that everyone will give Tesla a chance to survive.

  In the days to come, we will strictly control costs, make the company profitable, and continue to repay the debt of this ten thousand dollars.

  Of course, these are not compulsory. If a user wants to unsubscribe Roadster, we will also refund the full amount of the car reservation. "

   There is no sound in the field.

  Can still play like this? Is this a bad check?

  Someone stood up suddenly and asked loudly, “If Tesla goes bankrupt, isn’t this 10,000-dollar voucher invalid?”

  Other people nodded in succession, and the debts of people died, and the debts of the fart must be paid.

  At this time, Xia Jingxing slowly walked onto the stage.

He took the microphone that Straubel handed over, looked at the audience, smiled and said: "I'll be a guarantor for Tesla, 2,450 people, 24.5 million US dollars, Tesla is not yet, I will pay back the money. !

  Everyone, remember to follow my Facebook account, or go to see the Fuxing mobile phones at the counters of Friesen’s offline outlets next year.

  Please rest assured, I will definitely not run away. The debt of more than 20 million US dollars still does not scare me away. "

  Someone under the stage nodded. They believed that the famous Dalun Xia would not run away. After all, the root hairs were thicker than their legs.

  It’s just that Darren Xia Mingming is very rich, so why do you want to hit a blank bar?

  Xia Jingxing seemed to see the doubts of the audience, and specifically explained: “Vision Capital and I are only the two shareholders of Tesla. It stands to reason that we only bear limited liability to Tesla within the limit of the shares that we subscribe for.

  Among them, since Envision Capital is a venture capital institution, it needs to be responsible to the LP and cannot assume the guarantee responsibility.

  So, only I will personally guarantee Tesla.

  I started investing in Tesla three years ago and have witnessed the company’s growth.

  It has gone step by step from a small workshop to today, turning an electric sports car into a possibility.

  Imagine if electric vehicles can completely replace petrol vehicles, how much carbon emissions can be reduced?

  Nowadays, the global climate is continuously warming, glaciers and frozen soil are melting, sea level is rising, smog is covering cities, forest fires and floods are constantly erupting...

  Tesla was born in accordance with its mission. It is not only an electric car company, but also an environmentally friendly company. It has more important ideals to realize and cannot fall into the darkness before dawn.

  I have had an in-depth conversation with Tesla’s management. I understand their thinking and their pessimism about the deteriorating natural environment. I want to help them, so I am willing to take on some responsibilities that I shouldn’t bear.

  If Tesla falls unfortunately, and they owe you money, I will pay it back.

  This is not a lot of money. It can be regarded as my contribution to environmental protection. As a rich man, I enjoy a better material life than ordinary people, and I should love and give back to this society. "

  Xia Jingxing’s speech skills became more advanced, and the audience from the stage saw his serious face and deep eyes through the big screen on the stage.

  This is a rich man with responsibility! A humane and responsible enterprise!

   "Wow!"

  Under the stage, the audience began to take the lead and applaud, paying tribute to Xia Jingxing.

  In order not to appear special, Musk also clapped with the crowd.

  He looked at Xia Jingxing angrily. He was so angry that he pretended to be.

He doesn’t believe in Xia Jingxing’s deceptive things. The other party didn’t let him take charge of Tesla at first. Now he has expelled the two founders of Tesla. Obviously, he is deceiving users to agree to Tesla's debt under the guise of environmental protection. .

Looking at the scene of people around clapping and applauding, Musk seems to have a sense of it. It seems that he can also set up a tall flag for SpaceX, such as emigrating 100 million... well, 1 million people to Mars to preserve the fire of human civilization. .

  This is much cooler than the environmental protection slogan of Bad Street!

  Compared with himself, Darren, who founded Facebook, made mobile phones, and made electric cars, is a Low Ratio running on the ground.

   Musk feels that he has realized it. How can he fool his partners and investors without shouting louder slogans.

  Where did Xia Jingxing know that he had stimulated Musk again, he stood on the stage and said: "In addition, Tesla plans to pay everyone an interest on the $10,000 arrears.

  When the Fuxing mobile phones are officially launched in June next year, Tesla will purchase a batch of Fuxing mobile phones and give them to Roadster users, so that everyone will become the first batch of people to use electric cars and smartphones. "

  Someone in the audience nodded. Although a few hundred dollars of mobile phones are worthless, they are somewhat of a heart. In this regard, Tesla's attitude is very correct.

  Xia Jingxing kept a smile on her face, thinking quickly about the aftermath solution for the Roadster price increase.

  In fact, with his financial resources, he can completely accept a loss sale plan of 100,000 US dollars a unit, and the loss plus one unit is less than 50 million US dollars.

  But other shareholders have opinions on this.

  So, I compromised the opinions of all parties and came up with such a plan to increase the price by 10,000 US dollars, and then continue to compensate customers later.

  This plan is not particularly good, but Tesla has not broken the trust of its users and has preserved its brand reputation.

  With the further development of Tesla, shareholders believe that the company's financial situation will continue to improve, and the amortization of "IOUs" of more than $20 million in the subsequent years of business activities will not cause too much financial pressure on the company.

  In addition, Tesla will continue to honor the IOUs laid down today in the future, which can become a kind of propaganda material and gain a good reputation.

  Tesla, debts must be paid! This is not just shouting slogans, it has already been included in the next stage of brand promotion.

  What this reveals or transmits to users is a strong and unyielding brand spirit.

  Pay attention to users, respect users, and never lose faith in users. It is the mark that has been laid since the first batch of cars were delivered, and it has become a corporate culture and corporate image.

  Whether it is externally or internally, this is a good story.

Even though some users may choose to unsubscribe, Xia Jingxing believes that more will stay. Tesla has shown the greatest sincerity and has its own super-rich as a guarantee. In addition, users have been waiting for this car for a year. It's been almost two years, and not many users are willing to give up.

  Even if Tesla does not come up with a compensation plan, it is estimated that many people will not unsubscribe, but it is not good to say it, and it will always be a credit stain.

  (End of this chapter)