My Age of Investment

Chapter 866: Jingxi Mall

  Chapter 866 Jingxi Mall

  Led by Liu Weixi, Xia Jingxing and Fu Jixun visited the three-story office building in Jingxi.

  The first floor is the store display and storage, the second floor is the IT technology department of Jingdong Mall, and the third floor is dozens of customer service agents.

  Currently in Beijing West, although the sparrow is small, it has all five internal organs, and there should be a lot of functional departments.

  Seeing the boss leading the guests in for a visit, the employees of Jingxi did not panic or watched. They looked up and continued to work hard.

  On the third floor, Xia Jingxing could only hear the "toot" phone ring in her ear, and "Hello, this is the Jingxi Online Shopping Mall."

  The customer service only hung up one call, and immediately connected to the next call. The scene was just as noisy as the vegetable market.

  However, what Xia Jingxing saw was a vibrant scene, and all the employees were full of energy.

  Fu Jixun asked with some incomprehension: “Mr. Liu, Jingxi deploys so many customer service seats and also owns an office building. In your eyes, this department should be very important, right?”

  "Mr. Fu, you just call me weak."

   Liu Weixi smiled and pointed to the customer service agents around him, and said, “Yes, the customer service department is very important to me! Others think this job is very low-end, but I don’t think so.

  Customers who want to visit Jingxi Mall and inquire about products must first go through online customer service or directly call our customer service number.

  In other words, this is a window department that takes on very important responsibilities.

  First of all, you have to give customers a good impression, and then there will be subsequent order conversions. Or in other words, if the customer feels that the shopping experience is good, there will be repurchase and referrals, which will gradually form a certain reputation.

  This is also the experience that I have accumulated before selling CD-ROMs in Zhongguancun.

  A little superficial opinion made Mr. Fu laugh. "

"No no!"

  Fu Jixun waved his hands again and again, and then praised: "In my opinion, your meticulous attitude towards your career is very good!

  I heard that the former Jingxi Multimedia has a very good reputation in Zhongguancun. Not only is it high-quality and low-cost, but also has good after-sales service. Customers can't use the product, but they also teach it by hand..."

  Liu Qianxi’s eyes almost narrowed with a smile, not only because Fu Jixun mentioned his glorious past, but more importantly, he revealed a key piece of information—Vision Capital had thoroughly investigated him.

  This makes Liu Qianxi more confident in the next financing.

  "I heard Mr. Liu..."

   "Mr. Xia, you also call me weak!"

  Xia Jingxing smiled slightly, "Okay, weak, I heard that Jingxi Multimedia opened 12 stores at the peak of the time, and aspires to become Suning in the IT industry. Why do you suddenly want to do e-commerce?"

  This question is in the middle of Liu Weak, even if Xia Jingxing does not ask, he plans to speak up later and give himself extra points.

  "In 2003, the SARS epidemic broke out in Beijing. At that time, the retail industry in the city suffered heavy losses. Naturally, this also included our Zhongguancun sellers.

  Beijing West lost 8 million in less than a month. At that time, the company's book capital was only 20 to 30 million, and it would go bankrupt in two or three months.

  So, I had to let the employees work together to find a way. Someone had a sudden idea and went to the Internet to post and sell the CD.

  The result is really an order!

  In the beginning, our method was relatively primitive. We used paper and pen to record the scattered orders of the BBS forum, let the customer remit the money, and then sent the CD-ROM through the postal system.

  Later, we simply launched our own e-commerce website to replace the manual order recording mode..."

  Xia Jingxing listened carefully, which was exactly the same as the news he had learned about how Jingxi started his business in his previous life.

  An epidemic situation made Taobao, and Jingxi also seized the opportunity of the times by accident.

  This also confirms a point of view: To successfully start a business, you need the entrepreneur to have basic strength, but luck is also indispensable.

  Weak West brother can be regarded as stepping on the wind of the times and becoming a flying pig.

  Of course, the weak brother is also enough to fight. In the past few years, I have bought an alarm clock for the transformation of e-commerce. I got up at four or five in the morning to reply to customer inquiries.

  Ari did not focus on the B2C business at the time, which gave Jingxi the opportunity for development.

   "I judge that in the future, e-commerce will replace retail, or seriously erode the market share of offline retail stores."

Speaking of this, Liu Weakxi suddenly sighed, "In 2003, the offline store of Jingxi Multimedia achieved sales of 80 to 90 million a year. Later, we transformed to e-commerce and closed offline stores. The employees did not understand. And a lot of losses.

  Last year, our Jingxi Mall only matched the performance achieved in 2003, which was 80 million sales.

  In the eyes of others, Jingxi belongs to martial arts at its own expense and has never practiced again! Take a detour!

  But I don’t regret it! "

  Liu Weixi’s eyes were full of determination. He looked at Xia Jingxing and Fu Jixun, and said loudly, “Because the upper limit of the current Jingxi Mall is much higher than the previous Jingxi Multimedia!”

  Xia Jingxing nodded slightly. If it is a coincidence that Jingxi employees went online to promote products, Liu Weakxi’s AllIn e-commerce business would not be considered luck, but a keen business sense and determination.

  Twelve stores with a turnover of 80 to 90 million years. If you say you don’t want it, you don’t need it. This is a big bet for Liu Weixi, who is born in the grassroots.

By the way, I would also like to thank the restaurant that made Liu Weixi more than 100,000 in debt. Without that debt, Liu Weixi would not come to Zhongguancun to set up a stall to repay his debts. Maybe because the restaurant business failed, he would become frustrated. Civil servants.

  In addition, Liu Weixi’s ex-girlfriend, Xiaojing, who is from an extraordinary background, has never disliked him. Not only did he support him in setting up a stall, he also gave birth to a son last year.

  Opportunities will never wait for anyone. If Jingxi only starts to enter the field of e-commerce now, the upcoming Tmall might beat Jingxi.

   "I heard that a venture capital firm invested 2 million in Jingxi last year, but at the end of the year did it withdraw its capital again?" Xia Jingxing asked.

  Liu Weakxi nodded, and he became angry when he talked about it, and said it without evasiveness.

  "An FA financing consultant named Yue Yong approached me on the BBS forum, saying that Jingxi has good services and development potential, and asked me if I need to introduce VC funds.

  Where did I know venture capital?

  Being confused, he signed a contract with them. They agreed to invest 5 million yuan. In the end, only 2 million yuan came in. Later, the investment was changed directly to borrowings. "

  Looking at Liu Qianxi’s resentful appearance, Fu Jixun smiled and comforted: "The VC industry is also a mixed bag these days. Some people are kidnapped and deceived, destroying the reputation of the entire industry."

   Liu Weixi nodded slightly: "Yeah, I learned how to do it later, so I just went to a venture capital institution by myself."

Xia Jingxing smiled lightly. The one Liu Qianxi encountered cannot be called an informal venture capital institution. It can only be said that the food is ugly. Once the ancillary agreements with many financing terms are triggered, the equity investment will be turned into debt investment, and at the same time it will be required to be Investment companies pay a certain amount of interest.

  As for how to stimulate? It mainly depends on the development trend of the enterprise in the past six months and one year.

  So, this is also the reason why venture capital institutions have always been unhappy in making money and making money in batches.

  Just these truths, there is no need to explain it clearly to Liu Qianxi for the time being.

  Moreover, with the strength of Envision Capital, we have never signed such a "clear stock real debt" financing clause with a startup company.

   "Weak West, Vision Capital previously invested in Ari, now investing in Jingxi, would you mind?"

  Xia Jingxing's attitude towards Liu Weixi should not mind this, but he still thinks it is better to ask clearly, so as not to leave any hidden dangers in the future.

   "As long as you don't mind Mr. Xia, Jingxi has no objection at all."

  Weak Liu paused, "But..."

    I rushed home in the rainstorm, there is still a chapter late.

    

   

  (End of this chapter)