Chapter 894 Riddler

  Sanlitun.

  Xia Jingxing wearing a safety helmet, accompanied by Zhu Zhaojiang and Bei Lizhong and his entourage, began to inspect the renovation progress of the first flagship store of "Fuxing Home".

  “For the main building, we plan to use a glass curtain wall with a single piece of glass up to 10 meters high and a cost of about 4 million yuan.

  Good lighting and high ceilings can create a bright, clean, and spacious atmosphere. After entering the store, customers can patiently purchase products without too much depression.

  The floor tiles are all made of granite, which is hard and compact, with high compressive strength and low water absorption. No matter how large the passenger flow, there is no need to worry about damage.

  On the outside terrace on the second floor, we also planted a row of city trees in the capital, the Chinese locust tree, which added a touch of fresh greenery to the building, and also added a rest area..."

  Bei Li opened a design drawing to give Xia Jingxing a detailed introduction to the decoration pattern and various materials of the Fuxingzhijia flagship store.

  Xia Jingxing doesn't know much about architecture, but Bei Lizhong's language is so popular that he still understands it.

  "Mr. Bei, thank you for your hard work. The first flagship store of Fuxing Home is very important to Fuxing Industrial Group, and it plays the role of facade display.

  I am relieved to hand over the design of the first flagship store to you, the master. "

  Bei Lizhong smiled faintly, “Mr. Xia, you are polite, and you should thank you for giving us orders and taking care of our firm’s business.”

  In addition to the flagship store of Fuxing House, Bellevue also undertook the design order for the 200 million US dollar mountain top manor in Silicon Valley.

  Currently, the mansion is under construction. Xia Jingxing only saw the photos sent from the construction site two days ago. The mountains were almost leveled, and the terrain changed so much that they were almost unrecognizable.

  Just a rudimentary form, we can see the grand design pattern and the majestic momentum. It is not like building a house for a family, but more like building a resort and a community on the mountain.

  It is because of the basis of the previous cooperation that Xia Jingxing handed over the design order for the Fuxing House flagship store to Bei Lizhong.

In the whole process of building and maintaining high-end brands, Wisdom Fruits actually has many advantages. For example, Wisdom Fruits direct-operated stores are willing to spend money and have a high-end atmosphere. Many direct-operated stores have also become landmark buildings and design. The teacher even won the design award for this.

  If the Fuxing mobile phone wants to form a high-end brand imprint in the hearts of users, in addition to working **** the mobile phone itself, some details cannot be ignored.

   Therefore, Xia Jingxing persuaded the board of directors to invest hundreds of millions of RMB to build the world’s first flagship store after spending heavily to sponsor the Olympics.

  The board of directors felt that Xia Jingxing was crazy, and they didn’t understand this kind of extravagance and waste. Isn’t it just a shop that sells goods, and ready-made decorations can’t be used?

Moreover, Xia Jingxing also stated that not only to open one such ultra-high-cost direct store, the long-term plan is to open hundreds of similar stores in major cities around the world, all of which will be opened in local shopping malls and trendy neighborhoods to create a revival. The high-end brand image of the industrial group.

  The directors are not lightly thundered! Doing a few tens of billions of dollars is not good enough to save face.

  The biggest response was Ms. Lin Weiping, the former proprietress of Skyworth. She was very distressed. For example, how many TVs must be sold to build a revival home.

  In the end, it was Xia Jingxing who used the authority of the chairman to overcome all opinions before persuading the directors to start two trials. The results were good, and then they opened again.

  "In addition to the flagship store in Beijing, the one in San Francisco will also ask Mr. Tobe next."

  Bai Lizhong smiled and said: "It's easy to say, Mr. Xia trusts us, and we will not live up to Mr. Xia's trust, and we will definitely come up with our best design works."

  Xia Jingxing nodded and stopped talking.

  On the way back to the company, Zhu Zhaojiang and Xia Jingxing rode in the same car and sat in the back of the car to report to the boss.

   "Mr. Xia, in addition to Fuxing Home, multiple sales channels such as Fuxing Mall, Jingxi Mall, and Ari flagship store are all ready, and the mobile phone will be officially launched in June."

  Xia Jingxing nodded slightly and asked: "Do you think the price of 3999 yuan and 4799 yuan can be accepted by domestic users?"

  Zhu Zhaojiang pondered for a moment and replied: “This price is considered a sky-high price in China. Only a small number of high-end models from foreign mobile phone manufacturers such as Nokia and Samsung can reach or exceed this price.

  Domestic mobile phones, let alone the price of more than three thousand yuan, four thousand yuan, it is difficult to break through two thousand yuan.

  People still believe in foreign goods these days. "

  Xia Jingxing sighed: "Yes, it can't be said that the common people are fond of foreigners and foreigners. It is an indisputable fact that most of the domestic products have very poor technology. Domestic brands must work hard!"

Zhu Zhaojiang thought that the boss was worried about the high price of Fuxing mobile phones. When the domestic market was cold, he comforted: "Mr. Xia, in fact, our Fuxing mobile phones are still very famous on the Internet. Many netizens said: Even if we save two months of salary. , I have to buy one at Zaguo Maitie.

  Of course, there are also many people who speak yin and yang weirdly, saying that we are a new brand, and the price is so high when we come up. Why? "

  Xia Jingxing smiled and said: “You know, the manufacturing cost of Fuxing mobile phones accounts for half of the price. We want to sell them cheaper, but we can’t do it at all.”

  "Mr. Xia, ignore the noise. Does China lack a low-end mobile phone brand? No shortage! What we lack is a high-end mobile phone brand that is influential in the world!

  Through this high-end mobile phone brand, the development and progress of the entire domestic mobile phone industry chain can be promoted, and countless jobs and taxes can be created.

  We are going to enter the semiconductor field, with a high-end mobile phone brand in hand, it can also get twice the result with half the effort. "

  While speaking, Zhu Zhaojiang's tone was a little excited. Why did the Bird mobile phone he worked for in those days declined? It is the low-end brand image that limits profits. Every year tens of millions of mobile phones are sold, but only two to three billion yuan in profits.

  This little money, even if it is used for research and development, it will not be famous. Compared with foreign mobile phone manufacturers, the technology of Bird is always a shortcoming.

  If the technology is not improved, the market positioning cannot be broken, and it can only be mixed in the low-end mobile phone market. This has formed a vicious circle. Even if it has become the fighter of mobile phones, the king of domestic mobile phones can not escape the fate of being eliminated.

Zhu Zhaojiang briefly shared with Xia Jingxing the reasons for Bird’s failure that year, and then said: “Mr. Xia, mobile phone technology will only become more and more sophisticated. This is the general trend! In the past, mobile phones were just communication tools for making calls. Now you can surf the Internet and watch. TV, playing games, more and more functions.

  If you want to stay at the forefront of technology, you must continue to invest money in research and development, which in turn requires mobile phone companies to make money, and it is to make a lot of money.

  At present, smart phones have just revealed a glimmer of light. Our revival of mobile phones can be regarded as standing at the forefront of the times and leading the way. This is the first-mover advantage that many manufacturers have dreamed of.

  Even if it is more difficult to expand the smart phone market in the early stage, we must stick to it, first bitter and then sweet. "

  Xia Jingxing nodded: "Yes, first bitter and sweet later, the summary is very good."

  Zhu Zhaojiang smiled, "I just summarized it blindly and made Mr. Xia laugh."

  "Wait for the domestic work to come to an end, are you interested in exploring overseas markets?"

Zhu Zhaojiang was taken aback. Although he was named vice president of sales, he was actually vice president of sales in China. Lu Lei was in charge of the Asian market except China, and Lin Bing was in charge of the North American market. There was only one European market in the target market. The helm is still up in the air.

  "Mr. Xia, are you talking about long-term work abroad?"

"right!"

  Xia Jingxing looked at Zhu Zhaojiang with a smile. He was a talented person with a pioneering spirit. Otherwise, how could he become the king of Africa in his previous life.

  However, just an African market is a bit too talented.

  He wanted to send Zhu Zhaojiang overseas to exercise, try to train him, and then assign a more important task.

  Zhu Zhaojiang has a risk gene in his bones. He didn't shrink back at all when he heard that he went to work overseas. He nodded hurriedly: "Mr. Xia, I am willing to go overseas. I will pick up English again next."

  "Don’t worry about English, learn slowly!"

  Xia Jingxing wanted to laugh when she spoke, and she couldn't speak English, so she dared to accept overseas tasks, especially the most difficult market development task.

   "Okay, don't worry about things overseas, let's take care of domestic things first this year!"

Zhu Zhaojiang's lips moved. Although he wanted to ask the riddler and ask the matter clearly, after all, the boss stopped the topic and had to shut up and stop asking, thinking about where to find a beautiful foreign teacher to learn English. ?

  (End of this chapter)