Chapter 895 Three parties win together

  In April, the grass grows and the warbler flies, and the spring flowers bloom, which is the most pleasant time of the year.

  During this period, the domestic game was formally established, a press conference was held, and many game media were interviewed.

  During the interview, the newly appointed CEO Wu Yimin revealed a topic that countless game players are most concerned about: "Dungeon and Warriors" has completed all the preliminary work and is about to enter the closed beta.

  The news came out, countless players rushed to tell each other, the market and users reacted fiercely.

  Take the 17173 website of the well-known media as an example. For DNF topic activities, users voted 13,000 votes, close to 6,000, and Baidu reprinted more than 20,000... This is unique in the history of domestic games.

  However, the most popular is the public homepage account opened by "Dungeon and Warrior" on Hainet.com.

On the day the    account was opened, only a few game posters and photos of the game’s popularity in Korean Internet cafes were released, and more than 300,000 people’s attention and comment interactions shocked the entire gaming circle.

  Of course, this is the effect feedback obtained after a round of news pushes to hundreds of millions of users on the whole site after taking care of their own family.

  Preliminarily, the Hainai.com platform, which has 100 million students and young users such as white-collar workers, has considerable advantages in the promotion and operation of games. The traffic of its own platform is a gold mine.

  In addition, the three social games of farm, ranch, and orchard previously launched by Hainei.com have spread all over the country, paving the way for a good user reputation for domestic games.

  Therefore, for the first online game that will be launched by the domestic game, a large number of users of the domestic network have high expectations.

  Penguin, Shanda, Jiucheng and many other peers saw DNF's only one packaging and testing news, which caused such a big sensation among the player community. In addition to deepening the vigilance of the domestic network, private tandem actions have become more frequent.

Although the big idler Shi Dazhu is still reluctant and continues to ridicule domestic games and DNF, his body is very honest. "The Journey" has begun to launch a large number of "gangs", "national luck", "walking the maze", and "opening". Activities such as "Treasure Box" and "Bicycle Cross-Country Race" allow players to "earn wages."

  The so-called wage earning is actually an online game operation model pioneered by "Zhengtu" that sends game currency to players, allowing ordinary players to purchase some paid game items without spending RMB, balancing the gap between the game and RMB players.

  At first glance, it is a kind of activity that gives players a profit. After careful consideration, it can be seen that this is actually to ensure the enthusiasm of ordinary players for the game and maintain the long-term popularity of the game.

  Kr gold players are trying hard to recharge, for what, is it to show up in front of ordinary players, build gangs, and experience the feeling of being a "big brother".

  Hainai.com has noticed the actions of a large group of colleagues, but there is no time to pay attention to this potential hostility and just do their own work well.

   Soon, dozens of tools and game applications were launched on the open platform of Hainei.com.

Among them, there are tool applications such as weather forecast, diary, voting, drifting bottle, tree hole, etc., and interesting social games such as "Grab a Parking Space", "Buy Friends", "Happy Restaurant", and "Happy Fish Pond" .

  With the help of the open resources of the Hai intranet platform, once these applications went online, they swept the entire platform.

  In just one week, the number of users ranging from tens of thousands to hundreds of thousands to millions of users has been captured, and it is still growing rapidly.

  Both tool applications and games are all based on the "free + value-added service" operating model, which is roughly similar to the gameplay of farms, ranches, and orchards.

  Users play for free and use it for free, but if you want to buy some props and dress up, you have to spend money.

  If users want to spend money, they must first register an account on Haipay, an online payment platform owned by Hainet, and then recharge to purchase Haibei, the unified virtual currency of Haiwai.com, and finally purchase paid props and costumes for various applications through Haibei.

For developers, Hainei.com provides a "one-stop" caring service. From API interface to application promotion, operation, and monetization, Hainei.com has dedicated personnel to provide assistance throughout the process. Developers only need to focus on researching and developing applications. It's okay.

Tens of thousands, hundreds of thousands...Looking at the increasing number of payments in the background, the small developer teams scattered across the country were surprised and delighted, and at the same time they all secretly breathed a sigh of relief. This proves that the open platform model of Hainei.com is feasible. Yes, it is completely workable, there is no wrong thigh.

  Although the money will be divided into half of Hainet according to the sharing agreement, the remaining figure is enough to feed a small team.

  And, this is just the beginning! With more revenue sharing in the future, we can recruit troops and develop more games and applications.

  And Hainei.com also has a developer fund, which will invest and support outstanding teams.

  The developer team that has launched the application, while operating the application seriously, is gearing up to develop the second application.

  The developer team who has not yet launched the application saw that their friends were eating meat following the Hainet.com website. They were anxious and accelerated their research and development progress.

  In addition, there are some startup companies that have come here to submit applications to join the open platform.

  Hainai.com has pointed out a clear path to countless small IT/Internet startups in China.

Let’s talk about the users on the domestic network. They were also very surprised when faced with dozens of applications with different functions that were launched collectively, because "Happy Farm" has been online for half a year, and they are almost tired of having fun. They felt very novel, and their desire to explore was instantly aroused.

  Affected by this, the user growth momentum of Hainei.com, which had been gradually slowing down, has resumed its upward trend again. Many important operating indicators such as user usage time and daily active users have risen to varying degrees.

  Hinainet has also reaped a lot of benefits.

  First of all, the initial success of the open platform has been announced. After advertising and games, a new commercial monetization model has been developed.

  Secondly, rich website applications have increased the user stickiness of Hainei.com.

  Finally, Haipay, a start-up online payment platform, took this opportunity to increase the number of users and quickly narrowed the gap with Alipay and Tenpay, laying a certain foundation for future development.

  In addition, there are many other hidden benefits.

  For example, revenue growth and the business model have been verified again, which has strengthened the confidence of internal employees and shareholders, and the valuation of the platform has also risen.

  The conclusion is that the developers, users, and the platform have a win-win situation.

  …………

  …………

  Dongshan Villa, in the home of Xia Jingxing.

  Chen Hong led a man in a suit with black frame glasses into the living room.

  The man was about thirty-five or six years old, with a bright forehead, thin and elegant, and shook hands with Xia Jingxing who came to greet him as soon as he entered the house.

"Mr. Xia, congratulations! Hainei.com has once again launched a big fire fight. The social platform can still play like this. It can be regarded as a vivid lesson for the industry. Then there will be an endless stream of open platforms. "

  Xia Jingxing let out a long string of hearty laughs, smilingly looking at the current grand CFO in front of him, the man who will be nicknamed Xiaoyaozi in the future.

  He asked Chen Hong to help him find a candidate for the CEO of Hainei.com, but he didn't expect that Chen Hong would put Zhang Yong, the future right-hand man of Lao Ma, into the shortlist.

  Think about it carefully, this is actually not a coincidence.

  Zhang Yong graduated from Modu University of Finance and Economics with a major in finance. He has worked for Arthur Andersen and PricewaterhouseCoopers for ten years. He has rich experience in accounting and corporate consulting. Later, he served as Shanda's Chief Financial Officer.

  Hainet.com wants to hit the listing, the financial statement needs to be more attractive, and the game business is the next phase of the focus of the company. With Zhang Yong's resume, it happens to be the most suitable candidate.

  Previous life Zhang Yong joined Ari and made Taobao profitable in less than two years. He also designed the Double Eleven shopping festival, which made great contributions to Ari.

  Xia Jingxing didn’t bother to think about it. If Zhang Yong was missing, what would Ari look like?

  I think it shouldn’t be too bad! The big deal is that the old horse is more tired. Don’t retire so anxiously. Practice Tai Chi for so many years. Fighting Jeter Lee and Yen Zidan is just like playing. The body is strong and strong. It is very suitable for a few more years in the post. .

  Xia Jingxing greeted Zhang Yong and Chen Hong to sit around the tea table, and made a cup of tea for them.

  "Mr. Zhang~"

  As soon as Xia Jingxing spoke, she was interrupted by Zhang Yong with a smile: "Mr. Xia, you call me Zhang Yong, or Lao Zhang is fine."

  Xia Jingxing smiled slightly and changed his words: "Lao Zhang, what do you think of the future development trend of Hainet?"

  Zhang Yong knew that this was to test himself, and he had been prepared for a long time, he said unhurriedly: "In the final analysis, it is still on the top of the word game."

  Xia Jingxing nodded slightly and motioned to Zhang Yong to continue.

  "The main function of social networking is actually to connect, connecting people to people, and the commercial realization of Hainet is destined to fall on this.

  Online games, in fact, players are entertaining and interacting together on the Internet.

  Hainai.com has an SNS platform with billions of users. It is very advantageous to do online games. I will not repeat the reasons. "

Speaking of this, Zhang Yong's conversation changed, "However, the domestic network is coming fiercely, and the major shareholder, Envision Capital, has spent several billions overseas for acquisitions. The previous unpleasant digging operations have occurred. Many companies in the industry are concerned about domestic games. It is hostile.

  Before this, there has never been a company, the game has not been launched, it has been hostile by so many peers.

  Of course, this is not the fault of Mr. Xia and Hainet. It is just human nature. In the face of big threats, everyone likes to group together. "

  Xia Jingxing nodded slightly and smiled: "You should have heard some gossips, now everyone is afraid that I will kick the bowl away!"

  Zhang Yong’s mouth twitches, this metaphor...is really domineering!

He unconsciously compared Xia Jingxing and Chen Tianqiao, and found that the two have a certain similarity, the same young and famous, the same ambitious, Chen Tianqiao wants to build a network Disney, and this Xia always likes to subvert each industry. .

   "The hottest game in the past two years was "Legend", and now the hottest games are "World of Warcraft", "Zhengtu" and so on. There are talented people from generation to generation, and each has led the way for hundreds of years."

  Xia Jingxing smiled and spread his hands, “I don’t know where they are so hostile. No matter how popular a game is, it is impossible to steal all the market share, and it won’t last long.”

  Zhang Yong smiled and said: "It will be greatly affected, because the cake is so big. There are more players in "Dungeon and Warriors", so there will be fewer players in other games of the same type.

  Furthermore, Mr. Xia, you have strong financial strength, and there will be more than one DNF in the future.

  Everyone was originally a rookie pecking at each other, and suddenly an eagle flew up, everyone would be wary, and one or two people would take the lead in connecting together, and the situation like this was formed. "

  Xia Jingxing nodded slightly, and then asked: "If you are asked to serve as the CEO of Hainei.com, how do you plan to break the game?"

  Zhang Yong did not answer in a hurry, but instead asked, “I take the liberty to ask, Xia always wants to quickly own a listed company, or does he want to turn Hainei.com into an Internet giant?”

  Xia Jingxing came to be a little interested, and asked: "Does it make any difference?"

  Zhang Yong still had that kind smile on his face, and said: “Before coming, I briefly researched Hai Nei.com and had a few immature thoughts. If I made a mistake, please forgive me.”

  Xia Jingxing cast an encouraging look at Zhang Yong and smiled: "Speak freely, don't have any baggage, just treat it as a chat between friends."

  (End of this chapter)