Chapter 897 Social Pan-entertainment Empire

  Zhang Yong slowly opened his mouth and said: "When you mention Hainet, you have to mention Facebook.

   Facebook has been in business for nearly five years, and it has been following the route of user growth and re-growth, and has never deviated from the social line.

  And commercial realization is also very simple and single, advertising.

  The advantage of this is that you can concentrate all your efforts to expand the scale of users, and then form a huge advertising platform through a social network that covers users around the world.

  Because Facebook covers developed countries such as Europe, America, Japan and South Korea, these regions have the highest purchasing power. Large multinational corporations like this kind of advertising platform very much.

   Facebook only needs to maintain this upward momentum in the future to become a giant "social + advertising" company. This has been proven by Google and Yahoo. "

  Xia Jingxing and Chen Hong looked at each other, and both smiled and nodded.

  Zhang Yong continued: “However, if Hainei.com wants to replicate this path, it is almost impossible to become an Internet giant. At most, it is an ordinary listed company.

  First of all, the number of domestic netizens is not as good as the global market covered by Facebook except China.

  Secondly, the scale of the online advertising market, the value of a single user, etc., are not comparable to that of a group of developed countries. At the same time, they are also facing competition from Baidu, Penguin and the three major portals. "

  Xia Jingxing smiled. Hearing this, he already knew what the other party wanted to say.

   "Hainai.com already has two business models, advertising and open platform. Next, only a piece of meat needs to be smashed in the field of online games. It does not need too much, a few percent of the market share, and it is fully qualified for listing."

  Zhang Yong said indifferently, “I believe this is not difficult for Hainei.com, which has the support of President Xia. It’s a big deal to merge the two acquired South Korean game companies.”

  Xia Jingxing shook his head and laughed, "What's the point of that? It's a product that was put together for the market and was put together."

  Chen Hong chuckled on the sidelines. Others ringed the bell for listing and broke their hearts, and regarded it as a lifelong goal. This is good, and he doesn't take the listing seriously.

  Zhang Yong breathed a sigh of relief. He knew that Xia was always a person with lofty ambitions. With a huge domestic market, the other party could not be satisfied with a one-billion-dollar or two-billion-dollar company.

   "The above is what I said to quickly make a plan for a listed company."

  Zhang Yong smiled at Xia Jingxing, and said: “But if Hainei.com wants to become an Internet giant, it must find a long-term development path.

   Facebook can expand vertically, achieve the ultimate in social business, and become the number one in the world, as the foundation of a giant company.

  Hainai.com, if it doesn’t go abroad to compete with it, there is only one way to go..."

  Xia Jingxing said: "Horizontal expansion, with social as the core and foundation, extending business reach to other vertical Internet segments!"

  Zhang Yong's spirit instantly lifted, and then he smirked, "It seems that Mr. Xia has already made a detailed plan, but I am showing my ugliness."

  Chen Hong looked at Xia Jingxing in surprise, and asked: "Horizontal expansion? In addition to games, what else do you want to do?"

  Xia Jingxing did not answer, but looked at Zhang Yong and continued to ask: "Lao Zhang, what else should you do?"

  "As far as I know, in addition to the recent batch of applications on the open platform, a long time ago, there were also a number of websites that established cooperative relations with Hainei.com, and all of them received investment from Vision Capital."

  Speaking of this, Zhang Yong didn't go any further. After all, he hasn't joined the Hainet.com, and some topics are up to the point, and it's a little bit at a loss to really speak freely.

  Chen Hong was a little confused at first, and then he reacted. Didn’t he just talk about a large number of websites such as Tudou.com, Kugou Music, Autohome, and Ganji.com.

  So many websites? Are all included in the domestic network? Are they willing?

  The three of them were thinking, no one spoke for a while, and the scene was a bit awkward.

  Zhang Yong smiled suddenly, breaking the calm: "Mr. Xia, I'm talking a little bit, don't be surprised."

  Xia Jingxing waved his hand, "You don’t have to be so polite, I've said it all, let’s talk freely today."

   After finishing speaking, Xia Jingxing asked without evasiveness: "Do you think Hainei.com should expand horizontally and acquire a bunch of websites?"

Seeing that Xia Jingxing’s question was so direct, Zhang Yong no longer had any scruples. He replied: “Yes, but not all websites and companies involved in the social pan-entertainment business line can be incorporated into the Hai Nei network system to create a social network. As the core entertainment empire."

  Chen Hong frowned and asked, “How do I feel a bit like Chen Tianqiao’s online Disney?”

  Zhang Yong glanced at Chen Hong, nodded and said, “Yes, this is very similar to Mr. Chen’s online Disney plan, but there are also differences.

  Chen puts the foundation of the entertainment empire on the grand box, hoping to realize many functions such as home entertainment and Internet access through a machine placed in the living room.

  But to this day, all signs indicate that this road will not work. "

Speaking of this, Zhang Yong turned his gaze to Xia Jingxing, and suddenly emphasized his tone: "But Hainei.com is different. The open platform of Hainei.com is based on SNS social networking. The strategy of connecting many websites and applications has begun to take shape and has gained a certain degree. Success.

As long as the domestic network traffic continues to grow and become China’s largest social platform with the highest user stickiness, it can distribute traffic to support branch businesses, including games, videos, music, animation, literature and other online entertainment industries .

  Social business cannot achieve huge profits through advertising like Facebook, but Hainei.com can build a social pan-entertainment empire.

  Although the domestic market is not as big as the overseas market, as long as it is intensively cultivated, it can become the leading Internet giant in the country. Even some businesses, such as game operations, can be exported overseas and achieved good results. It is not impossible to become an international Internet giant in the future. "

Chen Hong looked astonished. Zhang Yong's words really surprised him. He invested in Hainet. He wanted to bid on Facebook at first, so he could be a small Facebook account in China. Later, he added a game business. I feel that the business imagination space is a little bigger.

  But what Zhang Yong put forward at this time is a complete and systematic long-term development strategy. If it is done, I am afraid it is really possible to catch up with Facebook.

  Furthermore, the vertical development of Facebook and the horizontal development of intranet will not cause much conflict between the two platforms, and they can even cooperate. This is very tempting to major shareholders, right?

  Thinking of this, he turned his eyes to Xia Jingxing.

  Xia Jingxing has a faint smile on his face, but his heart is not calm.

  The horizontal development strategy proposed by Zhang Yong was mediocre after many years, but it was actually Penguin’s grand entertainment strategy.

  Of course, at the moment, this is a relatively innovative development strategy.

  Zhang Yong has worked at Shanda for several years as a senior, and has been deeply involved in Shanda’s online Disney project. It is normal to propose such a strategy.

  In the past life, Shanda did not realize the dream of online Disney. Penguin thought that interactive entertainment should not only refer to games. After some research, he decided to inherit Shanda’s online Disney dream and also accepted many of Shanda’s legacy.

  Zhang Yong is right. Why didn’t Shanda make a big entertainment? It lacks a "connector". The box is obviously not a good option, but social!

  "To build a big entertainment empire, the cornerstone is very important. Do you think Hainei.com can take on the important responsibility of the cornerstone of the empire?"

   Watching Xia Jingxing, Zhang Yong replied: “I’m not sure, Penguin is a big threat to Hainet. They have more users than Hainet, and they are more sticky.

  So, I just mentioned that it is necessary to build a social platform with the largest and highest user stickiness, so that various entertainment businesses based on social platforms can develop steadily in the long term.

  If you compare this strategy to a tree, then social networking is the backbone, and entertainment business is the branches and leaves. The trunk is blown down by the wind, and the branches and leaves can only gradually wither. "

Xia Jingxing nodded slightly, Zhang Yong was very sincere and told the truth. Penguin is indeed a stumbling block on the way forward for the domestic network. The two companies have blocked each other’s way. One must fall before the other can usher in. Great development.

   "What do you think we should do to defeat the Penguin and monopolize the social circuit?" Xia Jingxing continued to ask.

  Zhang Yong said indifferently: "Follow the other way, and return to the other side! Penguin launches the friend network and enters the real-name social network. We can also enter the stranger social network and break into their territory."

  "Strangers socialize?" Xia Jingxing asked.

  Zhang Yong pondered for a moment, and replied: “In the beginning, it was socializing with strangers. Now, it has the characteristics of socializing with acquaintances. Not all strangers are in the friends list.

  Chatting between acquaintances is an instant communication. I heard that many young people now talk to each other with QQ on their mobile phones every day when they are in love, just like sending text messages to each other before, but at a lower cost and more popular than text messages.

  If Hainei.com launched an instant messaging software at this time and wanted to defeat Penguin, it would be very difficult to be honest. This is something that MSN has not done. "

  After finishing speaking, Zhang Yong looked at Xia Jingxing. He could only think of so much. If he really mastered the password to defeat Penguin, then he would still work and start his own company.

"Bravo!"

Xia Jingxing smiled and applauded, and then stood up and handed out a hand to Zhang Yong, with a sincere expression in his eyes: "Old and long, there are social theory today. Old Zhang Shi is a great talent. I don't want to succumb to the position of CEO of Hainei.com, you I work together to build a true social pan-entertainment empire."

  Zhang Yong hurriedly got up, shook hands with Xia Jingxing, smiled and said: "I have what I want, I dare not ask your ears!"

  Chen Hong’s mouth twitches, what about acting in a costume drama? Still make this one out?

  However, all kinds of complaints can only stay in my heart, and I still have to say a few words on the surface.

   "Pop, papa!"

  Chen Hong applauded, standing up and saying: “When Hainei.com became an Internet giant, today’s debate will definitely become a good story in the history of China’s Internet development.

  I am fortunate to be a witness today. If a reporter interviews me in the future, then I will have the capital to brag about. "

  Xia Jingxing and Zhang Yong looked at each other and laughed.

  (End of this chapter)