Chapter 909

  After thinking for a while, Xia Jingxing gradually had an idea in his mind, and then he beckoned and called Zhang Chenguang over.

   "Mr. Xia, what's the matter?"

   "Lao Zhang, you are like this..."

  Xia Jingxing pointed to the scalper who was still selling mobile phones not far away, "Can it be done?"

   "Just leave it to me!"

  Zhang Chenguang smiled, readily accepted the errand, and then strode towards a group of scalpers.

   "Brother, how do you sell this phone?"

  The scalper party has no doubt about him. He thought that the shaved, lean and capable eldest brother in front of him was here to buy a mobile phone, and he tried hard to sell it to Zhang Chenguang.

  In this way, Zhang Chenguang and the scalpers started to chat with each other.

  Xia Jingxing saw that Zhang Chenguang's affairs were going well, so he didn't pay much attention to it. He took out his mobile phone and dialed Zhu Zhaojiang's number.

  At this time, Zhu Zhaojiang is walking up and down the flagship store, looking at each customer’s reaction, listening to customer feedback, and also observing the staff’s level of business, whether the presentation and introduction work is in place.

  Suddenly, the phone rang.

  He picked up his mobile phone and saw that it was a call from the big boss and hurriedly connected.

   "Mr. Xia, are you here? Okay, I'll come over right away..."

  Zhu Zhaojiang hung up the phone in a hurry and walked out of the store. In the corner of the square, he saw the chicly dressed Xia Jingxing. The latter was wearing a pair of big flowered pants and pulled a double flip flop, so he almost didn't recognize it.

   Put away all the surprises, Zhu Zhaojiang approached with a smile on his face, "Mr. Xia, shall we enter the store now?"

Xia Jingxing raised his arm gently, and did not enter the store in a hurry. Instead, he asked about what happened today. After learning that there were no major disturbances in the store, he nodded slightly and said, "You handled it very appropriately. NS!"

Where did Zhu Zhaojiang dare to take credit, and quickly said, "Thanks to the security team sent by you, Mr. Xia, if there were no such sturdy guys in town, one or two thousand people swarmed into the store and crashed, Losing property is a small matter, so I'm afraid of a stampede."

Speaking of this, Zhu Zhaojiang first wiped the sweat from his forehead, then looked at Xia Jingxing with a solemn expression, and pleaded guilty: "Speaking of which, this is also the failure of our sales department to work properly and seriously underestimated the consumer's enthusiasm for purchasing the machine. ."

   "Well, don't talk about you, even I didn't expect that there are consumers who are willing to line up to buy mobile phones under the scorching sun."

  Xia Jingxing glanced at the fiery red sun in the sky. It was already more than ten o'clock in the morning, and the temperature continued to rise. He dressed relatively coolly and felt a little better.

   Not far away, there is a long and winding line that is uncomfortable. There are people around, many people are sweating, and they are constantly waving their hands and fans.

  Zhu Zhaojiang smiled and said: “Indeed, Fuxing Mobile is a precedent in the industry this time. You can queue up to buy a mobile phone and you can feel how popular the mobile phone is by just listening to it.

  However, one code is one code. There are indeed flaws in our work, and we almost made a mess. We need to review it with you. "

  Xia Jingxing smiled and said: "Well, everything will be the first time. In the future, such scenes may appear more than once or twice. Just put the relevant preparations in place."

  Zhu Zhaojiang nodded and said yes.

  "How are the sales in the store?"

  Zhu Zhaojiang reported immediately: “At present, two batches of customers have been received, with a total of 200 people, and a total of 351 mobile phones have been sold.”

  Xia Jingxing smiled and said, “I bought 1.75 units per capita, which is not bad!”

  "Most people still only bought one mobile phone, and a few people bought two mobile phones. After all, our mobile phone is not a Chinese cabbage. It is painful for ordinary working-class people to buy it."

  Zhu Zhaojiang smiled, and then said: "However, I found that several young guys bought 100 of our mobile phones at once, and the 4G version and the 8G version were 50 each. They were very even. I felt that this was a bit weird."

  The corners of Xia Jingxing's mouth raised slightly, and he asked, "Then where do you think it's weird?"

  "It’s not like an organization or company purchasing collectively. It’s more like hoarding goods." Zhu Zhaojiang shook his head again.

  Xia Jingxing swallowed his mouth not far away, and Zhu Zhaojiang looked in the direction indicated.

  Good guy!

  Several young guys are holding the boxes of Fuxing mobile phones in their hands, and they are constantly traveling through the team to promote sales.

   "Is this... scalping?" Zhu Zhaojiang's tone was a little uncertain.

  Xia Jingxing didn't say a word, Zhu Zhaojiang had to shut up and watched with the boss.

  The temperature in the air is getting higher and higher, and the long queue is still unable to see the end at a glance. More and more people have lost their patience and began to purchase mobile phones with a price increase of 100 yuan by the scalpers.

  The business of several friends of Kuanzi is getting better and better. I don’t know how many mobile phones have been sold out, but the smile on his face has not diminished anyway.

   "Mr. Xia, I will ask someone to drive them away."

  Xia Jingxing stopped Zhu Zhaojiang, "What are you doing?"

   "President Xia, these people are scalpers, and they are also called "Patchworkers" in Beijing jargon."

Zhu Zhaojiang thought that the boss didn’t know much about this business, so he explained: “These people are extremely destructive to the market! For example, in the traditional Spring Festival travel ticket market, the scalpers like to hoard a lot of train tickets so that people can’t buy them. Sell ​​the ticket in hand at a high price.

  These people appear here, it is estimated that they want to buy our mobile phone inventory, and then take advantage of our out of stock, and then ship to the market at a high price. This is taking advantage of consumers' unwillingness to wait and time for money. "

  Xia Jingxing nodded: "I know, what do you think is the basis for the survival of the scalper party?"

  Zhu Zhaojiang thought for a while, and replied: "Mobile phone production capacity and mobile phone popularity in the market. Only when there is a shortage of demand, can the price of mobile phones become higher and higher."

   "That's good, but I missed a little bit, sales channels."

  Xia Jingxing looked at the scalpers in the distance with a faint gaze, and said lightly: "We are fighting against the scalpers here, but as long as the two conditions you mentioned above are met, it is difficult to guarantee that the channel merchants will not collude with the scalpers and hoard them!"

  Zhu Zhaojiang immediately took a breath. Let alone, it is really possible. As long as it is profitable, anyone can be a scalper, and maybe non-professionals who want to make some spare money can become scalpers.

  But it is time to return to the above two conditions, capacity and market popularity.

  Just look at this long line of growing dragons, and you know how popular the market is. Then there is only one problem, capacity!

   "Mr. Xia, can we keep up with the supply?" Zhu Zhaojiang asked.

Xia Jingxing shook his head: "It just went on the market today, and the sales of various channels have not yet been counted, and I am not sure, but there is a high probability that the supply will not keep up, because the first batch of stocks is only 1 million, and there are 500,000 of them for the US market. ."

   "500,000..." Zhu Zhaojiang murmured, and then asked again: "How long will the next batch of delivery be completed?"

  "After paying the money!"

  Zhu Zhaojiang was choked to death by these words, and then he thought of the tight cash flow of the revival mobile phone. He had been spending a lot of money in the past two years, including research and development, marketing, and Olympic sponsorship, but he did not make any money.

  Xia Jingxing said: “Don’t worry about the final payment of the first batch of suppliers. I will immediately arrange for Envision Capital to repay the funds borrowed from Fuxing Mobile.

What really worries me is the next mobile phone. We let the supplier produce 2.5G mobile phones at full capacity. If they are not sold out, once the new 3G mobile phones are listed, the price of the previous generation mobile phones will fall, especially the new mobile phone features and configurations. Many innovations have been made. "

  Zhu Zhaojiang nodded: "It is true that you cannot decide the production plan with your head. All aspects of the situation must be taken into consideration."

   "Also, if the supply is too sufficient, it seems that there is a lack of topical hype value."

  Zhu Zhaojiang understood what the boss meant. Is this a wave of hunger marketing?

  He looked at the scalpers who were still selling mobile phones, and asked, "Does the scalpers still care?"

  "It must be managed. If it is too rampant, users will complain, and our brand reputation will be overdrawn. This is a fisherman, and the special profits have not entered our pockets, and the scalpers and unscrupulous dealers will make money.

  Are we worried about selling our mobile phones? Don't worry about selling it! Selling to users and scalpers, the profit is the same.

  The only valuable thing about the scalper is to help hype the mobile phone, but it is a double-edged sword that can easily capsize if you are not careful. "

  Zhu Zhaojiang was a little confused, and asked, "Mr. Xia, is this both to use and to prevent?"

  "We must make a crackdown on the surface, and secretly, small-scale transactions cannot be eliminated."

  Xia Jingxing slowly said: "Because this is determined by the laws of the market economy."

   "Then we now?" Zhu Zhaojiang asked again.

  "Let the bullet fly for a while!"

  Zhu Zhaojiang immediately understood, and nodded: “Okay, I see, I’ve been staring at the store these few days, and I will report to you the latest situation in time.”

  Xia Jingxing let out an "um" and didn't say more.

  At this time, the crowd suddenly became noisy, and various discussions came.

   "Jingxi Mall, Fuxing Mall and Taobao can buy mobile phones online and deliver them to your door without waiting in line."

   "The fast is the same day, and the slow is a few days to receive the goods."

  "The price is exactly the same as the flagship store, and the same after-sales service."

  ……

After Xia Jingxing and Zhu Zhaojiang approached the queuing crowd, they heard many people discussing the e-commerce platform in a low voice, and many people called their friends to verify relevant news.

   Soon, someone from the team kept leaving the team, planning to buy mobile phones through e-commerce channels.

  There are also people who don’t believe in e-commerce channels. After all, what if you buy something fake or bad for thousands of dollars?

  What kind of compensation and refund? There is no one-handed payment, one-handed delivery is safe.

  This is also the current situation in this era. The penetration rate of e-commerce is not enough, and people still have certain doubts about the e-commerce shopping experience.

  There are still many people who have known that e-commerce channels can buy Fuxing mobile phones, but they think the delivery is too slow and can’t wait to own mobile phones. These people have not wavered and are still lining up under the scorching sun.

  After the hustle and bustle, a small group of people walked away from the team, basically those in the middle and back, but most of them continued to line up.

  Xia Jingxing and Zhu Zhaojiang were amazed at the sidelines. In fact, some of them couldn't understand this behavior. They were probably true fans, just like some people are obsessed with star chasing.

  Suddenly, the crowd became noisy again, because a few reporters arrived with the photographer in the distance, and reporters began to interview customers in line.

  A reporter wanted to enter the store for an interview, but was stopped at the door.

The manager of the flagship store eagerly called Zhu Zhaojiang, asking if he should let the reporter into the store.

  Zhu Zhaojiang hung up the phone, looked at Xia Jingxing, and asked again: "Mr. Xia, would you like to come into the store with me?"

  Xia Jingxing waved his hand: "Forget it, so many people are here, it is not convenient for me to show up, and I know everything I need to know, so hurry up and take care of you!"

   "Okay, President Xia, then I'll go ahead."

  Zhu Zhaojiang did not grind, and strode towards the entrance of the store, and after approaching, he began to negotiate with reporters.

  Xia Jingxing retracted his gaze and called Zhang Chenguang, who was still chatting with a few scalpers.

  (End of this chapter)