Chapter 911 Little Doyle

  After understanding the situation on Jingxi Shopping Mall and giving Xi Ge a few tricks, Xia Jingxing said goodbye to Xi Ge.

  Brother Xi is very sincere and insists on inviting Xia Jingxing to dinner to show his gratitude.

  Xia Jingxing finally pushed back the hospitality of Xi Ge and drove back to the headquarters of Fuxing Industrial Group in Haidian Park, Zhongguancun.

  After a simple lunch, Xia Jingxing gathered with Li Ying, Deng Yuanyun and other company executives to visit Fuxing Mall on different floors of the same building.

The scale of Fuxing Industrial Group is very large, with industries covering the Yangtze River Delta, Pearl River Delta and Beijing, so most of the business groups and subsidiaries do not work with the headquarters. Only a few innovative subsidiaries such as Fuxing Mall are next to the headquarters. .

  Today is the first day that Fuxing mobile phones go on sale, and it is also the first day that Fuxing Mall officially opens, so it is of great significance.

  Xia Jingxing took a look around, and dozens of employees were doing their work in an orderly manner. Although it is a new company that has only been established for a few months, it has not caused any trouble.

  These people are old people in the industry who dug from Dangdang and Ari, and they are almost caught up in the hands of the small e-commerce platform of Fuxing Mall.

  Compared with Jingxi Mall, Fuxing Mall has fewer types of merchandise, simpler and better management.

  Li Ying has been staring at Fuxing Mall in the morning, knowing more about the situation here, and she will introduce Xia Jingxing as she walks.

  "As of 1 pm, Fuxing Mall has been officially on sale for four hours, and a total of 2,562 mobile phones have been sold.

  In addition, 35 large appliances such as refrigerators, washing machines, and air conditioners were sold, and small appliances such as egg cookers, yogurt machines, and electric lunch boxes were sold more, with 454 units. "

  Before Xia Jingxing spoke, Deng Yuanyun couldn't help but speak first.

   "This data is a bit weird?" Deng Yuanjun looked at Li Ying with a puzzled face. He was from a financial background and was always sensitive to data.

  Xia Jingxing also looked at Li Ying. The latter was wearing a well-cut off-white half-sleeved professional suit, with a black long straight turned into a big wave, a bit less dignified and a bit more charming.

  Li Ying smiled slightly: "At first glance, I also found the data strange, but after thinking about it carefully, I found it normal.

Fuxing Mobile has created a public account on Hainei.com. Today, Hainei.com is rolling out Fuxing Mobile's ads throughout the day. The traffic to Fuxing Mall has skyrocketed dozens of times. It can be said that almost all users visiting our e-commerce website today It's from the phone.

  The home appliances sold may only be incidental. Many people have not bought home appliances online, so try them out.

  Large home appliances are too bulky and the value is relatively high. Will they bump during transportation? How to solve after-sales? These are the reasons why users dare not place an order easily.

  Small household appliances have a lower value and are easy to install, so there are more orders. "

  Xia Jingxing nodded slightly: “It makes sense. Compared to buying clothing, shoes and bags through e-commerce channels, it is much more difficult for electrical products with higher unit prices to cultivate users’ consumption habits.”

   "Yes, although we have indicated the three packs on the product page, it will take time for consumers to accept online buyers' calls on a large scale."

   Li Ying sighed lightly. She had great expectations for Fuxing Mall, hoping to break the exploitation of the group's home appliances by offline hypermarkets.

  But this sales volume is far from enough.

  Xia Jingxing smiled and said, “Don’t be discouraged. I have sold some goods. This is also a good start.”

   Li Ying thought Xia Jingxing was comforting herself, she smiled and said: "Yes, let's do it step by step!"

   Deng Yuanyun, who was standing by the side, also expressed his own point of view: “E-commerce is still a new thing for ordinary people. Even young people in big cities who love the Internet will buy some cheap things on weekdays.

  To put it bluntly, the penetration rate of e-commerce is still not enough, but as time goes by, I think it is possible to buy a car and buy a house online in the future. "

  Xia Jingxing gave Deng Yuanyun a glance. The latter was unclear, so he thought he had said something wrong, and quickly added: “Of course, this requires e-commerce platforms to solve the most important trust issue of consumers.”

  Xia Jingxing smiled: “When it comes to the idea, first of all, trust is the key, and secondly, there is the shopping experience and profit-driven.”

  Li Ying and Deng Yuanyun both looked at Xia Jingxing with serious expressions. They had known each other for so long and knew that Mr. Xia was about to express their opinions.

  "How to solve the trust problem? Start with guiding users to place the first order in Fuxing Mall.

  Users bought a mobile phone, or bought a small appliance, and found that it was good after the goods arrived, or it is easy to return the goods if they are damaged, and they have a good shopping experience.

  This has initially won the trust of users, and then users will buy more products in Fuxing Mall, including major appliances. "

  Li Ying and Deng Yuanfeng both nodded, thinking in empathy. If they are consumers, they will definitely be careful to test new things, and they will not buy the "Fuxing Family Bucket" products as soon as they come up.

  Xia Jingxing continued: "Didn't we also set up a community forum? Why use it? Just brag to users?

  We have to encourage users to post their shopping experience in community forums, so that more users who are still on the sidelines and have not placed an order understand the real situation, let go of their worries, and place their first order with peace of mind.

  Users can also exchange shopping experience, ask each other for advice, and form a good community atmosphere.

  How to mobilize the enthusiasm of users? "

  Xia Jingxing looked at Deng Yuanyun and Li Ying, both of them shook their heads. They were not from the Internet, and they really didn’t know how to play.

  "This involves another point, profit-driven!"

  Xia Jingxing slowly said: “The simple and rude way is to post to participate in community activities, get shopping vouchers in the mall, and save money for shopping.

  A more advanced gameplay is to design a set of points and fan rating system.

  You can get points for posting, and you can get points for replying. The points can be redeemed for shopping vouchers in Fuxing Mall, or even for free home appliances.

The fan level is upgraded according to the accumulated consumption amount in the mall, and it can be displayed on the network ID of each user. It is very conspicuous, the kind that can be seen by every community user, so that users can also experience a "prestigious identity online" "a feeling of. "

  Li Ying smiled and asked: "Other interest drivers are okay. This fan level doesn't feel very affordable, right?"

   "Why is it not affordable?"

  Xia Jingxing realized that Li Ying really didn’t understand the Internet, and explained with a smile: “Do you see how many Internet celebrities and celebrities are there in Tianya and Maopu? Posting a post with praise and praise. Isn’t this a sense of satisfaction?

  The community of Fuxing Mall can also cultivate a group of online opinion leaders!

  You just said that QQ members, red, blue, green and purple... all kinds of diamonds, don’t people buy the same?

  And we are not asking users to spend money to buy virtual products. We buy electronic and electrical products. The honorable title is incidental.

  For this fan system, the mall will give back small favors from time to time, such as tickets for mobile phone product launches. "

   Li Ying pondered for a moment, then clapped her hands and said, "Hey, it sounds really good! It can satisfy the vanity of users."

   "What kind of vanity, how ugly, this is to give users a sense of identity, and it can also increase the stickiness of the mall, which is also very good for our brand building."

  Deng Yuanyun nodded: "Mr. Xia, this is a good way for you. Several sets of punches can not only solve the current problems facing Fuxing Mall, but also point out the future development path."

  Xia Jingxing waved his hand, “Hey, Xiao Daoer, in the final analysis, the quality of the product itself must be excellent, otherwise no amount of marketing methods will be a joke.”

  (End of this chapter)