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It was just that the operation that was supposed to be a perfect one ended with the disappearance of the commercial spy. When he got the news that the operation failed, Kousada Kazuda passed out with a double eye on the spot.

In the subsequent F1 race, in order to revenge on the SHIELD group, Kasuke Hirota personally called the manager of the Fengtian team Matsui Hideo and instructed him to take a black hand against the SHIELD team, and they could not be allowed to win anyway.

As a result, Matsui did indeed do what he ordered, but in the end, the SHIELD team won the championship. Instead, his Fengtian team suffered heavy losses.

Not only was the car damaged, the main racer and the team manager were both injured. The doping incident was also detected. The Fengtian team fell into public opinion, and the reputation of the Fengtian Group was also greatly affected. Regional automobile sales have all fallen significantly, resulting in economic losses of up to a billion dollars.

Hirotosuke Fuda originally wanted to secretly give the SHIELD team a stumbling block to prevent the SHIELD group from further increasing its influence. I did not expect that in the end, not only did it fail to achieve its purpose, but it also lost his wife and defeated the army!

Sato Suzuki, the team's strongest driver, was completely finished, and the team and the group were not badly involved. The loss was huge, the team manager was also abolished, and the Fengtian team, which suffered a huge blow, could no longer continue to participate in the next race.

Not only is the large amount of funds and resources invested this season completely wiped out, but also ushered in claims from many advertising sponsors, which will undoubtedly be a very heavy blow for Fengtian Group!

Kazunari Fuda almost suffered a heart attack again!

However, the impact of these events on Fengtian Group is limited after all. For Fengtian Group, a large-scale and financially rich company, these losses make people's congresses but not to the point of hurting them.

But this time, the situation is completely different.

The Aegis Group seems to be directed at them. Until now, the blade of Fengtian Group's profit share has become an increasing proportion of mid-to-high-end cars. They have completely crushed them at the same price and higher performance. Pressure.

Although the Fengtian Group is large in scale and abundant in capital, some small losses are not enough to shake the big tree, but this time the Aegis Group can be said to be drawing a bottom of the pot, attacking directly to their key points and cutting off their very important profits. source.

This is not only a matter of billions or billions, but profits of up to tens of billions have been completely cut off, and the crisis they face is not just that.

Mid-to-high-end cars cannot be sold at all, and all of them are accumulated in the factory. Not only cannot generate profits, but costs cannot be recovered, but at the same time, operating costs such as employee wages continue to consume a lot of funds, and the company's working capital It will soon hit the bottom, and if no solution is found immediately, it won't be long before the company goes bankrupt.

If this crisis cannot be weathered, the Fengtian Group may even fall down!

However, after all, the Fengtian Group is an established large-scale automobile company. In the face of this unfavorable situation, it quickly responded.

Since they could not compete with the new models of SHIELD in the high-end market, they simply withdrew from the high-end market.

On the third day of the launch of the Aegis SUV, all the mid- to high-end models of the Fengtian Group were sold at reduced prices.

In fact, including overbearing, the price of mid- to high-end models of Fengtian Group in Japan is less than half of China's.

For example, it is domineering. The price of Japan is 3.35 million yen, equivalent to less than 210,000 yuan. However, the price in China is as high as 500,000. Even if it is produced in China, it does not need to pay extra customs. 43 million.

In fact, the cost of this car is only about 100,000, plus VAT, consumption tax, and some hidden costs, such as advertising costs, labor costs, and various marketing costs, the normal price should also be about 200,000.

However, Fengtian Group has relied on successful marketing strategies and the relatively good quality of the car itself to raise the price to 500,000 to 500,000.

The same is true of the various models under the Lexus brand, and the situation of excessively high prices is very serious.

Lexus's mid-to-high-end models are actually very similar to Fengtian's low-end cars.

Not only do they share a framework platform, but they also have the same electrical system and internal and external components. The core three components of many models are almost identical, which can be said to be a shell changer.

Just changing the car logo, shape and interior, the price is a few hundred thousand, even hundreds of thousands.

When other domestic and foreign auto brands carry out various preferential activities and reduce prices, Fengtian Group has done the opposite. Instead of any price reduction, it has carried out several marketing. Many models need to increase their prices to buy.

It is conceivable how big the profit margin is.

Until now ~ lightnovelpub.net ~ Under the huge threat of Aegis Motors, Fengtian Group has finally reduced its price, and the magnitude is so large that it has made many consumers startled.

The original hegemony of 4.5 million and 500 thousand, the price dropped to more than 200,000, and Lexus's mid-to-high-end models have also all cut their prices by nearly half.

Overnight, all the high-end models of the Fengtian Group fell, and instantly changed from high-end cars to mid-end cars.

However, their move to break their wrists did play a role. Although suddenly such a large price reduction caused many dissatisfaction of old users and felt like they were being killed, there were still many users who could not afford these high-end models. Price attractive.

The price of more than 200,000 can buy the original high-end car of 4.5 million, which is still very valuable to many people. As for Aegis, it is good, but the cheapest is 500,000, which is not in theirs. Under consideration.

I have to say that although the price reduction strategy of Fengtian Group is simple, it is very effective. It just staggers the price range of Aegis SUV and perfectly avoids the sniper attack of Aegis cars.

However, the price they paid was also very huge. The original high profits were directly broken, and today the price can only maintain no loss.

However, the Fengtian Group finally survived the crisis of bankruptcy. The sales volume that had been stagnated has once again improved, and even surpassed the past trend.

After all, they have entered the ranks of mid-range cars by directly lowering their prices as original high-end cars, and they are still very attractive to mid-range car consumers.

If in the past, the increase in sales would definitely excite Fengtian's senior executives, but now, the profit of these high-end cars, which are almost slashed, has been minimal. Even if the sales volume has increased tenfold, they cannot make up for their huge losses.

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