There are many people who buy a car purely for the purpose of loading, forcing, as long as it is enough to pull the wind, to open a face, to attract more people's eyes and praise, the other is not important.

In response to this situation, in fact, the best solution is to research a cool-looking wind-class performance top-class sports car to meet the needs of this part of the pursuit of shape and degree of consumers, sweeping the entire sports car market.

But the new auto-automation production line has not yet been built. The original "Knight" production line will continue to complete a large number of "Knight" orders, so Aegis Motors has no capacity to mass-produce new cars for the time being, and wants to launch new models. At least one month later, after the completion of the automated production line.

Since it is impossible to respond directly to the shape and degree in the short term, Su Shi simply proposed to first brand the company and the "Knight" brand and popularity.

After all, Aegis Motor Company is a new company. The "Knight" is the company's first model. Although it is popular on the Internet through the manor attack, many people still do not know the existence of the "Knight", or I have heard it, but I don't understand it. I only think of it as a similar to other bulletproof cars.

The company's brand awareness is very low, there are quite a lot of people who know the "Knight", but there are very few people who know the Aegis car company, and there is no comparability with the old car companies such as Ford and GM.

Many people even read the video, but they still question the authenticity of the video content. They are more willing to believe than the "class car" produced by a small company that did not know when it came out. Those world famous big car brands.

Therefore, it is very important to enhance the company's visibility and strengthen consumer recognition of the company's brand.

As for how to do it, Su Shi’s idea is very simple, advertise!

Thousands of "Knight" orders have generated billions of dollars in revenue. Although the company's land purchase, expansion and automated production lines have cost a lot of money, it is not much compared to this huge amount of money. God Shield Motor Company's liquidity is extremely abundant.

Chen Mo has very much endorsed Su Shi’s idea of ​​taking out hundreds of millions of advertisements, and he does not have to think about money. As long as he can get the corresponding effect, it doesn’t matter if it is spent!

Su Shi naturally cannot spend tens of billions of dollars to advertise. It is estimated that TV newspapers and networks all over the country and even the world can be screened by Aegis.

However, with the full support of Chen Mo, Su Shi still intends to play the next big one, and put out some money to maximize the scale of this propaganda, and at the same time promote the publicity effect to the strongest, let Aegis Motor Company The name is a hit, so everyone knows the power of the "Knight"!

After that, Su Shi was put into the preparation of the propaganda plan, which was even more busy than the original. Chen Mo still rarely went to the company, and spent most of his time designing new models in the castle and formulating the next exhibition plan.

On this day, Chen Mo finally completed the core design of the new model. The new exhibition plan was basically confirmed. There was nothing to do for the time being. Chen Mo got up and went to a company.

"The boss, the advertisement of the ‘Knight’, I have collected advertising ideas for the outside world. Here are a few of the things I think are good, you have a look.”

Su Shi said that he put a folder on the desk in front of Chen Mo.

Originally, Chen Mo had already handed over to Su Shi to decide, but since Chen Mo was not easy to come to the company, Su Shi gave Chen Mo personally the choices she finally chose.

This is the main advertisement for this publicity. After confirmation and filming, it will be spread out on major TV stations and on the Internet. The Aegis Auto Company and the "Knight" will be promoted, so the weight is very important. Su Shi also wants to listen. Chen Mo's opinion.

Chen Mo opened the file and looked at it ten lines.

"Brush! Brush!..."

The sound of the paper flipping sounded, and Su Shi looked at Chen Mo with a sly look. He saw that he was about to turn to the last page, but his face was always flat, and he was not very satisfied with these ideas.

After reading several articles in a row, Chen Mo feels pretty good, but it is only good, and does not give him a feeling of bright eyes, so Chen Mo is not particularly satisfied.

If these advertising creative solutions are all at this level, then the shooting of the ads needs to be postponed for some time.

Ning is lacking!

This advertisement is the main force of this promotion, which directly affects the final effect of the entire promotion plan, so we must strive for excellence and do our best.

Soon, Chen Mo turned to the last page. This look, Chen Mo’s eyes could not help but shine, a little meaning!

Su Shi, who stood by, noticed Chen Mo’s expression, and couldn’t help but feel a loose heart. It seems that the boss and her views are the same, and they feel that the last idea is the most appropriate.

"Good! Just use this last one!"

Chen Mo used his finger to click on the last plan, and said with satisfaction, then picked up the folder and handed it to Su Shi.

“Start shooting as soon as possible, and feel free to tell me anything.”

Su Shi smiled and took the folder, looked down at the same very optimistic plan, and then looked up at Chen Mo.

"Good boss! However, the planner of this program has a request to be able to shoot this advertisement by herself as a director."

"Oh? Let's listen." Chen Mo is very satisfied with the program and is also interested in this planner.

“She is a senior in the directorship of the University of California, Los Angeles (uc1a). She has a good grade at school, and some of her previous works have won several awards, and she is still a Chinese student.”

Su Shi tells about some of the things she knows about this curator.

"Huaguo International Students? That line ~lightnovelpub.net~ This advertisement will be handed over to him to shoot! But you tell him clearly, if the last advertisement is not satisfactory, I will find someone else to shoot. These should be clearly written on the contract."

That program Chen Mo likes very much. Listening to Su Shi said that this person's ability should also be good, and it is also a Chinese person. Chen Mo is willing to give him a chance.

"Okay, boss!"

Su Shi smiled and closed the folder, hugged her chest and turned and went out.

Chen Mo decided the final plan, then the shooting of the advertisement can be started immediately.

On the same day, Su Shi informed the Chinese student, her plan has been selected, and she can personally direct her as the director according to her request, and can immediately start the shooting of the advertisement.

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