Chapter 1693 Ren Zijuan Public Opinion Goes First

It was already early morning on the second day when Cao Yu arrived at Tiewang Mountain.

Feng Ziying learned that several cabinet ministers were still on their way here, but Cao Yu rushed here because he was notified that he would send someone there, so the time was slightly faster.

"Ziyi, thank you for your hard work." Feng Ziying asked Cao Yu to sit down, "But if the matter is urgent, I can only work **** you. After I explain to you, you have to rush back immediately, no later than tomorrow" Today's News It’s time to report.”

Cao Yu nodded nervously.

He already knew what happened, but he didn't know what Feng Ziying was going to tell him to do. How dare he read the news about the emperor's assassination in today's news? That would definitely bring trouble, and Mr. Feng wouldn't be so reckless.

Feng Ziying motioned to Cao Yu to take a sip of tea to moisten his throat, and he had to consider how to handle the matter.

The threat from Prince Yi Zhong has two aspects. One is the sudden advance of the Xuanfu Army. If the Jingying and Jizhen Army cannot resist it and are controlled by it in one fell swoop, the defense of the capital city will be controlled. Needless to say, it will become the second one. The "Battle of Jingnan" is over, so everyone can just wash up and sleep; on the other hand, it may be a fight for justice. If Prince Yi Zhong wins the support of the civil servants in the court, then if Emperor Yonglong cannot wake up, He can also supervise the country and then ascend the throne naturally.

 In the former, Feng Ziying did what he could, but in the latter, Feng Ziying felt that he could still work harder.

The attitude of civil servants in the DPRK is very important, but at least so far, according to Feng Ziying's observation, the civil servants of Shilin all support Emperor Yonglong, but Emperor Yonglong is now unconscious and may never wake up again, so the attitude of these people Will there be any changes?

The attitude of the northern scholars will not change. Prince Yohitada's preference for the Jiangnan scholars is unacceptable to them. What about the Jiangnan scholars and civil servants in the court? For example, Ye Fangli, the three pavilion elders, or Gao Panlong, Huang Ruliang, Gu Bingqian, the mainstream backbone scholars in Jiangnan who were ministers?

Feng Ziying felt that maybe the attitude of these people would not change on the surface. After all, they were all civil servants who were highly valued by Emperor Yonglong. They were promoted by Emperor Yonglong, and then they suddenly turned around, which could easily attract criticism from scholars all over the world. They don't care about reputation.

But people are all realistic. When Emperor Yonglong cannot wake up and the performance of his sons is worrying, especially if Prince Yi Zhong takes the initiative to extend an olive branch, these Jiangnan scholars will Will civil servants change their attitude?

Feng Ziying thought it was hard to say. Maybe some people would do it, and some people wouldn't, and the result would be different. But as long as some people change their attitude, it would be quite dangerous.

Once these civil servants change their attitudes, they will find ways to create public opinion to defend themselves, and with their energy, they can do this.

Others who have not changed their attitudes for the time being will gradually change due to the changes in the attitudes of this group of people. This is to be expected. Prince Yi Zhong's regard for Jiangnan scholars will definitely make these people move. With those in front of them clearing the way, they People's psychological acceptance is naturally much better. After all, they are not the first to turn, so it is easier to accept them both physically and mentally.

What Feng Ziying had to do was to build up the momentum in advance and take the lead in public opinion. On the one hand, he publicized Emperor Yonglong's achievements and his care and love for the scholars, especially his trust in the imperial sergeants Lin Wenchen. On the other hand, he To criticize the performance of Jiangnan scholars in Nanjing can also be regarded as a reminder to these Jiangnan civil servants in the DPRK. Even if you vote for them now, they are already in the background. Prince Yi Zhong has already had a party of confidants. , Now and in the past, I just ate some scraps.

"Today's News", the leading major newspaper in the capital city, still has a considerable influence on the people in the Gyeonggi area. Normally, Feng Ziying has basically not interfered with the specific content of their newspapers, but more often gives them some general directions. That is to take into account current affairs and commercial needs, not only cater to people's preferences, but also pay attention to guiding people's mentality and establish the prestige and credibility of the newspaper. This is particularly important.

But now, Feng Ziying knew that it was time for this newspaper to repay him. He allowed himself to firmly control the direction of public opinion in the capital city in just two or three days, forcing the Jiangnan scholars in the DPRK and China to be unable to turn. And gain time.

As long as Niu Jizong's Xuanfu army attack can be blocked and defeated, the situation in Gyeonggi can be stabilized, and public opinion can gain an advantage, Feng Ziying feels that there is still much to be done.

 That's all he can do, the rest is up to the performance of the cabinet ministers.

Feng Ziying did not hide anything and directly informed Cao Yu of her thoughts and intentions.

Having run a newspaper for so long, Cao Yu certainly knew how much Feng Ziying attached importance to this newspaper, but when Feng Ziying explained his intention, Cao Yu couldn't help but marvel at Feng Ziying's whimsical ideas.

But after a closer look, I feel that "Today's News" can really exert considerable power, especially among the people of the capital. "Today's News" has a great influence, which far exceeds the excerpts and posters of ordinary official residence newspapers. It has great influence, and it is precisely because Feng Ziying strives to establish credibility that "Today's News" has always adhered to a truth-seeking and pragmatic attitude, even abandoning part of its commercial nature, so it has a high degree of recognition from the people.

As long as this builds up the momentum in advance and creates an atmosphere where everyone is united in hating the enemy, these scholars still want to save face, and there is no way they can ruin their reputations. At the very least, they need to observe the situation for a period of time to see what is going on. It also needs to be consistent with mainstream views.

It can be said that this trick is much smarter than ordinary persuasion. It is like a mirror that puts these people in front of the stage, allowing everyone to supervise these people, so that they cannot confess their loyalty to Prince Yohitada, but need to make a voice. Come to oppose and criticize Prince Yoshitaka.

"Sir, when you say that, I understand how to do it." Cao Yu pumped his fist excitedly, "Although we have never done this kind of thing before, "Today's News" often comments on current affairs, but more It is still in line with the opinions of the imperial court. When the opinions of the people and the imperial court are not so consistent, we would rather make tactful comments than ruin our reputation. So this time we can be consistent with the opinions of the imperial court and write a special book. Each of the specially appointed commentators can quote classics, express their opinions freely, and comment from different angles. They will definitely be able to build the momentum you want and meet your requirements."

"Well, Ziyi, just understand my intention. I don't ask you how to operate it. I just want to be quick. The latest issue of "Today's News" will have this content tomorrow at the latest. I want the entire capital city to be like this." This atmosphere has been created for several days.”

 Feng Ziying nodded in affirmation.

"Don't worry, sir. I'm still confident about this." Cao Yu is also confident, "There are many such examples in history. Those special commentators are the best at how to use extensions and will definitely take all aspects into consideration. .”

“Well, Ziyi, that’s it this time. You might as well open up your mind a little bit and start a newspaper secretly. The attitude should be different from that of “Today’s News”, so as to form a confrontation..."

Feng Ziying's suggestion stunned Cao Yu, who didn't quite understand what it meant.

“Ziyi, today’s News is the only one company, which seems to be a good thing, but as people become more intellectually enlightened, everyone is becoming more and more aware of the importance of newspapers…”

“..., in fact, there are already several newspapers in Beijing, but their influence is too small and they focus too much on commercial interests, so they are far from being compared with "Today's News"...,"

"But one day someone will eventually become aware of our attitude, and there will definitely be some people who are inconsistent with our positions, views and even interests. Then these people will definitely look for their own mouthpiece to speak, and then they will do what we do. If something happened in the past, then there will be newspapers that compete with "Today's News",..."

"Instead of waiting for those people to run their own newspapers, how about we run one ourselves first, so that the left and right sides can interact with each other, and also attract some people who do not agree with our ideas. In this way, everything is in our hands, and then the bottom line is in our hands. And those who really intend to harm us will definitely use the platform of the new office to speak out, and we can know in advance and come up with appropriate countermeasures..."

Cao Yu couldn't help but exclaim, Xiao Feng Xiuzan is Xiao Feng Xiuzan, and the way to master people's hearts is really unparalleled. This kind of advance planning method is really incomparable, and all future troubles can be eliminated invisible.

"What your Excellency has said is true. If we create a newspaper in advance with views that are completely different from ours, and argue against each other, it can arouse the interest of all parties, and everyone will consciously or unconsciously take sides, thus increasing the popularity and reputation of both newspapers. Attraction can also encourage both parties to find out each other's shortcomings as much as possible and use their strengths to avoid weaknesses, but in fact all this is within our control..."

Feng Ziying smiled and nodded. Cao Yu was indeed a smart man, and it was clear at one point, "Social conditions and public opinion are very important to us. Sometimes they can even exert more power than others. "Internal Reference" has greater influence in the court. , but "Today's News" can be more effective in the market. The combination of the two is perfect..."

 “Where is the Internal Reference?” Cao Yu asked.

"I also asked Yao Qing to take a letter back to them, but the editors of "Internal Reference" are different from ordinary citizens. Their ideas and concepts are also more independent. They need to be more tactful and not too explicit." Feng Ziying pondered. It seems that Ma Shiying, Chen Qiyu and others do not have enough influence on them. After all, they have less contact with them after arriving at the place, and Xu Qixun is still there, so they can still play some role.

I wish all brothers a happy Lantern Festival, and may all your wishes come true after the New Year!

　　

 (End of this chapter)