Chapter 1732 Renzijuan Public Opinion Control

Having said this, Feng Ziying knew that it was time for her to leave. It was not her turn to dictate the next specific business plan.

Zhang Huaichang and Xu Dahua, two big men from the Ministry of War, specially joined. In fact, they had already made clear the court's plan, which was to prepare for the use of force. There was no other choice. Feng Ziying saw this as soon as he came, so he took a firm attitude. express one's point of view.

Currently, the Minister of War is Zhang Huaichang, and the left minister is Xu Dahua. There is currently only one right minister, but he is appointed on a temporary basis. The right minister of the Metropolitan Procuratorate, the censor of the capital, and the governor of Yunyang, Yang He, are concurrently appointed. However, the imperial court may feel that Yang He's performance in military affairs is unsatisfactory. Satisfied, intend to make adjustments.

"Ziying, it's your unconventional views that have opened our minds to us old men, otherwise we would still be struggling here." Ye Xianggao nodded, "Your Majesty, the court will consider it, Guyuan Town We will not be dismantled for the time being, and the armies in the four northwest towns will be used. If necessary, they can be reduced in Gansu, and there is no need to retreat to Jiayuguan. Hami and Shazhou can retain nominal troops, and they can be re-garrisoned in the future..."

 Feng Ziying nodded silently.

Now the imperial court is too busy to take care of itself, and the troops it can draw out from Liaodong and Jizhen are limited. Except for Shanxi Town, there are almost no mobile troops on the three sides. To deal with Xuanfu and even Huaiyang, it has to be at a disadvantage, so it is natural to attack the four northwest towns. The idea of ​​​​the border army.

 This is also what it should mean.

"Gentlemen, Huguang still needs to be controlled as soon as possible. It must be a two-pronged approach. It is important for the court to compete for the hearts of the people, but it cannot be left to Prince Teng to occupy Huguang. The student ventured to suggest that it is best to unify the power of Bozhou's military affairs, and Mr. Sun Chengzong should take over the hegemony. The Jingxiang army came to resolve the Yang Yinglong rebellion as soon as possible, and competed with Wang Ziteng for Huguang..."

Before leaving, Feng Ziying knew it was not appropriate, but she still had to intervene, otherwise letting Bozhou drag it on would only make many problems more and more difficult.

After returning home, Feng Ziying had removed most of the burden from his heart. All that should be said and done had been said and done, and he also felt that the princes in the court had already made up their minds, and it was nothing more than seeing whether he could give They just come up with some ideas that they haven't thought of, and they are just trying to fill in the gaps.

 In fact, Feng Ziying's guess was correct, and the cabinet also decided to take drastic measures.

Not long after Feng Ziying left, the news came back from Captain Long. Although there were still people in Prince Yi Zhong's palace in Anfu Hutong, and even someone saw Prince Yi Zhong yesterday, it was not certain whether it was Prince Yi Zhong himself, because he lived in a deep place. Qian De, except for a few people close to him, no one else can get close to him, and it is impossible to judge.

This is how the cabinet ministers can understand that Prince Yoshitaka should have fled south long ago, and the one who is in the government is just a substitute.

Prince Yoshitaka has not yet appeared to speak out, but the cabinet has concluded that once Prince Yoshitaka appears in Nanjing, various actions will definitely be taken. Although the cabinet cannot do anything directly against Prince Yoshitaka himself, there are many things to be done. Things like mobilizing the army, replenishing grain stores and preparing land and sea routes for possible interruptions in water transportation, as well as the stability of people's hearts in the entire Gyeonggi region, are also closely related to the control of public opinion.

At this time, the cabinet discovered that the ubiquitous newspaper now plays a much greater role than the Dibao. Feng Ziying's original proposal that the Ministry of Rites should review and manage the newspapers issued was so important, otherwise it would be in a hurry to deal with it when the problem comes. , I’m afraid many consequences have already been caused.

 Feng Ziying returned to the mansion, and Wang Wenyan, Wu Yaoqing and Cao Yu all arrived.

In addition to such a big matter, these few personal confidants of Feng Ziying will naturally come to report and understand the situation and accept tasks.

"The current situation in Beijing is relatively stable, because most people have not actually figured out what happened. They are just hearing rumors and spreading rumors. Fortunately, we have our "Daily News", so many times we can After all, my subordinates also followed the wishes of adults and distributed more newspapers for free in restaurants, restaurants and theaters. They also considered setting up some signboards in some downtown areas for posting. However, this may be different from Wanping and Daxing counties. call,…"

"I will arrange for Fu Shi to negotiate with the two counties about this matter. You should find a suitable location as soon as possible. Each district should have one, and you can consider setting up one or two more locations. A few newspapers are not worth a lot of money. You can also consider publishing a supplement. Now." Feng Ziying said meaningfully: "Now that the authority and impartiality of "Today's News" have been gradually established, we can work **** content expansion..."

“If you post too many posts, will it affect the sales of newspapers and periodicals?” Wu Yaoqing couldn’t help but ask.

"No, those who really subscribe to "Today's News" are respectable gentry officials or businessmen. They don't care about the money. If they are asked to show their faces in the streets and stretch their necks to read, that is a price drop. They will never do it. .”

Cao Yu shook his head. In this regard, his analysis, judgment and thought of the readership group is unparalleled. "My subordinates are even considering distributing it for free to places with large passenger flow, such as teahouses, restaurants, brothels and theaters, to expand coverage and influence. Instead of fighting for these few benefits,..."

"Xueqin's opinion resonates deeply with me. "Today's News" is a gun in our hands, and it is a gun that no one can match. It has an irreplaceable influence on the public opinion of the capital. This will become more and more important in the future. It shows that instead of fighting for short-term interests, we should focus on the long term, expand content, expand layout, and further enhance influence. At the same time, we can also consider accepting some advertisements in supplements to make profits."

Cao Yu’s eyes lit up, supplement, advertisement!

Although Wang Wenyan and Wu Yaoqing don't understand the word advertising, Feng Ziying has already told Cao Yu that big businessmen will definitely like it very much.

Feng Ziying even told him clearly that first of all, it was clear that the Gyeonggi Coal, Iron and Building Materials Consortium would be advertising iron materials and cement on it to expand its influence and expand business opportunities. It would be a long-term major customer.

If Huo Gun didn't lose weight to the outside world, the Gyeonggi Military Manufacturing Factory would also be a big advertising customer.

In fact, the Gyeonggi Coal, Iron and Building Materials Consortium is not the most suitable customer for this kind of newspaper. The most suitable customers are those that mainly focus on ordinary consumer goods such as cloth and fur, grain, pens, inks, paper and inkstones, pharmacies, southern goods, and jewelry. Because once this kind of advertising is deeply rooted in people's hearts, it can cultivate customer loyalty, especially in this era of lack of information circulation, it has almost a brainwashing effect.

 “Sir, you said this supplement and advertisement...”

  Cao Yu’s sensitivity made Feng Ziying feel that she had seen the right person. He was a natural media person with both market sensitivity and content acumen.

"Yes, it's time to issue a supplement. The content of the supplement does not need to be as serious as the main issue. The main issue can maintain its seriousness and sharpness, because the group it targets is the high-end people, and current affairs are always their favorite. They The influence of the magazine is also greater, but the supplement is different. The supplement should pay more attention to popularity, so some popular columns in the main issue can be slowly moved to the supplement in the future..."

"The official journal can pay more attention to the reading and analysis of current affairs, instead of being more statements like now. It can read and evaluate from multiple angles, and even publish some controversial articles to arouse readers' interest and even trigger They participate in writing articles, while the supplement pays more attention to market content, trivial matters, street business, folk customs, and market changes, which can all be included. This is the key to attracting and expanding the appeal of advertising,..."

Feng Ziying took the opportunity to make her goals for the future of "Today's News" clear, "In the future, the official publication of "Today's News" will gradually develop into the mainstream, and its readers will include gentry officials and mid-to-high-end businessmen throughout the Zhou Dynasty, as well as ordinary scholars. , this is the most loyal supporter of the imperial court, so what about supplements? Common people, middle and low-end vendors, laborers in the city, and women, even if they are illiterate, can get through postings and posts in family members and public places. Obtain this information by listening to the narration of literate people in teahouses, restaurants, theaters, brothels, these are the largest audiences for advertising,..."

Cao Yu silently remembered Feng Ziying's description of the prospect, and his heart became increasingly hot.

If such a newspaper is not limited to the capital, but extends to Jiangnan, Lingnan, and Huguang, then its status and significance will be completely different. It can affect the mainstream groups of the entire Zhou Dynasty, and every article it publishes will It resonates and shocks many people, and its meaning is extraordinary.

Feng Ziying’s opening about advertising also pointed out another path, that is, large merchants will become more and more favored by this kind of publicity effect, and the appeal will become stronger and stronger.

 While Cao Yu was slowly taking a closer look at the experience of working in the media, Feng Ziying still focused on Wang Wenyan and Wu Yaoqing.

Wang Wenyan’s report mainly focused on the reactions from both the government and the public.

As expected, the capital city has been in a blank period for a period of time. Although there are various rumors in the market, there is no dispute about the orthodox status of Emperor Yonglong's lineage in the capital. More gossip Whether it is focused on which prince should succeed the crown prince or supervise the country, among the people of Gyeonggi, the reputation of Prince Yi Zhong has been firmly suppressed and weakened by the more than ten years of Emperor Yonglong's rule. On the contrary, among the gentry, especially Among the scholars, Emperor Yonglong and Prince Cheng had a better reputation.

"The minds of the Jiangnan scholars in the capital are more complex. Ye Fang and the others are in high positions, so it goes without saying that their attitudes are unreasonable. But among the fifth and sixth grade officials, because the court has not clarified it, they must have other thoughts. But in the north, The attitude is still relatively consistent with that of Huguang scholars,..."

 (End of this chapter)