Chapter 2211 The New Wave of Guizi Scrolls, "Northwest Times"

  Even during the busiest time of Shaanxi government affairs, Feng Ziying never neglected to maintain the original personal connections.

In addition to Qi Yongtai, Qiao Yingjia, and Guan Yingzhen, Feng Ziying did not neglect Zhang Huaichang, Chai Ke, Sun Juxiang, Han Yu and other bigwigs who are getting closer and closer, and kept the rhythm of a letter every two months. Write to the other party.

  The letter not only talks about daily affairs, but also asks about the health, and sends some special products from Shaanxi from time to time.

Millet from Mizhi, red dates from Qingjian, honey from Qinling Mountains, Liuba ginkgo from Fengxian County, day lily from Qingyang, and walnuts from Qinzhou. Although these things are not worth much, they are also famous local specialties. It can make the bosses remember themselves and express their feelings.

  Of course, the women in my mansion can’t miss these things. Courtesy is less important than others, and when they are delivered to women, they may not care too much about the value of these things, but more about the affection hidden in them.

  In addition to these people's contacts, like Zuo Liangyu, Huang Degong, He Huchen, Yang Zhaoji, and even He Renlong in Liaodong, who are of the same age as warriors, as well as old friends like Shen Yourong, Feng Ziying also maintains close contacts.

Therefore, when returning home after finishing official business, Feng Ziying spends more time writing letters, basically maintaining the rhythm of one letter a day, and then accumulates a dozen letters in about half a month, and prepares related gifts. Okay, let's arrange for someone to send it out.

  Feng Ziying has been in Shaanxi for almost a year, and her reputation has always been very good.

Especially in the aspect of honesty and honesty, he is well-known. It's not that he doesn't accept gifts, but he doesn't accept valuables such as gold and silver goods, but local specialties such as millet, walnuts, red dates, and honey, he never refuses. This unique custom also amazed the officials in Shaanxi.

  Feng Ziying is also very clear that in the officialdom of Dazhou, it is not allowed to be in the same boat, but it is indispensable to be in the same dust.

You can't completely stop receiving gifts, it will make it difficult for you to move forward in the local area, but you can accept gifts selectively, and you can also create your own saying. There is no shortage of gold and silver in the family, and he likes local specialties, and he is not stingy It is these local specialties that I show to the outside that I give to the big brothers in the DPRK and China.

Even the colleagues and subordinates who are quite close, after gradually understanding Feng Ziying's style, they gradually adapted to Feng Ziying's style. For example, Pan Ruzhen and Xu Junyang once offered Feng Ziying beautiful maidservants. However, Feng Ziying was not good at refusing, but later returned them to the two, but the two refused to accept it, so Feng Ziying returned gifts of the same value in other ways, but Feng Ziying accepted the other souvenirs given by the two. .

In fact, Feng Ziying also knew that what she did did not make much sense in the atmosphere of the Da Zhou officialdom. Her father served as the commander-in-chief in Datong and Yulin, and the governor-general in Liaodong and the three sides. There is no violation of harmony, of course, as the governor of Shaanxi, it is also a matter of course to collect some gifts during the New Year and festivals. If you don't accept them, it will make the lower levels feel uneasy, and the lower levels will have other ideas.

But Feng Ziying thinks that she still needs to be persistent and reserved, not to be a pure minister, but to be more clean in this respect. After entering the court in the future, she can avoid being caught too much, even if these are not enough. to fatal.

  When Wu Yaoqing came in, he saw Feng Ziying finished writing a letter with a brush, sealed it and handed it to Baoxiang.

   "Are you ready?" Feng Ziying saw Wu Yaoqing come in and motioned Baoxiang to back down, and then asked.

   "It's almost there." Wu Yaoqing nodded, "It will be named "Northwest Times", and it will be published every two days. It is initially planned to print 500 copies a day, and the first three months will be given as gifts..."

   Determining that a newspaper should be published in Xi'an was something Feng Ziying considered before coming to Shaanxi.

If you are a newcomer, if you want to leave your own mark on Shaanxi, and at the same time maintain your influence for a long time, even after you leave Shaanxi, you must continue to maintain and strengthen your control and influence. The layout, the cloth on the public opinion position is very important and an indispensable part.

However, Xi'an is far from being able to compare with Jingshi City. Not only is the population only one-tenth of Jingshi City, but also the economic development is far behind. Although Xi'an Prefecture has a large population, it is considered the core of Shaanxi, but Xi'an City can really consume There are really not many "upper class" people who start new things like newspapers.

According to Feng Ziying's preliminary estimate, the population of Xi'an City does not exceed 100,000, mainly guards and their families, provincial, government and county officials and their families, as well as business and service personnel who serve such a large group. The real pure citizen class It is very small, if you add rural households in the suburbs, it will be about 200,000 to 300,000 people, but those groups cannot afford newspapers.

  Xi’an City is a city centered on military affairs and administration, and the industrial and commercial service industry revolves around these two. Of course, there are some surrounding gentry and wealthy businessmen living in it, but this proportion is very small.

Feng Ziying didn't think that she could easily change the structure of this place when she came here, but as the core of Shaanxi and the center of the Guanzhong Plain, vigorously develop industrial and commercial industries, and at the same time vigorously build roads along the Weihe River, making Xi'an a veritable core of Shaanxi. As a transportation hub node from the Central Plains to the Western Regions, we can still work hard to reproduce the glory of the prosperous Tang Dynasty in the past.

   To reshape Xi'an's status, public opinion must be firmly controlled by the pioneers, so the "Northwest Times", which was the first in Shaanxi, was put on the agenda.

  Three backbone members of the "Daily News" came from central Beijing, led by Wu Yaoqing, and began to investigate the overall situation in Xi'an, so as to determine the content of the "Northwest Times" and the number of publications.

  After more than two months of preparation, it has now entered the fruiting period.

   "Five hundred copies is neither too much nor too little. I'm afraid the carrying capacity of Xi'an City is only this big?" Feng Ziying asked.

"It's not just the city of Xi'an. According to our assumption, there are 400 shares in Xi'an Prefecture, and about 300 shares in the city. After all, there are only so many people who can read and write. The other 100 shares are mainly from the prefectures and counties of Xi'an Prefecture, about one county. Three to five copies, and one hundred copies are from Yan'an, Fengxiang, Qingyang, and Pingliang. Of course, these places cannot be delivered every day. Take the appropriate post to pass."

Basically, according to the previous routine, the three divisions in the province, the Fuya, the county government of Chang'an and Xianning, plus the government schools and gentry living in the city, a small number of businessmen, including the guards, roughly these people, It is estimated that there are 300 copies left.

What needs to be developed is a matter of habit. If three months is not enough, half a year will be given away. It is necessary to cultivate these people's dependence on the "Northwest Times" for information, and cultivate the information authority of "Northwest Times" in their minds, so that He believed that the news published in the "Northwest Times" was the golden rule, and he firmly believed in it.

   "Well, it should be so. The three prefectures in northern Shaanxi and Fengxiang Mansion cannot be ignored. Is one hundred copies enough?" Feng Ziying asked.

"For now, that's all we can do for the time being. The focus is on Xi'an." Wu Yaoqing said with a smile: "Although the benefits and costs are not considered in the early stage, we still have a target. Compared with Xi'an, the three prefectures in northern Shaanxi are far behind. It is not bad to train the officials in the yamen to get used to reading the "Northwest Times". Delivery and order mode."

Wu Yaoqing paused, "Actually, if a newspaper wants to achieve a balance between input and output, it still needs to be in a city with developed industries and commerce such as Jingshi, Jinling, Yangzhou, and Suzhou. Whether it is Xi'an or Datong, it must achieve a balance of expenditure and income. It is difficult, of course I also know that the purpose of adults is not economic interests, but social and political interests, which cannot be estimated, so it can be ignored and not included in this piece.”

"Yaoqing, it's good if you understand that newspapers are actually a product of the development of industry and commerce. They are increasingly developed to meet the needs of commodity information circulation. A purely agricultural society, or administrative and military functions, do not particularly need newspapers. Di Bao enough."

  Feng Ziying has been able to communicate with people around her like Wang Wenyan and Wu Yaoqing using some modern vocabulary.

Although they were confused about the meaning of these nearly invented words and sentences at the beginning, with Feng Ziying's explanation and frequent use, they gradually got used to it, and felt that Feng Ziying's words were very appropriate and applicable, and gradually they also Use it constantly.

  This situation is not limited to Wang Wenyan and Wu Yaoqing, including Zheng Chongjian and the former Fu Shi, and even Qi Yongtai and Qiao Yingjia are more or less affected.

"Industrial and commercial cities are very sensitive to commodity prices, and this kind of news becomes very valuable. If you can take into account commodity information and political and military news, then the significance of a newspaper can be reflected, which is why I want to run a newspaper in the capital now, and then places like Jinling and Yangzhou can follow suit."

  Feng Ziying has never lacked patience for the people around him. People like Wang Wenyan, Wu Yaoqing, and Cao Yu are loyal and safe, so he spares no effort in cultivating and teaching them, even more than Zheng Chongjian and others.

  But because of their limited status, their future responsibilities will be different from Zheng Chongjian's.

  Including people like Fu Shi, Jia Huan, Jia Yun, Zuo Liangyu, and He Huchen, they will all be an indispensable part of their own system in the future. Dad has Dad's network of contacts, and I also have my own.

  (end of this chapter)