Chapter 716 The E-shaped Scroll Big Killer (Please ask for tickets for the sixth update!)

  People in this era are still far from realizing the role and power of propaganda and public opinion, but for Feng Ziying, who has deeply felt the baptism of various media and public opinion in her previous life, the power of this resource is too great.

"Internal Reference" is just a small test, and it has gradually begun to show its strength. The reason why Feng Ziying's reputation has risen, and he can leave a deep and even good impression in the hearts of the emperor, the cabinet ministers, and even the six important ministers is inseparable from "Internal Reference" "The role of.

The simplest point is to be able to calmly control the policy orientation of the court, and to be able to subtly influence the most powerful and influential scholar ministers in the Great Zhou Dynasty. This kind of effect is not even one or two masters who support themselves. Comparable.

  Of course it doesn’t seem to be able to reach that level now, but as time goes on, everyone’s reliance on and value of “Internal Reference” will become more and more important, and then my influence and prestige as the founder and founder will quietly rise.

It is not enough to affect the court officials. Of course Feng Ziying knows that the greatest role of public opinion lies in its extensive influence. If the "Internal Reference" is to exert its high-end influence and guidance, then I need a more Extensive and representative newspapers and periodicals to rely on.

  Jia Baoyu's writing of the legendary storybook is just an introduction. Without Jia Baoyu, Feng Ziying would have started this matter as well.

Cao Yu is a master of copywriting and planning. When Wang Wenyan, Wu Yaoqing and even Gu Dengfeng and Qian Guisheng began to clarify their respective responsibilities, he was still a little worried about his own future, but Feng Ziying would soon let them understand that as the leader of the Great Zhou A true media person will be engraved in history.

  Cao Yu listened for nearly two hours in Feng Ziying's study before he understood what Feng Ziying wanted to do.

Cao Yu was shocked by the fact that the new owner wanted to run something similar to mansion newspapers, Jietie and tabloids, but later Feng Ziying explained that they would not rob mansion newspapers like they did in the Song and Ming dynasties Cao Yu couldn't help but be amazed by the tabloid newspapers that mainly read legends, market news, and business information.

This unimaginable idea is undoubtedly brain-opening for people of this era, but for Cao Yu, who has been planning copywriting for a long time and also knows the work of his colleagues very well, this combination of fun, gossip and commerciality An integrated tabloid is undoubtedly extremely attractive and has potential for development.

  Especially when Feng Ziying inadvertently said that if this kind of newspaper is printed and distributed, it can publish some things that are called advertisements for businessmen as needed, Cao Yu felt that he was completely conquered.

He couldn't figure out how his own boss's idea was so unique, but very tempting. In the capital city, from the silk shop to the Nanhuo shop, from the leather goods shop to the cloth shop, from the oil workshop to the sugar shop, from the restaurant When it comes to theaters, when every industry is full of competition, if this newspaper is published, it can be called a murderous weapon.

Briefly exchanged with Cao Yu about some basic rules and ideas of running a newspaper in the previous life, such as sections, focus, how to be more attractive, how to combine the fun and attractiveness of legendary stories with gossip news in the market, how not to move It is an art to sensually link the direction of the court with commercial information, which makes Cao Yu feel that his eyes are suddenly clear.

Of course, to run such a newspaper, a large amount of information is needed. This requires Cao Yu to find people on his own initiative. Cao Yu is already thinking about how to contact some people who are still useful. There are also people in the capital city who are looking forward to it. people with this opportunity.

As for Jia Baoyu's side, it's just doing it casually. If he can really eat this bowl of rice, Feng Ziying will naturally help him, anyway, it's for his own use. Then I can't blame myself, it really is that the mud can't support the wall.

Wang Wenyan was also impressed by Feng Ziying's magical pen, and Cao Yu was more concerned about how to make this newspaper profitable and influential. What Wang Wenyan valued was the communication orientation and Influence, he already knows that the highly acclaimed "Internal Reference" in the court is from his own employer, but the coverage of "Internal Reference" is indeed too small, and its influence is limited, but this newspaper for the entire capital city is different , used well, this is an incomparably sharp weapon.

Inciting public opinion is always the most taboo of the imperial court, but from the very beginning, it is stated that it does not involve imperial policy, but only demarcates the scope of publishing legends, poems, songs, gossip and commercial news, which will undoubtedly make the imperial court and Shuntianfu feel It is much more practical, but even so, such a newspaper cannot be run by just anyone.

"What is your purpose and intention of running such a newspaper?" Qi Yongtai found that his disciple was becoming more and more confusing to him. He is not sure what the appearance of such a newspaper will bring, but it cannot be denied The thing is that there are bound to be some unexpected things.

"Master Qi, this is what I think. Jingshi City is the capital of our Great Zhou Dynasty and the center of our Northland. However, the industry and commerce of our Northland is far less than that of Jiangnan. This is an indisputable fact. If there is such a newspaper that can Making a lot of business information more widely known may help the development of our industry and commerce in the Northland,..."

   Before Feng Ziying finished speaking, Qi Yongtai interrupted the other party, "This is not a reason, Ziying, are you going to fool me as a teacher too?"

"Well, of course there are some reasons, such as not now, but in the future, I think that this newspaper can be used to promote and explain some policies of the imperial court. If you don’t understand or realize the benefits, and you can’t see the impact on the future of Liaodong, then the "Internal Reference" has limitations, and such a book for the general public can be used,..."

  Qi Yongtai's eyes sharpened. As expected, he knew that his disciple would never keep his own place. How could such a big action be purposeless?

   "Ziying, are you doing this to guide public opinion, or to coerce public opinion? Are you not afraid to say that this is inciting public opinion?"

"Master Qi, some things cannot be avoided, just like a knife, it can be used by us in our hands, but in the hands of others, it may be a weapon to hurt us, so I think we should take it first. "Feng Ziying said leisurely: "This point, the disciple will not show it too much for the time being. Legendary stories can attract the interest of ordinary citizens. Poems and songs can provide a stage for scholars who are eager to show their fame. Some of the sufferings of the people below, let’s understand what the people of the capital are thinking, commercial information can help the development of industry and commerce, and also provide financial support for this newspaper by the way, my idea is as simple as that.”

Qi Yongtai stared at Feng Ziying, maybe this disciple brought him too many surprises, so such a move only made him feel a little vigilant and surprised, he didn't realize how big the future would be when this big killer came out. It was a storm, but his intuition told him that this thing seemed to be really different, different from "Internal Reference".

  He even has a feeling that many things brought by his disciple have exceeded his expectations, and he still has control.

  Although the word control does not sound so good, a disciple who cannot be predicted and controlled is even in a sense that he is still guaranteeing it. If something goes wrong, he will also be implicated.

   Is it just that my disciple really came to such a situation in such a short time? This also made Qi Yongtai feel a little unacceptable.

  Perhaps it's really time for this disciple to go down to the local area to hone his training. He is so independent and bold that Qi Yongtai, who has always expected him to stay in the court, has such thoughts.

"Ziying, sir, I'm not sure what the newspaper you want to run will bring, but I feel that it will not be as simple as what you said, let the court see the suffering of the people, you are going to represent the Metropolitan Procuratorate Yue Zu acting as your substitute?" Qi Yongtai thought for a while before saying: "What if someone imitates you?"

"Master Qi, the disciples are just an idea now, and it takes time to prepare it. As for the fact that someone will follow suit after it is done, I think it is also expected, so some regulations may be needed in the end, but that is all for the future. "Feng Ziying said with a smile: "The key now is to implement it and see what it will bring."

  After throwing this matter to Wang Wenyan and Cao Yu, Feng Ziying stopped asking.

  Wang Wenyan and Cao Yu's ability to handle affairs is unquestionable. They only need to explain their purpose and some ideas, and they don't need to point out other specific methods and strategies.

  Wang Wenyan operated the business, and Cao Yu performed the specific operations, from finding another location to purchasing a printing workshop, to finding personnel, and beginning to collect relevant information. Within half a month, these tasks started in an orderly manner.

  Feng Ziying only listened to Wang Wenyan and Cao Yu's thought reports every day in the first few days, and then basically asked questions for ten days and a half months.

   If there is no accident, such a newspaper will be officially released by December at the latest.

Cao Yu is even planning to use the world-renowned Xiao Feng Xiuzhuan's wedding as the headline of the first issue of this newspaper's gossip section, which makes Feng Ziying can't help admiring this guy's entertainment-oriented mentality. Many people like to know the inside story of this gossip.

Similarly, Haitong Yinzhuang Jingshi also intends to cooperate with this newspaper named "Today's News". client.

   Do you have a few more tickets? Lao Rui worked very hard!

  

  

  (end of this chapter)