When it comes to mobile games, if it is relatively early, the first impression should be so few.

Boutique games such as Monument Valley, Hell Frontier, Room, etc. or early popular games like Temple Escape.

But in fact, the last mobile game is actually an extension of the krypton gold page game.

Games based on smart phones are difficult to operate because they are limited by the screen's restrictions on operations.

Therefore, the overlap between the two users is terrible, the same fragmentation time, the same on-hook operation, and the same, the charging can become stronger.

Fang Xi also stayed in a mobile game company in the last time and space. The income of mobile games is similar to the Matthew effect in economics, which is the rule of twenty-eight: 80% of the game’s players with less money contributed to this 20%. Revenue, the remaining 20% ​​of the krypton gold boss contributed 80% of the game’s revenue.

Therefore, mobile games are essentially a kind of light social software that uses krypton-free players as the game experience of krypton gold bosses. This is Fang Xi's little understanding of mobile games after doing a period of time in the last time and space.

As for Hongyi’s small direction after the establishment of the mobile game...for the time being, it is to mobile game of several page games, and then try to return the fragmented time of the mobile game as much as possible, and try to cancel the task of that specific time. In fact, Fang Xi has always believed that this kind of fixed-point task is one of the malignant tumors of the mobile game industry.

And this core is for the evil KPI. Of course, this locks the player’s online time to activate the operational data, but if you think about it, you will find that the conditions of timed tasks and the fragmented time entertainment of mobile games are in conflict, so Fang Xi I hate or even say I hate this setting.

Take a game in the previous time and space as an example. An event will be started at 12 o'clock, and then an event will be at 5 o'clock in the evening, and there will be activities at 7 o'clock, 7:30, and 9 o'clock. Missing one will stagger the level of other players , The consequence of this situation is that playing a mobile game is more tiring than going to work, and finally completely disgusted with this mobile game. Of course, the domestic environmental planning at the time did not care about this negative effect. After all, even if you quit, your recharge I have stayed here, what does it mean?

"Then what kind of changes do we make to the mobile game?"

After Wu Zihang came to Hongyi, he could only say that he was very comfortable, and he quickly fell in love with this idea of ​​respect and creativity.

After completing the app on the Honghu platform, Fang Xi helped him set up the mobile game department. Wu Zihang had no opinion on this. After all, there are only such things on the mobile terminal, which is essentially irrelevant.

As the producer of these three web games, Wu Zihang is sure to ask Xia Xi’s opinion. Although he may be technically better than Fang Xi, when it comes to creative ideas, Fang Xi proved that he is the world. On no.1.

"Split rewards, just give players selective tasks." Fang Xi had also thought about these for a long time.

"Tasks are in the form of points. Players are counted as points for each completed task. If the points reach a certain number, they can receive daily rewards. This is the first step. For example, if you can get 20 points for completing all the tasks, then you need to set You can get all the daily rewards for 10 points."

"Then the daily and monthly tasks use the points system. In short, it is to give players time to explore what they are interested in at a time convenient for them."

"Well, of course you can also join the endless challenge mode. Players who like to place may be interested in this."

Wu Zihang wrote down what Fang Xi said one by one, and after confirming that it was correct, he also raised his own doubts:

"President Fang, shouldn't we try to increase the players' daily activity?"

"Mobile games are not terminal games. For players, the tool features of mobile phones are more important than computers. Shopping, social interaction, and entertainment rely on mobile phones. If you use a high-intensity task mode, the data may look good in the short term, but behind In order to prevent the game from affecting their normal life, players will either be salted out or withdraw directly, and the data will fall off a cliff."

After talking, Fang Xi patted Wu Zihang on the shoulder: "Don't use the same set of operating ideas for mobile games on mobile games, otherwise you will not know how to die when you die."

Hearing what Fang Xi said so serious, Wu Zihang nodded and said yes.

After talking about business, we should have a relaxed conversation. Wu Zihang opened a bottle of Coke, which is also a must-have for a dead house in the summer.

"Boss, yesterday's "Legend of Survival" data should be good."

Fang Xi also opened the bottle. Thinking of Hongyi’s first benefit, it seems that all the snacks and drinks in the vending machines in the company are 10% off. At that time, many married people bought a large car to take home when they got off work. Boy, Xiao Lan also found herself for this, but the actual loss was only a small amount of money. With the improvement of the company's overall quality later, no one did such a thing.

A little memory flashed through Fang Xi's mind, and then he drank a sip of carbonated drink, and felt the pleasure of bubbles hitting his mouth. Fang Xi raised his legs and said:

"I don't know yet, but it shouldn't be bad. This guarantee is still there. And every time the game personnel will send an email to notify the company of the highest sales, it should be coming soon."

"It's great." Wu Zihang looked envious: "I wanted to be a game producer when I just graduated, but then my classmates persuaded me to'make a game a dead end', and there was no good chance at the time, so I changed my career. Do software."

"The environment was not so good before, but now we are much better, and if you are interested, we also have internal training courses, you can go and listen."

"I will go." Wu Zihang looked fascinated.

At this time, the phone in Wu Zihang's hand heard a "di di" sound.

"The mail is here, let me take a look."

"On July 1st, the global sales of the new DLC for "Legend of Survival" were 27 million copies! The sales volume of "Legend of Survival" was basically the same!"

Fang Xi's expression is relaxed: "It's not bad, it's lower than my estimate, but there is still a long time to come and you can take it slowly."

"But." Seeing Wu Zihang's face behind, "Leave to Survive" has sold 20 million copies in China!"

Fang Xi almost spewed out a mouthful of water from the fertilizer house. The market department's previous survey on the domestic market found that the market limit was about 17 million. How could it be 20 million? Either his own market department is a rice bucket, or...

Wu Zihang's next words also confirmed Fang Xi's guess: "There are about four million in sales, and the payment methods are all from overseas."

Sure enough, many of them are overseas players who used the trick of changing the location of the store, most probably because Huaxia was the first place to unlock.

However, in this way, Hongyi has also created an alternative myth, that is, breaking the "market limit" of the region and achieving a sales volume that is like a myth to other companies.

This kind of behavior is like a certain Kun in the previous life who bought Weibo for 100 million yuan. Hongyi, a data company, must have doubts about the domestic data injection, but...Fang Xi doesn't care about so much. Anyway, what he earns is real. Money, let them go.

After Wu Zihang finished reading the e-mail, Fang Xi received a call from Xiaolan. The voice on the phone was full of excitement:

"Boss, look at the media website, our word of mouth has exploded!"