There is a saying about the rich and the poor like this:

Poor playing cars and rich playing watches, although the front of the car has a "poor" name, but to be honest, a car can easily cost hundreds of thousands, which is already a lot of money.

Two days after Hongyi's koi event was announced, Liu Hai slammed open Fang Xi's office door with excitement.

"President Fang, big news!"

Looking at Liu Hai with an excited look, and then at his fragile office door, Fang Xi nodded:

"Say."

"Ferrari has come to talk to us about cooperation!"

At this time, Fang Xi also heard the voice of discussion in the office area outside because Liu Hai banged open the door:

"Is it really Ferrari?"

"Everyone's comments are posted..."

"Didn't Director Liu go to Mr. Fang? I guess he was just talking about this."

"We can just look at it, but I really want to be decided by this Koi..."

Although Fang Xi heard the discussion in his heart, he probably guessed it, but he nodded and motioned to Liu Hai to elaborate.

Liu Hai stepped forward excitedly: "President Fang, you can check on Weibo, come on!"

Fang Xiyiyan opened Weibo, and on the popular Weibo, he directly saw the koi lottery Weibo posted by Hongyi official blog, and the following popular comments are now ranked first by an automobile manufacturer:

@Ferrari Huaxia: "Hello, Hongyi Koi, come to buy #法拉利#, we give a 20% discount on the opportunity to buy a Ferrari sports car, and a free Ferrari sports car for a year of test drive opportunities. Ferrari and Hongyi games together It provides all players with happiness in life, a challenge for one person, a legend for a group of people, and sports cars are everything to us!"

And the replies under this Weibo were filled up instantly, and a group of onlookers were eating melons:

"Ferrari has also come to sponsor Hongyi? It's too shameful!"

"But this prize is a bit stingy. Buy a sports car at 20% off? Are you sure you don't get one for free?"

"Really when the money comes from a strong wind... The cheapest Ferrari is going to be as fast as 3 million."

"But buying a Ferrari at 20% off is a good deal, I really don't care about it."

"Yes, people who can afford Ferrari don't care, and people who can't afford Ferrari don't use it."

Fang Xi randomly took a look at it twice, and found it impossible to comment on the Ferrari sponsorship. It is indeed what the netizens said, people who can use it don't care, and people who can't afford it can't use it. To be honest, the sports car is more reliable for a one-year test drive. Although it is not a new car, it is worthwhile to play a sports car for a year. I just don’t know if this sports car is stolen after a one-year test drive, do you need to compensate?

Seeing the boss wandering away from the sky, Liu Hai knew that the boss's thoughts had gone wrong again, but Liu Hai didn't have any comments. Who made the boss talented? This is probably a common problem of talented people, who are more detached in their thinking.

With a light cough, interrupting the boss's wandering into the sky, Liu Hai continued to talk about the sponsorship:

"Ferrari took the initiative to contact us this time, saying that they wanted to talk about a cooperation with us, and they said that the koi sponsored can be used as a deposit for cooperation. If the cooperation cannot be reached, they will not withdraw it."

Sure enough, it is a luxury brand, it is magnificent, Fang Xi is envious, but this expression must not be shown in front of his subordinates:

"What are their needs?"

Speaking of this Liu Hai’s expression is a bit subtle, because in his opinion Ferrari’s request is probably a support:

"They want us to make them a racing game to promote Ferrari's popularity."

"At the same time they also want this game to be linked to e-sports."

"They also hope that in future Hongyi games, the protagonist's car or major companies can be linked to Ferrari."

For Ferrari's request, Hongyi is not surprising.

In the automotive field, Ferrari has always been far ahead of other companies. This is not only reflected in that it is the world's number one luxury car brand, but also in various automotive fields, Ferrari has always been in the forefront of the world.

Take e-sports as an example. What many people don’t know is that in the field of F1 racing, there is an F1 online racing car, which is similar to the fifa in football, but the gold content is much higher than that of fifa. This F1 online racing car is used every year. It has its own season, and there will also be World Series, and in F1, Ferrari has always been the largest sponsor.

In short, probably because it is a luxury in the car, F1 has always paid great attention to the development of the brand. This world probably saw the prologue of the new era of games that Hongyi can bring, so Ferrari simply started first. To be strong, come to find Hongyi about game works.

However, although it is a luxury brand, as far as Fang Xi knows, Ferrari is not very rich. For example, Ferrari’s annual sales volume is close to 10,000 when it is fully sold. Although the annual revenue according to the financial report is about 4 billion euros, it is Ferrari itself. They also need to sponsor F1 competitions and invest in the research and development of new cars, so the annual net profit is only about 1 billion euros, at least not comparable to the size of the current Hongyi, which is also their deduction from the Hongyi Koi event. The reason for the soso: Ferrari’s cars sold in China are classified as luxury goods and have huge import and export tariffs. If Ferrari really sponsors a sports car of Hongyi, it means that they have to pay tariffs for this car. I won't say if I don't make money, and I have to lose a lot of money, no matter what it is, it is wrong.

"A racing game..."

Fang Xi tapped his finger on the table and found that there is indeed too much missing in this world game. For example, competitive games were basically a very common type in the last time and space. Most people in this time and space are also interested in mediocre, but this is a new profit. Point.

For example, in the last time and space, many racing games were authorized by Ferrari, Audi and other car companies. Therefore, many games in the racing sector have always been in a tepid state, because racing not only requires a lot of time. And energy on the physical collision system, and at the same time, a lot of money will be invested in the trademark authorization of the purchase of vehicles. If you have your own "big ambition" for this game, prepare to enter many popular models in the game. In this case, the licensing fees incurred will definitely make developers very painful.

Therefore, if a fictional car brand is used in the game, players will feel that there is no sense of substitution. However, using real-life vehicle trademarks to add to the game would not be cost-effective for large companies, and small developers would not be able to afford it. Over time, it became an embarrassing game type.

But now Fang Xi suddenly realized that before him was a table of good dishes delivered to his door:

The car brands in this world only think that the game is a brand-new advertising platform, so even if they are as powerful as Ferrari, they are now all out of their pockets hoping that Hongyi can develop a game with Ferrari cars. So the same thing can be said for car manufacturers with such thoughts. There must be a lot.

There is no need to pay for licensing fees, and even Fang Xi has to pay for Fang Xi with their trademarks. This world... is really wonderful!

"Liu Hai, reply to Ferrari now and tell them that we are going to set up a racing game. We welcome all car brands to discuss cooperation with us."

"As for the name of this project...Temporary code name: Qiu Mingshan!"