Number One Game Designer

Chapter 282: Touch porcelain marketing

Fang Xi shook his head.

"Capital really has no integrity at all."

The players on the scene were also in an uproar. For them, it is normal for the current games to learn from each other. They refer to each other, learn from each other, learn from each other's good things in the game, and then blend it into their own work. In this way, the game can continue to improve.

But obviously borrowing other people's games but blatantly claiming that it is my own original, which is a bit hard to say.

And Fang Xi’s sighed sentence meant to blame someone. At the level of him and Satoshi Junjima, those who plagiarize or not plagiarize would have long since paid no attention to them. For everyone, everyone knows what each other’s purpose is, so even if it’s Fang Xi still sees the essence of this scene of Sofa deliberately picky eaters.

Is there any reference or borrowing or plagiarism from Zelda in "Wu Shen"? Fang Xi didn't know, but Fang Xi knew what Sony is doing now is called "Porcelain" marketing.

In this world, even if the originality of the entire game industry is very weak before, RPG games in the entire world are popular, but there are still some games in the limited category that have achieved the ultimate.

For example, according to IGN’s survey and scoring, it was the old game that was hailed as the number one player in the minds of players in North America:

"Zelda: Sword of the Sky"

This became a monument in the history of RPG and influenced many subsequent games, so this is also the biggest game before this world Fangxi game.

But now Solfa has brought out a game without knowing it. Fang Xiguang looked at the PV and didn't know if the game was plagiarized, but Fang Xi felt that in this matter, the taste of hype was extremely strong.

This kind of operation, in the last time and space, there is a summarizing term in advertising, which is called "touching porcelain marketing."

Sofa did not say Zelda throughout, but everyone knows that this game has a strong Zelda style whether it is plagiarism or reference or reference.

But Sofa insisted on this situation and emphasized the word "original", so this didn't force the player to explode.

For Zelda fans, this is almost a signal of war!

So Fang Xi's next scene is almost predictable.

First, Zelda's fans jumped out and accused plagiarism.

Secondly, the "fans" of "Yuan Shen" must stand up and "justify."

Then the mysterious producer of "Round God" jumped out and said a few words unclearly to add to the flames.

One of them is certainly indispensable for Solfa to add firewood to his back.

Regardless of whether there is a result or not, it is a good thing to kill three birds with one stone for Solfa.

Helped the PRO host and "Yuan Shen" to achieve the maximum announcement effect with the minimum cost.

It has attracted enough attention at the least cost.

Even if things get out of control in the end, Solfa can also be said to have failed to audit the third party, so he just threw the game to cooperate without a trace of trouble.

And in the end, Solfa received the most attention. The topic of "Round God" has soared because of the battle between the two players. The producer of this game, whether it is a good name or a bad name, will at least enter the ears of most players.

"Very exquisite means." Fang Xi admired.

"It's just a bit ugly to eat."

After a while, Junjima Satoshi's complexion returned to normal. Hearing Fang Xi's praise of the game's methods, the middle-aged man lowered his head and pondered twice. When he raised his head again, his face was already calm.

Looking at the face of Junjima Satoshi Gujing Bubo, Fang Xi smiled and said:

"President Kimijima, how do you feel about Sofa's operation?"

A look of helplessness appeared on the face of this old and incumbent person in power upon hearing this:

"Actually, as Fang Jun said, a very subtle method."

"If we even have the slightest response, we will hit the other side, but even if we don't do anything, the other side can start a war between fans and advertise for ourselves for free."

Fang Xi nodded. It was the same as the previous statement. Plagiarism itself is difficult to define, so this game can be said to be upright, but there is nothing to do with the Lord.

"But... it's not impossible..."

Hearing what Fang Xi said, Jundao Cong suddenly raised his head and stared at Fang Xi.

Of course, this marketing method won't cause the old man to lose anything, but it's just like a person jumping on your face all the time, and you can't make a move. That feeling is really uncomfortable.

So if there is a chance to fight back, Satoshi Junjima certainly doesn't mind pushing the leader, but if it's the kind that can make the opponent right, forget it.

"Our country's Spring and Autumn Period and the Warring States Period must be no stranger to President Kimijima."

Satoshi Junshima nodded, but still didn't quite understand why Fang Xi said this.

Fang Xi talked about the era of contention with a fascinating expression:

"That was the first era in China’s history when ideas burst out. At that time, the Six Nations, in order to fight against Qin, they used a lot of methods, from the kingly vertical and horizontal art to the tricky assassin assassination, the Six Kingdoms used everything. However, they did not defeat Qin in the end. In the end, Qin Shiwang made all the princes and kings become a piece of loess."

"Later, a very romantic poet in China wrote a poem depicting the scene of Qin Shihuang defeating the kingdom of vassals."

After that, Fang Xi recalled the poem written by Li Bai:

"The King of Qin swept Liuhe and looked at He Xiongzai! With his sword and the clouds, the princes came to the west. Obviously from the apocalypse, roughly driving the talents. Receiving soldiers and casting gold, Hangu is going east."

Looking at Junjima Satoshi who was unknown, Fang Xi said softly:

"President Jundao, in order to fight against the increasingly powerful Qin State, the Six Kingdoms made strange moves, just like the situation you are facing now, and Qin Shihuang's response at that time was to lift the sword and sweep Liuhe, and drop ten guilds in one effort!"

"So, as long as our booth will perform normally tomorrow, we will be able to use the power of King Qin to sweep Liuhe to make their actions a joke."

"You have to have confidence in your products and games."

Fang Xi left without staying.

For him, there is nothing to see next. Since Sofa used this kind of propaganda method, there will probably be no intentional works later. Sofa tried to stir this E3 into a pot of porridge, but really Can it be as he wishes?

Standing in the same place, Satoshi Junshima's face was cloudy and sunny, and finally he gave a long sigh, glanced at the booth where the smell of gunpowder was already strong, and shook his head and left directly.

For him, the vicinity of Solfa’s booth is now quite dangerous. If he was photographed by a reporter and watched the exhibition of this game here, then the person in charge of Solfa would be able to wake up with a smile even in his dreams.

Fang Xi, who returned to the hotel, quickly received a call from Liu Hai, who was sitting in China this time:

"This is a studio set up by three students in Haifang University, but the three are not majors in game design. Their previous games are biased towards two-dimensional games, which is very different from this time."

"Three students..." Fang Xi was silent.

"Playing games is to burn money, what about their investors?"

"This can't be found." Liu Hai's voice was a little bit ashamed: "The official data shows that the three people are still wholly-owned studios, and there is no fourth person to buy shares, but these three students are not rich second generations, so investors It must exist, but he made himself invisible..."

"Continue to investigate." Fang Xi said. He was really interested.