Number One Game Designer

Chapter 311: Market and hidden dangers

Hongyi's game is noisy and clamoring, and Satoshi Junjima is probably the most influential, casting a shadow over his heart.

Theoretically speaking, PC games and console markets are completely unrelated markets, and generally they don’t affect each other. But this time looking at the success of Red’s "Assassin’s Creed: Spring and Autumn", Satoshi Junshima has something in his heart. The emotion called envy is growing rapidly.

For the first time in this game, Junjima Satoshi felt that Fang Xi’s talent was really tangible. This man was talented but approachable. He had his own insights on the characteristics, types and styles of each game. For the game market He also has his own unique predictions, almost a person born for games.

The work of such a person is also dazzling and makes people feel dazzling: if such a person, such a game belongs to him, it would be great.

So before E3, Satoshi Junshima worked hard to negotiate with Hongyi. If possible, he hopes that all of Hongyi's games can be transplanted to the old host. Even if possible, he also wants to exchange shares with Hongyi and become A true in-depth partner.

But this idea can only become a delusion. After communicating with Fang Xi, he found that Fang Xi is a very proud boss, and he absolutely does not allow others to indulge in his company. Similarly, a group of old men on the board of directors here are also old men. Ren's shares are regarded as his lifeblood. These old guys are still indulging in the era of Wii dominance, and the PC era has quietly come without realizing it.

Although it is now talked about, I feel that a certain game porting console seems to be a kind of affirmation and glory: only games that have been successful on PC will the console manufacturers lower their body and actively introduce them, and this time is often not too much.

But Satoshi Junshima himself has a hunch or judgment: as the PC market continues to grow, the global game market may soon usher in the era of host masterpieces porting to PCs.

To put it bluntly, the core of the question of who to transplant to whom is to make money: a game makes money on the PC, then it means that it is a successful game, then of course they don’t mind porting it to the console to make a fortune, after all, the price of the console game is all More expensive, the profit here is higher.

Similarly, although the profit of PCs is low, the number of PCs is dozens or even hundreds of times that of mainframes: In 2005, there was a relatively boring website to investigate how many computers there are in the world, and they tracked by IP. In the end, it was finally determined that there were 248,898,700 computers connected to the Internet at that time. Now, this number has been expanded many times over the past ten years, and it is simply impossible to test.

How about the installed capacity of the host? So far, only the sales of Sofa’s consoles have exceeded 100 million, and the others can only be looked up.

So in the end, who can dominate the PC and the mainframe depends on whether the profitable mainframe platform makes more money or the small profit but quicker PC platform comes later.

A weak market must move closer to a strong market. This is the law of history. Before the rise of Hongyi, PC games in this world could hardly be called an industry. The dream of all gamers was to have the opportunity to transplant their games to the console. Until Hongyi established its own territory: the Honghu platform, the PC game market has been taken seriously by people.

The revenue of "Assassin's Creed: Spring and Autumn" shocked Junjima. At present, it is almost certain that the sales of Assassins exceed 20 million. Each game is priced at 60 US dollars, including the low price area. Balanced, the average price of each game should be around US$52, and the turnover of the game alone would be around US$1 billion. Counting the DLC, peripherals, authorization, etc. that can be released later, the assassin's revenue may reach 1.5 billion US dollars this year.

What is even more amazing is the potential of this series: every game often racks their brains for the follow-up script, and they don’t know how many brain cells have been killed for the follow-up plot of the classic Zelda series. . But what about the assassin? Turning to the history, it's just a matter of correcting it. For other games, it may depend on whether or not there is a sequel to the revenue. Assassin's sequel is almost unnecessary.

Today on the Japanese website, players have already launched a petition website. The content of the website is that Hongyi must produce the Assassin's Three Kingdoms series, and it must be well-made.

This is a sign made by God: as long as you can make it, you don't have to worry about sales at all.

All this made Satoshi Junjima envy and panic: What he envied was that the entire game world seemed to be revolving around this man. What's frightening is that I have actually thought about the PC game market in the future to overtake the console market, but in my own prediction, it will be four or five years later, and this year's assassin's menacing force has made Satoshi Kimijima a little bad. Premonition, is it this year that the status of the host and the PC will change?

Even thinking about the release of Junjima Satoshi on the console after half a month was overwhelmed.

Being considerate of others is a virtue, but it is a pity that Fang Xi has never had such a virtue.

This period of time is a good news for Hongyi. Every day, Hongyi’s daily newsletter is pushed to the company mailbox of each employee. At this moment, Xiaolan is in Fangxi’s office to give Fangxi a briefing:

"As of today, "Assassin's Creed: Spring and Autumn" has received ratings from 52 media worldwide, with an average rating of 96, setting a new high for PC action game ratings and failing to break the average score of Hongyi's previous "Portal" A record of 98 points."

"After all, the positioning of the two is different. Assassin is just a pure commercial game. We are just trying our best to tell the story better." Fang Xi made a brief evaluation, and then said: "Next."

Xiaolan looked at the smug Fang Xi, and continued reading the next:

"In addition to media ratings, during the week when the Assassins went online, YouTube’s videos about Gu Huaxia increased by 840% compared to the previous week. 52% of the videos on the game channel in the past week were tagged with Assassins. Overall. Look, the assassin has brought a wave of research on Eastern culture, and has formed his own unique culture."

Fang Xi glanced at Xiaolan strangely, looked at Xiaolan's expectant eyes, and said, "Interesting, NEXT"

After Bai Fang Xi glanced at it, Xiao Lan looked at it and continued:

"In addition to the influence in the game, the sport of parkour has gradually emerged on the streets of many countries, including China. The French Extreme Sports Association stated that it is considering to list parkour as a new extreme sport because this sport is very cool. , But at the same time very dangerous, very challenging and beyond our own spirit."

This is a question that needs to be studied, or a hidden danger.

Parkour is indeed a cool sport, but the dangers in it cannot be ignored, and it is a well-known trouble in China. If there are one or two cases of injuries in China due to parkour in the next month, Fang Xi believes that those villains who hide in the dark will definitely jump to the bright place to make noise. When the time comes, a bad situation can easily lead to a wave of public opinion accidents, so this is a more troublesome problem.

After thinking about it, Fang Xi said, "Let David Bell come to my office, now!"