Even for Hongyi employees who are accustomed to changes and changes, this autumn makes them feel dizzy.

Everything started with the myth created by "Assassin", followed by the strong cooperation between Hongyi and the old Ren, and then Hongyi officially announced the in-depth cooperation with Ferrari, and as a result, it has been in the hands of Ferrari for 20 years. The right to operate the year-long F1 league.

One is for a game, and the other is the world’s highest-scale racing event. This hand-operated operation has shocked many people’s attention. For Chinese netizens, the feeling of pride overshadows the others. As for the mood, you can use one sentence. Summary:

F1 racers who don’t want to develop games are not rich men!

Because there are many symbols entangled in Fang Xi, it is difficult for the media to interpret Fang Xi in normal times. Now Fang Xi is wearing a racing coat, and many reporters are confused by Monk Zhang Er: I have not seen him normally. The boss of this party is playing supercars. It is said that the car that is driving to and from get off work is still a Volkswagen several years ago. A person who does not have supercars acts as an agent for the operation of a racing event? What about the rules of this world?

As for some professional sports media abroad, they see it more clearly: in the past two years, Ferrari has subsidized F1 with a subsidy of about $100 million every year. For Ferrari, which has a long production cycle, this money is enough for them to feel distressed. It’s been a long time, and the most successful event currently emerging is undoubtedly the Eternal League. Although this year’s season is not over yet, some media that focus on sports in Germany and the Americas, such as ESPN, have estimated that Hongyi’s revenue from the event this year should be It will cost 600 to 800 million US dollars. Although this revenue will be shared with players and clubs and may also provide supportive subsidies to some clubs with very unsatisfactory results, it is compared with F1, which loses money and earns praise. , The Eternal League is simply not too successful, and at the same time considering that this league is only just getting started, according to the mathematical economic model, it will take at least six years for the revenue of this event to stop growing and reach a peak.

Various sports media have different estimates for this peak. However, there is a consensus that the annual output value of the field of e-sports is at least 6 billion U.S. dollars. Now there are about 80,000 related practitioners in the world, and it may be able to provide at least in the future. Two hundred thousand jobs.

Although the estimated numbers are different, the optimistic view of the future of e-sports is the same, and it can provide output value and jobs, which means that it is a new economic growth point, which is needed in many countries or places.

In this case, it was the first time that Italy became the envy of other small countries: Fang Xi met Salini shortly after the end of F1, and Hongyi eventually became Italy's trade preference country. With a very preferential trade terms, Hongyi can then establish its own production base in Europe. Although the neighboring neighbors such as France, this is a treaty of bereavement and insult to the country, it is all for Salini. I was deaf to the ears, the series of positions that the signing of this contract can bring is what he values. Hongyi can suppress the already high unemployment rate of Italy, so everything is worth it!

After announcing the cooperation with Italia, Fang Xi also raised his own butcher knife to the F1 Championship non-stop: the F1 Championship, which was taken over by Hongyi, had to establish its own alliance system. Before Fang Xi, that is to say, Ferrari’s In the era, F1 also has its own driver review proposal, which will issue the so-called "F1 driver qualification certificate", but not many people care about this thing, because there are too few drivers, and many people hold multiple jobs at all. Worry about life.

However, if Fang Xi intends to operate this event, it will inevitably be expanded. Expansion means that there are more drivers and team clubs than the current ones. Then the F1 driver qualification certificate needs to be completely formalized instead of the current "favorites". certificate".

Fang Xi even plans to carry out a wave of packaging promotion for the F1 certificate, promoting it as "the most difficult driver's license in the world"! Then only accept registrations of up to 3,000 people a year, and the registration fee of 10,000 Euros is not credited! There is definitely a group of racing enthusiasts who come over to give money. Fang Xi really can't imagine how Ferrari would lose money in operating this?

In Hongyi in China, these employees in the headquarters also numbly saw in the company’s email that Lu Wanqi announced that the headquarters’ operating cluster had also reached an intent to cooperate with ESA and planned to hold a formal exhibition in the field of gaming, e-sports and animation in Asia. .

For Hongyi’s own employees, they are not surprised. Many companies follow the rule of not putting eggs in one basket. However, his boss Fang’s operation in the past two years does not mean that eggs are not put in one basket. The rule of practice has always seemed to be to buy more baskets.

So after E3, some people on Hongyi’s internal forum suggested that Hongyi would hold an exhibition of its own similar to E3 sooner or later, but the employee at the time predicted that it might wait until next year, but I didn’t expect it to be this year. It's going to be held.

"Are we going to wrestle with E3 head-on?" Many employees whispered. For them, they are not worried about this kind of mood, they are more excited.

Most of the people who come to Hongyi to work are also game enthusiasts. They also paid attention to various domestic and overseas games when they were young. E3 is no less than a holy place for many people, but now my company is suddenly able to compete with the exhibition that I could only imagine when I was young. Wrists off?

"Now of course we should cooperate first." Some of the old employees who are savvy in business can see it clearly: "Before you come here, the party always gives us a meeting and will always say that the slap-sized cake will not be full after a bite. The basketball court is so big. Even if only 1% of the cake is eaten, it can kill people. Therefore, it is sometimes more important to expand the market than to occupy the market. The ESA in the Americas is now playing this idea."

Active young people have imagined the scenario that ESA hopes: After that, all game companies have become accustomed to two game exhibitions a year, once in the West and once in the East. Although the game exhibition in the East is part of the West. Profits, but it also completely opened up this exhibition in the eastern market, which was obviously a win-win outcome.

"But..." The old employee who is also more mindful and more active has already thought of his boss worriedly: "The end of the big cake that my boss said at the beginning is not a win-win."

"The slap-big cake has no meaning at all. You have to work with others to maximize this cake, and then swallow it in one bite! That's cool!" This was Fang Xi's original words at the meeting.