Chapter 561 Meet, introduce

  Being beautiful is second, and more importantly, there is an indescribable temperament on her body, which is somewhat similar to Song Wei, the niece of Director Song she met in Beijing, but not very similar.

   Then Zheng Qin saw the two women looking around and walked over to her.

Soon, Xu Guangling also appeared at the foot of the mountain, striding towards this side, but what kept Zheng Qin's eyes on was the cute-looking little girl who rushed over after seeing Xu Guangling appear. , hung on him like a sloth.

   "Brother Xu, I miss you so much!"

  Xu Guangling reached out and grabbed her ears and pulled her away from his body, "Miss Ali, stand up, don't rub against me!"

   Then he walked towards this side, "Sister Zheng, Miss Ito, let me introduce you."

   Zheng Qin never felt that the title "Sister Zheng" was as harsh as it is now, but, Miss Ito?

   Japanese?

   After listening to the introduction, it sure is.

   "Ms. Ito Masato, director of the Japan Ito Chamber of Commerce, an expert in the pharmaceutical and cosmetic industries."

   "Miss Zheng Qin, my friend."

   The two women shook hands with each other, looked at each other, and said to each other that they were lucky to meet.

"Xu Jun, you are the expert. I know a little bit about it, how dare I mention it in front of you." Ito Masato smiled, and then said to Zheng Qin: "Sister Qin, are you Xu Jun's friend? Very good. The kind? Then can you help me, I have always wanted Xu Jun to accept our investment!"

   The good one?

Does    count?

Zheng Qin looked at Xu Guangling subconsciously, but only glanced quickly and casually, and then said to Ito Masato: "Ito...Miss Masato, I don't actually know Xu Guangling very well. , his business, I must be..."

   Before she could finish speaking, she heard a loud scream not far away.

   "Wow, what a big lotus!"

   "Wow, why is it so fragrant! Brother Xu, I want to stay with you, I want a lotus leaf pillow and a lotus flower pillow!"

   "No, I want to take a lotus bath!"

   Zheng Qin and Ito Mato looked over, as did Xu Guangling's.

   Then the three of them walked over there.

   "Ms. Ari, this is not Hokkaido. There are not so many hot springs for you to soak in." Xu Guangling said, "There are cold springs, but your body must not be soaked, you will catch a cold."

   "Brother Xu, aren't you a genius doctor?" Ito Mauri pouted.

   "A genius doctor can't keep you from catching a cold."

  Ito Matou looked at the lotus pond, and then asked Xu Guangling: "Xu Jun, this is what you said, the flowers you want to give Miss Zheng to make cosmetics?"

   "Yes." Xu Guangling nodded, "If you have other needs, you can."

   "Xu Jun, is there anyone in this world who is more sympathetic than you?" Ito Masato said, then turned to Zheng Qin, "Sister Qin, I really envy you."

   Zheng Qin doesn't even know about this.

   At this time, listening to Ito Mayu's words, she smiled unconsciously, and cast a questioning look at Xu Guangling.

Xu Guangling stretched out his hand and picked a long-handled lotus flower from the lotus leaf close by and handed it to Ito Mayu, and then picked another one for Zheng Qin and Ito Mayu respectively, and finally even his own hand. Got one of them all.

   "Miss Ito, I don't know much about cosmetics, can you give me a brief introduction?" Xu Guangling asked.

   Zheng Qin listened intently.

   "Xu Jun, there are many types of cosmetics, I'll start with the most complicated skin care category." Ito Masato said.

   Xu Guangling nodded.

"Actually, health is the best adjustment. I believe that there is no skin care product that can protect skin like Miss Zheng's." Ito Masato said, "In the early days, people used various acids and hormones. , to achieve blemish reduction, whitening and other effects.”

   "They do work, and they're noticeable, but they wreak havoc on the skin's environment on the face, and in the long run, make the skin really bad and age faster."

   "Such a formula still exists in some second- and third-tier brands and workshop-style production, but it has gradually withdrawn from the choice of big brands."

"Actually, from the current point of view, basically all cosmetics, including skin care products, have transparent formulas, at least for producers like our Ito family." He said lightly, "And even the most complex formula is actually very simple, much simpler than pharmaceutical products."

   "For example, in all skin care products, the biggest and most important ingredient is water."

   Xu Guangling nodded.

   "If it's just water, it dries quickly on the face, so you need to lock the water in, let it spread out less quickly, or use it in combination with water."

   "For example, glycerin is the most widely used moisturizing ingredient, and it is also widely added to most skin care products on the market."

   This time it was Zheng Qin who nodded, with a sense of comprehension.

   She doesn't understand this either, but when she was buying and selecting, she often looked at the ingredients in it, although she couldn't see anything.

  Water, Glycerin.

   The words she often saw were too familiar to be familiar.

   "In addition to glycerin, it is sodium hyaluronate, sorbitol, propylene glycol butylene glycol, etc. In fact, this is also the main active ingredient in most skin care products."

   "In addition to moisturizing, some skin care products will also add whitening ingredients. The most widely used ones are VC and its derivatives, followed by niacinamide."

"There are also some skin care products that will add aloe vera, aloe vera, and use this as the mainstay, and some add natural herbal extracts such as cactus and chrysanthemum." Speaking of which, Ito Matou nodded and shook his head. , "These ingredients are effective in terms of the ingredients themselves, but in fact, in most skin care products, the amount of real effective substances added is very small, which is closer to symbolic nature."

   Xu Guangling nodded.

"Finally, there are additives such as preservatives and fragrances. Many products will put their minds on fragrances, but in fact, they are basically useless to the skin, and it is the nose that pleases the nose. But the fact is that many people will evaluate it because of fragrances. A skin care product is good or bad, and that is the criterion for whether or not to use it all the time.”

   Xu Guangling still nodded.

"So in fact, for a slightly advanced manufacturer, cosmetics is an industry that basically does not have any technical content, and all its technical research and development are mostly reflected in the user experience and the adjustment of ingredients in different regions of use. "

   "Whether it is a top-tier manufacturer or a first-tier, second-tier and third-tier manufacturer, the biggest investment is still in the promotion and maintenance of the brand."

"The cost of this item is basically more than 80% of the total cost, and then it is the research and development and production links, and as for the cost of the product itself..." Speaking of which, Ito Mayu paused, " Even if it is a top-level one, the price of one thousand yuan or more than ten thousand yuan, the cost will generally not exceed ten yuan."

"Moreover, the cost of more than 90% of skin care products on the market, from the upstream point of view, will not be much more expensive than a bottle of the cheapest mineral water, but more cost is spent on bottling and on the box."

   Zheng Qin was stunned.

   "A huge profit!" Xu Guangling sighed slightly.

"For manufacturers who own the brand, this is the case." Ito Masato said, "But in fact, because of the huge profits, the competition and fighting in the middle and lower reaches are very fierce, and then it is implicated, even in the upper reaches. There is also a lot of extra investment to spend on market share.”

"In the middle and lower reaches, because they do not occupy the brand advantage and share the production and sales links, in fact, although the profits are still considerable, they are no longer huge profits. If the management is not good, the promotion is not effective, and it is very common to go bankrupt at any time. ."

  Xu Guangling nodded again, "The strong are like the sun and the moon in the sky, nibbling the world, and the weak are like stars, sharing the rest of the market."

   "That's it." Ito Mayu nodded lightly.

  ==

  Thanks for the support of the recommendation ticket of "Yo Xian Xian W".

  Thanks for the monthly ticket of "The Shining Star of God".

   (end of this chapter)