Chapter 595 True Pear

   After handing over the cosmetic matters to Zheng Qin and Ito Shinto, Xu Guangling stopped paying attention, except for occasional technical support.

  Others, product research and development, classification, finalization, listing, promotion, etc., Xu Guangling completely ignores them, letting them toss, it doesn't matter whether they succeed or fail. - Of course, it's hard to fail.

   does not pay attention, but it does not mean that he does not understand.

  Ito Zhentong will go back and forth every three days or so, and he will stay in Wumingshan for almost two days seven days a week, and all kinds of information about the products are gathered here at Xu Guangling.

   Xu Guangling chatted and listened, right as an anecdote.

   By the way, I also systematically learned about the history and culture of Japan, and then once again sighed about the "geographical determinism" about history and culture.

Whether it is Japan, South Korea, or even the former Hong Kong and Taiwan and Macao, they can all be called "regional territories", and their politics, economy, culture, etc. are all affected by this "regional" absolutely, thus Presenting something that is both different and the same.

It is natural to have differences, but similarities are common to regional territories. For example, the advantage is that they are united because of their smallness. The same thing is narrow and exclusive from another angle. nationality".

  For example, the "national goddess" in the entertainment industry is everywhere, but in China, which can be called a great country, this is difficult.

  There are different languages ​​in five li and different customs in three villages. Even if Mr. Chen, the absolute master of linguistics, is placed in various villages in China, it is estimated that he will be confused in many cases. In such a country, do you want to be recognized in the true sense of national character?

   is to pull a car of true gods over, it is estimated that a considerable part will fail the pass and be OUT.

However, it can also be seen from here that this country can eventually develop into a "harmonious but different" country. .

   is the result created by the common force of man and nature.

  Speaking back.

  The real pear brand cosmetics, as soon as they landed in Japan, quickly rose to the level of national character.

In less than a month, its market share, from 0%, to 1%, to 5%, to 10%, to 20%, to 26%, made everyone in the industry stunned and overwhelmed. The speed jumped directly to the first!

   Not to mention inside and outside the industry, even the Ito family themselves were stunned, it felt like a dream, and it was a dream that couldn't wake up from slaps left and right.

  The Ito family's own cosmetics market share is only about 1%. That's it, it is still with the power of Ito Pharmaceuticals, and it has accumulated for several years.

   At this time, the market share of real pears stops at 26%, not because there is no more supply, but because the supply of products is not available. In the future, this share is more likely to shrink, and it is impossible to expand.

  True pear is a popular brand.

   and "True Pear" were launched at the same time, as well as "Tianfeng".

   However, the former is a normal market sale, and the latter is only implemented internally through Ito Masato's hot spring club.

   Although it is said to be implemented internally, in fact, its tentacles are directly in place in one step, extending to all the places it wants to reach.

   Moreover, it is limited supply.

   It is not due to operational considerations, it is really because the goods are limited, and the supply has to be limited!

  Why do real pears spread so fast like locusts or viruses?

   One is the fragrance.

   This is just an additional embellishment, but it has become the biggest contributor. Countless buyers and users are completely in love with the unique fragrance of the real pear brand cosmetics, and it is difficult to give up.

   The second is channels and contacts.

  The channel of the Ito family, the contacts of Ito Mayu.

   Three, that is the effect.

Although    is only a popular positioning, its efficacy has been greatly reduced, but compared with other cosmetics on the market, it is still fundamentally different.

   This difference is not touted as a selling point, not at all.

  When Ito Shinto launched the series of products of this brand, there are two main selling points, one is the fragrance, and the other is that there are no additives and no negative effects. All marketing strategies are also carried out around these two aspects.

   "First love-like feeling"

   "The Taste of Youth"

   "Walking under the Cherry Blossom Trees"

   "Eating Cosmetics"

   There is even an advertisement in which a person holds a bottle of shampoo, raises his head and gurgling, and drank all of it directly into his stomach, and then said with excitement and intoxication: "Ah! It's delicious!"

   Seeing this strange advertisement, Xu Guangling was so drunk that he didn't know how to evaluate it.

   Such and such, such propaganda and advertisements are overwhelming.

   is its real and biggest selling point, but it never mentions it from beginning to end.

   Is this a marketing mistake?

Do not.

totally not!

   Even Xu Guangling was a little puzzled when he learned about this. Under his doubts, although he understood Ito Mayu's intention after a little deduction, it was an afterthought.

   That difference is quickly discovered by buyers.

  Ito Yamaki is a third-tier star.

   A few years ago, after she saw a cosmetic from Ito Cosmeceutical on the market, out of recognition of the word Ito, she bought a set to try at home, and it felt pretty good.

   Since then, the cosmetics of this family have entered one of her daily choices.

On this day, Ito Shanhui walked into the store of Ito Cosmeceutical Cosmetics again. While she was preparing to check out with the ones she used to use before, she was told by the people in the store that there were new products coming out, and Ito Shanhui was in their store. key customers, you can try new products for free.

  Ito Yamake went home with a set.

  At night, take a bath.

  Ito Shanhui has a little-known habit, that is, fruit (luo) sleep. [I don't know if this word will be blocked, so let's use "fruit" instead. ]

  People who can do this usually have some cleanliness, big or small.

   And this kind of cleanliness is more vividly expressed in the bedroom environment.

  Ito Yamake changes and washes the sheets, pillow covers and quilt covers once a day, and before going to bed, he cleans himself every day, just like the whole bedroom and the sheets on the tatami, which are spotless.

   That completely clean and refreshing feeling will make her extremely relaxed and fall asleep quickly.

   If she doesn't take a bath or change the sheets for a day, she probably won't be able to sleep well.

   Sheets, etc. are all cotton. They used to be pure cotton, but now they are washed cotton.

   As for the shampoo, conditioner, shower gel, foot soap, etc. in the bath, they are carefully selected. All kinds of new products, once used, not to mention feeling bad, even if it feels average, and will never use it again.

  Today, I took a normal bath, and Ito Yamakai used the new product recommended by the store.

   After washing her hair and unpacking it in the bathroom, Ito Yamakai found out that the set only contained shampoo and no conditioner, which made her quite dissatisfied.

   But first, shampoo.

   lifted the bottle cap, the next moment, Ito Yamake sniffed unconsciously.

A sort of……

   The sweet smell of pears?

  ==

  Thanks for the support of the recommendation ticket of "Mythical Lu".

  Thanks to "fylmgxx520" for the monthly ticket.

   (end of this chapter)