Chapter 349 Crazy Rocking Disney

   "41 million? This should be our best opening result this year?"

At the headquarters in Burbank, Disney Landlord Michael Eisner looked at the box office data submitted by Dick Cook, with joy on his face. With the millennium already halfway through, Disney has released ten movies, but It's a pity that no matter whether it is a small-cost test of the water or a big-cost box office guarantee, none of them are successful.

  For "60 Seconds", starring Nicolas Cage and Angelina Jolie, an investment of 90 million yuan was exchanged for an opening score of 25 million yuan;

  For the first time, "Dinosaur", which combined computer stunts and real backgrounds, did not become a pig on the wind. The investment of 12.7 billion only won the box office of less than 40 million in the first weekend;

  The "Mars Mission" that burned 100 million yuan can't even return the book;

  The starring role of "The Sixth Sense of Spirituality" and Bruce Willis's "Turning the Universe", which was released for three days, only earned 12 million. This kind of achievement surprised everyone.

Under such a situation, the investment of "Hot Mom and Hot Girl" did not reach 30 million, and a movie that won 40 million in the first week can already be called crazy. Considering the first week of 65 they talked with the North American Theater Alliance :35% of the share, in just three days, this small-budget movie has actually paid back its cost, and every penny of the next income is a net profit!

  Of course, no matter how much "Hot Mom and Hot Girl" earns, it can't make up for the losses of the entire film group, but the problem is that investing in ten films to earn one and investing in ten films to lose ten are two different concepts!

When the external environment is not good, if you invest in ten films and earn one, you can throw the company's loss-making pot to those production teams, blaming the movie stars who play the leading roles for not being able to carry the box office under bad circumstances, but if you invest in ten films and lose ten films , even if the external environment is bad, the shareholders will suspect that in this kind of content production position, the effect of hiring a person is the same as tying a pig!

   So, the more Hot Moms make, the happier they are!

  Because this can prove that their development policy is not wrong, what is wrong is that most movie stars cannot go against the current!

   "Yes, according to our forecast, the box office of the movie "Hot Mom and Hot Girl" can reach 200 million."

  Disney Film Group Chairman Dick Cook said with a smile: "This is also Ashley and Mary's best achievement so far. Of course, I mean, in the case of only starring movies..."

   "Hahaha~" Such words made Michael Eisner laugh out loud.

  As the local emperor of Disney, how could he fail to understand the meaning of Dick Cook's words?

   Isn't this connoting the Olsen sisters!

   After all, except for "Full House", which was the pinnacle of debut, other works of the Olsen sisters are all carried by others!

   No matter how bad it is, it's not so bad!

   “Unfortunately, this kind of success cannot be replicated at all.”

  Close the report that had been briefly browsed, and Michael Eisner said with regret: "Although there is no data to prove it, I can guarantee that at least half of the 41 million miles are Roland fans."

   "Or, those people chose to go into the theater after hearing the news that Roland wanted to adopt a daughter."

"But whatever the reason, we made money anyway, didn't we?" Dick Cook shrugged and said indifferently: "And, as far as I know, the most the Olsen sisters make a movie is It's time to take a break."

"I'm going to get their last movie, oh yes, the "Princess Diaries" they are making is also in line with our company's positioning. Sen talk."

   Speaking of this, Dick Cook stopped and looked at Boss with tentative eyes.

  Although there is a smile on his face, the cautiousness overflowing from his bones clearly interprets the reaction of the food chain.

  Michael Eisner is king at the top of the pyramid, and he, Dick Cook, is just looking up at his dust.

  If it’s just about a single box office, Dick Cook doesn’t even have to make a trip himself.

  Although 41 million is a lot, for them who control a group company, it is not even a trivial matter.

   Report directly by phone and tell the Boss about the good situation, and that's it.

But after seeing the success of "Hot Mom and Hot Girls", or seeing Roland Allen cheer for his family's movie with his own eyes, Dick Cook's mind became active again, because he remembered the film that had been put on hold for a year. Cooperation.

Last year, after "Spider-Man 3" was finished, the first thing Roland did when he chose to retire was to contact Disney to develop several movies together. But at that time, because he couldn't figure out Roland's way, Michael Ace Na rejected the offer.

   But now, Dick Cook feels that the situation is clear. Roland may have other intentions in forcing "Black Hawk Down" to Sony, but the cooperation with them should be only for his own development!

"Last year, we felt that Roland might have other goals, but now it seems that there may have been some mistakes in the original judgment, because after we rejected them, they did not stop their plans, but instead increased their investment in various aspects. .”

  Seeing that Boss didn't speak, Dick Cook bit the bullet and spoke out his judgment.

   “First of all, it took Jon Landau to do The Princess Diaries.”

   "Secondly, the acquisition of Blue Sky Studios, which should have belonged to Fox, through the relationship of Steve Jobs."

   "Not only that, Warner's initiative at the end of last year also revealed the idea of ​​cooperation between the two parties."

   "And now, he can speak publicly for the movie he participated in..."

"All of this proves that Roland wants to develop his own film company well, and in this case, if we can win the distribution rights of their films, the future production pressure will be much less. "

"Just like asking them (the Jewish gang) to make "Good Morning Vietnam", "Who Framed Roger Rabbit", "Dead Poets Society", and "The Lion King", we can also learn from Warner and make the film production part Outsource it!"

   "What's more, don't we have the same relationship with Pixar now?"

   "We don't have to worry about production at all, we just need to focus on distribution!"

   Capitalists who don’t want to **** blood are not good companies!

  After seeing the high box office of "Hot Mom and Hot Girl", picking peaches and throwing the pot became the only thought in Dick Cook's mind!

  The so-called peach picking, of course, is to cooperate with Warcraft Film and Television to outsource the live-action movie business.

  As long as they succeed, that is their achievement!

   And throwing the pot wildly, it is natural that after a failure, the production responsibility will be thrown out.

  Be wise and protect yourself!

  Although this kind of behavior is sophistry, how many shareholders really understand this business?

  When 99% of shareholders only look at the financial report, it is normal to only look at the results and not the process!

   What's more, when you cooperate with the Jewish gang, you only have the right to invest but not the right to make suggestions. Isn't it something the whole world knows?

  As long as you pull them, how can shareholders not believe it?

After listening to Dick Cook's thoughts, Michael Eisner smiled, clasped his hands, punched his elbows on the table, swept his playful eyes up and down, brought the subordinate who was lifted up by himself into his eyes, and asked in a calm tone: "Want to learn from Warner?"

   "Yes." Dick Cook, who is in charge of publishing, nodded bluntly, "The cost of outsourcing is the lowest."

"Okay, the cost of outsourcing is the lowest." Michael Eisner agreed with Dick Cook, but at the same time, he also gave his own doubts, "But have you ever thought about the significance of Roland's doing this? ?”

   “Companies willing to undertake outsourcing projects are all small companies.”

   "They only have a production team, no production funds, and no distribution channels."

   "So, they can be controlled by us."

   "Like Warner's new line, legend, our Miramax..."

   "But what about Roland?"

   "He obviously has his own channel, but he doesn't choose to do it himself. Isn't this kind of behavior weird?"

  As the helm of the media group, Michael Eisner couldn't understand Roland's behavior at all.

  In his opinion, capitalists will make unreasonable choices only when they give up the benefits at their fingertips in exchange for the greatest benefits. Now, he can't see the greater benefits that Roland can enjoy, so he hesitates.

  As for saying that you need to cooperate on a whim?

   Stop talking!

  A guy who can promote Microsoft to swallow Yahoo, how could he do something on a whim?

   But when Dick Cook heard the cliché, he, who had come prepared, breathed a sigh of relief.

  As long as Michael Eisner does not refute it, it proves that this matter can be discussed.

   "Michael." Dick Cook took a deep breath.

   "Huh?" Michael Eisner got up and poured two glasses of water while answering, "If you have any ideas, you can just say that I chose to promote you because I believed in you..."

   Such words made Dick Cook nodded, and when he took the water glass handed over by the other party, he also said: "If we said that we couldn't understand Roland's behavior last year, then this year, the situation is already very clear."

   "After selling off all Yahoo shares, Roland's influence in public opinion plummeted."

  “In the past, when he controlled Yahoo, he could convey his ideas to tens of millions of netizens through the Internet’s largest portal without media, but now, when Microsoft swallows Yahoo, his control over public opinion will be greatly weakened.”

   "In this case, clinging to the channels of Sony, Amblin, and Warcraft Film and Television is of little use to him, because Sony does not have a media network, and it is weak in terms of public opinion."

   "So, they choose to cooperate with us now, in fact, they want to use our channels."

   As soon as these words came out, Michael Eisner immediately raised his eyebrows.

  Looking straight at his subordinate, as if he wanted to dig a hole in the other person's body.

  The rhetoric that wants to use the power of the media is indeed a good idea.

but…

   "If he wanted to use media power, why did he **** Blue Sky Studio from News Corporation?"

  Michael Eisner changed his sitting position and raised his chin, "Roland's actions do not conform to your judgment."

  Although this performance is very disrespectful, it is already the best recognition for Dick Cook.

  So, the driver who used to drive the train at Disneyland rubbed his face with a smile and said, "Because News Corporation is weak."

   "Although News Corporation controls the major newspapers in the world, it is still a foreign company to us."

   "As long as he doesn't move the company to us, then he is our enemy."

   "Is robbing the enemy's property counted as robbing? It doesn't count at all!"

   "Fox was robbed, do they dare to retaliate openly?"

   "Don't dare!"

   "Apple can play with Microsoft! Intel can help Roland acquire ATi! What is News Corporation?"

  “If he is a local company, he may be able to fight back, but as a foreign company, even if he has a good relationship with our Xiangdang, Xiangdang will not help him when he is wronged.”

   "In other words, his backers will still applaud Roland's behavior!"

   "As long as News Corporation can move to America, it will be a political achievement for the Elephant Party, and Roland's robbery of him is just a means to make News Corporation better embrace America."

   "Since we know that the other party dare not retaliate, then..."

   "Why not?"

  'Crack! '

  Michael Eisner applauds.

  Happiness was written in his eyes.

  Michael Eisner is an ambitious man. Although he was hired by Disney, he once wanted to turn Disney into his own country. He carefully protected his rights and strengthened them in various ways.

He likes to let two or three people manage a department together, and encourages internal competition with vague powers. He is stingy with power and has been reluctant to train successors, but Dick Cook, who was single-handedly promoted by himself, is extremely tolerance.

  Because, among all the positions in Disney, only Dick Cook's position has no internal struggle.

   After Michael Eisner was kicked out by Disney, Dick Cook was also kicked out a few years later.

The reason, it is said that Robert Iger, the chairman of Disney at the time, learned that when Michael Eisner was in danger of life in 1994 and had to choose a successor, in the envelope that could only be opened after his death, wrote With Dick Cook.

   "The analysis is good." Michael Eisner smiled and said: "Then do you think it is necessary for us to cooperate with Roland now?"

   On the face of it, Michael Eisner was asking Dick Cook for his opinion.

   Actually, the tone of confidence has given it away.

   In his opinion, Disney, which is ruled by itself, has not yet fallen into the situation of asking for foreign aid, but Dick Cook's next words made the smile on his face disappear suddenly, and the gloomy unhappiness rose wildly.

   "It is necessary." Dick Cook said in a deep voice: "Boss, we are already in danger now."

   “Disneyland Paris has been losing money since it opened.”

   "ABC didn't officially start making profits until last year, but the person who saved him was ABC president Robert Iger, because he insisted on introducing "Who Wants to Be a Millionaire."

   "Similarly, Disney's plan to enter the Internet also went bankrupt due to the arrival of the Internet bubble. The Go.com project allowed the group to burn 1.5 billion in cash out of thin air."

"And we have been claiming that "Pearl Harbor" with Jerry Bruckheimer can break the box office record of "Titanic", but... are we really confident? Michael Bay can really compete with James - Cameron? Will Ben Affleck really have Roland Allen's box-office clout?"

   "Although the cooperation with Roland cannot solve all problems, it allows us to put aside one problem and concentrate on solving other problems. In this case, his existence can help us bear part of the pressure from shareholders..."

   "Enough!" Michael Eisner roared.

  He raised his hand and pointed at the door, and shouted, "Get out!"

The sudden change made Dick Cook, who was explaining the facts, startled. After seeing the face of his boss who looked like a scapegoat, he sighed when he wanted to say something, got up silently, and walked towards the door .

  He didn't try to explain, because he knew that he had poked the boss's sore spot.

because…

  Disneyland Paris was built by Michael Eisner against all odds.

  The infighting of the ABC TV network was brought about by Michael Eisner to make people fight.

  The Go.com project was proposed and requested by Michael Eisner.

   As for "Pearl Harbor", it was Michael Eisner who made the decision and decided to shoot it!

It is no exaggeration to say that while making Disney bigger, Michael Eisner, who wanted to keep his own position, got mixed into all Disney industries, and under his blending, all industries showed a certain degree of loss!

  Disneyland Paris has never been profitable since it was built...

  ABC TV network directly found Warren Buffett, hoping to be repurchased by Berkshire Hathaway...

  Go.com made Disney a laughingstock…

   "Pearl Harbor" Well...

   How many people think that this kind of film can surpass "Titanic"?

   are waiting to see the Disney jokes!

   Because of this, Dick Cook, who wanted to help Boss relieve the pressure, proposed an outsourcing plan after finding out that he could indeed cooperate with Warcraft Film and Television, but now... the tyrant is still the tyrant.

However, while Dick Cook was sighing, wondering what reason the Boss who single-handedly promoted him would kick himself out of Disney for challenging the authority, Michael Eisner, who was sitting there, was also watching looking at his back.

   And when he was about to pull open the doorknob and roll out of the other party's office consciously, a whoop suddenly entered his ear.

"return."

  ‘What? ’ Dick Cook paused, wondering if he had heard it wrong.

   "Come back!" Seeing that he didn't understand, Michael Eisner raised his voice.

   Such a situation made Dick Cook turn his head unexpectedly.

   When he found that Michael Eisner was frowning and looking at him, he was slightly surprised and delighted, and his face appeared.

   "What are you looking at? Come here!" Michael Eisner was a little impatient.

   "Hey hey..." Dick Cook, who reacted, trotted for a while, and returned to the opponent.

   Before he could ponder whether Michael Eisner had taken the wrong medicine, the tyrant in front of him had already spoken.

   "I hear you mean, you don't like "Pearl Harbor" at all?"

   "It was very optimistic before, but the current situation is not optimistic."

"Why?"

"Because in the entire production team, there is no one who can increase the box office of a movie by 20 million with a click of his mouth." Dick Cook said truthfully, "Besides, Jerry Bruckheimer has not been learning Roland Allen? He is good friends with Ernest Del, the president of ZeniMaxMedia, and has also invested in ZeniMaxMedia. As a guy who is learning from Roland in his career, why not invite this replica to make a movie and cooperate directly with the genuine one?"

Michael Eisner’s eyelids twitched for reasons that are not considered reasons. Just when he wanted to scold, Dick Cook returned to his seriousness and said, “Actually, whether I like “Pearl Harbor” or not, I don’t care about it.” I hope you can seriously consider cooperating with Roland."

   "Because it is beneficial to us to entrust the project to them, or to release their project."

  “As the pillar of word-of-mouth inside and outside the industry, shareholders will not hold us accountable no matter what we do well or poorly.”

   "And in this case, we can also free up our hands to save other industries."

  The sincere words made Michael Eisner sigh, and looked at each other calmly.

  After capturing the sincerity and sincerity on the faces of his subordinates, the tyrant finally put down his guard and nodded.

   "Okay, I see, you go out."

   This response disappointed Dick Cook, and just as he was about to go out, he heard the words from behind, "I have received his invitation and will go to his wedding."

   A response that doesn't count as a response makes Dick Cook laugh.

   Without looking back, he went straight out of the other party's office, but when he left, his steps were much lighter.

  For the outside world, the 41 million results of "Hot Mom and Hot Girl" in the first weekend may be a surprise, but for capital, the influence of the box office is the real scary thing.

Under such circumstances, if the public learns that Warcraft Film and Television is the property of Roland Allen, the joy will be transferred along with the trend. Although this kind of inheritance is insignificant, no matter how small the support is, it is a guarantee of success !

  In this way, when Disney is facing difficulties, letting it take the blame is Dick Cook's real idea. Similarly, for Michael Eisner, this is indeed the best way to regain the trust of shareholders.

   I can't make movies, so I hired the box office record holder to do it!

  I'm trying to fix all of this, and you guys, give me time!

   "Hey... what a hassle!" When the office door was closed with a bang, Michael Eisner also muttered, "Talking about outsourcing with Warcraft Film and Television? Thanks to Dick for being able to figure it out!"

   Note: ① When the external environment is not good, it is the most common behavior in Hollywood to throw the pot of losses to the actors and keep themselves. When Sony broke out in hacking in 2014, it released the blame file for 2010. Because of the financial crisis, Sony Pictures was hit hard that year, but the management dumped the blame on Angelina Zhu Li and others said that they couldn't afford the box office due to their high asking prices. The large investment and zero return of "Agent Sauter" and "Deadly Companion" are the epitome of the entire company. These greedy movie stars should be mainly responsible for the company's losses. ②The loss of Disney Paris, the loss of ABC, the failure of entering the Internet and the sudden death of the box office made Michael Eisner suffer from the accusations of Disney shareholders since the fiscal year 2000. These things have been written in detail before, here is Not to mention, at the time, Disney was indeed very miserable. ③The reason why Jerry Bruckheimer learns from Roland is because he is also a game maker. ZeniMaxMedia is the parent company of Company B, and Jerry is a shareholder + director. He voted for this series since "Radiation 3" , "Old Roll Five" is also made by him. Baidu Encyclopedia writes that Hollywood gold medal producers are shit, and the money they make from making games is several times that of making movies. Big Hollywood companies basically make games. In terms of profitability, movies are really the younger brother. Take Disney as an example. The most profitable derivatives of IP are video games. During the Atari period, they made Mickey Mouse into a plumber, and they sold it for twenty-five dollars, and it was crazy.

  

  

  (end of this chapter)