Our Glamorous Time
Chapter 46: Bird's Bow
Ning Weikai has not been very successful lately.
First, Ada's stunned soldiers really made a big move and launched the "City Walker" brand that shocked the entire industry. And the promotion efforts are big, the creativity is new, and the money is ruthless. This move severely beat Xinbaorui's so-called "industry leader".
But Ning Weikai consciously didn't care about the nameless people. Since the other party dared to make a move, then he blocked it.
But internally, there were naturally bulls, ghosts, and snakes that added chaos to him.
Aito has been on the market for a month, and sales have soared and it has been aggressive. Nowadays, as long as it is related to "bags", shopping malls, supermarkets, the Internet, and even subways and communities, Aito advertisements are everywhere, and Aito is being talked about everywhere. People with a discerning eye can see that in a few months, Aito will be like Apple in the luggage industry, creating an unprecedented miracle.
And at that time, could New Borui be the first in the industry?
Therefore, at the cusp of the storm, Zhu Shi Group headquarters, who does not know who is under the impetus, strongly urges the convening of a special meeting for New Borui to discuss this "unprecedented problem".
But Ning Weikai does not buy it. It has been three days since the notice of the meeting was sent, and he said that the illness was delayed for three days.
For these three days, he shut himself in the president's conference room, a gesture of isolation from the world. The two young masters of Zhu's are not sure what he is doing. The conference called "Discussion is really blame" can only be delayed again and again, waiting for his live target to appear.
And what does Ning Weikai keep himself locked up for?
depressed? anger? Tangled? Nothing?
No, he was thinking. Very calm thinking.
He didn't think about how much threat Aito would bring to New Borui, nor did he think about whether he was going to lay out or Anne first at this time. He just wanted one question-
What exactly does that sinister soldier want to do?
The backbone of the company, including Yuan Jun, who had followed him for several years, and the company's other deputy general managers and department managers, showed collective calmness and patience when such people were in a state of panic.
Because they are very aware of the style of their president, although they usually look light and arrogant, but the more critical they are, the more calm and decisive they are. The past few waves prove that such a big decision by Ning Weikai is almost always right. Always take Xinbaorui in a better direction.
This is a leader's commendable strategic decision-making ability and the courage to take on the overall situation.
How lucky is it to meet such a leader? So they wait patiently.
Finally, in the evening three days later, the door of the president's office opened.
The well-dressed Ning Weikai walked out and smiled at Yuan Jun, who smiled at the door: "Go and call the people in the technology research and development department."
When Yuan Jun looked at his look, he knew that he had made a decision, and he was also happy. He immediately called the head of the company's foremost and most important technology research and development department and several backbones.
Sitting at the exquisite luxury table, Ning Weikai only asked them a sentence: "Can we make a more perfect bag?"
The manager of the technical research and development department has long thought about this question, and answered it in a detailed and powerful way: "With our current technology and design capabilities, yes!
The fabric is a little trickier, and the procurement department needs to find materials with the same cost performance as Mind, or just grab Mind's exclusive supply right from Aida;
Technically, we can definitely achieve the same level as Aida. In addition, in the second half of last year, several outdoor patented technologies that we introduced from Europe can be used in new bags. This is unique in China and beyond reach of Aida;
Needless to say, in design, this one is really good, but the top five designers in the country have all signed exclusive cooperation contracts with Xinbaorui.
The costs of both technology and design are higher, but they are not included in the production cost of a single package. Therefore, we can produce the same package with lower price and better performance than Aito. "
This dialogue has happened many times before between Ning Weikai and the company's core backbone. Each time, after listening to their analysis, Ning Weikai will arrange for them to act immediately with satisfaction and give their full support.
But this time, Ning Weikai finished listening, but didn't speak. After a moment of indulgence, it seemed as if he said to himself: "The patented technology bought for a lot of money needs to be used; expensive designers need to be invited; in addition, the fabrics may not necessarily win..." He looked up at his subordinates: "According to you, if this round is going to win a lot of sincerity, my new Borui must do all it can to barely win?"
He spoke very sharply and coldly, and everyone in the technology research and development department hesitated for a moment, and all nodded and answered: "Yes. But the odds are great."
Ning Weikai also got up at this time and walked a few steps, leaning his body on the desk, and tapping his fingers gently on the table. He looked up and asked: "How long will it take you to make this bag?"
The subordinate thought for a while, and replied resolutely: "Two months, fight!"
Ning Weikai nodded: "Okay. I know. You go back first."
Seeing that he did not make immediate decisions as usual, the manager of the technical department asked more: "Mr. Ning, do we immediately start preparing to make this bag?"
Ning Weikai looked up at him and smiled.
"No, we don't do it." He said, "If people dig a hole, shall we jump down?"
——
Early the next morning, Ning Weikai would certainly not be stupid. Let's go to Zhu's headquarters as a living target. He arranged a car and went directly to Zhu's old house to see his father-in-law.
Luck wasn’t very good, or Zhu’s family had too many eyeliners. When he stepped into the old mansion, he saw Zhu Ershao sitting under the big tree and accompanied his father to breakfast in the garden.
Ning Weikai walked over.
Grandpa Zhu has always been close to him, and at this time he smiled and beckoned: "Wei Kai is here, have you eaten? Together." Zhu Er also smiled: "Wei Kai also came today, what a coincidence."
Ning Weikai opened the chair, sat down on the other side of the old man's side, and opened the door: "Dad, I have something to discuss with you."
"Speak." Zhu Lao and Yan Yuese. Zhu Er from the side looked at Ning Weikai, smiling like a smile.
Ning Weikai talked about the uproar caused by Ada in a concise way. After listening to it, Zhu Lao nodded: "This Aito's creativity is indeed good. I didn't expect that Xu Yong's elder son was dead, and there was such a capable young son. Enviable."
Zhu Er's face changed slightly, Ning Weikai smiled and did not speak.
"What are you going to do?" Zhu Lao asked, "Do you need the financial support of the group? Can you mention it."
Ning Weikai took the tea from the servant, took a sip, and answered, "Dad, this time, I plan to do nothing."
As soon as these words came out, don't say Zhu Er surprise, even Zhu Lao was a little surprised, slightly pondered, said: "You continue."
Ning Weikai has already worked on the abdomen draft. At this time, his eyes are clear and clear, and he talks happily: "Dad, you said that we are the market leader. As a leader, we must have both courage and heart. . I take it for granted."
A ridiculous smile appeared on the corner of Zhu Er's mouth. Ning Weikai ignored him and continued: "Over the years, I have blocked many offensive brands according to your strategic thinking. But as Xinbaorui gets bigger and bigger, it will inevitably become more and more inflexible. At this time, we should seek stability, not seek top priority in everything.
As you said before, in this market, someday, there will be brands that we cannot kill. Now, it does appear. "
Zhu Er couldn't listen anymore and snorted. But I wish the old but concentrated attention, nodded, and then asked: "So this Aito, is a brand you can not kill?"
Ning Weikai nodded: "Yes, I can't kill, and I can't."
Zhu and his father were stunned. Ning Weikai was not reckless at this time and began to be honest with his true thoughts:
"Dad, did you hear about this man Li Zhicheng, a few months ago, from Si Meiqi, took the blockbuster market?
Although this man is from a military background, he behaves very strangely. Last time, he used the Mingsheng project as a bait and introduced Simeiqi into the trap, which made Chen Zheng do his best to make it work on the Mingsheng project. As a result, Li Zhicheng was simply swaying a shot, opening up a new battlefield, launching a low-cost attack in the mid-range leather bag market, and suddenly reversed the market situation.
Although he is uncertain, he is not without rules. This time he launched the Aito brand, how is it similar to the last time? We, Xinbaorui, have to do our utmost to defeat his new brand. I can be sure that this must be a shot of him. Others may not be able to accurately estimate the strength of Xinbaorui, so hastily rushed up, let us kill. But Li Zhicheng must not be so stupid.
He has a back-office, the purpose is to lead us to make similar competitors, to die hard with him. "
Zhu Lao said nothing. Even Zhu Er heard it, and subconsciously asked, "What is his second move?"
Ning Weikai shook his head and smiled and said to him: "Han Cheng, I don't know. If I knew I wouldn't be a god?"
Zhu Er glanced at him and said nothing. Ning Weikai also said: "I can't decide what I can do now. But what must not be done is very clear-I can't directly make a competitive product and fall into the trap of Li Zhicheng. So I want to watch it Change, explore the truth and truth of Li Zhicheng, and then make plans."
He came to see his father-in-law today, saying this, he wanted to get support, so as to resist the pressure from all sides, and avoid his father-in-law's partiality to Zhu Er.
But Zhu Zhuo hasn't spoken yet, but Zhu Er smiled: "According to you, would you let Aida eat part of our market?"
Ning Weikai answered quickly: "Yes, let Aida eat part of our market." He looked to Zhu Lao: "The strong men broke their wrists and kept their cars."
This is the decision Ning Weikai made.
Like many excellent business leaders, he does not rely on detailed market analysis data given by his subordinates when making large decisions; it is not the majority of the management team's voting opinions.
It is to seize the most critical decision points and stay true to the clearest and strongest intuition in your mind.
Faced with this time, Li Zhicheng made a strong attack on the entire market, he first saw one thing: Li Zhicheng is to lead him to counterattack. All efforts to counterattack and blockade are what everyone thinks he would rather do if he is just right.
So he didn't attack. Because the intuition told him, this will definitely lose more, more. It may even be impossible to turn over.
Yes, this is how he feels. He felt the potential crisis very clearly-Li Zhicheng specially created a trap for him.
So of course he doesn't drill.
As for now, how to strike a strong blow to Aida?
It doesn't matter, he can attack from other aspects. Such as government relations public relations, such as increasing the marketing of outdoor products and leisure products, squeezing Aito’s market space, such as putting pressure on malls and distributors everywhere to suppress Aito, such as negotiating with Aida’s fabric supplier Mind... It will indeed lose part of the market, but he can first compress this loss to a minimum. Waiting for the opportunity again, looking for another opportunity to revenge this arrow in the coming year or the following year.
After listening to his words, Zhu Lao's complexion became very sober. The second son and Ning Weikai, the half son, waited quietly for his decision.
After a while, he said: "Wei Kai, I will consider this matter. After all, Xinbaorui never took the initiative to give up the market."
——
This morning, Zhu Lao called the group directors to a meeting. Although Ning Weikai is the head of Xinbaorui, he has no shares in the Zhus consortium, so he was not notified to attend the meeting.
In the evening, the board of directors' resolution was issued to Xinbaorui. Yuan Jun informed Ning Weikai by phone at the first time: "President Ning, the board of directors requested that Xinbaorui immediately launch new products against competitor brand Aito to maintain the market."
Upon receiving this resolution, Ning Weikai and his wife Zhu Hanyu dine in a restaurant.
His look did not change much, put down his phone, saw the new dishes, smiled: "This is your favorite dish, how about this cook doing?"
The opposite Zhu Hanshu had a worried face, and yelled softly, "Wei Kai..."
Ning Weikai lost her smile, put down the chopsticks in her hand, and looked up at her: "You know that Dad will oppose my opinion, so you came here specifically for dinner today? Want to comfort me?"
Zhu Hanshu: "Well."
Ning Weikai has always been kind to this wife, and today he was a little angry. He asked half-truth, "Do you think he is right, or am I right?"
This problem made Zhu Hanshu bite her lower lip and said, "I don't know."
Miss Qianjin who doesn't understand anything and lives in the golden house. Ning Weikai slowly smiled on her face: "Silly you, won't you coax me?" He got up and walked to her to sit down and hug her: "Don't worry, although I have my own ideas, But Dad must have his considerations. How can I be in my heart? Since Dad has a decision, I will implement it well. This is both my duty and the attitude I should have as a descendant. Well, eat and accompany you at night Going back to my old house, I will ask Dad about the countermeasures, OK?"
——
Ning Weikai thinks about why the board rejected his opinion. There may be multiple possibilities.
Perhaps in Zhu’s judgment, it’s the right way to abandon the defense and attack. Everyone’s ideas are different, which is understandable;
Or maybe, the Zhu brothers made a stalk in the board of directors, but they had to face him;
Or, even wishing the old, don’t want him to be so smooth all the time? After all, Zhu’s shares are more dispersed, and whether Zhu’s brothers can gain the support of the majority of shareholders will not necessarily succeed in the future.
Now that the overall situation is settled, Ning Weikai will not blame others.
Since Li Zhicheng dug a trap and jumped for him, let this silly soldier weigh in and weigh, can he have the ability to catch it.
Early the next morning, he called the company's core management team to hold a confidential meeting.
"In two months' time, we must make our new product. This is a very difficult goal. This kind of goal can only be achieved by Xinbaorui.
What I want is not only better than Aito. Rather, he defeated Aito with an absolute advantage. Kill them completely and get out of this market. "
The author has something to say: touch my chin, why do I feel that after many consecutive romance chapters, there is a drama chapter suddenly, and even the male and female heroes do not appear, which will make me have a kind of success, and you have been molested. a feeling of? Hahaha
Also, hum, the monarchs who are clamoring to watch the plot in front of you, if your story chapter does not bubble up, don’t blame me for punishing the flowers in the future, increasing the weight of romance, reducing the weight of the plot, hum~~
I am trying to adjust the update time back to 12 noon, this mind can be learned ~~
No change today, let me rest and rest, see you at 12 noon tomorrow~~