Our Glamorous Time
Chapter 66: Decisive strategy
When Ning Weikai heard that DG Group had become one of Xinbaorui's major shareholders, it was quite unexpected.
Because I wish the old man had already stated that the shares of Xinbaorui will not be sold. Who knows not much time has passed before turning the wind.
He didn't spend much energy on hearing the whole story-it turned out that the other party started with small and medium-sized shareholders and successively acquired. Most of these shareholders are some collaterals or veterans of Zhu Family. At the beginning, Zhu Laoda followed Jiangshan and owned part of the new Borui shares. just now? It has long been impossible to enter Zhu's core interests. Therefore, it is difficult for them to not be disturbed in the face of the high acquisition of DG.
But what really caused Xinbaorui to fall into the equity crisis was actually the two sons of Zhushi.
It turned out that the acquisition representative of DG Group, a person named Lin Mochen, had secretly interviewed two Zhuzi sons. A few days later, a total of 10% of the shares were acquired from the two. In this way, the total share of DG's equity has reached 45%, which is only one step away from absolute holding.
For this fact, Ning Weikai just wanted to scold: I fucking.
It’s not a real child, so I don’t feel bad. There are many reasons why Ning Weikai thought about why these two brothers would sell their shares--
On the one hand, he has been in charge of Xinbaorui for many years, and his influence is too deep-rooted. It is estimated that the two sons are very troublesome to face such a company and a large group of hard-to-identify loyal people;
Secondly, Zhu Dazhu Er has only dealt with the real estate and financial industries. For the traditional and profitable industry such as luggage, I am afraid I can’t bring too much interest. And by selling some of the shares in your hand, you can get a lot of money and turn waste into treasure to support the development of other companies on hand. At the same time, of course, they can also increase their influence within the Zhu family-after all, he would rather not fall behind, and the contenders in that position are left with these two brothers.
What's more, selling Xinbaorui, in the future he would rather make Kaikai come back, it will be even more difficult. It was a complete blow to him.
...
Ning Weikai had to admit that if he stood in their place, he would sell Xin Bao Rui.
Now, the situation is very delicate. Zhu Lao still has 20% of his shares, and the two brothers each sold 5%, and both have 10% left. It does not rule out the possibility that they will continue to sell their shares. The 15% of Zhu Hanyu's hand remains intact. In addition, it is 45% of DG. It is still unknown who can finally obtain a controlling stake in Xinbaorui.
For Zhu Hanyu, Ning Weikai understood why she didn't sell. It is said that Lin Mochen also visited her, but she refused to meet.
Although she is ignorant, she is stubborn. She could not imagine how important this shareholding is in her hand. She may simply simply not want to sell what originally belonged to the Zhu family.
...
Ning Weikai looked at the blue sky and buildings outside the window and sighed silently.
However, if you want Cao Cao, Cao Cao will arrive. Yuan Jun knocked on the door and walked in. His face was a little weird, and he was looking at him: "Mr. Ning, your wife is here."
Ning Wei was stunned and saw Zhu Hanyu in a royal blue skirt and white hat, and walked out from behind him.
Staring around, Ning Weikai's face remained unchanged, but Zhu Hanyu's eyes contained a lot of emotions. Her hands clasped tightly on the handbag and stood looking at him.
Ning Weikai: "Yuan Jun, you go out." He got up from the desk and approached her with a smile: "Han Yu, why are you here?"
This was the first time she had stepped out of the house and stepped into the place where he worked since she married him.
Zhu Hanyu somehow looked down, avoiding his direct look.
"You haven't been home for three days, I will come to see you."
Ning Weikai looked at her drooping neck, smooth and white, just like the best sheep fat jade. He had never seen another woman, just his neck, so delicate. Today, this dress is just her most common dress, but she can stand in his office and raise her hand to the foot, even if it is just a clothing corner, all are elegant and touching.
She is a natural lady, a natural princess.
Has been living in the dreamy ivory tower, the princess who once made him dream.
Ning Weikai took her hand and walked back to the desk. Zhu Hanyu followed him without a word.
Ning Weikai sat down again and pulled her to her lap. This time Zhu Hanyu is a little uncomfortable: "This is the office..."
"It's okay..." Ning Weikai printed a soft kiss on her delicate neck. "They won't come in." At the same time, they explained: "The acquisitions outside these days have been buoyant, and you have heard . I’m busy with this, so I don’t have time to go home.”
Sometimes, the interpretation itself feels blank. When he was busy before, as long as he was in Linshi, he would go home to accompany her.
But Zhuyu Yu just nodded, took a folded piece of paper from her handbag, and handed him: "I'm here... to give you this."
Ning Weikai took a look and froze: "This is..."
This is a power of attorney. It reads that Zhu Hanyu entrusted Ning Weikai at his sole discretion, acting as agent for 15% of the new Baorui shares and exercising all shareholder rights on his behalf. At the bottom is her signature and seal, just like her own, delicate and weak.
Ning Weikai raised her eyes and looked at her quietly: "Do you know what this means?"
It means that the Zhu family, or DG, who can ultimately control Xinbaorui, but the decision rests with his Ning Weikai.
Zhu Hanyu's eyes flickered with vague emotions, and she looked at him and replied: "It means... your shares in Shaying, plus this part, can at least keep Shaying and some other brands. Right? "
Ning Weikai bowed her head and kissed her: "Yes. Thank you Hanyu."
Zhu Hanyu suddenly burst into tears, and finally let go of his fragile self-esteem these days, sobbing around his neck: "Well, I’m not going to stand on the side of dad and brother, I just don’t want you Looking back, I think everything is fine..."
Ning Weikai's head was bumped, hugged her and said, "I understand, stupid you..."
The voice did not fall, but the office door was tapped twice and then pushed open.
"Mr. Ning, I have completed the task to report!" The crisp female voice like chestnut, and the figure of Yin Ting standing at the door.
Ning Weikai and Zhu Hanyu turned their heads at the same time and looked towards the man.
A young girl who looked very young and elegant, wearing a white shirt and a skirt, pushed there by the door and stood there. She saw the figure of each other sitting and hugged, blinking. Yuan Jun stood behind her with a straight face, and already shouted out: "Lydia, Mrs. Ning and Mrs. Ning are talking about things, come out first." She closed the door without waiting for any response.
The interior has returned to tranquility.
Ning Weikai and Zhu Hanyu looked back at each other. He bowed his head to kiss, but she pushed him away and stood up, barely smiling: "You're still busy, I won't bother." After a pause, he looked up at him again: "You come back tonight... "
"I'm back." Ning Weikai answered in front of her, reaching for her hair and whispering, "Wait for me."
Zhu Hanyu nodded, looked at him again, and turned away.
Ning Weikai kept sending her out of the office and downstairs. While passing by the secretary's desk in the outside, Zhu Hanyu's eyes inadvertently glanced at the girl who was sitting at the table with her head down.
She did not look at her, nor did she look at her again.
Until he got into the private car and bid farewell to Ning Weikai; until the vehicle turned slowly, he could not see her from the back of the car, Zhu Hanyu covered her mouth with her hand, trembling and crying.
——
The fact that Ning Weikai acquired the 15% stake in Xinbaorui cannot be a secret, and soon spread in the industry circle. For a time, many people came to the door, and many people watched his move. No one has seen him, including Lin Mochen, who is already well-known in the luggage industry.
He only met Li Zhicheng a few days later.
At this meeting, both parties can be said to have a very clear purpose. For Ning Weikai, the only brand he can control is Shaying. In the current situation of internal and external difficulties, it is not only an opportunity for him to turn over, but also an abyss to lose the last hole card.
So he needs to find a big backer temporarily.
Li Zhicheng knows Ning Weikai's situation very well. At the same time, he also needs his help.
On a sunny afternoon, the two met at the last tea house. But this time, Ning Weikai did not bring Lydia on the car, and Li Zhicheng did not bring Lin Qian.
This time, Ning Weikai served tea to Li Zhicheng and asked with a smile: "I heard that DG has also indicated its intention to purchase Ada, but I don't know how it is going?"
Li Zhicheng replied in a concise way: "They will be formally replied in a few days."
Ning Weikai nodded without asking much. Picking up the white porcelain teacup and slowly turning it in his fingers, he suddenly smiled: "A **** storm! I thought you were the biggest spoiler in the industry. I didn't expect that we have all become foreign-funded Chinese dishes."
"That's not necessarily true." Li Zhicheng tapped his finger on the table, and Jun's face remained silent. "If Chinese companies all resist acquisitions, what will the future look like and what do you think?"
Ning Weikai had thought about the pros and cons of it, and laughed and replied: "Just as usual: short-term, you can win. Long-term, you will lose."
Li Zhicheng did not move his eyebrows, and took a sip of tea and said, "Have you read the reports of Chinese home appliance companies?"
Ning Weikai never saw it, and smiled and replied: "We are different from them. There are advantages and disadvantages in confronting foreign capital."
"Hear your ears."
"Huh... The advantage is that although the luggage industry is also a bit technical, it is not like home appliances after all, the quality and technology of each household will not be very different. So we don’t have to study and improve constantly like the home appliance industry. , The profit is very thin and thin." He glanced at Zhicheng and continued, "The disadvantage is that home appliances pay more attention to functionality, as long as the brand is OK, consumers are looking at cost performance; but bags are personal daily consumer products, plainly , Luggage will reflect personal taste and status. Once DG takes advantage of SMG's existing sales network, it will enter China in a big way; once consumers recognize and accept this international brand, what we do will be of no avail. Fighting prices, improving quality, It’s useless. Who wouldn’t buy the world’s first brand or a local brand for the price difference of tens or even hundreds of dollars? What’s more, we may not be able to beat the price war. By then, the trend is gone, you and I closed the door and swept the ground down to become a second-tier brand after DG. It's just around the corner!"
Although these words have inherited his always light and cool style, is it not a sentence that really knows what you think and points directly to the interests? After speaking, he put his hands on his knees and looked at Li Zhicheng.
And Li Zhicheng also looked at him quietly, his black eyes not bottoming out, making him unclear.
After such a quiet confrontation, Li Zhicheng spoke.
He picked up the teacup and gently put it in the middle of the table: "So, if we want to defeat DG and keep the market, there is only one key victory point-cut off the process of consumers' recognition and acceptance of this brand."
Ning Weikai raised his eyebrows slightly.
To be honest, talking with Li Zhicheng is an unprecedented feeling of comfort. He has the deepest ideas buried in his heart; faced with today's complex industry situation, after looking at the overall situation and stripping away all appearances, with his strategic talent, he got the boldest and most deviant conclusions, and saw the most accurate, It was also the only strategic victory point that was actually broken by Li Zhicheng.
Is this the feeling of Qifeng?
He laughed in his heart and was sick.
"What do you want to do?" He started straight into the subject.
Li Zhicheng obviously had a long-standing mind, picked up two other tea cups, and put them in front of him one by one: "In two steps." He looked up at him with deep eyes: "The first step, you are the Lord, I cooperate, from the periphery Put pressure on them. When they fully enter the Chinese market, they will bear greater pressure."
As soon as he said this, Ning Weikai would understand. The so-called peripheral refers to the national sales channels, suppliers, distributors, logistics providers, etc. He is still the president of the luggage industry association, and has a lot of connections in the industry. At the beginning, he thought about using this trick to suppress the newly rising Aito. Now Li Zhicheng let him use this trick to foreign capital, it is really ridiculous to think about it.
Seeing Ning Weikai being silent, Li Zhicheng continued: "At this point, all the resources of Aida will support you."
This is very supportive. It is equivalent to integrating the resources of the two enterprises in his hands and listening to him to send them. Then the competition pressure and the possible losses faced by the two are the same. At the same time, he can also make a comeback for him and accumulate more contacts and reputation. Ning Weikai weighed in his heart and did not reply immediately, but asked, "What about the second step?"
Li Zhicheng looked at him, leaned back in his chair, and answered: "The first step will damage DG's vitality, but it is also a feint. The second step-I am responsible for building a blockage of foreign brands in the minds of consumers. wall."
——
Li Zhicheng returned to Aida, it was already evening.
The people in the building were almost gone. Jiang Yuan was still sitting in the cubicle, and when he saw him, he stood up: "Manager Lin is here."
Li Zhicheng nodded: "You go back first."
Pushing the door open, I saw Lin Qian standing in front of the dimly lit bookshelf, looking at his "Sun Tzu Art of War". She turned her head to smile at him, and took out the third plan that was in the middle of him, not long before he wrote it.
"Does this keep me well?" she asked.
Li Zhicheng certainly has no objections. I saw that she carefully folded the paper and put it in her purse. He also deliberately looked at him nervously: "I have to be very careful, it will be bad if picked up by others. Of course, I will never let my brother see it."
Li Zhicheng smiled slightly and walked over to sit down and hug her.
"Arrange you next week in Changsha?" he stared at her and asked.
Lin Qian looked at him unexpectedly: "Isn't it planned to start next month, shall I go again?"
What they said was that it was set in the early stage. Lin Qian went to Mingde branch in Changsha, and at the same time took over Mingde's affairs on the mainland and would no longer intervene in the work of Aida Group.
"It's going to fight soon." Li Zhicheng hugged her, her eyes gloomy. "You stay there, I'll pick you up when you're done."
Lin Qian said nothing.
Li Zhicheng's meaning is very clear, she also understands-just as Lin Mochen avoided Ada, she actually avoided this acquisition battle, and it was more secure. A few days ago, although she vowed to be his adjutant, she was only prepared for onlookers this time.
But she didn't think she had to go so fast before.
"Okay." Since he thinks so, there must be his consideration. Lin Qian hooked his neck, "How long do you want?"
"Three to five months."
Lin Qian's eyes widened: "Three to five months?" Don't meet?
Seeing her anxious, Li Zhicheng's eyes smirked, reaching out to clasp her back and bowing her head to kiss.
"I come every week. The weather is unstoppable."
——
A few days later, Lin Qian took the flight to Changsha.
For this expedition, she was more excited than unwilling. Although Li Zhicheng sent her at the airport just now, she looked at his tall figure in the crowd, her eyes were still wet.
However, the two have lived together for a long time, and they feel relaxed and fresh when they live alone. In addition, he promised to meet again every week.
While sitting in the waiting room, Lin Qian gave Lin Mochen a goodbye call. Lin Mochen was slightly surprised: "Isn't it next month?"
Lin Qian sighed: "You avoided it, do I have to avoid it too?"
Lin Mochen came up with a sentence: "Alright. You are Li Zhicheng's only weakness, so it's safer to put it away."
Lin Qian was stunned immediately-what is she called Li Zhicheng's only weakness? She has clearly been a member of his team, when has it become a weakness?
Brother thinks so, does Li Zhicheng think so?
Until she got on the plane, she felt a little uncomfortable. But as the plane climbed into the clouds, the sun was shining brightly, and she was naturally open-minded.
While looking at the magnificent scenery outside the window, she took out the treasures in her purse again and watched them.
This was a few days ago, when she and Li Zhicheng were discussing the plan at home, he took it by hand and wrote it down with her. The handwriting is a bit skewed as usual, but does not affect viewing.
The first measure is: to lure the enemy deeper.
Lin Qian looked at it for a while, folded it and put it in his bag again. Because this was the first time she knew all of his plans, at this moment, she closed her eyes and thought-this time, it will be smooth and smooth, and there will be no problems.
They will definitely win.
The author has something to say: there is a short cut tonight, still writing, everyone will brush it at 9 o'clock