This round of crushing tactics of DG Group is divided into two steps.

The first step is to promote the ZAMON brand and make it the most influential luxury brand in China.

Of course, this step actually loses money. After all, the luxury consumer market is very limited, but foreigners are well versed in the principle of "losing money and shouting", so as to ensure that almost every Chinese knows ZAMON and DG Group.

The second step is to make a simple corporate image commercial. Put ZAMON and other second and third line brands together to let everyone know that they are all famous.

This is like we all know that Porsche manufactures sports cars, and one day it will make a bicycle, we will also think: Oh, that is a Porsche bicycle, and the craftsmanship cannot be worse.

DG Group uses this kind of psychology.

As for why it is necessary to go in two steps? This follows the simplest guidelines of advertising communication-the less you spread, the more the audience will accept. Only one concept can be instilled in consumers at a time, in order to leave the deepest impression on them.

A few weeks ago, Charles just completed the first step and was about to transition to the second step.

Everything looks so smooth-ZAMON is progressing steadily as planned; the sales of various stores and brands have also improved; and good news has also come from investment companies-they have controlled part of the equity of Aida. This will also be very helpful for him to start market competition. Even in the continental United States, the sales of ZAMON, which has been stable, have recently increased significantly-just like some kind of victory.

But at this juncture, a very important thing happened.

——

In the eyes of Chinese luggage companies, Charles is the giant who came to **** the market.

But in the eyes of DG China's employees, this middle-aged Australian is actually a very amiable, diligent and conscientious man, and even a lovely man.

As long as he is free, he will go deep into various departments and talk to every employee; he will also invite the partner to the office and give them Australian kangaroo figurines. So he has been in China for more than half a year, as long as the people he has contacted with him have a very good opinion of him.

However, it is precisely because of his delicate handling style that he can grasp more key information and help him make decisions.

Therefore, anyone familiar with him knows that he is not only an easy-going and lovely man, but also a decisive and wise man.

In the afternoon of that day, he sat in the office of the marketing department and chatted with several young Chinese employees. Among them are the fresh graduates recruited by DG, as well as talents dug from other companies-Xinbaorui and Aida.

Knowing oneself and knowing the other is not a battle. Charles felt that this sentence was very good, so when he first took over DG China, he made the human resources department widely tap talents in the industry. Now it really comes in handy.

At this moment, a girl who jumped from Xinbaorui was teasing the boy from Aida.

"You love that trick too," she said. "Holding Mingde. As a result, we Xinbaorui made Shaying so well. Finally, we made wedding dresses for you."

The young boy just laughed.

In the last **** commercial battle, others may not know the whole story. However, these employees are market-oriented, and naturally look clearer than others.

Charles has also read the previous news reports, but only a general outline. So he looked at the boy with interest: "What kind of process is it?"

——

Charles returned to his office with a very complicated mood.

Because he found himself completely underestimating Li Zhicheng.

Just now, the descriptions of several Chinese employees have made him very clear about the process of the last round of commercial war and the transition. After his questioning, the Chinese employees told him about the previous battle between Aida and Si Meiqi.

Charles is a person who is very good at grasping details. He soon discovered the fact that every time Li Zhicheng threw a bait and provoked his opponent. Then the opponent naturally followed common sense and hit him back.

As a result, he fell into the trap of Li Zhicheng. His Ada seemed to be sluggish and was temporarily suppressed. But in fact, he simply intentionally guided his opponent to do so.

Then after a period of time, Li Zhicheng used a killer tool to completely defeat his opponent. And still uprooted the kind of defeat, the opponent can no longer fight against him.

...

How familiar did you feel in the first half of this process?

It’s not just what he is doing now with DG China! ?

Despite the above speculations, Charles was still in a cold sweat. As we said before, most talented leaders have a very sharp instinct when making decisions, rather than relying solely on analyzing data. This is true of Ning Weikai, Li Zhicheng, and so is Charles' position.

This afternoon, Charles shut himself in the office and saw no one. But he thought hard and thought hard, but he couldn't think of what Li Zhicheng would do.

But he still discovered the law of it—that is, every big counterattack by Li Zhicheng almost captured the fatal weakness of the opponent, so the opponent could not fight.

For example, in the first battle, Si Meiqi was trapped in the terms of the Mingsheng project and could not compete with it in time, so the large-scale mid-range leather bag market was snatched by Li Chengcheng;

For example, in the Second World War, the Shaying brand and Mingde fabrics were firmly tied together. At the same time, New Baorui contradicts itself, its own new brand has wiped out the casual bag and outdoor bag markets.

...

What are the current weaknesses of DG China?

Charles thinks about it, for a world-leading excellent company like DG, if it is hard to find weaknesses, there is only one now-

Chen Zheng.

With a certain idea, Charles called several old men from Australia.

"Recently, you have a look at Ben to see what he is busy. The headquarters also wants to check whether he is suitable to stay in the position of general manager. However, this matter should be carried out in secret. It is best to find a few Chinese employees to cooperate. The same is not a local, it is too striking everywhere."

The old men agreed to come down.

A few days later, they brought a shocking news to Charles. After listening to it, Charles almost violently thundered and immediately shouted: "Call Ben to my office! Immediately!"

——

Although Chen Zheng is in a high-level commercial battle, his head is really not a brilliant light. But he really has his own way to engage in the dirty business. At that time, he set his sights on both Xinbaorui and Aida. At this time, DG China is his parent company, which is both a help and a constraint, so of course he also inserted people.

So that day, before stepping into Charles's office, he received news that Charles was furious and probably related to the batch of leisure bags with quality problems.

Chen Zheng giggled.

But it was only a moment, and he stepped into Charles's territory casually.

"Hi, BOSS." He grinned hello to the gloomy Charles sitting in the boss chair.

Charles' lungs were exploding. He is actually a person who is very good at interpersonal relations, but it does not mean that he still has to restrain his temper in front of his subordinates.

Especially a subordinate who he doesn't see very much but can't get rid of temporarily.

"Which batch of unqualified leisure bags are you still selling?" he asked almost word for word.

Chen Zheng: "What? Of course not, I don't understand what you are talking about."

Charles didn't expect him to deny it, so shameless!

"Ben! I told you clearly that the batch of products can no longer be sold! But my employees, but in many remote stores, saw that they are still on the shelves! Do you Chinese, this is the implementation of the orders of superiors! I really can’t understand it! I’m going to complain to the US headquarters! You are a serious malfeasance!”

Chen Zheng was stunned, showing a puzzled expression: "Charles, there must be some misunderstanding. Isn't it... Someone in the following store did not follow my order and secretly took it out and sold it? You can rest assured that I will check this matter. In the end, give you a satisfactory answer."

Charles: "..."

After a while, he calmed down.

He thought that the development of DG China is inseparable from Chen Zheng and Xin Baorui. Now that this matter has been discovered, we can make up for it. As for the complaint, he can wait until next year, the business is stable, and then replace Chen Zheng.

So he changed his voice with a more focused voice: "Ben, I think you haven't imagined how much this matter is a crisis for us." He said his analysis of Li Zhicheng in the afternoon and told Chen Zheng (of course, did not say Chen Zheng is the only weakness in this conclusion). Then he said: "If this matter is discovered by Li Zhicheng, he can use this to attack us, then the corporate image we have just accepted by Chinese consumers will be greatly discounted. By then, not only DG's second and third-tier brands, but also your company Maggie’s brand cannot be turned over, and even ZAMON’s image will be affected. Then we will be defeated!"

Chen Zheng heard a sudden shock.

His sense of thrill afterwards is far better than that of Charles this afternoon.

Because he has always had a doubt in his mind, a vague idea-why was it not too early or too late to be sincere, but when he put this large number of casual bags off the production line, he first launched a new brand? As a result, a large amount of his inventory died in the warehouse, and the cash flow was completely broken. If it were not for DG to acquire this opportunity, Chen Zheng must have gone bankrupt now, and he might even be jailed because he was unable to pay his debts.

Now that Charles is so a little bit, he suddenly figured it out-Li Zhicheng must have secretly controlled all the movements of Si Meiqi, or through eyeliners or other methods, so that the timing of the attack can be so accurate.

This man is too cruel. He made up his mind to let him lose his reputation and turn him over!

And what Charles said just now is not without reason. Since Li Zhicheng can accurately control his production schedule, it is likely that he also understands the quality problems of this batch of products. This will really give them a fatal blow in the near future, as Charles said.

Chen Zheng also shuddered in cold sweat.

Charles saw his expression and knew that his words worked, and he did not hold him accountable for the time being, but solemnly said: "Ben, please handle this matter immediately."

Chen Zheng nodded: "I must deal with it immediately."

Charles was satisfied.

The two discussed again in the office. At first, Charles believed that all products sold should be recalled to compensate consumers for losses, but Chen Zheng strongly disagreed. He believes that the package does not show much problems in appearance, consumers may not be able to find out. And DG has just entered China, which will seriously damage the corporate image.

Charles felt very stunned, because he felt that he should be recalled if there was a problem, which completely violated his usual principle of integrity. But he really can't take corporate image risks.

At this time, Chen Zheng persuaded him: "Charles, you must be accustomed to the Chinese way of competition when you go into the countryside. You have noble ethics and others use conspiracies and tricks, and you will suffer a great loss."

In the end, Chen Zheng came up with a once-and-for-all solution: to sell that casual bun brand to other small businesses in secret at a low price. It is best to be a township enterprise.

Because the quality of their products has never been better than that of a giant like Majestic Aida, they will not pick on this batch of products. Moreover, their corporate image has always been poor, and their strength is weak. If they have problems in the future, they can naturally put the blame on them. The black can also be said to be white, they have no power to fight back.

Charles was applauded, and things were settled. It was only a few days later, when Charles thought of this "very despicable" practice, he still felt a little ashamed in his heart.

But as time went on, he slowly forgot. Later, when I think about it, he also feels nothing. In China, he has to be flexible to adapt to this immature but extremely fierce and brutal market.

——

Ten days later, the casual brand was successfully sold.

Chen Zheng did not show up in person. According to the subordinates who were responsible for this matter, he bought the brand as a small farmer entrepreneur who was rustic, and he was “very satisfied” with the quality. Subordinates visited his factories and enterprises, and the products were basically sold to domestic third-tier cities and towns. It is very safe and will not affect the main market of Si Meiqi.

Even if this matter is resolved temporarily. But now, Chen Zheng is facing a new problem.

Because according to the careful estimation of the confidant, after selling the leisure brand cheaply, Si Meiqi will not achieve the set performance target by the end of the year. Even though the ZAMON brand brought Simegi in the next few months, the loss in the early stage was too great, and I was afraid that it would be difficult to turn the tide.

According to the management agreement signed by both Chinese and foreign investors, if Si Meiqi failed to achieve his goal for two consecutive years, Chen Zheng would have to leave get out of class.

This situation annoys Chen Zheng very much. Because who knows whether Charles will trip him up next year? This foreign devil is very good, and now he has learned badly, and he has started to send someone to spy on him.

After painful thinking, Chen Zheng had a bold idea.

For him, keeping Simegi and his position is more important than DG China's overall performance.

He decided to kill two birds with one stone.

——

A few days later, Chen Zheng went to Charles's office again. But this time, he took the initiative. Hurry and dignified look.

He didn't even knock on the door, and ignored the obstruction of the secretary. He rushed in, slapped the table, and shouted angrily: "Charles, we've been forgotten by Ada!"

Charles was very surprised.

Chen Zheng immediately explained the "original reason" to him.

According to him, early this morning, he received an urgent report from the Production Management Department, claiming that the production line was manipulated. The latest production of a large number of DG brand leather bags off the production line, all have quality problems.

Charles was shocked and speechless.

The two quickly rushed to the workshop and looked at the pile of substandard products. Charles was so heartbroken and angry that he could not speak. The two called to monitor the video, but found that it had been dealt with by others, and no illegal operations or suspicious characters were photographed at all.

Charles was very, very angry. He had never met such a shameless competitor. But he still felt a bit wrong in his heart, so he asked Chen Zheng: "Are you sure Aida did it?"

Chen Zheng nodded: "Of course. They used to do this when we competed. And Li Zhicheng, what can't be done? That Lin Qian is not a good thing. Look at the advertisements she planned, how shameless! This one Things don't come sooner or later, our business has just started, and it's coming soon. Their intentions are very obvious. If it's not that I discovered early, I'm afraid that all products will be damaged by them!"

Charles was fully convinced, and nodded bitterly.

Chen Zheng asked again: "Is this incident reported to the headquarters immediately?"

"No!" Charles blurted out almost immediately.

In recent days, the market momentum has been very good, and DG has a tendency to evenly compete with Chinese companies. He has also just received a commendation from the headquarters and is about to take a critical second step. If this incident breaks out, the headquarters will blame him for his poor management, and the various support policies may only be discounted.

Chen Zheng smiled secretly, all he wanted was Charles' concealment, so that the handle fell into his hands. The future will be a grasshopper on a boat. As long as Charles is safe, his status will surely be stable.

He asked anxiously again: "What should I do?"

Charles interrupted him: "I will deal with it! Although there is something wrong with this batch of goods, it is only a sub-brand problem. We can postpone its launch without affecting the overall strategic layout-it is so decided."

"Okay, you still have a long-term view." Chen Zheng showed a helpless look.

After a while, Charles suddenly looked up and asked him: "You said last time that publicizing the relationship between Lin Qian and Lin Mochen can effectively combat Aida and Li Zhicheng... what are you going to do?"

The author has something to say: Happy weekend everyone~

Palace fight of men in small theater

At a very coincidental opportunity, the three men sat together.

The reason was that Bo Jinyan and his wife came to Lin City and they came to visit Ji Bai and his wife. And Lin Qian just happened to promise Xu Xu to eat.

Xu Xu considered the matter entirely from the perspective of convenience, and did not tell Ji Bai to make a final decision-let the two of them come together as a guest at home, and she would not have to spare two days.

In Xu Xu's view, Lin Qiang was a very fair-minded grandfather—she only looked at her heart, and intuitively ignored Lin Qiang's delicate and delicate appearance; and Jian Yao was a weak and gentle master. From a psychological point of view, they should be very compatible.

As expected, the two women hit it off as expected.

Then they took Xu Xu to go shopping, leaving three men at home to drink tea and watch the news, and... wait for their wives.

Go back to Xu Xu's living room.

Ji Bai was the master, and he brought the tea politely. First take a look at Bo Jinyan, who has occupied his seat and sits on the top right of the upper right. This guy has always claimed himself as Xu Xu's teacher, so he never came to their house.

Ji Bai left him alone.

Like a child, a childish man does not need to be in charge. The more rebellious the more.

He glanced at Li Zhicheng again. When the two belly blacks exchanged glances, they felt the same kind. At the same time smiling, naturally chatting.

Let's talk about the recent commercial development of Lin City; and talk about social security. He appreciates his restraint and calmness, he appreciates his loyalty and sophistication.

As for Bo Jinyan...

Li Zhicheng had heard of this man long ago. But he has no interest in any detectives.

Originally, with his character, he would greet him politely. But when he walked in the door and nodded at the man...

Bo Jinyan walked past without looking straight at him, just like he didn't see him.

So Li Zhicheng did not rush to deal with him.

The two belly blacks chatted for a while, and Li Zhicheng accidentally mentioned his wife: "Listen to Lin Qian..."

Bo Jinyan, who was still playing with his mobile phone, suddenly looked up at him, "Lin Qian?"

Li Zhicheng: "What's wrong?"

Ji Bai was also a bit surprised.

Bo Jinyan suddenly smiled: "Oh, you are Lin Qian's husband. Jiu Yang."

Then glance at Ji Bai again and continue to bow down to play the phone.

The two men in the room who are both attentive and emotionally intelligent have broken the table, and immediately felt that there was something in Bo Jin's words.

And it's never a good word.

That cloudless breezy tone, the proud look.

The smug expression of "a group of men who are not as good as me" that flashed and could not be concealed...

This made Ji Bai and Li Zhicheng, and at the same time remembered a very similar scene.

One day, his wife said to him-

Xu Xu: "Her husband, it turned out that Bo Jinyan was talented in bed. I underestimated this master."

Lin Qian: "Her husband, I always thought you were talented. It turns out that there are people outside the sky and people outside. Don't be discouraged... Puff... Hahaha!"

...

At that end, although Bo Jinyan still looked at the mobile phone, he unknowingly hummed a minor key.

Obviously very proud.

The two belly blacks glanced at each other for a moment.

Then Ji Bai first spoke and started talking about physical fitness.

"I heard you were in the army before?"

"Yes."

"Yes, I always admire the soldiers. Go to the weight training next time?"

"No problem. With or without family members?"

"It doesn't matter." Ji Bai smiled. "I can run with her on my back."

"Okay. I'm fine. But I can only practice during the day, and to accompany Lin Qian at night. She is so entangled." Li Zhicheng smiled.

"That is of course, so is my wife. Then go to Leyan Mountain in the eastern suburbs. You can live in the farmyard at night. The scenery is very good. Women will like it and it is romantic."

The alliance is reached.

The two looked at Bo Jinyan at the same time and Li Zhicheng spoke lightly: "Mr. Bo, are you together?"

Bo Jinyan: "..."

You naive military police with well-developed limbs!

^_^