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Inspur blog.

The novel version of "Blue Life and Death" has been updated on Lu Chen's blog for 20 days, with a daily update of 3,000 words. It has now reached 60,000 words, which is exactly the content of 4 episodes.

There are not a few bloggers who update novels on Inspur blogs, whether it is for personal hobbies or want to attract fans through blogs. Blog novels have become part of online literature.

The domestic network literature began in 2000, and has now developed into a considerable industry. There are dozens of large-scale literary websites, especially in recent years, ip has created a large number of bubbles, which further pushed up the popularity of online literature. Top online writers can reach tens of millions of dollars annually.

But precisely because the value of ip is getting bigger and bigger, most literary websites are very tight on copyright. Contracts signed with the authors often include all copyrights, so many authors who are unwilling to be restricted transfer the platform to More open and free blogs, forums or Fetion circles.

Of course, losing the support of a mature platform and trying to make money by selling copyright is also very difficult.

Lu Chen updated "Blue Life and Death" on the Inspur blog, mainly for the propaganda and creation of this TV drama, and secondly paving the way for publishing solid novels.

The domestic physical novel is a real big market. Compared with the piracy on the Internet, the publishing market is in good condition. There are many people who have hundreds of millions of entries.

"Blue Life and Death" was updated on the Inspur blog, mainly attracting Lu Chen's fans, especially those who like this urban emotional theme.

This part of the fans, in fact, not many.

So at the beginning, Lu Chen’s novel blog posts were not high in clicks, forwards, and comments, but gradually, the popularity was getting higher and higher.

The main reason is that the story of this novel is very strong. Especially for the girls, the fate and entanglement of the mismatch between the protagonists will be deeply attracted to them, and they will be read and commented every day.

Many female fans have become free waters, and they spontaneously distributed the collated chapters to major literary forums. And established the "Blue Life and Death Love" novel.

In the case that Lu Chen and Lu Chen Studio did not deliberately pay attention, the number of members of the "Blue Life and Death" novels actually exceeded 50,000, and the number of posts reached hundreds of thousands, which is no weaker than many popular online novels.

The spread of the novel has in turn attracted a lot of road powder, which in turn has boosted the public's expectation for the TV series "Blue Life and Death".

December 1. Lu Chen, Chen Feier, Gande Brothers Films and Haijin Satellite TV also posted news on their respective blogs, saying that "Blue Life and Death" officially signed Haijin TV and will be on Saturday, December 12 at 8:30 pm. The first broadcast of the TV station!

This news, for many Lu Chen fans and "Blue Life and Death" novel fans, really has a long-awaited meaning, "Blue Life and Death" quickly boarded the hot home of the wave blog Search the list.

On December 2nd, the two big v and two official v, at the same time released the "Blue Life and Death" first trailer.

In this 3-minute trailer, "Your Eyes" is officially lit as the theme song!

The propaganda campaign of the TV series "Blue Life and Death" has been fully launched.

The domestic film and television industry has been unprecedentedly prosperous, and a large amount of funds have poured into it. Competition can be said to be fierce.

A TV series, even if it is a big director, a big star, or a big ip, it is unthinkable if there is no propaganda, and neither party will do this stupid thing.

The wine is not afraid of the deep alley, it is already in the past. The days when a TV drama was tens of dozens of ratings 20 or 30 years ago has already become history. Now it is a new era of national marketing!

In the past, Lu Chen updated the novel on the blog, and the news that Chen Feier joined the actress in advance was actually part of the TV drama marketing.

But these are all small things.

Want to compete for ratings, this level of publicity is not enough!

So Lu Chen Studio, Chen Feier Studio, Gande Brothers Film and Haijin Satellite TV representatives sat down again. Consultations were held on the promotion.

Although the propaganda channels of investors and broadcasters are different, it is very important to coordinate and unify, so as to avoid the occurrence of propaganda misplacement or conflicts, and save money to maximize the publicity effect.

The exchange meeting was held in the hotel of Jinling Film and Television City. Lu Chen and Chen Feier, who are in the intense shooting, have taken time to participate.

The focus of the discussion is not only on the promotion of funds and the investment in scale, but also on the promotion strategy.

The publicity strategy is really very important. A good publicity plan can make 10 or even 100 pieces of publicity for one dollar of investment, and vice versa.

Especially in today's Internet age. The public has long been accustomed to the various indiscriminate bombings of the media, and it is not surprising that the hype is endless. The online pusher's job is getting more and more difficult.

So you need to brainstorm and think about new ideas.

After all, the early publicity time is very short.

Zhang Jie proposed: "Would we just speculate about Lu Chen and Feier's scandal?"

Zhang Jie’s real name is Zhang Wei. She is Chen Fei’s assistant and has been with Chen Feier for more than ten years.

She is not the first assistant of Chen Feier, but she is undoubtedly the most trusted person.

The 40-year-old middle-aged woman has a plain appearance, speaks whisperingly, and usually has few words, but her support and help to Chen Feier is beyond the reach of others. Therefore, Chen Feier attaches great importance to her opinions. .

Zhang Jie also attended the meeting and put a bomb at the opening.

Everyone's eyes were instantly focused on Lu Chen and Chen Feier.

Mostly agree and expect.

Whether it is film and television or entertainment, the use of gossip to speculate in the promotion of film and television dramas or albums is entirely a routine means, and often is a hundred test Bailing, always able to win eyeballs.

Some celebrity artists are even happy, and whenever the new drama is about to be released, it will be anecdote.

Although the vast majority of netizens have been tired of aesthetics, but every time they see this gossip gossip, they always habitually open to see, and then reviled and mocked.

The beggars don’t care at all because the effectiveness of the promotion is achieved and the cost is very low.

Many entertainment media are very happy to hype, even if it is free.

The most important thing is that Lu Chen and Chen Feier have the basis of speculation. One talented person, one after another, has had anecdotes before. Now, cooperating with a TV series, it is normal to make a new anecdote.

And the most money.

You don't need to stuff a red envelope for the reporter. As long as you reveal the wind, there are definitely a lot of paparazzi heard. If you give up the advertising fee, the headline is proper!

In fact, there are many paparazzi in the shooting scene of "Blue Life and Death".

But the premise is that Chen Feier is willing.

Among the people present, Chen Feier has the highest number of coffee, she has a natural voice, so that everyone must listen carefully, no one can ignore her opinion.

As a person close to Chen Feier, Zhang Jie made such a suggestion because she knew that Chen Feier would not object to this incident: Lu Chen!

In fact, her proposal is also in the wind, and smart people will naturally understand the meaning contained in it.

The presence is basically smart people.

Chen Feier hesitated and turned to look at Lu Chen.

As Zhang Jie thought, Chen Feier was not disgusted with the scandal and wanted to listen to Lu Chen’s opinion.

Under the gaze of everyone, Lu Chen shook his head and said: "Don't hype the scandal."

Lu Chen certainly understands the benefits of hype, but he doesn't like this kind of hype, and he doesn't like it.

Chen Feier’s eyes flashed with a smile and asked: “Do you have any good ideas?”

She understands Lu Chen’s mind.

Lu Chen thought about it and said: "We have a publicity campaign on the blog."

that's it?

Everyone looked at each other and they were disappointed.

With the help of blogs, it is a routine in the routine, and there are many activities on the blog, especially the lottery.

It’s attractive to get a lottery, but it’s very general when it comes to results.

Most of the netizens are running for prizes.

Lu Chen continued: "My idea is to engage a couple to cover sho!"

“The cover song is the theme song of “Blue Life and Death Love”, “Your Eyes”. You can enter the cover video through your personal blog. The prize can be a high bonus, or a romantic romantic couple in Europe, even in In the "Blue Life and Death", the guest is a small character."

Couple cover sho?

Chen Feier’s eyes are bright and bright. This idea is really fresh!

The bonus prize is the second, the key is to closely follow the propaganda theme of the TV series, there are also selling points and connotations.

Such activities are not kitsch and vulgar, warm and romantic, and certainly attract many people to participate.

That publicity effect will be there!

And the cost is not high, even if it is a romantic couple in Europe, it is only tens of thousands of dollars.

Lu Chen continued: "As for the judges, I and Feier's sisters can also take the participation of Fei Shi records, and also promote the new record of Fei's sister!"

Chen Feier grinned and said: "I can ask Lin to help out and let him be a judge."

Zhang Jie smiled and said: "Then it will soon become half of "Singing China"."

Lin Bige of Chen Feier’s mouth is of course the music director Lin Zhijie of Fei Shi Records. Both she and Lin Zhijie are judges of “Singing China”, and Lu Chen is the winner of the singing.

It is said that it is half a game of "Singing China", and there is really nothing wrong with it!

Lu Chen proposed that Chen Feier support, and this idea is really good, and immediately decided on the decision! ——

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[Immediately 515, I hope to continue to impact the 515 red envelope list, until May 15th, the red envelope rain can give back to readers plus promotional works. One piece is also love, definitely better! 】(To be continued.)