Beijing, cbd Central Business District, Maxi Advertising Company.

The morning sun shines through the large-format floor-to-ceiling windows and falls into the office of Zhuang Jingwei, which is bright and warm.

The creative director of the Vision Advertising Company sat in a soft chair and took a sip of the coffee that the assistant had just brewed. The whole person seemed to be warming up.

But the fragrant coffee did not help to alleviate the depression in his heart, and the frowning brows never disappeared.

Even the newspapers that are often seen every day are unintentionally picked up.

despair! despair!

The door of the office was gently slammed, and Zhuang Jingwei put down the coffee cup and said, "Come in."

The door was pushed open and the beautiful female assistant came in: "The director, the Chinese car and the people in the Lu Chen studio are here, and the general manager will let you attend the meeting in the past."

Zhuang Jingwei nodded: "Know it."

He restarted the coffee cup again.

The female assistant hesitated, but reminded: "The director, the general manager let you go immediately!"

Zhuang Jingwei squinted and said: "I know, you only have a general manager in your eyes, no, right?"

The 40-year-old man’s fierce appearance is still quite scary, but the female assistant is not afraid at all. She vomits and licks her tongue and smiles: “If you want to listen, the general manager’s words, I have to listen. I will go with you, I heard that Lu Chen himself has come."

Speaking of Lu Chen, she simply shone her eyes: "I don't know if he is a real person on TV!"

There is no doubt that this is also a fan of "Blue Life and Death".

Zhuang Jingwei stunned and frowned, and waved and said: "Go and go, I will pass!"

Zhuang Jingwei's assistant is his niece. Now he is still a senior intern. Follow him just to learn something.

Shantou is usually used to being used by the family, and he is not afraid of him. It is useless to reprimand his face.

Therefore, Zhuang Jingwei decided to wait for her internship period to be sent away. It is really impossible to wait!

When I heard Lu Chen’s name, Zhuang Jingwei’s mood was a bit worse.

Who is Lu Chen? He had only heard of it by chance. Now he knows clearly what kind of music talent, new generation singer, and just starred in a TV series with high ratings and his prostitute. They are all overwhelmed.

As the creative director of the advertising company, Zhuang Jingwei has met and played a lot of star artists, but he has never seen Lu Chen so self-sufficient!

The cause of the incident stems from the contract between China Motors and the advertising company. The domestic top 100 company entrusted the advertising and marketing business of the new station wagon listed this year to the advertising company, and selected Lu Chen as the brand endorsement.

Celebrity endorsement advertising is commonplace. However, after understanding the needs of customers, Meishi Advertising began to carry out related advertising planning. The primary focus is on the advertising film of China Vision.

When Zhuang Jingwei squandered this advertisement, when it was initially conceived, there was a news from Zhonghua Automobile that it was Lu Chen personally editing an advertisement demo!

When I heard this news, Zhuang Jingwei thought that he had got it wrong, a singing star, and an artist who had just debuted. He wanted to design an advertisement for Zhonghua.

Not only that, Chunghwa Motors hopes that the advertising will take Lu Chen’s creativity seriously, and a tripartite discussion meeting will be held for this group of cold doors. The location will be placed in the company.

Zhuang Jingwei feels that his professional ability has been seriously challenged, and he can't bear it!

If Lu Chen originally studied art design advertising, it would be understandable. According to Zhuang Jingwei, the entertainment circle rookie is a computer in college.

Computers and advertising can't be said to have nothing to do with it, but it's really two different things!

Nowadays, the so-called advertising demonstrations are taken to the company, and what is the difference between them and the door-to-door? If the insider can pinch his nose and recognize it, he can be a layman.

The most important thing is that Zhuang Jingwei's creative thoughts may be in vain, so how can he not be depressed?

The most irritating thing about the advertisements is that they encounter the customers and do not understand their own opinions. The creative ideas of the company's design refer to the interference of the hands and feet, and finally come out with a nondescript.

However, annoyed and angered, Zhuang Jingwei can not play capriciously, unless he gives up the job, otherwise it can not violate the general manager's orders.

But on the way to the conference room, he secretly made up his mind and must make his own voice!

In the conference room of the company, it is already full of people.

Zhuang Jingwei saw the person in charge of the Chinese car, met his colleague, and also met Lu Chen.

Among all people, Lu Chen is undoubtedly the most conspicuous existence. He is tall and young and handsome, and his smile is warm and cordial. Even if he is prejudiced, Zhuang Jingwei has to admit that he is a very attractive star.

This kind of star has its own gas field, which can make those fans fascinated.

For example, the gimmick sitting next to the general manager, the eyes are shining brightly, and the difference is directly rushed to the signature for a photo!

"Zhuang Director is here."

Seeing Zhuang Jingwei coming in, Cai Jin, the general manager of the company, gestured and said: "Come and sit down here."

At the age of 35, Cai Jin joined the Vision Advertising Company seven years ago. The overseas returning elite has moved to the throne of the general manager, and will also bring the company into the ranks of 10 4a-level advertising companies in Beijing.

On the management of his skills and ability, Zhuang Jingwei also admire her.

He sat down in his position.

Cai Jin gave Zhuang Jingwei a look in a hidden way.

Zhuang Jingwei understands what she means.

In the management of Maxim, Cai Jin has always been adhering to an important concept in the service industry. That is to treat customers with two elements. The first point is that "customers are always right". The second point is "if customers are wrong, Then please refer to the first point."

This is in conflict with Zhuang Jingwei's professional philosophy, but it turns out that Cai Jin is correct. Advertising is like dancing with a beggar. You must find the most suitable balance under the shackles of policies and regulations and customer requirements. And then jump out of the wonderful dance.

The importance of Chunghwa Motors to the company is unquestionable. Cai Jin is obviously worried that Zhuang Jingwei, who is somewhat stubborn and stubborn, will conflict with the customer's requirements in the creative conception of the commercials.

The attendees were all in line, and Cai Jin closed the door of the conference room and opened the computer projection equipment.

She straightened her waist and said with a smile: "Today we are looking at the advertising company. I am very happy and honored to organize the demonstration meeting of the China Vision RV commercial. First of all, I welcome the Chen of the Propaganda Department of the China Automobile Group. Manager Hong"

The general manager of this Vision Advertising Company is graceful and graceful, and the speech is soft and whispered. He listens to people who feel like a spring breeze, but no one who knows her can dare to underestimate her ability.

"Welcome Mr. Lu Chen, he is also the star spokesperson of the vision!"

Lu Chen stood up and bowed to the crowd.

He gave his own endorsement of the wagon editing mv commercials, but Zhuang Jingwei did not want to fish through the door to kick the pavilion. This symposium was proposed by the Chinese autos after seeing the demo.

The reason why the location of the discussion is to be placed in the advertising company is because this part of the advertising business is entrusted to the 4a-level advertising company to complete, and China Automotive also needs to take the professional advice of advertising.

When the applause of the courtesy welcome disappeared, Lu Chen continued: "In response to the requirements of Zhonghua Motors, I created a song for the first commercial of the vision. In addition, I also used the material on the Internet to edit a section of the song. Mv"

He smiled and said: "I am a layman in advertising. This mv is very rough. It just represents my own personal thoughts. So I would like to give professional advice and work together to complete this cooperation!"

"Thank you!"

This time, the applause in the conference room was very warm and sincere, and even Zhuang Jingwei also drummed a few times.

Lu Chen’s remarks made him feel better about the former. At least Lu Chen was very polite. Although his behavior was a bit too much, his attitude was modest and he did not take himself for granted.

This is in line with his identity brand spokesperson, not the planner!

After Lu Chen’s speech ended, Cai Jin asked the assistant to turn off the lights in the conference room and play the demo through the projection.

The general manager of the advertising company is also very curious. I don’t know what Lu Chen’s work is, which allows the Chinese auto industry to abandon the initial plan proposed by him and choose a creative idea of ​​a layman.

The next moment, a colorful picture appeared silently on the projection screen.

The deep, wide and empty prairie is vividly displayed in the eyes of everyone. Only a straight road inside the lens leads straight into the distant sky, which makes people feel an indescribable shock.

Those who like to travel or scenery recognize it at a glance, which is the famous Qingzang Tianlu.

Then the camera slowly pulled up, an off-road vehicle appeared in the picture, and drove alone in the distance, the music prelude sounded softly, and Lu Chen’s voice.

The ethereal seems to come from the sky.

"Kneeling, on the road,

Are you going to go viavia.

Fragile, proud,

That was what I looked like.

Boiling, uneasy.

Where are you going to viavia.

Mysterious, silent.

Are you really listening to the story?

......"

The light and shadow flow switching screen, the people sitting in the conference room, in the singing voice unconsciously caught in the unique atmosphere created by mv.

The name of this song is called "The Ordinary Road"! ——

Note: "Ordinary Road" lyrics: Han Han, Pu Shu / Composer: Pu Shu.

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