Yucheng, College Road.

On Saturday, the weather in Yucheng is particularly sunny today, and the sunny weather is right, so the business district around the College Road is full of excitement, and students from several nearby universities come out to shop, play, and date.

Xinhua Bookstore, located in the golden location of Xueyuan Road, is full of people. Every weekend, many students will come here to buy teaching materials and tutorials, or look at the new books that have just come out. Usually, the second floor of the bookstore is on the weekend. There are writers signing.

In the era of the Internet, the business model of Xinhua Bookstore has also undergone great changes. In addition to selling books, it has also carried out various operations. In the bookstore that has been rebuilt and renovated, there are cafes, milk tea ice cream shops, and various kinds of shops. Audio-visual equipment is even a toy.

In the past, radio, mp3, genuine tape, cd, dvd, etc. are the best-selling products in the bookstore, but now there are very few people who buy cd, everyone is used to buying and downloading digital music on the Internet.

Therefore, the size of the display cabinets for selling these products has shrunk to the corner, but it has not died. Because most of the singers out of the album, they often use the channels of Xinhua Bookstore to sell physical cd and peripheral products.

In the past, those tape-receiving machines have now been replaced with more beautifully packaged u-disks, cd sets, dolls, hand-made, etc., as well as large-scale star posters.

[The original dream of Tong Xinyao's debut album was released! 】

Today, the propaganda theme of the Xinhua Bookstore audio-visual entertainment exhibition area of ​​Yucheng College Road is clearly expressed through the high-hanging color posters, color spray banners, roll-ups, etc. above the counter.

But for the name of Tong Xinyao, many people are unfamiliar and have little interest, but many students recognize the smiling girl in the poster.

"Tong Xin Yao, it seems to be the third place in the good voice of China!"

"Yes, I have seen her singing, not bad."

"Wow! Is she releasing a new album now?"

At the time of discussion, the large-screen TV hanging on the wall of the exhibition area switched the picture, and the beautiful music melody was poured out from the hi-fi speaker.

"If pride is not taken coldly by the real sea,

How can you know how to work harder?

Only go to get away.

If the dream never fell on the cliff,

A thousand,

How can you know who is persistent,

Has invisible wings.

Put tears in my heart,

Will open brave flowers,

Can be tired,

Close your eyes and smell a fragrance,

......"

Inside the TV, a young girl is running along the path full of flowers. She is wearing a ponytail, and her face is full of glittering sweat on her forehead. Although she is tired, her eyes are bright and full of firmness.

She greeted the wind, and sang along with the singing. There was a picturesque Mediterranean in front, and a Greek stone house standing on the beach...

first dreams!

The refreshing and full of vitality of the song, quickly spread throughout the book city, mv pictures appeared on all TV screens, attracting the attention of men and women who are in the book city.

Today, the customers who visit Xinhua Bookstore are mainly students, many of whom are young people in their 20s. They are the first to hear this song that is full of inspirational spirit.

"...

The original dream is clenched in the hand,

Most want to go,

How can I return in the middle of the road!

The initial dream will definitely arrive.

Realized a real desire,

Can you count on heaven!

......"

The song is telling people that no matter what difficulties and frustrations they encounter, as long as they persist in their "original dreams" and recall the efforts they had made to realize their dreams, they will never give up.

Only by striving to stick to your dreams can you realize the day!

The youthful flying is the most time to dream. This song undoubtedly touches the hearts of young boys and girls, the impassioned melodies, and the lyrics that make progress, which will undoubtedly impress them.

Unknowingly, the audio-visual entertainment exhibition area on the second floor of Xinhua Book City has surrounded many customers.

On the big poster, Tong Xinyao smiled at everyone, full of sunshine and confidence.

......

On December 16th, Chen Yingyao’s first solo album, “The Original Dream,” was signed by the company’s signature artist, Tong Xinyao, and was released on the Xinhua Book Company across the country, and the digital version was simultaneously sold in Fetion.

As early as last month, this album started a crowdfunding campaign in crowdfunding network. Because there is a signboard that Lu Chen personally supervised, so the crowdfunding pre-sales results are quite good, ranking among the newcomers who debut this year. Forefront.

Compared with the crowdfunding pre-sales, the online sales performance of the next three days after the next day is the key to determining the future fate of this album. Chenfei Media has also carefully prepared for this.

Unlike many well-known entertainment record companies in the industry, before the release of the album, Chenfei Media did not carry out large-scale high-intensity promotion of Tong Xinyao, or hired a professional public relations company to speculate.

This makes people feel that Chen Fei Media does not seem to attach great importance to Tong Xinyao, and is unwilling to spend a lot of effort on marketing.

There is even a rumor in the circle that Chen Feier does not want a new person in the company that can threaten her status, so she will not invest too much in Tong Xinyao, and she must suppress Tong Xinyao.

This kind of rumor actually has a market, and even some unruly media are exposed with hidden brushwork.

But whether it is Tong Xinyao himself or the employees of Chenfei Media, this rumor is completely nonsense. The company has no strong propaganda, but there is a lot of investment in this album.

In the album, several songs including the title song "The Original Dream" were taken in Crete, Greece, a world-famous tourist destination. It took millions of this investment alone!

There is no hype, but the production is unambiguous, and the sales terminal in Xinhua Bookstore is very expensive. It can be said that the good steel is used in the blade.

On December 17th, the "First Dream" 24-hour sales results were released. Among them, cd records included a total of 37,560 sets of commemorative sets (receipt) and 51,350 pieces of Fetion music sales!

This achievement came out immediately and caused quite a stir in the industry.

The sales of the previous physical albums were not so much fuss because of the crowdfunding, but the sales of digital albums over 50,000 were quite eye-popping.

It should be known that Lu Chen launched his debut album "You at the Same Table" a few years ago. The 24-hour sales of Fetion Music is only over 60,000.

People seem to see that a new star of music is rising! ——