Rebirth 1999: Opening the Age of Black Technology

v1 Chapter 766: Explosive models covering all age groups

Latest URL: When Wen Qi got the data, some couldn't believe it.

Compared with the original Nokia or today's Apple, the sales volume of more than 1 million units a month is actually not a lot.

But compared to the poor sales on the sales day, it is already a huge improvement.

Wen Qi went to the colleagues in the marketing department to verify the sales data again.

After detailed verification, it can be confirmed that the sales data of these 1.033 million mobile phones is no problem.

And through analysis, it is found that most of the buyers of mobile phones are in first- and second-tier cities.

That is to say, Hanhai mobile phones have been recognized by the citizens of more economically developed cities.

This time Wen Qi became more excited.

The improvement in sales means that more people will use Hanhai mobile phones.

And when more and more people use it, they are also willing to share their experience of using mobile phones with those around them.

Either praise or criticize, but no matter what kind of attitude, at least users can actually experience the effect of using the mobile phone.

This is a very intuitive feeling, instead of feeling far away from yourself like watching a press conference.

Wen Qi quickly printed out the background data and sent it to Chen Xiao's office.

At this time, Wang Xiang was in Chen Xiao's office, and the two were discussing some things, while Jobs was still planning the marketing plan for Hanhai mobile phone.

Seeing Wen Qi's excited appearance, Wang Xiang certainly knew why.

Wang Xiang smiled and said, "Did you see the sales data in the background?"

Wen Qi nodded with certainty and said, "I just saw that the sales volume has exceeded one million units!"

After saying that, Wen Qi put the printed background data in front of Chen Xiao.

Wen Qi said: "As a domestic mobile phone, although our current performance is not as good as that of Xiaomi, which is also a domestic mobile phone, I think it is amazing to be able to sell one million in a month!"

Chen Xiao agrees with this.

One million units isn't much, but it's definitely a good start.

Moreover, because all the accessories of Hanhai mobile phone except the screen are produced by subsidiaries of Changtian Technology Group, the cost after mass production is extremely low.

The profit of Hanhai mobile phone is terrible, far exceeding the profit of Apple mobile phone, which is not comparable to that of Xiaomi mobile phone.

Wen Qi said: "The opinion of my colleagues in the Cultural and Propaganda Department (Hanhai) is that if we can make a poster with a sales volume of one million units suddenly, we will also publicize it in the major online presence portals and the media."

Colleagues from Hanhai Science and Technology's Publicity Department may also be choked up enough, so they made this suggestion.

But Chen Xiao said: "Is one million a lot? We currently have 20 million mobile phones in stock, and our factory is still producing them."

"It is estimated that after the end of this year, our total number of mobile phones should be able to reach 40 million to 50 million units."

"So one million is not a lot, even compared with the sales of the iPhone, it is not much. We are now deliberately promoting it. Does it mean that our mobile phones are difficult to sell, and selling one million units is worth celebrating?"

Wen Qi's excited mood immediately calmed down.

She felt that what Chen Xiao said was very reasonable. Before the press conference, Hanhaishou had stockpiled nearly 20 million mobile phones.

Its sales target is not just one or two million units.

It is to surpass Samsung and the iPhone to become the champion of global smartphone sales.

Now the sales of mobile phones have improved somewhat, and the monthly sales have exceeded 1 million units, but this is still some distance from the sales target of Hanhai Technology, so this matter is not worth celebrating at all.

I really made the poster, but it backfired.

Chen Xiao said: "But publicity must be publicized. Word of mouth from consumers must cooperate with our publicity, so that more potential consumer groups can learn about our Hanhai mobile phone."

In fact, Chen Xiao already had an idea in his mind on how to promote it.

Moreover, Chen Xiao's so-called publicity is not just asking a few celebrities to advertise this or placing advertisements on the Internet, but to really touch the souls of consumers and make them feel that if they don't buy Hanhai mobile phones, they will be at a disadvantage.

However, Chen Xiao still gave the right to speak to his subordinates.

Wen Qi said: "Actually, at the press conference, Mr. Jobs has already demonstrated many functions of Hanhai mobile phone to everyone. But I think some functions need to be more specifically demonstrated."

"For example, our Hanhai mobile phone uses a Seagull camera, and the 21 million and 48 million pixels of the camera are already higher than those of the iPhone and Samsung.

In addition, because our photosensitive base and photo algorithm are more advanced than these two manufacturers, the texture of the photos we take is already very good for ordinary people, and it is more than one level higher than iPhone and Samsung. . "

"We don't need to invite celebrities to shoot commercials, but we can let users post photos taken with our mobile phones on Weibo in various forums."

"I believe that many users who use other brands of smartphones must have some different feelings."

Chen Xiao nodded, Wen Qi's idea was very in line with the principle of market information dissemination.

If Hanhai Technology spends a huge amount of money to invite celebrities, or advertises overwhelmingly on major platforms, combined with the current sales, it will definitely give consumers a feeling-that is, Hanhai mobile phones cannot be sold, so it is so crazy. advertise.

However, if Changtian Technology uses some small technologies to drain or expose information that is beneficial to Hanhai mobile phones such as photos shared by users on forums or Weibo, then it will feel more real to users.

"Where's Mr. Simpson?"

"I have no better advice than to rely solely on the Internet when selling in Europe," Simpson said.

Since Hanhai mobile phone is not yet on the market in Europe, Simpson has no more suggestions.

Xia Guo's mobile Internet application is at the forefront of the world, so online shopping is more convenient, but Europeans are not. Simpson's suggestion is that Hanhai Mobile should follow the tradition and cooperate with European operators in the European market.

Chen Xiao also recognized this point.

The reason why Hanhai mobile phone is launched in the European market at night is because the current state of the Xia country market has not yet improved, and word of mouth has not yet been established.

After these two conditions are met, it will be a matter of course to go on sale in Europe.

Wang Xiang's suggestion is whether to give consumers more support in after-sales.

In this regard, Wang Xiang was deeply hurt by Apple. It takes more than 2,000 yuan to replace a screen on an iPhone, and it costs almost 1/3 of the price of a mobile phone.

Chen Xiao also agrees with this point: "Our current screens come from Sharp, and the cost is relatively high because they cannot be made in China, but as an emerging brand, if we want to open up the market, we must make some profit concessions. "

Chen Xiao made a decision and said: "At present, all users who buy Menhanhai mobile phones can enjoy free replacement of broken screens within two years."

Jobs was a little surprised by Chen Xiao's decision.

Jobs had some objections and said: "The screen is a relatively heavy part of the cost of a mobile phone, and because the mobile phone is a consumable item, it is normal to drop it on the ground or have some bumps."

"If we open this hole, the cost we will bear will be very large."

Jobs has made cell phones for so many years, so his opinion is very important.

But Chen Xiaoze explained with a smile: "Sir, what you said is very reasonable. If we only pay for the replacement of the screen from the perspective of selling mobile phones, the cost will definitely increase. After all, it is impossible for us to produce hardware according to 1 :1 ratio, it will definitely increase the purchase of screens by a certain percentage.”

"But looking at mobile phones is not selling mobile phones, but our ecological chain. I estimate that it will take 3 to 5 years to build a complete Yinghuo ecological chain with Hanhai mobile phones as the carrier. The place where we really make money is in the ecological chain. .”

In fact, this is a virtuous cycle. When users cannot do without the Firefly ecological chain, users can only use Hanhai mobile phones. At that time, it is no longer a problem to produce one more screen and one less screen.

Jobs has experienced so much, and he is not a stubborn person. He smiled and said to Chen Xiao: "Mr. Chen, Apple's plan is also to build its own iOS ecosystem. If there is no Hanhai mobile phone, I think the iPhone must be It could be successful, but not now."

After some deliberation, Chen Xiao could make a decision. In addition to the above-mentioned publicity programs, Yuedong Internet also held a season of hero glory. Each quarter is divided into a season, and users who can get the top 10 online can get 5 million to 500,000 rewards.

The winners of other divisions can also receive hundreds to tens of thousands of reward subsidies.

Yuedong Internet even held offline competitions in the cities of Shanghai, Yanjing, Jiangzhou, and Suzhou and Hangzhou, and the winners have generous rewards.

In order to cooperate with the publicity of Hanhai Technology, Firefly also launched two measures.

One is to allow data interoperability between the mobile version of the Firefly operating system and the PC version of the user operating system. The purpose of this is to facilitate office users.

The combination of mobile phones and PCs can provide great support to office workers

The second item is that Firefly issued an invitation letter to programmers around the world, inviting programmers around the world and corresponding application companies to actively build the Firefly ecosystem.

Whether it is an individual or a company, as long as the application you develop can be recognized by the Firefly OS application matrix, in addition to enjoying the layering that the application deserves, Firefly will also give developers huge rewards.

The highest reward is as high as 10 million!

The purpose of doing this is to actively mobilize everyone's enthusiasm, especially the enthusiasm of those grassroots technology leaders.

In the past, these programmers had to rely on large companies to survive, but now they can directly submit their works to Firefly and get rich remuneration.

This is also Chen Xiao's original intention when he designed the Yinghuo operating system. Only the mobile phones used by most people are good mobile phones, and only the systems and ecological circles jointly built by the public are good ecological circles.

Not to mention, these measures of Changtian Technology are very powerful. In addition, the sales of Hanhai mobile phones have continued to rise, and the reputation is getting better and better.

More than a month after the mobile phone was released, sales suddenly exploded.

In major office industries, Hanhai mobile phones and Shenzhou PCs have become standard configurations.

Because of the combination of these two artifacts, many employees' daily workload has been greatly reduced.

Employees are more able to exert their subjective initiative (lazy) at work, instead of spending a lot of time on mechanical and boring work as in the past.

Some media in the IT industry have also specifically visited offices in first-tier cities like Yanjing and Shanghai.

It is found that the penetration rate of Hanhai mobile phones and production PCs has reached 60%, and many white-collar workers used to choose to use iPhones, but now they are all replaced by Hanhai mobile phones.

In the film and television industry and the female user market, because of the super attractive appearance, thin and light body, super camera ability and photo processing algorithm of Hanhai mobile phone.

Hanhai mobile phone has also been welcomed by the majority of female compatriots.

On chatting tribes, WeChat Moments, and Weibo, girls post selfies or landscape photos. If you don’t use a super powerful SLR to shoot, then the photos taken and processed by Hanhai’s mobile phone don’t need P at all. As shown in the picture, its texture completely explodes all mobile phones on the market, including iPhone and Samsung, which are famous for taking pictures.

For many young men, the playability of mobile games represented by Glory of Heroes is much more enjoyable than Temple Run, Angry Birds, and Fruit Ninja on the iOS system.

"God Comes"

Games actually have two functions, one for playing and one for socializing.

Many games developed on the IOS platform are barely playable, but much weaker in some social skills.

But the hero glory of the firefly system has both, and the hero glory is directly bound to your instant chat account to log in, and you can find your friends as soon as you log in.

For the elderly, the Xiaoying voice assistant of Hanhai mobile phone is a good helper for the elderly in life.

In the past, it was very difficult for the elderly to use a mobile phone. Some elderly people could not even use a feature phone, let alone a smart phone.

The elderly do not need to touch the so-called applications on the mobile phone too much when using the Hanhai mobile phone. They can directly chat with Xiaoying by voice, so that Xiaoying can complete the functions that the elderly need to use.

In first- and second-tier cities, many children have bought Hanhai mobile phones for the elderly who live alone, not to mention that the elderly quite like it.

So, in the smartphone industry, a very strange phenomenon happened.

It has been five or six years since Nokia started the development of smartphones.

However, smartphones have always been insulated from the elderly~lightnovelpub.net~Many elderly people or their children buy mobile phones for their parents. The operation of mobile phones is very complicated, and the elderly don't even know how to make calls.

However, Hanhai mobile phone has no such phenomenon at all, and it is very popular among the elderly. According to a comprehensive survey of a technology website, among the users of Hanhai mobile phone, there are as many as 10% elderly (over 60 years old) users.

It is precisely because Hanhai mobile phone is very friendly to elderly users that it has a great reputation on the Internet and a lot of praise.

At the beginning of July, the peak season for mobile phone sales, the sales volume of Hanhai mobile phones in the whole network has exceeded 10 million units.

The inventories of many Hanhai warehouses in Rongcheng, Zhengshi, etc. were all sold out because they didn't have much in the first place!

This made the person in charge of sales in several large areas very anxious, and hurriedly called the marketing department of Hanhai Technology.