"Film Information".

"Jia Junpeng! Your mother called you to watch "The Gate of Rebirth"! Last month, similar words filled every corner of the Internet! I don't know how many Jia Junpeng actually walked into the theater under such a call. "Gate of Rebirth", last month as the annual Lunar New Year file, there are a lot of blockbusters and strong films. It is estimated that many people are watching "Gate of Rebirth", a movie full of earthy breath, which is ranked in the New Year file. , Laughing at this movie’s investor’s brain flooding! A production cost of less than three million, no big stars, big directors, and even screenwriters, are Internet writers who have written grass-roots novels. That’s it. This small-cost movie that is full of local turtles is, unexpectedly, and indeed ranked in the Lunar New Year stall...Under the joint strangulation of so many fierce films, it indeed, unexpectedly, actually won an amazing box office of 31.28 million..."

　　 "Popular Movies".

"Every year, there are one or two dark horses at the box office. Everyone must be used to it. But this dark horse is a breakthrough from the battle of "007 Royal Casino", "Disciples", "Museum Wonderful Night" and other blockbuster movies. Yes, I would like to ask, who else can be used to it?"

　　 "Cinema Illustrated".

""007 Casino Royale" collected more than 70 million yuan in February. I am not surprised because it is 007; "A Wonderful Night at the Museum" has collected more than 62 million yuan. I am not surprised because everything in the museum is alive! "I won’t be surprised if I won 65 million yuan and became the champion of the domestic film in February. It’s not my nerves, but the appeal of Liu Tianwang and others. What makes me strange is "The Gate of Rebirth", this production The cost is less than three million. Why can a small-cost movie starring Beauty and the Beast take away 31.28 million? Can anyone tell me why?"

　　……

　　Almost all newspapers, magazines, and TV shows related to movies have given exclamations to "Gate of Rebirth". The success of this movie is so strange!

　　According to the information from the survey, there is hardly any factor that might make the movie a big seller!

First of all, from the investment point of view, although its total investment is nearly 8 million, which seems to be a lot, its production cost is less than 3 million. The bulk of it is actually spent on the promotion of the movie. Only four movie trailers were made. It is even more difficult to find a website without the name of "Gate of Rebirth" on the Internet.

　　 Secondly, from the starring point of view, an ugly ghost named Cheng Bing, who knew his name before? Not only has he never starred in any movies or TV series, but most of the time he appeared as a villain in those movies and TV shows, and even the villain he played has never played the villain No. 1, no one remembers his name. As for the heroine, a female student in the Chinese opera acting class who has not yet graduated, she starred in a movie last year, but most audiences do not remember the name of the movie. As for her heroine, the audience will forget it after watching it. .

　　 Again, from the point of view of the director, a guy who only worked as an assistant director before, a few years after graduating from college, there are 100 such roles in the country, but there are always 80, and the name is unknown.

　　 Finally, the screenwriter-Wen Chou, was born in online novels. The mainstream society has no idea what kind of green this guy is. Fans who like his novels also disagree with his screenwriting ability.

　　 It is under so many unpopular circumstances that "Gate of Rebirth" is on fire! The fire is a mess! It's so hot for no reason!

　　 After the total box office of "Gate of Rebirth" came out, naturally many people seriously analyzed the real reason why it became popular.

　　 “Cinema Illustrated” analyzed like this:

"The reason why "Gate of Rebirth" became the biggest black horse at the box office in February! It can be said that it is accidental and inevitable! The reasons may be as follows: 1. The originality of this movie is very novel! The quality of the movie itself can be Remarkable! This should be the fundamental reason why it became popular! The idea of ​​this movie is that a small gangster who shows the scene of a nightclub, for an unknown reason, unexpectedly returned to his boyhood after his death. , I don’t know if anyone has used this idea in the history of movies, but at least most of the audience has never seen it before, so it must be novel! With novelty, it can attract countless viewers who are curious to kill cats!

　　 2. Thorough commercialization! When you watch this movie, if you are careful enough, you will find that apart from the protagonist Duan Cang's repeated frustrations and bad luck in the early stage, he is basically taking advantage of the rebirth in the late sixty to seventy minutes. , Make a lot of money, easily pull down a big `corrupt` official! Get together with the beautiful heroine smoothly! Think about it carefully, is this kind of plot a lot like a fully commercialized Hollywood movie?

　　 Three, the success of the main line! Many viewers may not have noticed. Why do you think this movie is wonderful and beautiful? After studying carefully, the editor suddenly discovered that the main line of this movie, or the emotional line is very positive! Duan Cang had failed so much before rebirth, and he was completely a bastard. Probably anyone who saw him at the first glance would feel disgusted! But after rebirth, through his memory clips, we gradually began to sympathize with his failure and fall. When he wanted to change his parents’ aversion to him and Jiaqi’s distance from him, we began to sympathize with him, and therefore, when we Seeing him step by step using his memories before rebirth, step by step to make money and step by step to solve the big `corrupt` official, we feel very happy! Excited for Duan Cang's success, and happy for Duan Cang's success!

　　 Fourth, the success of the role! When I watched this movie, I was just like everyone else. At first, I was disgusted by Duan Cang's ugly appearance. I felt that such an ugly protagonist had no sense of substitution at all! "Gate of Rebirth" chooses such an ugly male protagonist, at first glance it is definitely a big failure! But as the plot of the movie progressed, we found that we gradually fell in love with this character, and Duan Cang, with such an ugly face, and gradually, we also felt charm! The male protagonist is ugly, but the female protagonist is so beautiful! How many viewers felt like first love the moment they saw Jiaqi? I don't know, but I know I feel it! It is this ugly and beautiful character combination that makes us feel so refreshed when we see Duan Cang being liked step by step by Jiaqi! At that time, I was thinking, Duan Cang, such an ugly guy, would be able to chase Jiaqi after being reborn. If it were the editor, I would be reborn too... ahem! I think I can too!

　　 Five, the victory of propaganda! Many people have noticed that the production cost of this film with an investment of nearly 8 million is less than 3 million, but the promotion cost is as high as nearly 5 million! This is definitely a pioneering work in the film and television industry, which generally sets the publicity cost at about one-fourth of the total investment! Of course, at the beginning, people who knew the news must think that the investor's mind was flooded, and it is likely that not only did it enter the water, but it was also caught in the crack of the door! How can you invest in movies like this? Looking at the entire film and television industry, the publicity costs have just been set at 5 million, and it is all those that cost more than 20 to 30 million! "The Gate of Rebirth" does the opposite! It just happened! It's a success! I don’t know how many people are like me. At that time, I was surprised that there were four trailers for this movie. After it was released, there were overwhelming publicity on the Internet. For those who only need to go online, probably no one does not know the words "Gate of Rebirth". of! "Gate of Rebirth" has created a new term-cyber navy! "Gate of Rebirth" has created a lot of buzzwords, such as-Jia Junpeng! Your mother calls you to watch "The Gate of Rebirth"! With Rejoice, you are so confident! "

　　……

　　 The analysis of "Cinema Illustrated" seems to be very comprehensive, but "Cinema Information" still analyzes new reasons.

　　 "Many people in "The Gate of Rebirth" say that from the information, there is no reason for this movie to become a big seller! In fact, it is not! Why? The reason lies in the screenwriter of this movie-Wen Chou!

Many people may not have heard of the name Wen Chou at all, but for others, it is famous and famous!

　　 He has written novels and pop songs, and he has made remarkable achievements in each of them!

　　 Let’s talk about novels first. Wen Chou has written "The Doomsday Wasteland", "Legend of Masters", "Warlords of the Three Kingdoms", "Unlimited Killing" and "Magic Sword Eternal" which is being serialized!

　　 Its book fans ~lightnovelpub.net~ have spread across the two sides of the strait! At first glance, there are no fewer than a million fascinating books that have read his novels! His works are not only published in Taiwan and the mainland, but have also been adapted into audio novels, comics, TV series and online games! He is one of the famous "Central Plains Five Whites" on the largest website of online novels-Qidian Chinese.com! Those who read online novels have never heard of Wen Chou, just like those who read martial arts novels, don’t know Jin Yong and Gu Long! Seeing this, someone might ask: Is Wen Chou so powerful? right! He is so powerful!

Let’s talk about the popular songs he created-"Sweet and Sour It's Me", "Did anyone tell you", "Invisible Wings", "Painted Skin", "Beijing, Beijing", "Back in Time", "In Spring", "Blooming Life", "The Brightest Star in the Night Sky" and so on. After seeing so many familiar song titles, don't you still have an impression? Does anyone think Wen Chou is not so powerful? right! He is so powerful!

　　 His book fans and fans are definitely millions, tens of millions! These book fans and fans may not be optimistic about the first movie written and invested by him before, but when everyone sees countless praises about this movie on the Internet, on TV, in newspapers, and magazines, these people will Wouldn't you go to the theater to have a look?

　　 For Wen Chou! All he needs to do is to transform his book fans and fans into his movie fans! Then use the power and reputation of these fans to attract more people into the theater to watch his "Gate of Rebirth"!

　　 Obviously, he did it! R1152

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