Chapter 1661 Personalized Marketing

Having said so much, Chen Jianghai didn't want to hang Xu Tianhe anymore, he just raised three fingers.

"If you want to be a good clothing brand, I think there are mainly three aspects."

This time, Xu Tianhe and Bai Mingcheng both became serious, and they all sat upright subconsciously, looked at him straightly, and assumed an attitude of listening intently.

"First, the positioning of the brand must be clear."

In order to make this point clear, Chen Jianghai simply gave an example.

The management of a clothing company targets consumers between the ages of fourteen and twenty-eight.

Mainly students, large and medium-sized cities, like sports, advocating trendy fashion and international fashion trends.

But in the end, the core consumer group that actually buys their clothes is between the ages of 18 and 45.

Most of them live in second-tier cities, with middle income, and they don't worship trendy too much.

In other words, the clothing company's positioning of the consumer group was wrong from the beginning.

In this case, many of their products are actually unsellable.

To change this situation, you have to change the product, or reposition the consumer group.

For this, Xu Tian and the two nodded frequently.

Chen Jianghai's remarks are actually applicable to any enterprise.

Seeing that there was no problem with the two, Chen Jianghai continued.

"Second, we must focus on the brand story.

If you want to be a good brand, you must have a story, and you must be able to tell a story. "

For this, Xu Tian and the two really didn't quite understand it.

tell a story?

What story to tell?

It seemed to them that it was a little far from them.

In fact, brand stories are the best soft ads, and a brand without a story is a mediocre brand.

This brand, it can only represent a logo, a symbol.

It is not difficult to find that internationally renowned clothing brands are not just selling their names, but telling the legends behind their names.

Consumers will slowly embrace their culture and learn the story behind their brand.

In this way, consumers will unknowingly feel that the clothing they are wearing seems to enhance the status of consumers and enhance their confidence.

Chen Jianghai and the other two laughed at what he just said, and then they said calmly: "Actually, it's very simple, that is, you need to get enough publicity."

"This is the miracle brought by famous brands. Consumers will like to buy and wear famous brands."

"It's because the chickens will croak after laying eggs, and they will do publicity. Over time, in the concept of people, there are only eggs and duck eggs are forgotten."

"Our domestic traditional wine fragrance is not afraid of deep alleys, which is no longer feasible in today's fast-paced society."

"If you want to be a good brand, you must learn to promote it.

Otherwise, it will cause the embarrassing situation that Jiuxiang is also afraid of deep alleys. "

Hearing this, Xu Tian and the two also fully reacted.

Chen Jianghai said so much, but he was actually talking about propaganda.

If a product does not have enough publicity, it cannot be recognized and recognized by the majority of consumers, and it is difficult for it to develop.

Chen Jianghai's remarks can be said to have touched Xu Tianhe a lot.

Even Bai Mingcheng on the side nodded his head frequently.

For him, Chen Jianghai's views are also of great reference value, and they are worth studying and thinking about.

Xu Tianhe figured out the first two points that Chen Jianghai said, and couldn't wait to ask: "Mr. Chen, what about the third point?"

Chen Jianghai replied with a smile: "The third point is to do a good job in personalized marketing, which can also be called customized marketing services."

Hearing this, Xu Tianhe didn't quite understand, and subconsciously frowned.

"What does this mean?"

He couldn't help asking.

Chen Jianghai smiled and explained patiently to him: "The chairman of the Consumers Association of the United States has said this, and now we are entering the era of personalized consumption from the mass consumption of the past."

"Atlam's president also said that customized marketing is new today and will be common tomorrow."

"To give a simple example, consumers buy clothes in the store of the same style and color, so they can only choose the one that is closest to their ideal product."

"In the era of personalized consumption, whoever can satisfy consumers and who can produce the products that consumers want most will have a place in this brand-lined shopping mall."

At this moment, Xu Tianhe's eyes shone with light.

He has been in the clothing business for so many years, and in this line of work, he has actually seen many things.

And some of them, like the window paper, hadn't been pierced, so he didn't realize it.

After listening to Chen Jianghai's analysis, it really made him feel relieved, as if he was enlightened.

It turns out that it is not impossible to make a brand of your own.

He couldn't help but sigh in his heart, it really is better to listen to Jun's words than to read ten years of books!

It is no wonder that Chen Jianghai was able to succeed. Such a keen insight can be said to be by analogy, which ordinary people cannot possess.

Chen Jianghai smiled and asked, "How is it?

Old Xu, do you think it is possible now? "

"Have!"

Xu Tianhe nodded heavily, his face full of excitement.

At this time, Xu Tianhe can be said to be full of confidence, as if he is gearing up for a big fight.

Not to mention other things, as long as there is the support of Chen Jianghai, it will be enough.

Chen Jianghai continued: "I have already said the method, it is up to you how to do it."

"Mr. Chen, I'll go back and make a plan."

Xu Tianhe responded quickly.

Wanting to make a clothing brand of your own is not a matter of words.

If Xu Tianhe wants to do it, he must think carefully and plan everything in advance.

Chen Jianghai nodded and said to him with a smile, "I don't need to worry about this. You don't have to worry about the funds. I'll lend it to you without interest."

Hearing such conditions, Xu Tianhe stood up happily.

"Mr. Chen, thank you so much, thank you so much!"

Xu Tianhe thanked him excitedly.

Chen Jianghai's promise solved his big problem.

In this case, if the garment factory can't be done well, Xu Tianhe can buy a piece of tofu and find a place where no one is around to kill him.

Chen Jianghai waved his hands indifferently and said, "We are members of the Xijiang Association, and we should help each other."

Xu Tianhe knew that what Chen Jianghai said was nothing more than to give him face.

Said to help each other, but in fact only Chen Jianghai helped him.

If he wanted to help Chen Jianghai, it was somewhat unrealistic.

With Qiuhai's current scale~lightnovelpub.net~ Xu Tianhe is not qualified to participate in Qiuhai's operation.

Even helping Chen Jianghai to wave the flag and shout, his size is not enough.

"Mr. Chen, by the way, let me report to you the basic situation of the members of the Xijiang Club!"

Xu Tianhe suppressed the excitement in his heart and said quickly.

Chen Jianghai stood up directly, waved his hand and said, "There is no need for this, we can just go out and have a look."

Xu Tian and the two quickly stood up and followed Chen Jianghai out.