Chapter 682 Isn't this jumping into the pit by yourself?

As the saying goes, success is also Xiao He and Xiao He is defeated.

Chen Jianghai used the cold chain plan to complete the first publicity of Qiuhai Refrigerator, enhancing the brand reputation and influence.

Now, there is an accident in the cold chain plan, which is quite ironic in Li Tiangang's view.

"The task I announced next, the following departments must do it as soon as possible.

This battle must be fought well, well, and beautifully! "

Li Tiangang said excitedly.

The high-level officials of the Beijing office are all here, and they are all waiting for Li Tiangang to assign tasks to them.

"The Propaganda Department, contact the newspaper as soon as possible. The issue of the quality of Qiuhai's products must be reported as soon as possible. It is best for everyone to know about it. You must not let Qiuhai get away with it. Do you understand?"

The head of the propaganda department quickly stood up and replied, "Mr. Li, I know, I promise to complete the task."

Li Tiangang explained: "My colleagues in the marketing department, I will hold a press conference tomorrow to fully compare our products with Qiuhai's. You must step on Qiuhai's products, you know?

"Mr. Li, we know what to do."

The tasks that Li Tiangang released next basically involved all departments of the company.

There is only one purpose for so many tasks, that is, to destroy Qiuhai and enhance the brand power of Siemens itself.

When Li Tiangang was in the meeting, Chen Jianghai, Yue Hongsheng and Jin Zhijiang also discussed how to deal with this problem in the future.

First and foremost, don't shirk responsibility at all.

This matter must be fixed at the level of product quality and cannot be raised to the level of the entire company.

On this point, Yue Hongsheng and Jin Zhijiang disagreed at first.

If Qiu Hai admits his mistake directly, the impact will definitely be very bad.

After knowing the thoughts of the two people, Chen Jianghai also told them his thoughts.

The quality problem has happened now, and it is impossible to hide it.

In this case, Qiu Hai might as well admit it directly, and maybe he can attract a wave of goodwill.

Qiuhai had a good impression in the public's mind before, and this impression cannot be ruined.

In China, there is an old saying that good is good, knowing mistakes can be corrected, and good is great.

When there is a problem with the product, Qiuhai does not deny or shirk, but solves it at the first time, which is the responsibility of an enterprise.

More importantly, as long as Qiuhai can deal with the quality problem as soon as possible, bad things may turn into good things.

After listening to Chen Jianghai's analysis, Yue Hongsheng looked at Chen Jianghai with admiration.

It won't be a boss who can always think of things they can't think of.

After Chen Jianghai's explanation, the two of them have no opinion on this point.

As for the second point, that is to win the support of public opinion.

The problem Qiuhai encountered this time was not due to his own reasons. He could only say that he did not think that the transportation link would bring such trouble.

More importantly, what Qiuhai is doing this time is a public welfare, a kind of free donation that doesn't make a penny.

If you start from these two points, you can definitely get everyone's understanding.

At the same time, it is also necessary to use the media to report the incident in its original form.

Let more people know the whole process, instead of copying what others say, right and wrong.

The last point, Chen Jianghai will personally come forward to explain, showing the company's attitude and sincerity.

Faced with this kind of problem, Chen Jianghai, as Qiuhai's boss, appeared more sincere.

"Do you have any questions?"

Chen Jianghai looked at several people and asked.

Yue Hongsheng and Jin Zhijiang quickly shook their heads and said, "Mr. Chen, no more!"

"Then do it quickly, this matter can't be delayed any longer!"

"Let's go now!"

The next day, the newspaper published the entire process of the incident.

Among them, there are many illustrations in the newspaper, the main content is the rugged mountain road and the use of ox carts to pull goods.

If Qiu Hai didn't report on this incident, many people would not even know about it.

They were very surprised to see such a news in the newspaper today.

As a star enterprise in Pingshan, how can Qiuhai still have quality problems?

This is their first reaction after seeing the title, feeling a little disbelieving and a little disappointed.

Slowly, they read the report and knew exactly what happened.

"To be honest, it has nothing to do with the quality of Qiuhai's products, right?"

"I feel the same way. On such a mountain road, bumps and damages are inevitable."

"so what?

It means that Qiuhai's products are indeed problematic! "

"That's right, a bump or bump will cause problems. If we buy it back and use it, who can guarantee that it won't bump?"

"I don't understand your point! Qiuhai is doing this for public welfare. This refrigerator is a free donation, not sold to you!"

"how?

Can't I evaluate it if I don't buy it? "

"There is no problem with the evaluation, how can you say that other people's products have problems?"

"Yeah, it's just this broken road, not to mention the refrigerator, even the car can't stand upside down!"

...

For a while, many people were arguing about this.

Everyone should be concerned about quality issues, but after such a commotion, everyone's point of contention has changed.

I am afraid that Chen Jianghai himself could not have imagined that this report has such a role.

Xizimen also asked someone to post a report, and what they said was naturally demeaning Qiuhai.

In short, many places are now arguing about Qiuhai's refrigerator problem.

The next morning, Chen Jianghai was on TV.

Boss Qiuhai, who has always been low-key, appeared on TV, which naturally attracted the attention of many people.

The purpose of this group of people is also different.

Some people just want to see what Chen Jianghai looks like.

One concern is the quality of the refrigerator.

The rest of the people wanted to know what kind of crisis public relations Qiuhai would make.

Soon, Chen Jianghai appeared on TV.

The seriousness on Chen Jianghai's face at this time is enough to see that he attaches great importance to this matter.

"I'm sorry for the problem with Qiuhai refrigerator."

This is the first sentence that Chen Jianghai said.

Without any argument, Chen Jianghai directly admitted the matter.

Li Tiangang, who was watching TV, frowned and his eyes were a little gloomy.

He never thought that Chen Jianghai would admit it so easily.

Logically speaking, shouldn't Chen Jianghai strongly deny it?

"Someone told me that this matter has nothing to do with Qiuhai, the main reason is that the road is too difficult to walk.

If you replace it with another brand of refrigerator, in all likelihood, it will be broken. "

Hearing Chen Jianghai say this, many people think that what Chen Jianghai said is quite reasonable.

Some people also think that Chen Jianghai's words are nothing more than trying to push the responsibility outward.

But Chen Jianghai's next words~lightnovelpub.net~ many people did not expect.

"I don't agree with this view. If it's broken, it's broken. That's your own problem, and it has nothing to do with other people."

Chen Jianghai said with a serious face.

Hearing Chen Jianghai say this, everyone in front of the TV was very surprised.

what is this?

Directly admit that it is Qiuhai's own fault?

Many people are puzzled.

Isn't that jumping into the pit by yourself?