Chapter 985: Change the angle and cut into the battlefield

Ning Ruifeng is very clear that if this war is won, Changhong will stand at the top of Huaxia color TV enterprises.

If it fails, then of course everything will cease, and everything you have now will disappear.

This is definitely a big gamble for Ning Ruifeng and Changhong led by him.

But right now, that's all Ning Ruifeng can do.

On March 26, 1996, Changhong officially announced the start of a comprehensive price reduction.

Color TVs of all brands are sold in 150 large shopping malls in 61 large and medium-sized cities across the country at a substantial profit.

The profit margin is 18% to 30% of the horror, which is simply staggering.

On this day, in order to attract media attention, Ning Ruifeng rushed directly to the front line of sales.

With a red ribbon, he stood in front of the counter in the mall, shouted loudly, and acted as a salesperson himself.

I have to say that Changhong really attracted enough attention on this day.

This news shocked the domestic color TV market all at once.

Everyone can't figure it out, why did Ningrui Summit make such a crazy decision?

At that time, Changhong Color TV's commercial gross profit was about 25%, and Ning Ruifeng dropped 30% in one breath. This is obviously unprofitable, and even loses money.

For this unreasonable and even brutal price reduction, all color TV companies are unacceptable.

Such a price cut is no longer about hurting the enemy by 10,000 and losing 8,000 to oneself.

It can be said that Changhong can't get any benefit by doing so.

At this time in Qiuhai Building, Yue Hongsheng reported the news to Chen Jianghai with a suspicious look.

"Mr. Chen, is Ning Ruifeng crazy?

Is there any profit for him to cut the price like this? "

Yue Hongsheng asked in shock.

Ning Ruifeng's crazy move, I am afraid that no one in the whole country is not shocked.

Of course, except for Chen Jianghai, who seems to see through everything.

I saw him smile slightly, and said calmly, "You underestimate Ning Ruifeng, he is skillful in lowering the price."

Later, Chen Jianghai told Yue Hongsheng the mystery.

In fact, if Changhong strictly reduced the price of all products by 30%, it would not be long before it would go out of business.

Ning Ruifeng is a very smart person. The products with large price cuts are actually the old products that have the most inventory and have been unsalable for a long time.

He had an urgent need to turn these products into cash, even if he lost a little money.

As for new products and those with high prices, the price cuts are actually not large, and there is profit.

In this way, Changhong can make some profits while quickly withdrawing funds.

After hearing Chen Jianghai finish speaking, Yue Hongsheng also understood.

It has to be said that Guo, Ning Ruifeng's way of doing business is still remarkable.

"Mr. Chen, what shall we do next?"

Yue Hongsheng asked.

This color TV price war is fierce, and Qiuhai is definitely unavoidable.

The inventory of Qiuhai is now low, and the impact is not very big.

But Yue Hongsheng knew that Qiuhai could not go on like this forever without any reaction.

Chen Jianghai didn't even think about it, and said directly: "Hongsheng, I made an appointment with Director Zhuang of CCTV to make a documentary about Qiuhai. I will contact him later, and you will be responsible for arranging the connection."

Hearing Chen Jianghai say this, Yue Hongsheng was a little confused.

Mr. Chen, is this and that?

It can only be said that Mr. Chen's thinking jumped too fast, and Yue Hongsheng felt that he couldn't keep up at all.

"Mr. Chen, aren't we talking about color TV?"

Yue Hongsheng asked in amazement.

Chen Jianghai nodded and replied with a smile, "Yes, this documentary was made for color TV."

"Color TV Documentary?"

Yue Hongsheng was stunned for a moment, and asked incomprehensibly, "Mr. Chen, our color TV project has been approved for less than a year, so what's the good record?"

Yue Hongsheng thought that Chen Jianghai was just joking.

Is this how the documentaries were made?

Chen Jianghai did this for a reason.

When all domestic color TV companies are worried about sales.

The focus of Qiuhai color TV is research and development, developing its own core technology, and realizing cornering overtaking in the technical field.

Tong Qingxiong did not disappoint Chen Jianghai, and he has applied for many color TV patents during this period.

Many of them are core technologies, and they are the only ones on the market.

In the middle, it is naturally inseparable from Chen Jianghai's guidance.

Regarding Qiuhai's documentary, Chen Jianghai is planning to make a series.

Now that the color TV price war is coming, the first one is naturally about Qiuhai color TV.

With such a fierce price war in the market, Qiuhai is indeed not a good choice to stay out of it.

What Chen Jianghai has to do now is to change the angle and cut into the battlefield.

As long as this documentary comes out, consumers in the market can clearly know how advanced the technologies contained in Qiuhai color TV are.

With these world-leading technologies, it is completely worthy of the price of Qiuhai color TV.

In this way, the market impression of Qiuhai's high-end and advanced products can be completely established.

"When you release it later, you will know why you did it."

Chen Jianghai smiled lightly without explaining too much.

Yue Hongsheng didn't understand what the truth was, but he didn't dare to ask more.

Right now, he still has a very important question, and he wants to get a positive answer from Chen Jianghai.

"Mr. Chen, don't we participate in this price war?"

Yue Hongsheng was a little anxious when he said this.

In his opinion, if Qiuhai participates in this price war, the probability of winning is quite high.

In terms of scale, Qiuhai has surpassed Changhong.

This can be seen from the monthly output of Qiuhai color TV.

More importantly, Qiuhai is rich and powerful, which is completely incomparable to Changhong.

At the same time, Qiuhai is also supported by a huge overseas market.

This makes it difficult for all domestic enterprises to match.

Qiuhai has no shortage of money, no shortage of products, and no shortage of market. Any of these advantages will make opponents fear.

Not to mention all together.

Yue Hongsheng is very sure that as long as Qiuhai enters the field, he doesn't know how to lose if he wants to lose.

As long as this price war is won, it will surely reach the top in China and become the overlord of the domestic color TV industry.

Chen Jianghai said with a smile: "Hongsheng~lightnovelpub.net~ Don't forget that we still have a very important opponent."

Hearing Chen Jianghai's words, Yue Hongsheng immediately reacted.

"Foreign companies!"

He almost blurted out.

Chen Jianghai nodded and said in a deep voice, "Yes, I believe that after this war, foreign-funded enterprises will get out of the way."

Yue Hongsheng did not agree with Chen Jianghai's speculation, and asked with a little hesitation:

"Mr. Chen, foreign capital won't be defeated so easily, right?"