As the release time approaches, the publicity of "Avengers" has entered the final sprint stage, not to mention Disney's media, even Marvel comics have taken the initiative to stand up for the film.

In the latest comics periodical, Marvel Comics has made some changes to several popular superheroes under its umbrella. In the universe used in the movie, Captain America is old, Wolverine is dead, Thor is transgender...

Although Surprise always likes to mess around in comics, it still attracted the attention and surprise of countless fans. After all, this is not a messy universe, but the universe used by the movie!

In the latest talk show "w" of the TV station, several executives of Marvel Comics stepped onto the interview station and revealed some news to some extent.

Will Moss, head of the Marvel screenwriter team, said to the camera lens, "New Thor will not be a temporary female substitute, she is now the real and only Thor!"

The host Ubi Goldberg exaggeratedly announced on the show, "Today is a big day in the Marvel Universe. Thor has messed up and is no longer eligible to use his hammer. For the first time in history, the hammer It will be used by female characters, and Thor has become a woman!"

Another host, Gianni McCarthy, explained in a timely manner, "She created herself, she was saved by Sol and came to Earth, she followed him and made herself look like Sol, and now + long + wind +Literature + +cfwx +She will replace him in the comics."

At the same time, Marvel also released a photo of the new Thor and the Avengers. These posters immediately became the focus of the Internet, and the word "Avengers" has directly become a hot vocabulary on Google's search list.

Thor is incarnate as Yu Jie Fan's "Sister Hammer"!

As soon as the news came out, it alarmed countless netizens, comic fans and movie fans, and a lot of ridicule appeared on the Internet.

There are endless spoof remarks such as "Thunder God turns godmother" and "Sol is transformed into Loki".

All this is in Disney's plan. When these news fermented to a certain extent, Ryan deliberately complained about the female Thor on his Facebook and Twitter? What do they think!

This news was forwarded by netizens in one day. The number of reposts even exceeded one million.

It seems that it is not lively enough, Ryan also specially matched with a picture of Taylor's handsome female man behind. Her appearance among the Avengers has attracted a large number of netizens to think of the female version of Thor and many wild men...

Although Sister Hammer and Rocky may have nothing to do with each other, and this new series of comics may not affect the direction of the movie, plus the news that Wolverine is about to die in the comics and Captain America will quickly get old and be replaced. , So that more people began to pay attention to the amazing superhero series.

This is an era in which online media is gradually occupying a dominant position. In publicity and marketing, the role and share of the Internet are becoming more and more important. These methods used by Disney and Marvel Comics are designed to cater to the needs of online media.

In addition, the influence of the Internet on movies can also be seen on the other hand.

After the trailer of "The Avengers" was released, it once set off a frenzy of viewing by netizens. Within 24 hours of its release, it was clicked more than 10 million times, setting a new record for watching the trailer!

"In the film are familiar superheroes like Iron Man, Captain America, Thor, Hulk, Black Widow, Hawkeye, etc., not only will all the superheroes appear in this trailer, but they also show their super powers! "

at the same time. Disney has not given up on traditional media propaganda. News and advertisements about "Avengers" can be seen everywhere in newspapers, magazines, radio stations, TV stations and outdoor advertisements.

"The Avengers" tells that a sudden powerful evil force poses a fatal threat to the earth, and no superhero can resist it alone. S.H.I.E.L.D. was also caught off guard, and its commander, the one-eyed man, Nick Fury realized He must create the strongest alliance organization in history, gather all superheroes to show off together, in order to save the world from the invasion of the dark forces. So the'Avengers' came into being!"

"Ryan Jenkins once again held the Star Shield to become the captain of the United States, a symbol of courage and conviction, Robert Downey Jr. again wore iron armor and became the rebellious Iron Man, and Chris Hemsworth raised his sledgehammer and transformed himself into mighty power. The righteous Thor, Jeremy Renner held a bow and arrow again to perform archery-like eagle eyes. Scarlett Johansson also wore tights, showing the black widow. The big curve interprets the black widow, showing the deadly temptation... "

Approaching the last week before the release of "The Avengers", Disney and Marvel jointly organized an "Avengers" themed exhibition at the 1988 Gallery in Los Angeles. Film directors Jos Weiden and Robert Downey Jr. also appeared in it. With the creation of the painters, the superheroes have a different look, which is very interesting.

The gallery also provided cupcakes with the theme of "Avengers" to feast the audience and win valuable tickets for the premiere.

In order to promote marketing, Disney uses various methods in an endless stream.

Three days before the film’s release, Scarlett Johansson left on the Hollywood Walk of Fame and became the 2440th Vanity Fair Honorary Star.

Scarlett’s friends and family, such as Ryan, Taylor, Natalie, and Melanie Sloan, also attended the awarding ceremony. The scene was surrounded by crazy fans, and countless people wanted to see "The Revenge "League of Heroes" star and the demeanor of the **** goddess.

Even if this goddess has come out.

These have significantly driven the fans' expectations for "Avengers".

"Why is there no star that belongs to you here?"

After Ryan and Natalie finished their whispers, Taylor leaned in. "I remember the Hollywood Business Association sent you an invitation."

"That was ten years ago." Ryan shook his head. "The position they gave was too bad, so I refused. I guess they don't know whether they should invite me again."

Since the day he won Disney, his identity has undergone a huge change, and the Hollywood Business Association must also understand this.

"What about you." Tyler looked at Ryan's other side. "Nate?"

"I'm not in a hurry." Natalie shrugged to Tyler. Tyler turned from behind Ryan and whispered to Natalie, "If they don't give you two stars for the actor and the director at once, you must refuse."

Hearing Taylor’s words, Ryan couldn’t help but smile. Many years ago, he dreamed of owning his own star here, but now, it’s not important anymore. Even without this star, it won’t change him. His position in Hollywood will always be written into the history of this Vanity Fair.

Even now, he has become one of the rule-makers of this Vanity Fair.

After interviewing Scarlett, the reporters around here naturally targeted the people around Ryan. In the face of most of them belonged to Disney's media, their ‘Disney Gang’ would not refuse.

"Everyone who knows Scarlett thinks she gets along well, but she is not simple at all."

As a close friend, Natalie said to the smiling Scarlett, "We have known each other for almost 20 years and have worked together many times. She is a very, very good actor, and she often inspires me to become a good actor. ."

Speaking of this, Natalie beckoned to Scarlett, "Scarlett, thank you for sharing this important moment in life with me."

"I have known Scarlett for about 20 years. She has been acting on the big screen since she was eight years old."

Unlike Taylor, who didn’t want to deal with the media recently, Ryan also accepted an interview with his own media. “The Hollywood Business Association made a right decision. I’m very happy to see them award this honor to such an eight-year-old man who made his debut. Good actress, she has been working very hard and has left us with a lot of impressive screen images."

"Hey, Scarlett." Ryan walked to Scarlett's side and said deliberately, "Now your handprint and name are on the Avenue of Stars, I can't wait to step on a few feet."

"I will kill you, Ryan."

Even in the face of the media, the ‘Disney Gang’ did not conceal their good relationship with each other. Scarlett gritted his teeth at this time, "I promise, it will!"

As a result, the next day, news of "Black Widow Wants to Kill Captain America" ​​appeared in the media.

Make use of all available situations to promote the film, both Ryan and Disney are unswervingly implementing this strategy.

This era has changed. The era of Hollywood relying on the appeal of a superstar to prop up a movie is long over.

Even Ryan, who has the most extensive fan base in North America, dare not say that every one of his works will be bought by fans.

Especially those niche movies have almost nothing to do with personal appeal. Inborn defects determine that they will not be big sellers and popular types.

Of course, "The Avengers" is definitely not in this ranks.

The first priority of this kind of film is entertainment ~lightnovelpub.net~ facing the widest audience, the first consideration is to bring the simplest and purest joy to the audience, and this kind of entertainment is also the most popular for the public like.

After all, those who go into the theater to study philosophy and think about the meaning of life are among the few.

As a veteran movie fan, Irun’s annual number of movies can reach about 70, but only large-scale commercial movies can be used to buy tickets to enter the theater. Other types of movies are completely available on the Internet, TV, and Watching in a DVD player, and visual effects blockbusters, it is necessary to enter the theater.

As one of the heads of Ryan's fan organization in the New Orleans area, he won the premiere ticket of "The Avengers" without spending much money.

This is also due to the strategy implemented by Disney. Irene knows very well that from the day Ryan entered Disney, Disney cancelled all the tickets reserved for the premiere for professional film critics and sold them to people from all regions of the United States. Movie fans, this strategy has also earned Disney a good reputation among the audience. (To be continued...)

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