Foreign devils are schizophrenia.

Take old Levi, for example, this old man is definitely not a good person.

Ghost spirit, wilted, I have to fight against you for no reason.

However, sometimes it's just plain cute. The exchange activity is only halfway through, so how can I leave?

Qi Lei was a little pity, slamming his mouth, "Is it too hard?"

Well, the students at Stanford have been tortured to pieces, and it's the kind of miserable Qi Lei didn't expect.

how to say?

As far as communication is concerned, Stanford is Stanford. The theoretical study is very solid, the professional knowledge is very thorough, and they have their own unique places in application and understanding.

If you follow the normal communication process, the Beiguang side may not be able to stabilize the voltage.

However, the second phase of the young eagle, as well as the children from Japan and South Korea, followed Qi Lei and did not learn anything else, but they did not learn much about the dirty and damaged.

Catch the clams and squeeze out the urine, staring at a point and chasing and beating, not talking about martial arts at all.

Didn't Qi Lei talk about "culture" for so long before?

Then they specifically bully you that the Americans have no culture, and specifically tell you about history and culture.

Moreover, it is not serious about history and culture.

This is a group of people who talk about communication, or has it been carefully transformed by Qi Lei, borrowing history to talk about the present, and borrowing history to connect communication and sociology.

American students can't hide if they want to, because they didn't stray from the topic. The core content of the discussion is still communication and media majors! But what the **** do you give an example of hundreds of years and thousands of years?

Isn't this bullying?

As far as American history is concerned....

Players who can complete the credits in one week, how to talk? Can't chat together!

Just like that, it shuts itself down.

The main reason is that Beiguang does not talk about martial arts; the secondary reason is that they found that the young eagle class, as well as the "young eagle international class", are in communication studies,

The level of media application is really not lower than them.

Confused.

However, no matter how confused you are, you shouldn't run away, old Levi!

"Ugh!

Qi Lei let out a long sigh, and said that when he was done with this, he would invite old Levi to eat a good duck!

Don't think too much, look down at a data report in your hand.

He originally planned to go directly to the Eagles class. His schedule today is to give an exchange class to Stanford's elite class. It will be held in the afternoon and needs to be prepared in advance.

After all, it's not for teaching your own people, you can teach whatever you want. To teach foreigners, you still have to prepare, what you can say and what you can't say, you have to keep it.

However, looking at the report, Qi Lei pondered for a long time, and finally turned a corner and went to the new school building.

This building was vacated by the logistics office last year. The old administrative building for more than seven years is not too big, but it is not too small. As an administrative building, there are also experimental teaching centers and big data research centers, which are enough.

It's a bit old, but no one cares about that. Besides, the old building is well maintained, and it took a lot of thought when it was built. Not only is the building full of age, but it is also surrounded by green plants. Qi Lei really likes it here.

Entering the building, Qi Lei went straight up to the fourth floor, and saw that there was an access control at the entrance of the stairs, and there were still people standing guard.

Qi Lei checked the access control and registered with his work card before being put in.

Here is the most mysterious and core department of the New School—the Big Data Research Center.

Qi Lei walked through the corridor with his head down, his mind still on the report, occasionally raising his head to greet colleagues who passed by.

Finally, I arrived at the door of the research office and pushed the door directly in.

In broad daylight, the curtains are drawn and the lights are on. In the large office of nearly 100 square meters, only a 1.5-horse air conditioner is humming, and it is still hard to hide the sultry heat.

It was only then that Qi Lei looked up at the situation in the office, and immediately grinned, "School Dong is a bit too much! In summer, the windows are not allowed to open?"

Several people in the room raised their eyelids and glanced at Qi Lei, also a little unkind.

Well, in addition to Liao Fanyi, Pang Qingfang, Grandpa Chen, and a few other people from Beiguang, there are a few special guests here.

Netease's Ding Lei, Imagination's Wang Zhen, Chinaren's Chen Fangzhou, and the head of Penguin's data department, etc., of course, including Lao Qin.

"It's not all your fault!"

Everyone is a little bit resentful, it's August now, and the windows and doors are closed, and it's really a bit of a pain.

In this regard, Qi Lei smiled and said, "Forbearance, forbearance, it will pass!"

Not avoiding being the target of everyone's complaints, Qi Lei immediately cut to the point, shaking the report in his hand, "This is the data from the day before yesterday, what about yesterday?"

When Liao Fanyi heard it, he found a folder from a pile of reports and handed it to Qi Lei.

Qi Lei just found a place to sit down and looked down.

Ding Lei and the others came here in the name of the executive training class. They didn't need to go out in person, but since Qi Lei came back from the United States, he has been subjected to public opinion violence. Everyone saw it, and just took this opportunity to get together.

As for what do they come to the big data center for? It's not a coincidence either.

To be precise, the major domestic network companies have been stationed in big data centers for nearly a year.

It is far from enough to have ideas and technologies to start the project of big data, but also to have data samples. This must be supported by data from major companies.

And this work started very early.

Up to now, the data services of several large Internet companies in China have been interoperable with the BCG data center. They provide data samples, and BCG is responsible for data analysis and technical research.

The results obtained were returned to several companies for experimental verification.

And the report in Qi Lei's hand is the sampling analysis of his online public opinion during this period.

At this moment, Qi Lei looked down, and everyone's eyes were focused on him.

After a while, I saw Qi Lei read it all over and start over again, as if he was thinking about something.

Ding Lei couldn't help asking, "How is it? What did you see?

Without raising his head, Qi Lei replied with two words, "Master!"

Everyone frowned, "What master?

Qi Lei, "The masters are behind the scenes."

When Liao Fanyi heard it, "Nonsense! That Gene Sharp, can you be high? The question is, can you figure out his routine and find a way to deal with it.

The name Gene Sharp is a golden sign.

Regarding Liao Fanyi's words, Qi Lei still looked at the report, just shook his head and said nothing.

When Liao Fanyi and the others saw it, their brows furrowed, "Is there nothing you can do?"

All gasping for breath, his expression a little gloomy.

It's not like 20 years later, all those dirty tricks in the West have been seen a lot. In addition, Qi Lei has been emphasizing the Western communication offensive since the beginning of the insight model.

It's just that everyone started to pay attention to it even if they recognized it, but they had no idea in their hearts.

Because, never seen it!

Even if I can sum up some experience in some public opinion wars abroad, I have never seen it in myself.

Moreover, China's national conditions and public opinion environment are different from those of foreign countries, so there is really no concept.

But this time, it was a long experience.

Grandpa Chen is still a little confused, "Why so fast? There is no time to react, and there is no sign!"

"Tell me what's in your heart!" Grandpa Chen's will is a little depressed, "Sharp's combination of punches makes me feel that what others have learned is not the same thing!"

Liao Fanyi also looked at Qi Lei and said, "If you don't even know it, that's too scary."

"Don't forget, this is still being labeled like this when we have already prepared and carried out network communication research first? I don't know what to say."

In the same sentence, I had been mentally prepared in advance, knew that Sharp was going to do something, and was prepared for it.

However, no one expected that you have never seen the routines played by others, and they are not the same thing as those that Levistein and Desheng did before, and they are not in the same heavyweight class at all.

Lao Qin was also a little heavy. This time, it was not how bad the incident was, but how painful the process was.

Sharp's every step was staring, and it was the worst of lies.

It's like...

It's like saying that the highest level of conspiracy is conspiracy, and the highest level of lie is the truth.

However, Sharp did not reach that level at all. He simply and rudely used a bunch of the most clumsy lies, the kind that can be broken with a single poke, but piled up a public opinion bomb that will make you despair.

It's a bit like in martial arts novels, using Taizu Changquan, which is a bad street style, to smash the top martial arts such as the Eighteen Palms of Dragon Subduing under the fist. It's really unacceptable.

The point is, even Qi Lei is helpless?

But at this time, Lao Qin couldn't be discouraged. He clapped his hands to cheer everyone up, "Alright, alright, stay calm! It's not a bad thing, at least you have accumulated experience. More importantly, you have provided data samples!"

He patted Qi Lei, "Don't be discouraged, how old is Sharp? How old are you?"

"Ah?" Qi Lei returned to the soul, his mind was not in this room just now, "What is it?"

Lao Qin thought that the person he lost was stupid, and said, "I said, don't take it to your heart. It's normal that you can't win because of people's set of things that have been summed up in 20 years."

Qi Lei, "Oh." He probably understood what was going on in the room.

"Hey!" He threw the report, "What's the point of discouragement? His routines are not advanced, and he can see through things at a glance."

"???" Everyone froze, "Do you understand?"

Qi Lei smiled, "Why don't you understand this?"

"I played a [wake-up effect] to steal the concept and turn my personal affairs into a topic of concern for the whole people."

"The smart thing is that those old Levi's who spread rumors and cause trouble, at most be an opinion leader, and find a few media to try to control the source and information."

"However, Sharp is an all-round coverage of [information source], [information], [channel] and [information sink], forming a closed loop of information. To put it bluntly, it is just organizing communication and fighting in groups."

people, . …

Qi Lei, "This old coffin not only understands the four elements of communication, but also takes into account the [communication effect] of the fifth dimension, as well as [scenario] and [motivation], forming Braddock's seven-dimensional process."

"That's it!"

People, "!!

Communication science, like most social sciences, is just a layer of window paper. When no one summarizes their experience, everyone is at a loss.

This is like the [social currency] proposed by Qi Lei before. The theory has existed since ancient times, but no one has summed it up so clearly.

As soon as his summary came out, the entire dissemination process became clear.

The same is true now, the wake-up call effect and organizational communication, as soon as these two concepts came out, everyone suddenly realized.

That's what happened!

Liao Fanyi stared, "You see it!?"

Qi Lei looked innocent, "I see!"

"Have you seen it already?"

"I saw it long ago! What's wrong?"

Liao Fanyi snorted, "Unfortunate child! Then you didn't say it earlier!"

Qi Lei smiled, "It's not something profound, I'm too lazy to mention it."

people, …

Want to strangle him, this makes you pretend!

Grandpa Chen, "So, do you have a way to deal with it?"

Qi Lei shook his head, "It's not easy."

Sharp's set of things, don't look simple, but the road is simple, simple but difficult to break. Otherwise, he would not be the father of the Y revolution.

He pondered, "The reason why I say this is a master actually has nothing to do with abundant means."

The means don't make Qi Lei amazing, what can be amazing? seen in the past.

"He's brilliant, just right!"

Everyone was interested, "How do you say it?"

Qi Lei, "First of all, the [Alarm Effect] is a double-edged sword. Everyone knows it, so I won't say more."

But he didn't say, these people in Beiguang had no opinion, Ding Lei and the others didn't do it!

"No, we don't know!"

Liao Fanyi was impatient, but there was still a need to explain, "It's this thing that can quickly arouse public opinion and empathy."

"However, you can't use it too much! If you use too much energy, you should have a rebellious mentality, or even a reversal of public opinion."

Take Qi Lei as an example, "Let's talk about the present moment. He linked the education of the next generation to Qi Lei. It's just right, and it will have a good wake-up effect and let public opinion follow him."

"However, once you use your strength, public opinion will be disgusted and will think that it is just one person. Is it too high-level on the line?"

Talking, Liao Fanyi answered his own questions.

Looking at Qi Lei suddenly, he said, "You mean, Sharp used just the right amount of strength, not only using the alarm bell effect to attract public opinion, but also just right so that it does not reverse public opinion?"

Qi Lei, "Yes! This degree is difficult to grasp, and Sharp just found that point."

He wants to see yesterday's data just to see this.

He wants to see if there is a tendency of public opinion on the Internet to see if there is disgust due to the wake-up call effect.

However, the result made Qi Lei admire very much.

Yes, Qi Lei used the word "admiration".

They are also engaged in dissemination, and they are also in the industry. Looking at the world, few people can be so accurate. Sharp is obviously one of them. This is equivalent to micro-control, which relies on controlling the output of information sources, information, channels, and strength. , to control the final mood of the sink.

"Amazing!" Qi Lei sighed sincerely.

To be honest, academically, without the blessing of rebirth, Qi Lei thinks that he is not even a single star worse than Sharp.

However, Liao Fanyi and the others don't think so.

It doesn't matter if you are Sharp, Autumn, or Four Seasons Luoquan, if you do something, you have to kill you.

After that, "What else is there to worry about? Isn't there a way to deal with him?"

Everyone knows that you are playing the alarm bell effect, so it's better to break it!

Since you are so accurate, I can help you to add more fire.

"He wants to control, can't we just let him control it? Help him promote, help him scold Qi Lei!"

Grandpa Chen was very excited, "Right! It's too simple!"

Why is the old man excited? In the past, when dealing with public opinion crises, it was all defense, and there has never been anyone who followed the enemy's train of thought to help.

After echoing several times, these people in Beiguang decided anyway, "Just do it!

Unexpectedly, Qi Lei hurriedly stopped, "Don't!"

Everyone, "???

Liao Fanyi was puzzled, "You don't agree?"

Qi Lei, "I disagree!"

"Why?"

Seeing Qi Lei with a wry smile, "Otherwise, he is a master! Gao is here, no matter whether you follow him or go against him,

All lose! "

"????"

Qi Lei, "Let's put it this way, this old coffin is much dirtier than me. This kind of public opinion guidance with ulterior motives or simply called a public opinion war happens in our national system, no matter what the final result is, the loser is us!"

Explain to everyone, "On the surface, we can indeed use the negative impact of the [wake-up effect] to win this game."

"But the problem is that our goal is not only to win, but also to ensure that the national thinking and public opinion environment will not be affected. Otherwise, it will be meaningless to revive a Qi Lei."

Everyone froze, as if they had caught something.

Grandpa Chen frowned, "You mean, it's wrong for us to do or not to do it now?"

Qi Lei, "As far as this matter is concerned, it is indeed the case!"

"We helped him turn the [wake-up effect] into a negative and reversed public opinion, but the reversal does not mean that everyone has changed their minds."

"On the contrary, there are a lot of people who have been fooled. They have just become another batch of [Silence Spirals] under the backlash from the two parties who chose to remain silent before and now defected!"

"Nowadays, the public opinion is in the dust. It's not that the 1% of people can't understand the rumors, but the ones who understand it choose to be silent. Using the alarm bell effect to reverse public opinion is just to shut up another wave of people."

people, "...

Qi Lei, "Shut up does not represent a new point of view that they agree with, on the contrary, it will sow the seeds of distrust, or even distrust, of the media.

"Over time, [stereotypes] will form. If there are similar incidents, even those related to media trust and Z trust, today's events will be dug up as evidence."

Crowd: "!!"

Qi Lei, "And, watch out! And that's assuming no further action from Sharp."

"In other words, his dirty tricks have been used up, watching us reverse public opinion. What if he hasn't used up?"

people, …

Qi Lei, "If we start to reverse the public opinion, he immediately throws the backhand, and immediately transfers the guidance of public opinion against Qi Lei to F!?"

people, …

Qi Lei, "What if he throws another [alarm bell] and triggers the next round of public opinion storms with ZF's inaction, corruption, and G collusion?"

"Then we fell into his trap and followed his rhythm. Don't forget, Sharp's set of things was specially prepared to subvert Q. It has been verified countless times and is effective! "

"In the end, the trust in our ZF and how much damage it will bring to national cognition, no one can imagine!"

Honestly, it's chilling down my spine.

It was not until this time that everyone realized the seriousness of the problem.

Everything that happened in front of him seemed to be a real verification of what Qi Lei had said and done in the past few years.

Old Qin gasped slightly, he really understood why Qi Lei left Gene Sharp behind.

This is a scourge, a great scourge!

At this time, Qi Lei picked up the reports again and went through them again, frowning even tighter.

"[Dive Web]! The most terrifying thing is this [Dive Web] he compiled with a closed loop of information!"

"From personal communication to organizational communication, use [coherence of knowledge] to make this big network run automatically. What a master!"

It seems to be talking to himself, and it also seems to be a comment, "The coherence of knowledge, how accurate it is!"

"One can be unimaginably stubborn in order to maintain a coherent sense of self."

Whispered, "The only thing that can break this chain of thinking is rational thinking and the broadening of vision..."

"However, the knowledge level and information channels of most ordinary people are not enough to make them sober."

"Lawyer Luo is right. The less knowledge a person is, the more stubborn he will be, and the stronger his inertia will be."

"So, this destruction is irreversible? Profound? Harrowing?"

"How to break it?"

He raised his eyes and smiled brightly.

"Don't say it, now there is only one Qi Lei dirty, but it is the least harmful to society."

As long as Qi Lei doesn't make a move, Sharp can't continue, "It's a big deal!

Everyone, "..." Is there no harm in cold treatment?

But it is true that cold treatment is less harmful, and what is more harmful is Qi Lei's personal reputation.

This makes everyone a little anxious. This feeling that it has been cracked and found a way to defeat the enemy but cannot be used is too bad.

As Qi Lei said, will Sharp have no back moves? impossible.

Liao Fanyi said, "Then there is no way?"

Qi Lei raised his head, "There is a way! But!"

With a wry smile, "This thing doesn't work."

"Why can't it be used?"

Qi Lei, "..." After all, he still didn't say it, and it was even more uncomfortable to say that this group of people.

However, Qi Lei did have a way to deal with it, and he really couldn't use it in this matter.

Perfunctory, "Wait and see!"

He clapped his hands to cheer everyone, "It's a good thing! It's rare to have such a case that is not very destructive, and it's put in front of us for us to study. Isn't this just like doing an experiment yourself!"

"From an academic point of view, this wave has made a lot of money!"

When everyone heard this, Qi Qi rolled their eyes.

You are so thick-skinned, it's as if it's not you who are being scolded overwhelmingly.

But since that is said, it can only be done.

This time there is nothing to do, it is Sharp bull fork. But next time, if there is still nothing to do, it is the problem of the media people.

There is absolutely no next time!

Liao Fanyi finally patted Qi Lei on the shoulder, "Fortunately you have thick skin!"

But if you change someone else, you will never be so indifferent.

Qi Lei," "His face turned green.

However, maybe it was too thick-skinned to see that Qi Lei and Lao Qin walked side by side on the campus after coming down from the big data center.

What Lao Qin is interested in is what Qi Lei said halfway through, "Do you really have a solution, or do you comfort them?"

Qi Lei looked at the flowers and plants in the school, and his mood was much better. To be honest, "I haven't verified it, but I have ideas."

Lao Qin smiled, "Nonsense! We have never encountered such a thing, where can you verify it?"

Well, he actually doesn't know, what Qi Lei said has not been verified, it has not been verified in future generations, it is purely his own thoughts and ideas.

Lao Qin said, "Actually, as you said, even if we get here, even if we don't leave Sharp behind, we will lose this public opinion war, and we will not lose!"

"Impressed, I have to pay attention!"

This time, I really learned a lot and saw how the top public opinion experts in the West play.

To be honest, it's all you can't imagine.

In response, Qi Lei also nodded, "Indeed, experience is too precious."

Lao Qin, "Not only experience, but also something worth reflecting on."

Qi Lei, "Oh? Let's hear it.

Lao Qin smiled bitterly, "Does it even need to be said?" Huan pointed to Beiguang, "China's best communication academy, and a group of top professional scholars can't stand it.

What about other departments? What about the following administrative units? Interlaced like a mountain! You can't handle it, let alone other non-professional talents.

"Maybe it's time for us to strengthen the professional capabilities of propaganda departments at all levels, otherwise we will suffer a big loss sooner or later!"

Qi Lei stared blankly at Lao Qin, and said after a while, "With the words of Uncle Bei, we will make a lot of money this time!"

Old Qin laughed, "Yes! It's just that I wronged you, and I was scolded again."

Qi Lei stabbed, "It's okay! I'm thick-skinned."

In fact, what Lao Qin said is a rather serious problem. With the popularization of networking and the decentralization of information transmission methods, more and more local governments and administrative units at all levels have begun to follow the example of Shangbei City ZF and Shangbei City. Enterprises and institutions, open government affairs and open windows on the blog.

It is certainly good and encouraged to do so.

The problem is that it is not the big professors and experts in Beiguangli who operate these information ports.

How many have majored in communication and journalism? In general, there is no problem, but what if you also encounter Qi Lei's situation? What if Sharp's dirty recruits went to the administrative units below?

That's not an unstoppable problem, it's going to be a big deal.

Lao Qin is just an idea, and he still needs to discuss and research to verify the feasibility.

I am not entangled on this issue, and I am still curious about how Qi Lei can deal with Sharp.

After chasing and fighting, "What's the idea? Tell me."

Lao Qin was different from those inside, and Qi Lei didn't have anything to hide, so he told his thoughts in a casual chat.

Lao Qin listened carefully and kept it all in his heart.

It's just that Qi Lei didn't know, Lao Qin not only listened to it, but was also impulsive this time.

Back at the unit, Lao Qin did not go directly to the place, but entered the leadership's office.

"Leader, think of a way, that child has endured too much.

I didn't throw dirty water on people like this, round after round. Although he said he didn't care about being thick-skinned, Lao Qin couldn't stand it anymore.

"Even if it's not time for him to be named, at least make him happy, right?"

The leaders are also paying attention to the situation in Beiguang. To be honest, it is shocking!

Every day I talk about information warfare and public opinion warfare, and I think it is enough attention. But it's not until people start to know that it's far from it!

When Lao Qin said to think of a way, the leader pondered for a moment, and finally made a decision, "Come out the plan and I will sign it!"

Old Qin Deng was overjoyed, "Okay!"

Grandma, when we have no one in China!

Sharp admired Qi Lei's patience, and then admired Qi Lei's professional ability.

You know, no one can avoid making mistakes under such an offensive of public opinion, let alone maintain his composure.

However, Qi Lei did it.

This shows that he either didn't see anything, or he saw through his own routine and didn't dare to move.

Sharp was more willing to believe the latter, and Qi Lei saw it through.

In today's world, few people can see through it!

But then again, what about seeing through?

His set of things is the result of twenty years of experience from the Cold War to the post-Cold War era.

Once you set your sights on a target, there is no way to escape. The only difference is whether the damage is large or small.

Yes, as long as you get on it, don't even think about retreating, you will be injured more or less.

Not moving is the best response. Because, no matter what you do, it's wrong, and Sharp's follow-up offensive will follow.

Of course, the only thing that made Sharp a little regretful was that this time, he could only target Qi Lei a little bit to decide the outcome.

Can't let him show off his skills and use all the moves.

In fact, the more exciting is yet to come!

However, what Sharp didn't expect was that he thought there would be no more means, but God gave him another chance.

Just two days later, the U.S. Secretary of Commerce together with the Secretary of State confirmed the itinerary to visit China in early September.

Sharp knew that their purpose in coming to China was to pull back the Silicon Valley group, and at the same time put pressure on China to prevent them from doing anything.

The naive Chinese really wanted to keep Silicon Valley companies in China, and at the same time when Sharp learned the news, an embassy attache contacted Sharp, hoping that Sharp would cooperate with them in a series of actions.

The purpose is to disrupt China's public opinion environment to a certain extent in order to cooperate with an upcoming global event.

Sharp immediately realized that perhaps Washington's visit to China had other, more important tasks. UU reading www.uukanshu. com

Well, it's time to get him on fire.

"Alas!" Thinking of this, Sharp sighed, "Unfortunately, Levistan is gone. Otherwise, that rotten so-called expert will be even more surprised."

Immediately he instructed his assistant, "Help me keep an eye on China's social news, we're going to have a big fight again."

The assistant smiled jokingly and went to work.

She knew what her boss was going to do and what was about to happen, and she didn't doubt whether the boss could succeed.

None of China's media elites can fight back, let alone anywhere else.

Well, no one thought that the situation where Lao Qin was just alert would happen so quickly.

The social event selected by Sharp happened in Sichuan Province, an accidental death of an elderly person in a nursing home.

There are two reasons why Sharp chose it. It has high local attention and great maneuverability, which meets the basic conditions for becoming a hot spot of public opinion.

However, Sharp did not expect that the last time he targeted Qi Lei, the Chinese who were helpless when the other party was already prepared, this time he was greatly unexpected.

Had a real confrontation with him.

[Monthly ticket coin slot] [Recommended vote coin slot] Toothache, aching brains buzzing.

The case needs to be carefully considered, not to cross the line, but also to let everyone know what to write at a glance.

so hard...

Think about it tomorrow.

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