Speaking of this, everyone finally became enlightened.

In fact, when it comes to this, there is no need to say [internal effect], the few sitting here have subconsciously decided to follow Qi Lei.

Thinking about it carefully, that should be quite a fork.

...

Kou Zhongqi was no longer as aggrieved as before, thinking while saying, "In other words, this outward effect is not a public opinion war, nor is it a blunt propaganda for ourselves, but to change the foreign [Semantic Space] ]?"

Qi Lei, "Yes!"

"Before, the Young Eagle Class said that it is necessary to create a framework of 'Chinese products are cheap and high-quality', which is a stereotype. To replace the original impression that Chinese products are cheap and low-quality."

"Actually, this process is not as you think, it's just a simple promotion of Chinese products."

"It's an extremely complex and comprehensive communication process, not just the communication of commodities."

"And when this is done, it does not only affect Chinese products, but also affects the overall impression of China."

...

To act outwards, Qi Lei is finished.

Everyone seems to understand what they hear, but they don't understand anything about the semantic space at all.

Finally, Uncle Geng came to a conclusion, which was unanimously recognized by everyone.

Uncle Geng said, "In short, what the stone means is that this Chinese sector can not only make a lot of money, but also benefit the country."

"Moreover, it will not only allow us to make money, but also allow Chinese companies to make money together and make more money!"

"Yes!!" Qi Lei gave a thumbs up, "I'm still a veteran, very incisive!"

Uncle Geng raised the corner of his mouth, "Hey!! It's a simple thing, you can understand it as soon as you hear it, and you can understand it as soon as you hear it..."

"Then what." The conversation changed, "I have a question."

"If you do this, what is the external effect and what is the semantic space. Even if you say you don't engage in public opinion wars, then Lao Mi will not be on guard?"

This time, it was Qi Lei, Kou Zhongqi, and Zong Baobao who all laughed.

"Master, you are underestimating our gang for spreading the word!"

Qi Lei said, "It's not that he can't defend, it's that he can't defend at all!"

Uncle Geng frowned, "How?"

Qi Lei, "First, in the current period, Lao Mi doesn't even have the concept of [ideological superiority], I am the only one for Scorpion Baba."

"That's the academic advantage!"

Uncle Geng grinned, and he could feel Qi Lei's pride and pride from across the table.

He teased: "See if you can do it, there's no such thing as an expert?"

This time, it was Kou Zhongqi who said something fair, "Only in terms of communication, he is now invincible!"

This point, the eagle class is too experienced.

First, it's close to see it really. Second, the academic level at home and abroad can be seen at a glance. It can be said that, whether it is academic sense or thinking ability, not to mention the level of Qi Lei, few can see the taillights.

Big Sister Kou said enviously, "I really want to cut off his head and put it on my neck!"

"Uh." Qi Lei was embarrassed.

You know, it's rare for Kou Zhongqi to praise people.

And, a little embarrassed?

In fact, it is not as mysterious as what Sister Kou said. Natural science pays attention to logical thinking. It is a process first, and then the result is verified by the process.

Humanities and social sciences, especially communication studies, are dialectical thinking. The result is first, and then the process is deduced from the result.

So, it's an afterthought!

In this world, no one understands the aftermath better than Qi Lei. Moreover, in the eyes of others, his aftermath is still a prophecy.

Hehe smiled, "Low-key, low-key, don't applaud, don't scream."

Uncle Geng was speechless, "Keep blaming you! After the first one is finished, what is the second one? Why can't people guard against it?"

Qi Lei also returned to the topic: "Second!"

"The matter of information dissemination is different from what you always think. When I light up the spear, you light up the shield, and come back and forth."

"Actually, it's not that clear."

"A lot of things are invisible spears that cannot be defended against."

Uncle Geng, "Really?"

Seeing that the uncle didn't believe it, Qi Lei simply asked Zong Baobao to call up a funny video from the video library, "Look at this video and see what's wrong?"

Uncle Geng, "..."

I stared at the computer for a long time, but I really didn't see it.

It's just a normal funny video, a little joke in a hospital. Not to mention that he looked for it with a magnifying glass, even if the Americans used a magnifying glass to find faults, they would not be able to pick out anything.

"What's the problem!?"

Qi Lei, "No problem, but the invisible spear has been pierced!"

"Tsk tsk." Uncle Geng was speechless, "I don't understand. Isn't it just a joke in the hospital? It's funny to look at."

"Then what." Since he didn't understand it, Uncle Geng didn't bother anymore, and he didn't want to get into it. I really don't understand!

"The outward effect is finished, then you can talk about what this [inward effect] is about."

I saw Qi Lei smile, "If you can understand the role of the outward, then it is easy to understand the inward."

Uncle Geng, "How do you say it?"

Qi Lei, "Changing the external [semantic space] can allow us to have a better information dissemination effect when external."

"Similarly, this Chinese section may also change the domestic [semantic space] to achieve a better information dissemination effect."

Uncle Geng: "..."

Well, this time even the little brother is a little lost.

It seems that the Chinese plate is not online in China, right? How are you going to influence the country?

Qi Lei, "This is a way for magic to defeat magic."

"Using adoring foreigners and foreigners to counteract foreign adoration and wooing foreigners!"

...

The inward effect is well understood, but it is not easy to think of. Qi Lei also used the convenience of rebirth to construct this idea.

In fact, looking back carefully, Qi Lei went from starting a business to learning and teaching in Beiguang.

It is easy to find that the occasions where he spreads Chinese values ​​and patriotism are basically to a group of students, businessmen, and scholars. That is, the audience who can understand and have seen the world.

On the contrary, for ordinary netizens, these topics are rarely mentioned in the face of the media, and the value orientation of patriotic struggle is rarely spread.

In my impression, he only said "Chinese entrepreneur" once when he was debating with Liu Jixiang on TV, and he didn't make any remarks after that.

To put it this way, Qi Lei almost regards enhancing national self-confidence and national rejuvenation as his own business.

A lot of work, whether teaching or business, has been deeply cultivated around this theme.

However, it stands to reason that with Navigation Network, Blog Network, and so many allies such as NetEase, Penguin, etc., CCTV also has influence.

He has the best communication channels in China and the most penetrating media resources. The place where Qi Lei should exert his strength the most should be the Internet and CCTV.

With these resources, he can turn what he talks about in class, as well as his ideas and beliefs, into mass broadcasts and reach everyone's ears.

But he seems to have been reluctant to use these channels to influence public opinion and influence the public.

Qi Lei gave an exclusive interview on CCTV, and people all over the country could see it. Post an article on a blog, and countless people comment and forward it. Wouldn't that be much better than teaching dozens of students in a classroom?

So...why not do it?

In fact, it's not that I don't want to do it, but it's useless to do it.

Now is 2002, not 2022.

There is neither Y love to debunk the essence of American society, nor the general background of the comprehensive confrontation between China and the United States.

There is no 1450, and people with ulterior motives will provide evidence for it.

This time is the honeymoon period between China and the United States. At this time, yearning for the United States and praising foreign countries are not derogatory at all.

At this time, all kinds of spiders are rampant, boasting the United States into a flower, and trampling the motherland into a rotten leaf.

The things Qi Lei said in the classroom are fine for those who have the ability to think, but it is not enough for ordinary people.

Who believes you?

We often say that mainstream values ​​and public opinion trends.

In this era, it is a bit exaggerated to say that mainstream values ​​​​are a bit exaggerated, but at least the values ​​of the general public, as well as the trend of public opinion of the general public, make the semantic space for topics such as patriotism and national strategy very bad.

In addition, the public image, which was not very popular in the first place, had to be scolded by the spider to the sky.

Moreover, being scolded is second, Qi Lei, who is shameless against the city wall, doesn't care about this.

The problem, however, is that someone has to believe it and someone has to respond to the information before it can be useful.

In 2002, when we talked about the confrontation between China and rice, and about national pride, there was no audience.

At this time, Qi Lei directly asked Uncle Geng, "Uncle, tell me, can the common people understand the issues we just talked about?"

Uncle Geng didn't quite understand the meaning of Qi Lei's words, "Can you understand anything? People can understand you when you speak!"

Qi Lei, "That's what I just said! Tell the common people that they can't get high income and high welfare, because the West has taken most of their profits, and our government has actually protected the interests of workers to the maximum extent. ."

"Do you think anyone believes it?"

"This..." Uncle Geng stopped talking. It seems... no one believes it.

Qi Lei, "Then tell them that the Germans are strict, and more of it is political propaganda? Tell them that the quality of German goods is more of a business model, and there is essentially no difference in economic effects from domestic production. ?"

"I'll tell them again that the Japanese car's anti-manufacturing is a business model. They only make a marketing attribute to the extreme, and they can't represent all the brand value. Does anyone believe it?"

"Haha." But it was Big Sister Kou who laughed, "You dare to say that, I can scold you to death!"

But Qi Lei spread his hands, "Isn't this over?"

"Our domestic [semantic space] is like this."

"I don't want to believe what my own people say. It's like they are cheating on them. Maybe... They are more willing to believe what Lao Mi said."

Everyone, "..."

Qi Lei, "Actually, Lao Mi is much better than us in improving the [semantic space] and avoiding the spread of misunderstandings."

Everyone, "How do you say it?"

Qi Lei, "Let's put it this way, every time Laomi wants to raise or lower interest rates, it will send a strong signal to the society in advance before it has a major impact on prices and people's lives."

"Then, the major American media began to follow up and analyze, warn the danger, and sing the bad news. The people were panicked and sad."

"Although when the topic is hyped, the American people are scolding the ZF and the US Federal Reserve."

"However, I've already been vaccinated, and when I waited for the real interest rate cut, I found out that it doesn't seem to be as evil as the speculation in the news."

"Instead, it made the results easier for the public to accept, and complaints against ZF decreased."

"And us!" Qi Lei had a toothache. "Don't say anything, or it's very covert. Do things in a hurry, don't publicize good things, and don't explain bad things."

"Of course, there are also reasons why Chinese people don't care about politics. Maybe the news was published at the time, and talk shows about finance and military affairs were also discussed, but no one paid attention."

"But the result is the same, that is, not many people have the impression. In the end, the problems accumulated, and they began to complain, which also created a group of haters of the country."

"But the U.S. is different. Americans are concerned about politics, but instead it has become a means of government governance."

As soon as Zong Baobao heard it, "Then we should also strengthen the publicity, shall we?"

Qi Lei, "No! First, the attention to ZF itself is not high; second, the official media actually has a taste of [dormancy effect], and the common people are reluctant to listen to high-profile."

Zong Baobao was speechless, "What should we do then?"

No matter what era, the scorpion's routine is to sell anxiety.

Because of anxiety to when, it is the best-selling item.

When encountering a thing, as long as it is packaged with anxiety, those who don’t understand will think they understand it, and those who seem to understand but don’t begin to worry about gains and losses.

On the other hand, Qi Lei can't sell anxiety here, otherwise what will happen?

And Qi Lei's answer was very simple, "It doesn't matter, the public doesn't believe what we said, so let the foreigners help us convey it!"

Everyone, "..."

What kind of trick is this?

...

————————

In short, in any case, although I don't quite understand Qi Lei's internal role.

However, one thing is certain.

Originally still full of doubts, the people who have disputes about the China section have completely unified their opinions.

"It's over!" Brother Ma was full of enthusiasm, "If we do this, it will be considered a merit, right?"

Qi Lei nodded, "Forget it!!"

The next day, Qi Lei, who had been busy all night, held a meeting for all the employees of the company.

"Content briefing."

The content of the meeting is also very simple~lightnovelpub.net~ Qi Lei will show you the representative video content of the Chinese section compiled by Kou Zhongqi and Zong Baobao all night.

I watched it for over two hours.

The whole company is equivalent to the B station that has been swiped for two hours more than ten or twenty years in advance.

Really fun!

Especially the video from the hospital that Uncle Geng watched last night, especially the Chinese are so funny.

After browsing station B, Qi Lei made a detailed explanation for foreign and Chinese employees in terms of content tendencies.

"Penguin Video is only a channel of information, not a disseminator of information."

"The purpose of the China section is to spread diverse cultures and broaden the horizons of netizens. Like other sections, we will jointly provide high-quality entertainment and leisure video content for young people around the world."

"What you see today is the largest scale of the Chinese plate."

Employees:"……"

I don't get it, what are you talking about with us? Just to stabilize the military?

Too humble, right? Besides, that's not what you should be doing, is it?

...

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