In good conscience, as an entrepreneur, especially a private entrepreneur, Liang Yifei doesn't want to see any of his colleagues fall into the same fate as Shen Fu, let alone fall into trouble.

Even the original Zhou Universe, if it wasn't for the threat to his personal safety, he would not have broken through the bottom line in the same way as normal business competition.

The rabbit died and the fox was sad.

But Shen Fu and Yongcheng are an exception. Today, even if he doesn't tell Pan Jue about these words, Shen Fu's fate is doomed, and he is also very disgusted with Yongcheng's economic model. The quasi-economy is very popular, and people who do business in a down-to-earth way will have a hard time.

After chatting with Pan Jue, it was already past 8 o'clock in the evening. After a few bites of food, Sun Hongwei was called to the office.

Next, for advertising promotion, according to the TV station on the list given to Zhang Feng, the cost of advertising plus marketing will probably reach seven figures. The money Huaqiang Factory naturally does not have, Lanyun Lake's daily accounts I can't figure it out either, but Liang Yifei has been making plans for this since a few months ago.

Lanyun Lake reformed and implemented the membership card system.

"How's the preparation going?" Liang Yifei asked.

This idea was first proposed, but it was not implemented immediately. In order to hit the market more accurately, Sun Hongwei was given a period of time for investigation and statistics and preliminary planning. Liang Yifei only put forward a general idea, and he did not participate much in the specific operation. It's all handed over to Sun Hongwei.

Everyone is busy with their own work, and everyone has their own work. As the current vice president of Lanyun Lake in charge of management, Sun Hongwei's main job is to prepare for the membership system reform of Lanyun Lake. It has already been released when it was released. Based on the feedback from various aspects, the market is still relatively recognized. During this time, there are often bosses who come to play and ask when it will start selling. It can be expected that once it goes on sale, it should not be cold.”

"Well, how are the levels of various cards divided now?" Liang Yifei asked.

Sun Hongwei reported to Liang Yifei the current new round of division based on market research results. Liang Yifei felt that it was basically reasonable after listening. Sun Hongwei went on to say, "There are two grades now and there are still some things to consider."

"you say."

"The highest grade and the lowest grade." Sun Hongwei said: "The highest level, whether it is based on the top rich or the rich. If it is still based on the top rich, there may be only a few people who bought cards in the initial stage. If you come to the rich level, the audience will be greatly increased."

After a pause, looking at Liang Yifei's expression, he said: "I personally think that although the former's grades are suddenly opened, there is the possibility of being high and low. There are too few people, and the role of contacts that can be used in the top circles is limited. to raise funds.”

Liang Yifei's earliest idea was to highlight the top circle. According to the rough suggestion he gave at the beginning, the price of the top card was very high, and even the current big bosses in Binhai City would find it unbearable.

Sun Hongwei's words are considered to be denying Liang Yifei's original proposal.

Liang Yifei thought about it for a while, and his thoughts were not unreasonable. In the final analysis, Lanyun Lake is still a circle of personal connections. Since it is a circle, there are too few people to form a circle.

"In this way, the top-level cards are still reserved. Not only are they reserved, but the price will be raised, and the benefits will also increase. It can rise to the point where we basically don't make any money; but only ten cards are sold a year, and they are not included in the sequence of all VIP cards." Liang Yifei Say.

"Well, okay. The other one is the bottom card. I wonder if the lower limit can be lowered to the point where ordinary wealthy people can also participate. The economy has been good in the past two years, and ordinary people with spare money have become more More and more, if you set a card with a threshold of less than 2ooo yuan, the sales will definitely increase." Sun Hongwei said.

This time, Liang Yifei shook his head without thinking about it, and said, "Old Sun, making money is important, but the core value of Lanyun Lake is not making money. Remember, Lanyun Lake is a luxury consumption place. The place, not just ordinary people can come in. Anyone who comes in has either money or power. My goal is that if Lanyun Lake becomes a status symbol, every customer here has something to offer. , so as to continue to attract more high-end customers. So the lowest level should remain the same.”

After a pause, he said with a smile: "If you don't have a card, we'll still receive it as usual, it's just that there is no discount."

When the conditions are more mature, Lanyun Lake will fully implement the membership system, and those without a membership card will not be accepted at all.

"However, we have some guests who have a certain amount of energy, but are not financially rich. How should these people deal with them?" said Sun Hongwei.

"It's simple, take out a portion of the card at each level and give it away directly." Liang Yifei said, pondered for a moment, and added: "But the ratio should be well controlled, not more than 10%, and don't be too proactive, except It is a very important relationship, and the rest of the cards are used for specific affairs."

A card, no matter what grade it is, is actually a consumption voucher. There is money in it. Except that it cannot be discounted, it can be consumed at Lanyun Lake.

"OK."

"Are there any other questions?" Liang Yifei asked.

"No, boss, when will the sale start?" Sun Hongwei asked.

"As soon as possible, as fast as you can, the golf course will open as soon as the sales start." Liang Yifei said, "Oh right, the golf course opens, you don't need to go to newspapers or TV for publicity, you just need to play the brand inside. On the opening day, you can arrange it. Some activity or something."

In the past, things like arranging events and making gimmicks were all Liang Yifei's ideas, and he did it himself. As his business became bigger and bigger, he had a group of people who could be on his own, and his workload suddenly became a lot easier. For him It's just a little thing that doesn't need to be worrying about alone.

"Okay, I'll do it right away."

…

…

In August 1993, good news of the Stuttgart World Championship was frequent. In just one week, two gold medals were added for the women's shot put and 3ooo meters. The Chinese women's team even swept the podium of 3ooo meters and took the top three places. Among them, the two gold medals of the Lujiajun have been recorded, and the total number of medals of the Chinese team has exceeded the best record in history.

Just when people all over the country cheered and turned their attention to Germany, Lanyun Lake officially launched the membership system.

There are four kinds of membership cards. Except for the special diamond VIP, the rest are from high to low, which are platinum VIP card, gold VIP card, and silver VIP.

The amount in all cards can be used for consumption at Lanyun Lake, and all grades of cards have adopted the most advanced electronic certification.

Electronic authentication is actually useless. You can't swipe your card for consumption. It is an anti-counterfeiting function. Its main function is to have a gimmick.

Among them, the special VIP card is all black, real-name system, the back is the cardholder information, the upper left corner of the front has a crown pattern, and the top of the crown is inlaid with a 30-point diamond and several broken diamonds;

Ten sheets are sold a year, with a threshold of 480,000, and the validity period is three years;

In Lanyun Lake, each consumption within 4,888 yuan can be exempted from the order, and there is a 5.2% discount for the over-the-counter part, and it has the right to book various boxes and services one month in advance;

Platinum VIP card, gold, platinum crown in the upper left corner of the front, anonymous, unlimited, the card fee is 128,000, and all consumption is 6.2% off, and various boxes and services can be booked two weeks in advance;

The gold VIP card is also golden, with a gold crown in the upper left corner of the front, anonymous and unlimited, the card fee is 68,000, and the consumption is 22% discount, which can be booked one week in advance;

Silver VIP card, which is naturally silver and silver crown, costs 28,000 yuan, and enjoys a 12% discount on consumption, which can be booked three days in advance;

Except for the VIP black card, all the remaining cards are only valid for two years.

Only cardholders can enter the back golf course for consumption.

Except for the special black card, the other three cards can be refunded when the time is up and the money in them cannot be used up. However, for all refunds, the re-issued card needs to double the original price.

As soon as the news came out, the boss circle in Binhai City was in a frenzy all of a sudden, and there was no need to publicize it. It only took a day or two, and word of mouth immediately became the most frequently talked about topic among rich people after dinner.

The most mentioned word is 'expensive'!

The cheapest card costs 28,000. What is the concept? !

An ordinary worker earns more than 300 a month, or it takes ten years to eat or drink!

Now that the economy is good, if you have the ability, you have more courage, you have more brains, you are willing to work hard, you can earn extra money outside, and it is not a problem to get a thousand dollars a month. In the eyes of ordinary people, that means the economic conditions are very good, but If you want to get a minimum silver card, it will take two or three years;

In other words, ordinary people who go to work are directly excluded, and it is impossible to afford the Lanyun Lake card.

It can be summed up in four words: Don't come, poor ghosts.

There is also the last provision about refunds, and the meaning is also very obvious: if someone gets rich first and then becomes poor, gets a card, but finally wants to refund the money, even if he has to get the money back, without any regard for face, it means that the economy A major problem arose.

I'm sorry, Lanyun Lake is also not short of this money. Seeing that it was a frequent visit before, the money can be refunded, but you should not join this rich club for the time being. When you have money, it will be useful. , consumption potential, you come back, we still welcome.

Or: don't come here, the poor.

Not only the poor, but the prices of various VIP cards are almost impossible to afford for ordinary small bosses who go to sea and do small businesses.

It's not that you can't come up with 28,000, but if you don't have hundreds of thousands, UU reading www. uukanshu.com is worth millions and has no stable high income. Who would be willing to get a 28,000 consumption card all at once?

"This is too snobbish!"

Some customers do have complaints about this VIP card system.

These people have a common characteristic: they do not have much business, they come to Lanyun Lake infrequently, and their consumption is low. The main purpose is to see the world, or for major entertainment events. They come here to support the scene, and occasionally bring women or friends here to fill in money up face.

After learning the news, these people felt a little complicated, not only complained, but also felt a lot of helplessness, and even inspired some inspirational thoughts.

For example, Boss Yuan, who contracted the ballroom in the Workers' Cultural Palace, has a more representative idea.

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